DoWhatWorks

DoWhatWorks is flipping the script on how brands optimize their digital experiences.

For decades, the industry’s been stuck—burning time and money on A/B tests with a brutal 89% failure rate.

DoWhatWorks was built to turn optimization on its head. Our patented tech scans the public web for real-world A/B test results from every major brand—28,000+ tests, over a million data points. Then we train AI agents to detect and automatically fix issues in your UX—like Grammarly, but for user experience.

No more guessing. We show you what works because it already has.

Instead of hiring a big team to maybe run 50 tests a year (and failing at 45), brands tap into thousands of proven tests and drive impact—faster, cheaper. And it works. 

We’ve driven millions in revenue for Disney, Adobe, Twilio, Discover and more.

Chief Marketing Officer

Stanford Continuing Studies

Teaching BUS 113 — Modern Approaches to Creating Customer Demand

Stanford Instructor

ActiveCampaign

I work with ActiveCampaign to open up new organic growth channels and help more brands learn about the transformative impact ActiveCampaign can have on their business. At 250m ARR and hundreds of thousands of customers, AC is a category leader with one of the largest pools of first-hand data in the software world.

Senior Growth Marketing Manager

Third Bridge Group Limited

Consulted clients around SMB Vendor Selection, SMB Martech industry conditions, SMB SaaS competitive landscape, SaaS Pricing Trends.

Institutional Consultant/Advisor

McKinsey & Company

I advise McKinsey & Company on SMB trends around marketing automation, CRM, eCommerce, project management, sales tools, ESPs etc.

I have also worked with McKinsey around SaaS investments, SaaS pricing trends, and SaaS marketing.

Strategic Advisor

BlackRock

Providing strategic insight and industry knowledge around the personal video, SMB vendor market, marketing automation market, and CRM/ESP vendor selection.

TenCore Partners, L.P.

Providing strategic guidance on CRM, SMB vendor selection, inbound marketing, SaaS trends and market considerations.

Strategic Business Consultant

Coleman Research

Provided insight and strategic guidance to investors/contracted firms in the following areas: SMB email marketing solutions, CRM/ESPs, SaaS pricing trends, SaaS churn trends, vendor selection for SMBs etc.

Institutional Consultant 

Guidepoint

I help provide insight to Guidepoint about market trends, vendor analysis, churn, niche analysis, pricing trends etc.

Consultant for CRM/ESP Market Analysis

UC San Diego

I teach content marketing at the University of California, San Diego. https://extendedstudies.ucsd.edu/about-extension/casey-hill

Marketing Professor

Sr. Growth Manager @ ActiveCampaign | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 25,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Juan Bello

Porter Metrics

At Porter, we connect apps to reporting tools. Think of Zapier for data reporting.

We started by automating marketing agencies reporting on Google Data Studio and Google Sheets.

Co-Founder

MDALatam

I train hundreds of people in marketing analytics and Google Data Studio alongside other industry leaders from Google, Microsoft, Bancolombia, EXMA, DHL, and Semrush.

Google Data Studio teacher

MyZone

We managed to automate +80 percent of customer support through Messenger chatbots powered by Google's DialogFlow NLP, reducing response times to seconds and saving thousands of dollars in dozens of daily customer support tickets for one of the largest in-door Christmas festivals in Canada and the US.

Manychat coordinator (Contract)

Platzi

The Google Data Studio course is for everyone who wants to create beautiful reports and visualizations with any data sources — especially for marketing departments.

Partners Academy

I teach cool marketing tools that save time and reduce friction.

Marketing automation teacher

HyperOffice

With a tight budget, only organic channels, and within a super competitive market, I planned and executed the strategy to grow monthly traffic by 3X and leads by 5X.

Digital Marketing Specialist

Ubidots

As the 1st marketing hire, I helped deliver sustained growth on traffic, leads, and customers by implementing organic tactics such as blog and video content planning and creation, manual outreach to generate backlinks, guest posts, content syndication, and social media management.

Digital Marketing Manager

AIESEC en México

Content Specialist

NeilPatel.com

Freelance Translator

Webde Family

Co-founder at Porter (No-code marketing reporting for teams and agencies) 📊

I share free marketing report templates and tutorials on Looker Studio and Sheets.

Exactamente en 1 hora hablaré de cómo analizar datos de marketing con Inteligencia Artificial para el AI Fest Latam con Workana.

Esta es la presentación. 

Para inscribirte, dejo el link en los comentarios.

Co-Founder @ Porter Metrics | Marketing Operations Agents

La AI no es de reemplazar personas, sino mejorar sistemas.

En startups se habla  de "moat", tu ventaja competitiva que es difícil de copiar. 

En marketing también hay moats. 

✅ Por ejemplo, la marca personal de founder, si se ejecuta bien. 
✅ El posicionamiento y reconocimiento de tu empresa. 

El problema de estos "moats" es que lucen "ajenos"; el equipo de marketing no los puede "controlar". 

Pero sí hay una variable que pueden controlar: sus sistemas. 

✅ La forma consistente en la que producen y optimizan su contenido 
✅ La forma en la que escalan y manejan sus ads
✅ La velocidad y calidad con la que puede trabajar el equipo  


Estas son cosas que toman tiempo desarrollarse pero van mejorando cada día. 

Son difíciles porque no solo requieren de herramientas, sino de "cultura" e "infraestructura". 

Cosas que no se pueden ver, solo "sentir". 

Son cosas que son difíciles porque el "el dinero no las puede comprar". O si puede, pero no deja de ser difícil. 

La palabra clave es "sistemas". 

Sistemas > No contratar

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The Battle

Casey Hill

Juan Bello

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taplio

The Battle

Casey Hill

Juan Bello

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Juan Bello's LinkedIn Performance

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Performance ScoreJuan Bello's LinkedIn Performance