DoWhatWorks

DoWhatWorks is flipping the script on how brands optimize their digital experiences.

For decades, the industry’s been stuck—burning time and money on A/B tests with a brutal 89% failure rate.

DoWhatWorks was built to turn optimization on its head. Our patented tech scans the public web for real-world A/B test results from every major brand—28,000+ tests, over a million data points. Then we train AI agents to detect and automatically fix issues in your UX—like Grammarly, but for user experience.

No more guessing. We show you what works because it already has.

Instead of hiring a big team to maybe run 50 tests a year (and failing at 45), brands tap into thousands of proven tests and drive impact—faster, cheaper. And it works. 

We’ve driven millions in revenue for Disney, Adobe, Twilio, Discover and more.

Chief Marketing Officer

Stanford Continuing Studies

Teaching BUS 113 — Modern Approaches to Creating Customer Demand

Stanford Instructor

ActiveCampaign

I work with ActiveCampaign to open up new organic growth channels and help more brands learn about the transformative impact ActiveCampaign can have on their business. At 250m ARR and hundreds of thousands of customers, AC is a category leader with one of the largest pools of first-hand data in the software world.

Senior Growth Marketing Manager

Third Bridge Group Limited

Consulted clients around SMB Vendor Selection, SMB Martech industry conditions, SMB SaaS competitive landscape, SaaS Pricing Trends.

Institutional Consultant/Advisor

McKinsey & Company

I advise McKinsey & Company on SMB trends around marketing automation, CRM, eCommerce, project management, sales tools, ESPs etc.

I have also worked with McKinsey around SaaS investments, SaaS pricing trends, and SaaS marketing.

Strategic Advisor

BlackRock

Providing strategic insight and industry knowledge around the personal video, SMB vendor market, marketing automation market, and CRM/ESP vendor selection.

TenCore Partners, L.P.

Providing strategic guidance on CRM, SMB vendor selection, inbound marketing, SaaS trends and market considerations.

Strategic Business Consultant

Coleman Research

Provided insight and strategic guidance to investors/contracted firms in the following areas: SMB email marketing solutions, CRM/ESPs, SaaS pricing trends, SaaS churn trends, vendor selection for SMBs etc.

Institutional Consultant 

Guidepoint

I help provide insight to Guidepoint about market trends, vendor analysis, churn, niche analysis, pricing trends etc.

Consultant for CRM/ESP Market Analysis

UC San Diego

I teach content marketing at the University of California, San Diego. https://extendedstudies.ucsd.edu/about-extension/casey-hill

Marketing Professor

Sr. Growth Manager @ ActiveCampaign | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 25,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Leading the development of Inception CRM's iOS / iPadOS native and web applications.

Inception CRM makes it easy for life science sales reps to

- develop deeper, more impactful relationships with HCPs
- capture a wealth of information from each call and visit
- fuel customer growth via better HCP engagements
- get more sales and smash their sales targets every time

Inception CRM supports hybrid, face-to-face, and remote sales teams with a wide range of tools that are ideal for primary and specialty care sales teams, pharmacy sales teams, and key account managers.

Head of Product

As head of marketing for D3S, I am responsible for our company's flagship products, including Inception CRM, an innovative platform for life science sales teams used by industry-leading pharmaceutical companies. I am responsible for D3S's digital marketing, content, and brand strategies, with a focus on high impact UX, SEO, and compelling copy. I also work closely with our product design teams on the development of new software products and with our account teams to deliver solutions that bring lasting value to our global customer base.

Marketing Director

I was responsible for the marketing of Data3s products and services as well as the delivery of solutions in more than 30 countries worldwide. My clients included some of the biggest brands in the life science and healthcare space: Novartis, Sandoz, Merck Serono, Actavis, Allergan, Gedeon Richter, and the Ministry of Health of the Czech Republic.

Marketing Director (at Data3s)

I was responsible for market research, brand development, and customer acquisition. My clients included some of the world's biggest communications and media companies, including Google, Vodafone, and Hachette Filipacci, for whom we developed dozens of apps and digital properties. I also established the core of our growing partner network, expanding Data3s' presence across Europe, South Asia, the Middle East and North Africa.

Marketing And Public Relations Manager (at Data3s)

B O D Y

I work with an incredible team of writers and editors to publish some of the best contemporary poetry, fiction, and non-fiction being written today. We feature new work and translations from established and emerging writers, including poets, novelists, short story writers, essayists, cross-genre writers. We also review recently published books, and publish interviews with major authors and multi-disciplinary visual artists.

Editor

W. W. Norton & Company, Inc.

I am the author of Because: A Lyric Memoir, a book-length poem published by W. W. Norton.

"Because is beautiful and heartbreaking. It takes us on a journey of no return, it overwhelms us with the music that brings forth tragedy, and with a story that is horrifying and full of music." — Ilya Kaminsky, author of Deaf Republic

"Riveting, beautiful, and quietly devastating. Mensch is a gifted and unflinching poet, and he has one hell of a story to tell." — Patrick Phillips, author of Blood at the Root and Elegy for a Broken Machine

"Harrowing and affecting.… By way of vivid and precise poetic narratives—driven by the word ‘because’—the book is a testament to vulnerability, heartbreak and healing." — Erin Balser, CBC Books

Author

Independent

As a freelance communications specialist, I worked with numerous individuals and companies, mostly at the executive level, on the design and implementation of best practices focused on both internal and external marketing and PR communications.

Communications Consultant

Zentiva

I worked within the CRM Department of Zentiva Group a.s. (Sanofi-aventis Group) as their in-house communications specialist. In this role, I was tasked with developing a new corporate strategy focused on improving communications between corporate IT and regional business divisions, and establishing new feedback channels for the company's network of partners and internal stakeholders across Europe.

Corporate Communications (CRM) - ext

multiple publications

Covered a variety of topics for multiple publications, both print and online - from commentaries and reporting to reviews of books, bars, restaurants and events.

Freelance Writer

University of Maryland, College Park

Taught creative writing (poetry, fiction) and introduction to academic writing

Lecturer

I work with software engineers to build great products, and with customers to make their product experiences better.

I work on a range of projects, from enterprise software to consumer healthcare apps, leading cross-functional teams to deliver solutions our customers love.

I’m also the brand director for Inception CRM, our flagship product. I work with a team of brilliant software engineers to continuously build and improve this incredible product. And I work with customers to find ways to make it even better. 

Inception CRM has been recognized by G2 (“Momentum Leader” “High Performer” “Easiest To Do Business With”) and Capterra (“Best Value” and “Best Ease of Use” in CRM Software). 

Our clients include global life science organizations (Novartis, Sandoz, Roche, Mylan, Allergan, Viatris, Glenmark, and others), as well as major drug wholesalers, hospital groups, and pharmacy chains.

Our products are unique, user-friendly, and made with incredible care. They are thoroughly tested and completely reliable. They work.

Want to work with me? I’m just a connection request away.

taplio

The Battle

Casey Hill

Joshua Mensch

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