DoWhatWorks

DoWhatWorks is flipping the script on how brands optimize their digital experiences.

For decades, the industry’s been stuck—burning time and money on A/B tests with a brutal 89% failure rate.

DoWhatWorks was built to turn optimization on its head. Our patented tech scans the public web for real-world A/B test results from every major brand—28,000+ tests, over a million data points. Then we train AI agents to detect and automatically fix issues in your UX—like Grammarly, but for user experience.

No more guessing. We show you what works because it already has.

Instead of hiring a big team to maybe run 50 tests a year (and failing at 45), brands tap into thousands of proven tests and drive impact—faster, cheaper. And it works. 

We’ve driven millions in revenue for Disney, Adobe, Twilio, Discover and more.

Chief Marketing Officer

Stanford Continuing Studies

Teaching BUS 113 — Modern Approaches to Creating Customer Demand

Stanford Instructor

ActiveCampaign

I work with ActiveCampaign to open up new organic growth channels and help more brands learn about the transformative impact ActiveCampaign can have on their business. At 250m ARR and hundreds of thousands of customers, AC is a category leader with one of the largest pools of first-hand data in the software world.

Senior Growth Marketing Manager

Third Bridge Group Limited

Consulted clients around SMB Vendor Selection, SMB Martech industry conditions, SMB SaaS competitive landscape, SaaS Pricing Trends.

Institutional Consultant/Advisor

McKinsey & Company

I advise McKinsey & Company on SMB trends around marketing automation, CRM, eCommerce, project management, sales tools, ESPs etc.

I have also worked with McKinsey around SaaS investments, SaaS pricing trends, and SaaS marketing.

Strategic Advisor

BlackRock

Providing strategic insight and industry knowledge around the personal video, SMB vendor market, marketing automation market, and CRM/ESP vendor selection.

TenCore Partners, L.P.

Providing strategic guidance on CRM, SMB vendor selection, inbound marketing, SaaS trends and market considerations.

Strategic Business Consultant

Coleman Research

Provided insight and strategic guidance to investors/contracted firms in the following areas: SMB email marketing solutions, CRM/ESPs, SaaS pricing trends, SaaS churn trends, vendor selection for SMBs etc.

Institutional Consultant 

Guidepoint

I help provide insight to Guidepoint about market trends, vendor analysis, churn, niche analysis, pricing trends etc.

Consultant for CRM/ESP Market Analysis

UC San Diego

I teach content marketing at the University of California, San Diego. https://extendedstudies.ucsd.edu/about-extension/casey-hill

Marketing Professor

Sr. Growth Manager @ ActiveCampaign | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 25,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Moonscale Creative

A Done-For-You content agency focused on content strategy/ghostwriting/thought leadership for tech/Saas founders, executives, and organizations.

Founder/CEO

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com.

Member

5WPR

I provide ghostwriting support for one of the most prestigious PR firms in the United States: the award-winning 5WPR.

Copywriter/Ghostwriter

Freelance (Self-Employed)

As a highly experienced freelance content writer/copywriter with 8+ years of expertise, I’m proud to say I’ve successfully helped more than 700 clients with my skills. With a strong background in SEO content writing, I honed my skills to create a wide range of content such as blog articles, E-books, website copy, landing pages, emails, sales letters, VSLs, newsletters, case studies, whitepapers, and even actual books for CEOs, founders, and organizations of all types. During my time as a freelancer, I've generated tens of millions of dollars across industries.

I’ve collaborated with several high-profile marketing agencies, and my ghostwriting work has been featured in prestigious publications such as Forbes and Entrepreneur. My writing expertise extends to a diverse range of industries, including SaaS, B2B, Web3 startups, NFT projects, real estate agencies, wellness coaches, business consultants, E-commerce/DTC startups, staffing/recruiting firms, Edtech organizations, IT companies, marketing agencies, and more.

Throughout my journey, I’ve created and contributed content/copy to four Fortune 100 organizations and seven companies worth over $1 billion. As a creative and strategic content writer/strategist, I am passionate about developing compelling brand messaging and devising effective content strategies that drive business growth. Top-Rated Plus (Top 3%) of all Upwork freelancers. 

Whether you are looking for a long-term partner or a one-off project, I am always interested in exploring exciting opportunities to create engaging content, craft impactful campaigns, and tell captivating stories. Feel free to contact me through my website at www.neilmathewcopywriter.com or DM me.

