DoWhatWorks

DoWhatWorks is flipping the script on how brands optimize their digital experiences.

For decades, the industry’s been stuck—burning time and money on A/B tests with a brutal 89% failure rate.

DoWhatWorks was built to turn optimization on its head. Our patented tech scans the public web for real-world A/B test results from every major brand—28,000+ tests, over a million data points. Then we train AI agents to detect and automatically fix issues in your UX—like Grammarly, but for user experience.

No more guessing. We show you what works because it already has.

Instead of hiring a big team to maybe run 50 tests a year (and failing at 45), brands tap into thousands of proven tests and drive impact—faster, cheaper. And it works. 

We’ve driven millions in revenue for Disney, Adobe, Twilio, Discover and more.

Chief Marketing Officer

Stanford Continuing Studies

Teaching BUS 113 — Modern Approaches to Creating Customer Demand

Stanford Instructor

ActiveCampaign

I work with ActiveCampaign to open up new organic growth channels and help more brands learn about the transformative impact ActiveCampaign can have on their business. At 250m ARR and hundreds of thousands of customers, AC is a category leader with one of the largest pools of first-hand data in the software world.

Senior Growth Marketing Manager

Third Bridge Group Limited

Consulted clients around SMB Vendor Selection, SMB Martech industry conditions, SMB SaaS competitive landscape, SaaS Pricing Trends.

Institutional Consultant/Advisor

McKinsey & Company

I advise McKinsey & Company on SMB trends around marketing automation, CRM, eCommerce, project management, sales tools, ESPs etc.

I have also worked with McKinsey around SaaS investments, SaaS pricing trends, and SaaS marketing.

Strategic Advisor

BlackRock

Providing strategic insight and industry knowledge around the personal video, SMB vendor market, marketing automation market, and CRM/ESP vendor selection.

TenCore Partners, L.P.

Providing strategic guidance on CRM, SMB vendor selection, inbound marketing, SaaS trends and market considerations.

Strategic Business Consultant

Coleman Research

Provided insight and strategic guidance to investors/contracted firms in the following areas: SMB email marketing solutions, CRM/ESPs, SaaS pricing trends, SaaS churn trends, vendor selection for SMBs etc.

Institutional Consultant 

Guidepoint

I help provide insight to Guidepoint about market trends, vendor analysis, churn, niche analysis, pricing trends etc.

Consultant for CRM/ESP Market Analysis

UC San Diego

I teach content marketing at the University of California, San Diego. https://extendedstudies.ucsd.edu/about-extension/casey-hill

Marketing Professor

Sr. Growth Manager @ ActiveCampaign | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 25,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Harish Kumar

Philips

Helping Philips Personal Health (PH) Marketing Center Of Excellence (MCoE) to set up End to End Marketing campaigns using variety of Generative AI use cases.

Generative AI, Machine Learning & Data Science (ML/DS) Consultant

CrawlQ.ai

CrawlQ.ai is an innovative AI-powered marketing tool that helps brand strategists to identify and discover their audience personas with ease. Our tool utilizes predictive audience intelligence, which combines humanized AI with proven marketing frameworks to dramatically improve engagement and content ROI for businesses of all sizes.

With CrawlQ.ai, brand strategists can easily gather data from various sources, such as Reddit, Quora, and Google, to create a complete and accurate picture of their target audience. Our AI-powered platform can analyze the data using a semantic search engine and trigger models like Davinci, using our proprietary AI called Athena, to identify common themes, language patterns, and messaging that resonates with your target audience.

We understand that effective marketing requires a deep understanding of your target audience, which is why we've designed CrawlQ.ai to help you create content that truly resonates with them. By using our tool, you can build high-quality language based on data-driven insights, create sales copies that are both engaging and effective, and track and measure the performance of your content over time.

At CrawlQ.ai, we're committed to helping brand strategists and businesses of all sizes to succeed with their marketing campaigns. With our innovative platform, you can take your marketing efforts to the next level and create content that truly resonates with your target audience.

Join the CrawlQ.ai community today and start discovering the power of predictive audience intelligence for yourself.

Founder & Coach: CrawlQ AI-Mindset Market Revenue (MMR) Funnel

de Volksbank

- Create Validation Standards for A-IRB models in terms of CRR, EBA, ECB and Internal Polices. 
- Assessed and validated a diverse range of credit risk models, including RegCap and PHIRM models, ensuring compliance with regulatory requirements and internal policies."
- Leveraged expertise in Economic and Regulatory Capital Model Validation and Development, IFRS9 model development and implementation, and AIRB models to provide insightful recommendations for model improvement.
- Communicated complex findings clearly and persuasively to senior management and stakeholders, both in writing and presentations, facilitating informed decision-making.

