Chief Marketing Officer @ DoWhatWorks | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 28,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Framer is the only company I have seen do this ⬇️

They have a comparison between them and Claude code. Just added it less than a month ago.

It’s already ranking when I ask my ChatGPT, “Should I build a quick site on Framer or just use Claude Code?”

B2B SaaS brands should move quickly here.

The Claude Codes, Lovables and OpenClaws of the world will become competitors whether you are in project management, CRM, page building, or email marketing. 

All the major research studies (Ahrefs, AirOps etc) point to the value of comparisons, versus, and "best of" style content for GEO. 

While the LLMs still prefer 3rd party references, in lieu of those, they will absolutely use your comparison content (and I have a theory that part of the reason behind third-party prominence is tied to inbound linkage. More people reference third-party comparisons, while few people link to your brand’s comparison page)

But brands like Framer, by moving quickly here, are capturing high-intent traffic that might otherwise go a different route. 

This is a smart one to replicate.

Copywriter/Ghostwriter/ Content Strategist ✍🏾 . I help companies and entrepreneurs scale with content/strategy that builds trust, educates their audience, converts more visitors, and increases leads/sales.

I help Fortune 100s, unicorns, startups, and founders turn complex ideas into authority, credibility, and scalable growth through strategy, content, and story. 

I'm a senior copywriter/marketing consultant with 10+ years of experience developing marketing strategies, shaping brand positioning, and creating content that drives influence and revenue. I've also ghostwritten for 200+ founders, execs, and organizations.

I’ve worked with some of the world’s most recognized companies — including Microsoft, Intel, Dell, ExxonMobil, and Johnson Controls — as well as several unicorns ($1B market cap) and hundreds of other clients. 

From scaling startups to helping Fortune-level enterprises, clients trust me to clarify their story, sharpen their strategy, and execute content that drives revenue.

As the founder of Moonscale Creative, I’ve built content/brand strategies that fuel growth, alongside hands-on work crafting conversion-driven copy for campaigns, landing pages, email campaigns, and product launches. 

Agencies like Graphite, CMD, Oxygen Learning, Softway, and 5WPR have trusted me to drive positioning and creative direction.

My work spans hundreds of companies across tech, SaaS, fintech, healthcare, cybersecurity, real estate, supply chain/logistics, consulting, recruiting/staffing, crypto/Web3 ventures, and more. 

-Developed brand and marketing strategies that helped companies clarify their message, sharpen positioning, and scale with confidence.
-Ghostwritten thought leadership for executives featured in Forbes, Entrepreneur, Fast Company, and other top-tier publications.
-Created high-impact ads and campaigns that drive measurable growth and win market share.
-Built executive and brand collateral (landing pages, sales decks, websites, investor materials) that translate ideas into authority and revenue.

If you’re a founder, executive, startup founder, or brand leader looking to sharpen your voice, refine your strategy, and turn messaging into momentum? 

Let’s connect.

📍 Portfolio: www.neilmathewcopywriter.com
📍 Schedule a conversation: https://tidycal.com/neilmathew85/30-minute-meeting

Neil Mathew

It genuinely blows my mind that Altman thinks this kind of messaging would be effective 🤦🏾‍♂️🤦🏾‍♂️🤦🏾‍♂️

Senior Marketing Strategist/Consultant | Ghostwriter For Execs & Founders | Trusted by Fortune 100s To Startups

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The Battle

Casey Hill

Neil Mathew

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taplio

The Battle

Casey Hill

Neil Mathew

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Casey Hill's LinkedIn Performance

Performance ScoreNeil Mathew's LinkedIn Performance

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Performance ScoreCasey Hill's LinkedIn Performance