Chief Marketing Officer @ DoWhatWorks | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 28,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Framer is the only company I have seen do this ⬇️

They have a comparison between them and Claude code. Just added it less than a month ago.

It’s already ranking when I ask my ChatGPT, “Should I build a quick site on Framer or just use Claude Code?”

B2B SaaS brands should move quickly here.

The Claude Codes, Lovables and OpenClaws of the world will become competitors whether you are in project management, CRM, page building, or email marketing. 

All the major research studies (Ahrefs, AirOps etc) point to the value of comparisons, versus, and "best of" style content for GEO. 

While the LLMs still prefer 3rd party references, in lieu of those, they will absolutely use your comparison content (and I have a theory that part of the reason behind third-party prominence is tied to inbound linkage. More people reference third-party comparisons, while few people link to your brand’s comparison page)

But brands like Framer, by moving quickly here, are capturing high-intent traffic that might otherwise go a different route. 

This is a smart one to replicate.

Leanne Dow-Weimer, MBA

During the interim between full-time roles, I'm providing my expertise to organizations on how to implement full-funnel strategies that drive efficient revenue growth

Marketing Advisor, Fractional Marketing Leader

Markigy: The Science of Marketing Strategy Podcast

Over 45 episodes interacting with go to market experts and leaders who have been featured in prominent spotlights, where we are engaging in trendspotting and investigatory conversations resulting in a loyal & engaged following

Ranked in the top 10% Globally by Listen Notes, with listeners in on every continent except Antarctica.

Podcast Host

Luther Burbank Savings

Luther Burbank Savings was acquired by WaFd Bank in 2024

Luther Burbank Savings was a West Coast Regional Bank, with Appx $8.3 Billion in assets (3/31/23) 
The marketing department provides support for Retail Banking, Income Property Lending, and Single Family Residence lending programs.

Senior Marketing Strategic Analyst (Marketing Manager)

Zero Gravity Corporation (ZERO-G)

Sharing the one-of-a-kind Zero-G Experience through social media, SEM & paid social.
"Own" Social Media for Zero-G Start to finish- from Content Calendar to hashtag strategies. 

Twitter: Increased Profile Visits 412% & Impressions 505%
Instagram: Increased Engagement 354% & Post Reach 242%  Maintaining 6-7% engagement rate while follower count has grown 101%
Facebook: Increased engagement 476%
LinkedIn: Increased engagements 178%

•	Demonstrate superior executive ability by creating content supporting sales and brand awareness goals by utilizing graphic design and video editing under a variety of complex circumstances 
•	Utilize a variety of analytical techniques to manage event-based campaigns by identifying key questions answers resulting in optimized targeting
•	Produce highly accurate assessments of targets markets across multiple platforms such as social media and Google Analytics, then analyzed results with monthly reporting
-Provide valuable marketing insights & recommendations

Social Media Director

Markigy 

Providing boutique marketing services & fractional leadership to clients across many industries including Fitness, Wellness, & youth sports
Real Estate & related companies, 
Medical & Science & related industries. 
Financial services & related industries.

Founder/Owner/Fractional CMO

Fitleannedow Coaching

-Displayed an exceptional ability to learn new methods by organically gaining 2k Instagram followers within 60 days
-Strategically approached creating marketing funnels to provide exclusive wellness content with an online presence, content marketing, SEO, paid advertising, and social media was created

Online health coach

Bank of England Mortgage

Sourced Loan clients via referrals, cold calls, networking, and other methods
Worked with clients over varying periods of time to help them connect with the correct finance product to meet their homeownership needs. 
Worked with business partners to find out of the box strategies to help people meet their financial goals.

Transitioning away from origination, I spearheaded marketing and technology initiatives. My work includes creating original material, finding sponsors, getting marketing pieces, and organizing other logistics for events. I led the selection and implementation of Mortgage Planner CRM (a salesforce platform) throughout our office.

Loan Officer/Credit manager/marketing

Wisconsin Athletic Club

Fitness instruction for one on one clients based on their goals & needs
Group exercise to motivate members and instruct them on proper form.
Instructed other trainers via the WAC University program and continuing education units via WAC Mania.

Personal Trainer

Examiner.com

I wrote articles about local events, how-to guides, and other topics. All of the content I created related to diet, exercise and fitness. This role also helped me establish backlinks to my personal training website, and reinforce my online branding.

Diet and exercise examiner

Independent

-Provide fitness services for various goals, including group fitness, after school coaching, one on one training, and lifestyle consultation.
-Developed website and social media marketing strategies to reach larger markets, including Twitter, Tumblr and Facebook.
-maintained budgeting/bookkeeping, analyzed cost/profit centers to ensure optimal business practices
-ensured customer enjoyment and success within the program to maintain client retention
-continually monitor industry standards and new techniques/research/trends

Personal Trainer/group fitness instructor

Growth Marketing | Product Marketing | Marketing Strategy | Financial Services | Luxury Goods and Services | Health & Wellness | B2B & B2C | Podcast Host

I'm not a gardener, but I'm into growing things 
Industry agnostic, customer journey & outcomes obsessed growth driver.

I get results for companies that I work with combining full-funnel, customer-centric strategy with execution. 

It's based on over 8 years of experience in online & offline marketing, involving brand, demand generation, and product marketing, and over 15 more in direct customer service/sales roles. 
Strategically driving growth for B2B and B2C businesses.

Things like over 800% ROAS and CAC reduced by 50%. 

We work through problems by combining a macro-level approach with micro-level execution. I deliver decisiveness and prioritization to create clear roadmaps even facing uncertainty. 

My coworkers note my persistence, diligence, and thorough bias towards action, resulting in energizing collaborations and project management. 

Bi-weekly marketing leaders and I take a deep dive into marketing that works, spotting trends and themes. Helping businesses and marketers grow and thrive by leveraging data, insights, and best practices.

Still reading? Let's chat!

Member

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect, learn, and get 1% better each week.

In honor of women's history month, I'm looking for a few good (ok GREAT) women-

Markigy: The Science of Marketing Strategy Podcast specifically, is looking for experienced B2B marketing leaders to share real-world insights—no fluff, no surface-level takes.

Ideal guests:
CMOs, VPs, Directors
GTM, demand gen, partnerships, revenue leaders
Operators who’ve driven measurable growth, efficiency, or transformation
Topics focus on what actually works—from strategy + execution gaps to data, AI, and customer experience.

Have a strong POV and proven experience? 
Drop a comment if that's you or someone in your network
Or
Send me a DM ✍

GTM Revenue Architect | Partnerships & Growth Strategy | Full-Funnel Revenue Systems | Host: Markigy Podcast

taplio

The Battle

Casey Hill

Leanne Dow-Weimer, MBA

Followers

Posts

Engagements

Likes

Performance ScoreCasey Hill's LinkedIn Performance

Performance ScoreLeanne Dow-Weimer, MBA's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Casey Hill

Leanne Dow-Weimer, MBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Casey Hill's LinkedIn Performance

Performance ScoreLeanne Dow-Weimer, MBA's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCasey Hill's LinkedIn Performance