Freelance Content Writer/Copywriter

Softway

During this time, I helped craft a messaging/positioning strategy for a major Fortune 100 company and its recruitment efforts. This contract also required conducting market research and interviewing 40+ SMEs worldwide within their organization.

Copywriter/Brand Strategist

SKALE Labs

I helped create both blog and promotional content for SKALE Labs, an EVM-compatible blockchain scalability platform. My content was instrumental in shifting the messaging/positioning strategy of the company, and eventually helping to significantly increase its market capitalization (during a downturn in crypto/Web3 markets).

My content remains some of the most read on its website/socials to this day.

Content Writer/Copywriter

For this contract, I worked on a website refresh for a Fortune 100 company. This process involved interviewing executives and SMEs to determine the right copy/content for the refresh.

Because I paid attention and asked the right questions, my copy only required one revision instead of the standard three rounds.

Search Engine Optimization Copywriter

Graphite

I had the pleasure of working with Graphite, one of the biggest names in SEO with clients like Mastercard, Medium, and Robinhood.

SEO Content Writer/Copywriter

Oxygen Exp

For several months, I worked with Oxygen on creating video scripts/presentations for internal use at one of the largest technology companies in the world.

Video Script Copywriter

OO & CO

I helped devise social media marketing content for several technology/Web3 companies during my time in this role.

Social Media Strategist/Marketer

Copywriter/Ghostwriter/ Content Strategist ✍🏾 . I help companies and entrepreneurs scale with content/strategy that builds trust, educates their audience, converts more visitors, and increases leads/sales.

I'm Neil Mathew, an expert copywriter/ghostwriter with almost a decade of content writing/marketing experience and copywriting experience. I’ve worked with over 700 clients. Some major past clients include Microsoft, Intel, Dell, Flatiron School, ZenLedger, OpenSea, Intel, Sprout Social, Johnson Controls, Epidemic Sounds, 5WPR, ExxonMobil, and more. I'm now the founder and CEO of a ghostwriting/content marketing agency named Moonscale Creative. 

I've worked with some of the country's most well-known SEO/marketing agencies like Graphite, Softway, Overdrive Interactive, and CMD Agency. I've also worked with 5 Fortune 100 companies regarding content/copy/branding and with 8 unicorns (companies valued at over $1 billion). 

I've created innovative and engaging landing pages, emails, and website/ad copy for IT companies, fintech companies, real estate organizations, SaaS startups, B2B firms, recruiting/staffing agencies, healthcare companies, law firms, music technology companies, executive coaches, Ecommerce products, home service startups, business consultants, medical organizations, nonprofits, oil/energy companies, financial service companies, DTC startups, Ecommerce organizations, marketing agencies, Web3 startups, NFT projects, and more.  

My clients range from bootstrapped startups to major corporations. I've also created social media content for various clients, as well (Linkedin/Twitter ghostwriting). 1 million+ Medium views. Top 1% freelancer on Upwork (Expert-Vetted status). 

I've helped CEOs and other entrepreneurs land in Forbes, Entrepreneur, and other similar publications. I've also ghostwritten Ebooks, lead magnets, newsletters, case studies, whitepapers, video sales letters, explainer videos, and more. Currently, I also offer Linkedin ghostwriting services for CEOs, founders, and executives in various industries. 

I'm usually interested if there's an opportunity to tell an interesting story, refine brand messaging, devise/implement a content strategy, improve SEO, get leeway to be as creative as possible, or create compelling content in general. Available for either long-term partnerships or one-off projects. 

Always open to connecting and having a conversation! You can find some of my past work here: www.neilmathewcopywriter.com

Neil Mathew

I can’t imagine being the parents…

Also highly recommend Karen Hao’s book “The Empire of AI,” a book a lot of the AI “influencers” on here would never recommend or reference.

Senior Copywriter / Ghostwriter / Content & Brand Strategist | Trusted by Fortune 100s, Startups & Founders

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I told some friends when he was polling under 10% that Mamdani would win. 

(Should’ve put some money behind it 😂) 

The best mayoral campaign run in modern history. The social media team will be studied - and copied - for years, possibly decades. A generational candidate in terms of likeability and charisma.

They had their Islamophobic terrorist jokes. Billionaires spent money to try and get Cuomo in office. They tried to make (this isn’t a joke) him calling someone his “auntie” a scandal. 

That’s how little they had on him. 

I don’t live in NYC anymore, but I lived there for over a decade. 

