DoWhatWorks

DoWhatWorks is flipping the script on how brands optimize their digital experiences.

For decades, the industry’s been stuck—burning time and money on A/B tests with a brutal 89% failure rate.

DoWhatWorks was built to turn optimization on its head. Our patented tech scans the public web for real-world A/B test results from every major brand—28,000+ tests, over a million data points. Then we train AI agents to detect and automatically fix issues in your UX—like Grammarly, but for user experience.

No more guessing. We show you what works because it already has.

Instead of hiring a big team to maybe run 50 tests a year (and failing at 45), brands tap into thousands of proven tests and drive impact—faster, cheaper. And it works. 

We’ve driven millions in revenue for Disney, Adobe, Twilio, Discover and more.

Chief Marketing Officer

Stanford Continuing Studies

Teaching BUS 113 — Modern Approaches to Creating Customer Demand

Stanford Instructor

ActiveCampaign

I work with ActiveCampaign to open up new organic growth channels and help more brands learn about the transformative impact ActiveCampaign can have on their business. At 250m ARR and hundreds of thousands of customers, AC is a category leader with one of the largest pools of first-hand data in the software world.

Senior Growth Marketing Manager

Third Bridge Group Limited

Consulted clients around SMB Vendor Selection, SMB Martech industry conditions, SMB SaaS competitive landscape, SaaS Pricing Trends.

Institutional Consultant/Advisor

McKinsey & Company

I advise McKinsey & Company on SMB trends around marketing automation, CRM, eCommerce, project management, sales tools, ESPs etc.

I have also worked with McKinsey around SaaS investments, SaaS pricing trends, and SaaS marketing.

Strategic Advisor

BlackRock

Providing strategic insight and industry knowledge around the personal video, SMB vendor market, marketing automation market, and CRM/ESP vendor selection.

TenCore Partners, L.P.

Providing strategic guidance on CRM, SMB vendor selection, inbound marketing, SaaS trends and market considerations.

Strategic Business Consultant

Coleman Research

Provided insight and strategic guidance to investors/contracted firms in the following areas: SMB email marketing solutions, CRM/ESPs, SaaS pricing trends, SaaS churn trends, vendor selection for SMBs etc.

Institutional Consultant 

Guidepoint

I help provide insight to Guidepoint about market trends, vendor analysis, churn, niche analysis, pricing trends etc.

Consultant for CRM/ESP Market Analysis

UC San Diego

I teach content marketing at the University of California, San Diego. https://extendedstudies.ucsd.edu/about-extension/casey-hill

Marketing Professor

Sr. Growth Manager @ ActiveCampaign | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. 

Whether it's garnering 25,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. 

On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.

Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.

I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/

Current areas of extensive experience...

-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS

-> CRO (Conversion Rate Optimization) / Website optimization

-> Email marketing

-> Content marketing (especially LinkedIn and Reddit)

-> B2B Influencer marketing

-> Pricing optimization

Casey Hill

Crossbeam

I publish our weekly Crossbeam Insider newsletter, featuring original market research and analysis + exclusive interviews with Ecosystem-Led Growth leaders and practitioners. Check out our new center for ELG insights at insider.crossbeam.com.

Managing Editor

Senior Staff Writer

Staff Writer

Generation Women

Photographed live storytelling events across the New York City area.

Freelance Photographer

My Sexual Biography

• Curate monthly Spotify playlists for My Sexual Biography.

Music Curator

Botify

• Research and write comprehensive articles on technical SEO topics and the latest industry news; Interview SEO experts and ghostwrite on their behalf
• Create weekly reports uncovering top content trends across Botify's social media channels, organic search results, and internal search engine metrics extracted from Google Analytics
• Develop persona-based messaging and nurture sequences for demand gen, ABM campaigns, and sales outreach
• Research, write, and revise extensive white papers that demystify technical SEO topics for persona-based audiences 
• Collaborate with the product marketing and sales teams to develop case studies that showcase our customers’ success
• Foster community across Twitter, LinkedIn, and Facebook by sharing high-demand content, tips for overcoming common challenges, and conducting polls to better understand and serve our community

Content & Community Manager

The Knockturnal

• Produce editorial and photo coverage of live music events by up-and-coming and established artists in the NYC area
• Conduct outreach to artist management and PR contacts to obtain photo passes.

Contributing Writer & Photographer

The Yard: Space to Work

• Produce and manage editorial and visual content for The Yard’s website, blog, e-mail marketing campaigns, social media channels, press releases, and branded content.
• Pitch original stories, conduct interviews, and develop thought leadership content for Brooklyn Magazine, Forbes, Brick & Wonder, and more.
• Optimize content according to SEO; Analyze web traffic and user engagement metrics. 
• Pitch media outlets in support of current campaigns. 
• Design marketing materials, such as advertisements, flyers, and more for digital & print.
• Manage marketing materials for The Yard Art Program, which consists of seasonally rotating and permanent installations.
• Direct & Produce Facebook Live video interviews with small business founders, nonprofit organizations, and change-makers.
• Initiate, evaluate, and grow robust partnerships and activation events that benefit a community of 4000+ members.
• Produce live storytelling events and workshops for The Yard’s community and extended network.
• Provide creative direction for hired production teams; Occasionally manage logistics for video and photoshoots with talent and influencers.

Content & Partnerships Manager

• Curated a vibrant community of entrepreneurs and creatives by hosting engaging tours and initiating proactive outreach.
• Coordinated partnership activation events and networking opportunities in various Yard locations.
• Managed daily operations to ensure an efficient, engaged workspace for our community of small businesses and entrepreneurs.

Community Manager

Musik Therapy

• Reviewed up and coming artists in the electronic music scene
• Developed mood-specific playlists 
• Discussed the intersection of music and psychology through a curated selection of articles

Founder

The Many Shades of Green

• Edited blog content for a grassroots news outlet raising awareness on environmental issues.
• Provided digital photography for articles as necessary.

Editor & Photographer

Paradigm Talent Agency

• Corresponded with promoters regarding offers, contracts, and artist payment.
• Monitored ticket sales across the U.S. for upcoming artists’ shows.
• Created and distributed tour itineraries & drafted work visa letters for artists.
• Managed Paradigm Music’s official YouTube channel and Facebook page.
• Handled heavy phone correspondence, scheduling and guest list accommodations.

Assistant to Head of Music

• Coordinated auditions, callbacks, and bookings with actors, casting directors, and other entertainment professionals.
• Evaluated head-shots and resumes with a mindset of maintaining the agency's brand and achieving the highest callback and booking rates.  
• Checked booking conflicts in regards to actors' previous commercial work.
• Updated client head shots and personal information on Casting Networks. 
• Submitted talent to casting directors for consideration for various on-camera commercial opportunities.
• Assessed talent at student showcases and scheduled meetings accordingly.

Agent Assistant- Commercials

FindSpark

• Wrote articles relevant and helpful to rising creative professionals.
• Assisted at various networking and informational events, wrote event recaps.  
• Collaborated with others in developing new methods to engage and expand the NY Creative Interns community.

taplio

The Battle

Casey Hill

Olivia Ramirez

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?