DoWhatWorks

DoWhatWorks is flipping the script on how brands optimize their digital experiences.

For decades, the industry’s been stuck—burning time and money on A/B tests with a brutal 89% failure rate.

DoWhatWorks was built to turn optimization on its head. Our patented tech scans the public web for real-world A/B test results from every major brand—28,000+ tests, over a million data points. Then we train AI agents to detect and automatically fix issues in your UX—like Grammarly, but for user experience.

No more guessing. We show you what works because it already has.

Instead of hiring a big team to maybe run 50 tests a year (and failing at 45), brands tap into thousands of proven tests and drive impact—faster, cheaper. And it works. 

We’ve driven millions in revenue for Disney, Adobe, Twilio, Discover and more.

Chief Marketing Officer

Stanford Continuing Studies

Teaching BUS 113 — Modern Approaches to Creating Customer Demand

Stanford Instructor

ActiveCampaign

I work with ActiveCampaign to open up new organic growth channels and help more brands learn about the transformative impact ActiveCampaign can have on their business. At 250m ARR and hundreds of thousands of customers, AC is a category leader with one of the largest pools of first-hand data in the software world.

Senior Growth Marketing Manager

Third Bridge Group Limited

Consulted clients around SMB Vendor Selection, SMB Martech industry conditions, SMB SaaS competitive landscape, SaaS Pricing Trends.

Institutional Consultant/Advisor

McKinsey & Company

I advise McKinsey & Company on SMB trends around marketing automation, CRM, eCommerce, project management, sales tools, ESPs etc.

I have also worked with McKinsey around SaaS investments, SaaS pricing trends, and SaaS marketing.

Strategic Advisor

BlackRock

Providing strategic insight and industry knowledge around the personal video, SMB vendor market, marketing automation market, and CRM/ESP vendor selection.

TenCore Partners, L.P.

Providing strategic guidance on CRM, SMB vendor selection, inbound marketing, SaaS trends and market considerations.

Strategic Business Consultant

Coleman Research

Provided insight and strategic guidance to investors/contracted firms in the following areas: SMB email marketing solutions, CRM/ESPs, SaaS pricing trends, SaaS churn trends, vendor selection for SMBs etc.

Institutional Consultant 

Guidepoint

I help provide insight to Guidepoint about market trends, vendor analysis, churn, niche analysis, pricing trends etc.

Consultant for CRM/ESP Market Analysis

UC San Diego

I teach content marketing at the University of California, San Diego. https://extendedstudies.ucsd.edu/about-extension/casey-hill

Marketing Professor

Sr. Growth Manager @ ActiveCampaign | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 25,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

The SaaS Copywriter

Senior Copywriter

Studio Moku

Danielle Thompson of Studio Moku reached out to me. One of her clients needed help sharing his stories and she wanted me to help.

Details of project are below...

Overview: Clockwork is a collaborative platform that integrates with accounting systems to automatically build financial projections and cash flow forecasts

Goal: To become a thought leader and share the founder’s incredible stories on LinkedIn

What I did:
+ Conducted a deep dive research into the target market of the founder to ensure we were publishing the right type of stories
+ Studied the LinkedIn platform to understand the best story themes and structure
+ Published stories aimed at both the LinkedIn audience and the founder’s target audience

Results (first 4 weeks):
+ Garnered 57,268 total views on our stories
+ First story generated 11,132 views
+ Average story views is 3,817
+ Founder reported an increase in the number of messages, requests to connect, and business

SaaS Copywriter and LinkedIn Storyteller

Clockwork

Overview: Clockwork is a collaborative platform that integrates with accounting systems to automatically build financial projections and cash flow forecasts

Goal: To become a thought leader and share the founder’s incredible stories on LinkedIn

What I did:
+ Conducted a deep dive research into the target market of the founder to ensure we were publishing the right type of stories
+ Studied the LinkedIn platform to understand the best story themes and structure
+ Published stories aimed at both the LinkedIn audience and the founder’s target audience

Results (first 4 weeks):
+ Garnered 57,268 total views on our stories
+ First story generated 11,132 views
+ Average story views is 3,817
+ Founder reported an increase in the number of messages, requests to connect, and business

Innovet Pet Products / Vitaleaf Naturals

Remote Copywriter and Linkedin Consigliere

Rootstrap

Freelance Copywriter

Do you need help with your LinkedIn?

The last time I helped a client with his LinkedIn, his posts generated 57,000 views. That converted into 15 booked meetings worth $6,000 each. $90,000 in potential revenue.

No ads. No cold emails.

Just four simple posts I wrote each week.

And as a result of his growing popularity, he was able to successfully close a $3 million funding round.

I’m not going to take credit for any of this. Nor can I promise you’ll get the same results if you work with me.

But no matter what people say about the platform, there’s no doubt LinkedIn is a goldmine. And managing your account the right way can get you more leads, clients, email subscribers, or even a date.

If you have…

1) A LinkedIn account and want to grow it.

2) A proven offer with testimonials to back it up.

I’ll create all the content you need each month for only $697/month.

What exactly will you be getting?

A) A rewrite of your LinkedIn profile. This takes two weeks and ensures your profile tells ideal prospects who you are and how you can help them.

B) One daily post (stories, social proof, offers, and optional video scripts) starting week three until cancellation. We’ll plan content together on Zoom.

The only thing you’ll be required to do is show up to our Zoom calls and publish the posts.

So if you’re interested, click the “book an appointment” link and select a time that works.

But if you’re wondering who I am

Hey, my name is Ben. Here’s why you can trust me:

Reason #1: A few of my past clients include IG Hero, Clockwork, Leverly (formerly known as Speak2Leads), Ben Lee and Rootstrap.

Reason #2: With 8+ years experience, I’ve invested over $20,000 in training to help SaaS brands acquire paying users.

Reason #3: I’m a student of Copy Hacker’s Copy School. Not only do I know how to help you book more meetings, but I can also help you turn free trial users and demos into paying users.

In short, I know how to get people to take action, but you must meet the requirements above.

Also, I can only manage three accounts at a time.

With only 3 spots available, it’s first come, first served. After that, you’ll have to join a waitlist. And once I open up my schedule again, I intend to offer this at a higher price point.

So if you’re interested, click the “book an appointment” link. We'll discuss how I can help you grow on LinkedIn.

Looking forward to chatting

Ben

taplio

The Battle

Casey Hill

Ben Akyea 🎖️- SaaS Conversion Copywriter

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Ready to grow your LinkedIn presence?