DoWhatWorks

DoWhatWorks is flipping the script on how brands optimize their digital experiences.

For decades, the industry’s been stuck—burning time and money on A/B tests with a brutal 89% failure rate.

DoWhatWorks was built to turn optimization on its head. Our patented tech scans the public web for real-world A/B test results from every major brand—28,000+ tests, over a million data points. Then we train AI agents to detect and automatically fix issues in your UX—like Grammarly, but for user experience.

No more guessing. We show you what works because it already has.

Instead of hiring a big team to maybe run 50 tests a year (and failing at 45), brands tap into thousands of proven tests and drive impact—faster, cheaper. And it works. 

We’ve driven millions in revenue for Disney, Adobe, Twilio, Discover and more.

Chief Marketing Officer

Stanford Continuing Studies

Teaching BUS 113 — Modern Approaches to Creating Customer Demand

Stanford Instructor

ActiveCampaign

I work with ActiveCampaign to open up new organic growth channels and help more brands learn about the transformative impact ActiveCampaign can have on their business. At 250m ARR and hundreds of thousands of customers, AC is a category leader with one of the largest pools of first-hand data in the software world.

Senior Growth Marketing Manager

Third Bridge Group Limited

Consulted clients around SMB Vendor Selection, SMB Martech industry conditions, SMB SaaS competitive landscape, SaaS Pricing Trends.

Institutional Consultant/Advisor

McKinsey & Company

I advise McKinsey & Company on SMB trends around marketing automation, CRM, eCommerce, project management, sales tools, ESPs etc.

I have also worked with McKinsey around SaaS investments, SaaS pricing trends, and SaaS marketing.

Strategic Advisor

BlackRock

Providing strategic insight and industry knowledge around the personal video, SMB vendor market, marketing automation market, and CRM/ESP vendor selection.

TenCore Partners, L.P.

Providing strategic guidance on CRM, SMB vendor selection, inbound marketing, SaaS trends and market considerations.

Strategic Business Consultant

Coleman Research

Provided insight and strategic guidance to investors/contracted firms in the following areas: SMB email marketing solutions, CRM/ESPs, SaaS pricing trends, SaaS churn trends, vendor selection for SMBs etc.

Institutional Consultant 

Guidepoint

I help provide insight to Guidepoint about market trends, vendor analysis, churn, niche analysis, pricing trends etc.

Consultant for CRM/ESP Market Analysis

UC San Diego

I teach content marketing at the University of California, San Diego. https://extendedstudies.ucsd.edu/about-extension/casey-hill

Marketing Professor

Sr. Growth Manager @ ActiveCampaign | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 25,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Koch Engineered Solutions

Business Process Excellence Lead

Greg Harrod Enterprises LLC

Running a business can be overwhelming.

Trying to manage all the strategic initiatives and projects you need to accomplish can feel like chaos.

You have a gut feel everything is on track.

But, you're not really sure.

The stress and anxiety is taking its toll.

On you and your team.

Would you like to be able to relax just a little at work?

I can help.

Through my executive coaching and consulting services, you and your team can learn how to introduce structure and order to your business.

You'll learn to apply the techniques, tools, and processes I've honed over a 30+ year career.

You'll get your programs and projects under control.

The meetings that used to waste your team's time (and your company's money) will be productive and efficient.

Would your team be energized when you tell them the bad meetings are over?

They’ll be motivated and more productive.

And, you'll have a calm that comes from a data-based assurance from knowing your initiatives are on track.

You'll be an even more effective leader as you connect with your people, mobilize them for action, and deliver results.

But, your business may be in great shape.

Your stress level may already low.

If that's the case, I may not be a fit to help you and your business.

But, if you think I might be able to add value, please contact me.

I'd love the opportunity to help you and your team deliver results.

And avoid the anxiety and stress of a chaos-filled business.

I look forward to talking with you.

Executive Business Consultant and Coach

Connect Mobilize Deliver

Connect Mobilize Deliver is a weekly podcast focused on helping leaders build and boost their careers by mastering fundamental career skills.

It’s all about learning to connect people, mobilize them for action, and deliver results. All while leading with kindness and confidence.

Episodes will include encouraging and inspiring stories along with practical strategies and techniques you can apply immediately to positively impact the people around you. And, your own career.

If you want to grow as a leader, it’s a mix of interviews and solo shows you’re not going to want to miss. 

Listen and subscribe at GregHarrod.com/ConnectMobilizeDeliver or on your favorite podcast app.

Podcast Host

Oldcastle BuildingEnvelope

Member of the OBE Executive Leadership Team.

Serving the business by developing and leading key strategic enterprise initiatives.

These initiatives include:

- Sustainability

- Innovation

- Diversity, Inclusion, and Equity

- Organizational health

Continually supporting and improving the business through:

- Business transformation

- Process re-engineering

- Program and project management

- Talent development

Vice President Strategic Initiatives

Johnson Controls

Leading several key internal business initiatives impacting multiple sites in North America.

