🚀 Strategies. Systems. Sales. For Solopreneurs & DTC founders. Simplified scaling, without overwhelm or uncertainty | DM “COACH” to find out more 🙏🏽

12+ Years investing, advising and scaling startups with Growth Marketing. 
In 2022, I was CMO at an 8-figure brand, had 2 businesses, as well as being a dad.
6-fig salary, 80+ hour weeks… I burned out.

“90% of the time you spend with your child is from the ages of 0-16”
- I read that quote and realised something had to change.

So in 2023,  I chose the selfish life.

> Left my companies. 
> Prioritised parenthood. 
> Transitioned into Coaching and Fractional CMO advising.

Now, I apply the same principles that have made millions for large brands to operate The Growth Partner Plus Program, a model that allows me to:

Do GREAT work, for GREAT people, on my terms.

With 1 offer, 1 audience, no team, 4-day weeks, without tons of followers.

High leverage. Low stress. Big results.

It’s designed for intimacy and getting results.
It's not infinitely scaleable because I don't want it to be.

No Skool Group. 
No Account Managers.
No 400+ Hours of Content.

It's me + you... going to battle side by side.

As a founder, you’re likely…

• Putting out fires daily instead of preventing them.
• Spending a lot of time overthinking or being overwhelmed.
• Capable of Sales/Marketing, but it’s not your ‘zone of excellence’.

Sound familiar? If so…

I share the systems, tactics and frameworks you need to scale; giving you the right information, at the right time with examples of what is working now. 

No BS, no guru talk…

There's 2 ways I help founders scale their marketing efforts…

1. The Growth Partner Plus Program (Personalised strategy, guidance and implementation)

2.  Shopify Brand Owner between £1M - £3M? Want a CMO without the salary?

DM with the word "GROWTH" if you want the details.

Casey.

P.S. - Any book (philosophy or entrepreneurship), travel or dad/son activity recommendations are just as welcome 🙏🏽

Casey Parram

No-BS, zero-hacks marketing strategy. I help people build & grow a future-proof sustainable business. | Here to make you think. | Marketing strategist, trend analyst, writer.

Most marketing advice is either obvious, manipulative, or straight-up insulting to your intelligence.

You won’t find that here. I've spent 18+ years in marketing, so I know hacks and bro marketing don't work in the long run.

I work with solopreneurs, founders, and experts who are ready to turn their expertise into F-You money — without selling their soul, chasing trends, or burning out on social media hamster wheels.

My philosophy?
👉 Strategy > gimmicks
👉 Fewer moving parts, more traction
👉 Systems that sell, not just scream for attention

Whether you're building a newsletter, launching a digital product, or turning your expertise into something scalable, I help you create a strategy that gets results — not just likes.

Through my Strategic AF newsletter and consulting work, I break down what actually works so you can grow a business that pays well and feels right.

No bro marketing. No funnel cults. No “make $80K in 8 days” nonsense.
Just smart strategy, tailored to real humans with real offers.

Want in?
Start here —> get Strategic AF in your inbox: adrianatica.com/newsletter

Adriana Tica

It's Women's Day today and I have mixed feelings about it this year.

All my social feeds are full of flower emojis and GIFs and, while I appreciate the sentiment, it's not what women need right now.

If you've been watching the news even just a little bit, you know that women's rights are disappearing as we speak -- often in countries we didn't expect that to happen.

So, if there's at least one woman in your life that you care for or appreciate, spend more time advocating for women's rights than choosing flower emojis.

Sign a petition, join a protest, SPEAK UP. 

Because Women's Day is, in fact, a day to remember the women who fought for their rights.

TL;DR: lip service is nice but let's make this one count 😉.

Happy Women's Day!

Founder of Strategic AF, the zero BS newsletter for founders who are sick of being treated like toddlers looking for their next shiny toy. (link👇) | Here to make you think. | Marketing strategist, trend analyst, writer.

"For You" feeds have turned us all into entitled pricks who scroll past anything that's not *immediately* relevant or entertaining.

🥱 Weak hook? I'm OUT; I don't have 3.4 seconds to read past it.
🥱 Took 47 secs to explain something that someone else oversimplified in 15? I'm OUT!
🥱 Wrote about social media today when all I care about is email marketing? You should know better! Yep, I'm OUT!

🚫 Right click, unsubscribe, delete, F you for not talking to me and ONLY me.

People would rather doomscroll for hours than endure 10 secs of boredom. (I'm "people" more often than I'd like.)

Now this isn't just a social critique. If your business depends in any way on your content being seen and acted upon, this affects you.

I know you're struggling with hooks, relevance, timeliness, and more for every piece you publish. I am too.

So, in tomorrow's Strategic AF newsletter, we're talking about:

✅ What to do when social media feeds screw you over
✅ How do you still keep people engaged when the next funny cat video is just one swoosh away
✅ Bean soup

If creating content has ever felt like screaming into the void, you need to read this. It drops tomorrow at 7:30am EST. Subscribe and get it in your inbox: https://lnkd.in/d5iwrtur

Yesterday, we had the last call of the Newsletter Growth Bootcamp in The Council. I asked bootcampers for feedback and testimonials.

This is what I got so far 👇. (Testimonials from Katelin Tiernan and Lee Densmer, the feedback is anonymous).

Beyond the feedback, I saw incredible transformations, people who, within a month, did amazing work not just on their newsletters — but on their positioning, messaging, and overall business too.

It's been quite the ride and I'd do it again in a split second!

This is why I built The Council and I'm stoked to see it live up to its mission of being an implementation container, not just a space for empty theory everyone claps for and no one applies.

If you want transformations like these, 👀👇 or DM me and I'll tell you more.

How many times can you relaunch the same offer to the same audience before growth stalls?

Like it or not, every audience has a carrying capacity. At some point, everyone in it has either:
 
• bought from you
• decided they won’t
• or mentally filed you under one thing: “The LinkedIn person.” “The newsletter person.” “The strategy person.”

That’s saturation and it explains why launches suddenly feel heavier.

I just wrote about how to design revenue that survives saturation. 

If your revenue feels fragile, read this: https://lnkd.in/ddTRDjfZ

These days, everyone's posting "the attention economy's DEAD ☠️! Here's what's replacing it". 

And I can't stop thinking about how they're begging for attention while saying attention is dead.

taplio

The Battle

Casey Parram

Adriana Tica

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taplio

The Battle

Casey Parram

Adriana Tica

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adriana Tica's LinkedIn Performance

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