Senior Model Validation & ECB Remediation Expert

Ring

- Developed and implemented an automated Asset Naming Convention System using a decision tree, significantly reducing manual intervention by 80% and improving accuracy by 99%."
- Led the migration of digital assets from BOX to Bynder, ensuring a smooth transition and minimal disruption to workflows."
- Built and maintained a comprehensive digital asset taxonomy, contributing to improved asset discoverability and usability for stakeholders."

Chief Digital Asset Manager

Quantamix Solutions

Are you ready to skyrocket your e-commerce sales and leave your competitors in the dust? Quantamix Solutions has the solution you've been waiting for. 

Our powerful Generative AI technology and expert team will transform your marketing campaigns, leading to a 10x increase in sales growth. Don't wait any longer to revolutionize your brand's marketing strategy. 

As the e-commerce market continues to grow, businesses are constantly searching for new and innovative ways to stay ahead of the curve.

One area that has seen tremendous advancements in recent years is marketing technology, particularly with the rise of Generative AI. 

At the forefront of this revolution is Quantamix Solutions, a leading provider of Generative AI marketing services.

Quantamix Solutions is a team of expert data scientists and marketers who specialize in using Generative AI to create automated marketing campaigns that generate high ROI business outcomes. 

Our suite of services includes content strategy, campaign management, audience research, and more, all aimed at helping e-commerce brands dominate their markets and increase their sales revenue.

Our approach is centered around three key Generative AI models: ChatGPT, MidJourney, and Dalle. These models allow us to generate creative and engaging marketing content that resonates with your target audience, all while saving time and resources for our clients. 

If you're an e-commerce brand looking to take your marketing strategy to the next level, it's time to partner with Quantamix Solutions. Our team of expert data scientists and marketers leverages the power of Generative AI to create marketing campaigns that drive real results. With our comprehensive suite of services, we can help you increase engagement, boost conversions, and dominate your market. 

Don't wait any longer to revolutionize your brand's marketing strategy. 

Contact us today to get started.

Founder and Digital Marketing AI Leader

Rabobank

ALM, Balance Sheet Risk Management with  Prepayment Risk, Interest Rate Risk plus QRM Implementation

ALM Finance FRC Data Model Owner 

Product Owner for IFRS9 Calculation Engine. This helps the bank to calculate expected loan loss provisions using state-of-the-art Credit Risk Models and Methodologies.

Prodct Owner IFRS9 Calculation Engine

Senior Manager, Quantitative Advisory Services

Aegon Nederland

- Spearheaded the successful end-to-end implementation of a critical IFRS9 enterprise project for Aegon Bank, ensuring regulatory compliance and exceeding client expectations.
- Led and managed a diverse team of developers, business analysts, and credit risk modellers, demonstrating exceptional leadership and quantitiatve and data driven project management skills in a complex, fast-paced environment.
- Responsible for end to end IFRS9 model development, IFRS9 model implementation and sign off from the internal model validation team.

Aegon Bank - Lead Project Manager, IFRS9 Implementation (Senior Manager on behalf of EY)

- Lead the FRTB regulatory change
- Drafted methodology and regulatory change management process
- Designed Implementation Workflows and Business Requirements
- Designed Functional and Non-Functional Requirements for business and IT implementation

Regulatory Capital Expert on behalf of EY

I empower financial institutions and e-commerce businesses to unlock significant ROI and mitigate risk by harnessing the power of data science and AI.


My deep understanding of quantitative risk modeling, particularly in assessing the risk of defaults and consumer behavior shifts due to market fluctuations, allows me to develop data-driven strategies that deliver tangible results.

My 18+ years of experience have driven impactful outcomes for clients, including a 10x increase in e-commerce sales and a substantial reduction in banking loan loss provisions.

As a Quantitative Risk Modeling expert, I have a deep understanding of credit and market risk, particularly in modeling default probabilities and shifts in consumer behavior driven by economic fluctuations like Interest Rates, GDP, Unemployment or institution-specific consumer characteristics. 

I leverage my quantitative risk & ML/DS modeling expertise to help businesses:

- Develop and implement high-impact business and compliance strategies using quantitative methods, data science, and AI models.

- Generate high-ROI outcomes by applying machine learning, GenAI, and predictive intelligence to solve complex business problems.

- Create forward-looking strategies and agility within their organizations to navigate the ever-evolving market landscape.

My mission is to transform how businesses approach problem-solving by integrating data-driven insights and cutting-edge AI solutions. I am passionate about driving innovation and collaborating with organizations eager to unlock the full potential of these powerful tools.

Let's connect and explore how we can leverage data science and AI to drive your business forward.

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The Battle

Casey Hill

Harish Kumar

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