Additional roles include
- Ducted Systems Leadership Team member
- Ducted Systems representative on Global Products Diversity and Inclusion Action Committee

Director Operational Excellence - Ducted Systems

Implemented and led Sales & Operations Planning (S&OP) and Sales & Operations Execution (S&OE) organization and meeting cadence in alignment with Global S&OP standards for four Ducted Systems business units with annual revenue of over $1B.

Products included commercial packaged rooftop HVAC equipment, residential split AC and heat pump systems along with service parts distributed through factory-owned and independent channel partners.

Additional roles include
- Ducted Systems Leadership Team member
- Co-leader for Organizational Health workshops for Ducted Systems including senior management
- Ducted Systems representative on Global Products Diversity and Inclusion Action Committee
- Executive Sponsor for Wichita Women’s Network Business Resource Group

Director Sales and Operations Planning (S&OP) - Ducted Systems

Managed Program Management Office (PMO) team responsible for driving cross-functional programs for Ducted Systems business to successful completion. 

Programs included New Product Introductions (NPI) and Value Analysis and Value Engineering (VAVE) initiatives as well as operational excellence and sales channel business initiatives for the residential, commercial, international, and parts businesses.  

Other team responsibilities included competitive product teardown and costing analysis, process improvements, and internal communications for Ducted Systems. 

Additional roles included
- Ducted Systems Leadership Team member
- Executive Sponsor for Wichita Women’s Network Business Resource Group
- Key contributor in introducing new Kansas Leadership Center training program for Ducted Systems
- Co-host of Ducted Systems Leadership Podcast producing 30 episodes focused on applying innovative leadership principles to our business to help others throughout the organization make progress on adaptive challenges in their respective roles.

Director Operational Excellence and PMO - Ducted Systems

Responsible for a team leading cross-functional programs including New Product Introductions, Cost Reductions, and Sales Channel Initiatives for the residential and light commercial HVAC business in North America.

Served as Program Manager for completion of Light Commercial platform program beginning in this role while program was in-flight. Program budget was ~$13M of capital investment and involved the development of new products as well as factory assembly line in Norman, Oklahoma. Also served as Program Manager for multiple projects to expand Direct Fit product line.
  
Led Residential product new platform program supporting capital investment of ~$100M over 3 years to build UPG Residential business. Program introduced over 50 new product families with ~700 initial models following disciplined phase gate process.

Introduced program management disciplines to channel organization through initiatives designed to grow market share in key markets in North America.

Director - Program Management - Unitary Products Group

Formed and managed design engineering team with responsibility for all Johnson Controls Residential HVAC controls including equipment and zoning controls and thermostats. 

Additional accomplishments and responsibilities included
- Development of 5-year Residential Systems and Controls product and technology road map.
- Championed the adoption and implementation of phase gate Product Development Process
- Led a cross-functional, cross-business unit team to launch Johnson Controls' first residential color touch screen communicating HVAC system.

Engineering Manager - Residential Systems and Controls at Johnson Controls

Formed and managed multiple HVAC new product introduction (NPI) teams and product launches. Projects included those manufactured in Wichita, Kansas and Mexico plants. 

Served as Design Engineer in various capacities with a focus on systems and controls.

Project Engineer

Caterpillar Inc.

Worked on a team pioneering high accuracy GPS and its application to earthmoving equipment.  Responsibilities included algorithm and software development, lab and field software testing, system integration, and presentation to customer and industry groups.  

Relocated to Brisbane, Australia as a member of a select product development team.

Engineer

I Help Business Leaders Stop Bad Meetings

If you’re like me, you can’t STAND bad meetings.

They waste time and money in your business.

And they ruin the morale and energy of your team.

When your meetings are bad, your business is at risk.

As a business leader, that’s the last thing you want.

So, I want to help you improve YOUR meetings.

And, here’s the truth.

You can make your meetings productive, effective, and even ENJOYABLE!

How?

I explain that each weekday when I post just after 7 am Central time.

After leading thousands of meetings over a 30+ year career, I’ve gained valuable experience.

And, I’d love to share what I’ve learned with you.

If you’d like to be an exceptional meeting leader and improve the meetings in your business, do this.

“Ring the bell” in my profile to follow me.

Jump in with your comments on my post and we’ll keep learning together.

If you’d like to learn even more, check out the FREE resources on my website.

The link in my Featured section of my profile will take you right to them.

Check that page often. I add new offers regularly.

I’m constantly learning and building new tools I use myself and with my clients.

And, when something works, I want to share it with you.

But, you may be wondering this.

Are meetings all you do, Greg?

It's a good question.

I AM committed to building a global movement to Stop Bad Meetings.

That's true.

But, helping you improve your meetings isn’t all I do.

You can hire me as an Executive Business Consultant and Coach. 

If you would like to explore individual coaching for you or your team members,

or if you want to discuss a custom consulting package for your business,

please DM me.

My expertise and services include much more than helping you improve your meetings.

But, making your business meetings as 

⭐Productive, ⭐Effective, and even ⭐Enjoyable

as they can be is always a great place to start.

Let’s connect and support one another in this LinkedIn community.

I’m looking forward to getting to know you.

Greg

taplio

The Battle

Casey Hill

Greg Harrod

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