DoWhatWorks

DoWhatWorks is flipping the script on how brands optimize their digital experiences.

For decades, the industry’s been stuck—burning time and money on A/B tests with a brutal 89% failure rate.

DoWhatWorks was built to turn optimization on its head. Our patented tech scans the public web for real-world A/B test results from every major brand—28,000+ tests, over a million data points. Then we train AI agents to detect and automatically fix issues in your UX—like Grammarly, but for user experience.

No more guessing. We show you what works because it already has.

Instead of hiring a big team to maybe run 50 tests a year (and failing at 45), brands tap into thousands of proven tests and drive impact—faster, cheaper. And it works. 

We’ve driven millions in revenue for Disney, Adobe, Twilio, Discover and more.

Chief Marketing Officer

Stanford Continuing Studies

Teaching BUS 113 — Modern Approaches to Creating Customer Demand

Stanford Instructor

ActiveCampaign

I work with ActiveCampaign to open up new organic growth channels and help more brands learn about the transformative impact ActiveCampaign can have on their business. At 250m ARR and hundreds of thousands of customers, AC is a category leader with one of the largest pools of first-hand data in the software world.

Senior Growth Marketing Manager

Third Bridge Group Limited

Consulted clients around SMB Vendor Selection, SMB Martech industry conditions, SMB SaaS competitive landscape, SaaS Pricing Trends.

Institutional Consultant/Advisor

McKinsey & Company

I advise McKinsey & Company on SMB trends around marketing automation, CRM, eCommerce, project management, sales tools, ESPs etc.

I have also worked with McKinsey around SaaS investments, SaaS pricing trends, and SaaS marketing.

Strategic Advisor

BlackRock

Providing strategic insight and industry knowledge around the personal video, SMB vendor market, marketing automation market, and CRM/ESP vendor selection.

TenCore Partners, L.P.

Providing strategic guidance on CRM, SMB vendor selection, inbound marketing, SaaS trends and market considerations.

Strategic Business Consultant

Coleman Research

Provided insight and strategic guidance to investors/contracted firms in the following areas: SMB email marketing solutions, CRM/ESPs, SaaS pricing trends, SaaS churn trends, vendor selection for SMBs etc.

Institutional Consultant 

Guidepoint

I help provide insight to Guidepoint about market trends, vendor analysis, churn, niche analysis, pricing trends etc.

Consultant for CRM/ESP Market Analysis

UC San Diego

I teach content marketing at the University of California, San Diego. https://extendedstudies.ucsd.edu/about-extension/casey-hill

Marketing Professor

Sr. Growth Manager @ ActiveCampaign | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 25,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Kristie Holden

Artist

GrowthMentor

Providing one-on-one marketing and growth mentoring for companies on GrowthMentor, a curated platform of invite-only startup and growth marketing mentors which have proven experience in their fields.

Marketing Mentor

Kristie Holden Consulting

I help small consulting companies to create a process for getting new clients consistently.

If you've decided you want to grow your business, but you're having a hard time consistently bringing in new clients can help. Other times a common challenge companies experience is people aren't understanding what your offer is or you're having a difficult time getting new clients outside of your immediate network of people who know you. If this sounds like you, this is definitely something I can help with.

Marketing Consultant

remx.xyz

Defined the company's go-to-market strategy by narrowing the scope of the target users, value proposition, and main marketing channel.

Developed marketing strategies and executed plans to increase user growth.

Collaborated closely with the product team to remove friction during onboarding for new users and increase new user engagement.

Marketcircle

Developed  marketing strategies and execute plans to achieve customer acquisition targets. 

Coached and led the Marketing, Onboarding, and Customer Success departments to reach customer acquisition, conversion, and retention targets.

Reported directly to the COO and worked closely with customer-facing and engineering teams to streamline customer onboarding and retention at scale.

Conducted market and competitor research to develop effective positioning strategies for long-term growth and success in the market.

VP of Marketing

Developed marketing campaigns to drive customer acquisition mostly through content marketing, email marketing, and social media.

Developed campaigns to increase customer retention through email marketing and content marketing to increase user adoption of our software.

Managed the marketing budget and developed marketing plans to lower customer Cost Per Acquisition.

Marketing Manager

Created content for company blog, promotional emails, press releases, and monthly newsletter.

Collaborated on content for company website, print & web ads, and landing pages.

Wrote educational materials to help customers incorporate new workflows when using company software.

Marketing Coordinator

Hey, I'm Kristie! 😊 I'm an artist based on Toronto. 🇨🇦

About a year ago I started painting for my mental health. Now I sell my artwork before the paint dries! 🥰

As a marketing and sales professional for 15 years, I was always focused on targets and outcomes. I’d obsess over helping the companies I worked with reach their marketing and sales targets. As an over-achiever and workaholic, I kept putting my work first. It wasn’t until I started painting that I started to see a life where I could focus on being in flow and taking care of myself physically and mentally, first. 

After people started to buy my art and commission me for pieces, I decided to take the leap to do art full-time. I’m grateful everyday that painting gets to be a part of my day and a way to financially support myself. 💕

If you’re interested in commissioning a painting or mural, reach out at info@kristieholden.com

Co-Founder & CMO

PurpleMeta is a consulting and technology company working with commercial brands and established artists in entertainment, retail, and beyond to expand their brand through NFTs and blockchain technology. 

We help brands globally to reach new audiences and engaging existing fans and customers through new products, experience, loyalty programs, and beyond.

taplio

The Battle

Casey Hill

Kristie Holden

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