I went up in 2004, and it was close enough to 9/11 for me to deal with “terrorist” and “Bin Laden” comments. I’m not Muslim, or from the Middle East, but ignorance doesn’t exactly factor in nuance. 

I dealt with sh*t that feels so insane looking back, that I imagine people on this platform would think I’m lying. Some real hateful stuff, to be honest. 

None of it deterred me from enjoying my time in one of the most incredible cities in the world. Lifelong friendships made, I loved, I lost, I hustled, and I truly came into my own. 

20 years later, to see a Muslim mayor elected into office makes me a bit emotional. The fact that Dick Cheney died on the same day is just God doing a “chef’s kiss” on top of it (Save your “Be civil, Neil” comments - the man was a f*cking war criminal.) 

34 years old. He started out polling at less than 1%. 

In his own words: “𝗡𝗲𝘄 𝗬𝗼𝗿𝗸 𝘄𝗶𝗹𝗹 𝗿𝗲𝗺𝗮𝗶𝗻 𝗮 𝗰𝗶𝘁𝘆 𝗼𝗳 𝗶𝗺𝗺𝗶𝗴𝗿𝗮𝗻𝘁𝘀, 𝗮 𝗰𝗶𝘁𝘆 𝗯𝘂𝗶𝗹𝘁 𝗯𝘆 𝗶𝗺𝗺𝗶𝗴𝗿𝗮𝗻𝘁𝘀, 𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 𝗶𝗺𝗺𝗶𝗴𝗿𝗮𝗻𝘁𝘀...

𝗔𝗻𝗱 𝗮𝘀 𝗼𝗳 𝘁𝗼𝗻𝗶𝗴𝗵𝘁, 𝗹𝗲𝗱 𝗯𝘆 𝗮𝗻 𝗶𝗺𝗺𝗶𝗴𝗿𝗮𝗻𝘁.”

Pretty unhinged post from an a16z General Partner going viral…

I really don’t understand how people can’t see the importance of social/emotional intelligence in 2025. 

She has “Catholic” in her bio and literally states: “I don’t care about the ‘social emotional growth’ of my sons because I know what values were instilling in them.”

"Write me a 30,000 word non-fiction book for $10."

LinkedIn feed cleanse.

Father and daughter create something that’s pretty f*cking cool:

I wish this were a Black Mirror episode.
It’s not. It’s real life.

Shay Mitchell has just launched Rini, a skincare and play brand aimed at children as young as three.

Hydrogel masks. After-sun repair. Vitamin serums for preschoolers.
All marketed as “confidence,” “creativity,” and “self-care.”

But children don’t need skincare routines.
They need messy play, and adults who protect them from beauty marketing that tells them their skin needs “fixing” - and those that do have problems with their skin barrier need seen by a doctor.

The beauty industry has already captured teens and tweens.
Now it’s creeping into childhood, normalising beauty consumerism before kids even start school.

This isn’t skincare.
It’s social conditioning.
Let kids be kids.

Sorry but this is too cool and everyone on LinkedIn needs to see and appreciate it 🔥

More people should understand that “rebranding” doesn’t have to be about a company or organization…

I’ve seen drug addicts “rebrand” themselves into successful entrepreneurs. 

“You can just do things.” h/t Jay Yang 

Shout out to this guy’s dad’s uncle:

The San Francisco / Silicon Valley side of X is so fascinating to me because they often generate these ideas for socialization that, to me, sound like the worst possible thing in the f*cking world. 

Here’s a recent example:

graphical user interface, text, application

If you run a DTC/Ecommerce brand, it’s worth noting this tweet has 177k+ likes: 

#dtc #ecommerce #marketingstrategy

Tried to explain to her that being a "fractional boyfriend" actually helps us hit our emotional/romance KPIs after our weekly standup (coffee date), and now I'm single.

Linkedin has failed me once again.

I just want to give a special shout out to this woman 💯💯💯

Yikes 😬😬😬

Pretty insane for Campbell’s to have this leak

Incredibly embarrassing. 

#ai #socialmedia

Message! 🗣️🗣️🗣️

“By outsourcing your writing you are outsourcing your thinking.” 

#copywriting #ghostwriting

I saw the trailer for the Michael Jackson biopic and thought, “Huh, I don’t know this actor. They’re taking a risk here.” 

Just found out it’s his nephew 🤯🤯🤯

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Casey Hill

Neil Mathew

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Neil Mathew's LinkedIn Performance

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