Casey Parram | The Business Strategist

The Business Strategist - Fractional CMO & Coaching for Founders wanting to grow without uncertainty.

Fed up of being a slave to your business. Swapped the 9-5 for a 24/7? Dealing with overwhelm and inconsistency? 

I'll get you aligned on how to transform your business so it serves you:

Scaleable Marketing Systems > Get more outputs from your existing effort. (Guaranteed)
Proven Growth Strategies > Shortcut YEARS of learning & expensive mistakes.
Consistent Sales > Grow without uncertainty and inconsistency.

Founder

Danny T | International DJ & Producer

Manager to International DJ/Producer Danny T

Artist Manager

TAILORED ATHLETE

Self Employed

Business Growth Consultant

The Deltic Group

Oversaw the operation of a 2000 capacity venue.

Deputy Manager of the year 2017.

Deputy Manager

Tower Boots Ltd.

From the age of 18, I began as a sales advisor and worked my way up to assume a role under the director of London's best independent branded footwear company. I was working alongside the Company manager who was responsible for 3 Stores in North London & an on-line store based in our warehouse.

Under Director

Luminar PLC

Bartender

🚀 Strategies. Systems. Sales. For Solopreneurs & DTC founders. Simplified scaling, without overwhelm or uncertainty | DM “COACH” to find out more 🙏🏽

12+ Years investing, advising and scaling startups with Growth Marketing. 
In 2022, I was CMO at an 8-figure brand, had 2 businesses, as well as being a dad.
6-fig salary, 80+ hour weeks… I burned out.

“90% of the time you spend with your child is from the ages of 0-16”
- I read that quote and realised something had to change.

So in 2023,  I chose the selfish life.

> Left my companies. 
> Prioritised parenthood. 
> Transitioned into Coaching and Fractional CMO advising.

Now, I apply the same principles that have made millions for large brands to operate The Growth Partner Plus Program, a model that allows me to:

Do GREAT work, for GREAT people, on my terms.

With 1 offer, 1 audience, no team, 4-day weeks, without tons of followers.

High leverage. Low stress. Big results.

It’s designed for intimacy and getting results.
It's not infinitely scaleable because I don't want it to be.

No Skool Group. 
No Account Managers.
No 400+ Hours of Content.

It's me + you... going to battle side by side.

As a founder, you’re likely…

• Putting out fires daily instead of preventing them.
• Spending a lot of time overthinking or being overwhelmed.
• Capable of Sales/Marketing, but it’s not your ‘zone of excellence’.

Sound familiar? If so…

I share the systems, tactics and frameworks you need to scale; giving you the right information, at the right time with examples of what is working now. 

No BS, no guru talk…

There's 2 ways I help founders scale their marketing efforts…

1. The Growth Partner Plus Program (Personalised strategy, guidance and implementation)

2.  Shopify Brand Owner between £1M - £3M? Want a CMO without the salary?

DM with the word "GROWTH" if you want the details.

Casey.

P.S. - Any book (philosophy or entrepreneurship), travel or dad/son activity recommendations are just as welcome 🙏🏽

Casey Parram

Brooke Janousek 🌱

GarageExperts

I lead marketing strategy to elevate brand visibility and market penetration across a portfolio of companies: Garage Experts®, Versatile High-Performance Coatings®, and a new franchise to be announced in 2025.
 
𝗔𝗯𝗼𝘂𝘁 𝗚𝗮𝗿𝗮𝗴𝗲 𝗘𝘅𝗽𝗲𝗿𝘁𝘀®: GarageExperts® is a national leader in high-quality epoxy and polyaspartic flooring, garage cabinets, and storage solutions, dedicated solely to enhancing your garage. We offer an unmatched variety of products, all backed by a lifetime warranty, ensuring both beauty and durability.

Chief Marketing Officer

Versatile High-Performance Coatings

I lead marketing strategy to elevate brand visibility and market penetration across a portfolio of companies: Garage Experts®, Versatile High-Performance Coatings®, and a new franchise to be announced in 2025.
 
𝗔𝗯𝗼𝘂𝘁: 𝗩𝗲𝗿𝘀𝗮𝘁𝗶𝗹𝗲 𝗛𝗶𝗴𝗵-𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗖𝗼𝗮𝘁𝗶𝗻𝗴𝘀®: Versatile High-Performance Coatings® sets the standard in two-component floor coatings, serving residential, industrial, and commercial markets. With over 100 million square feet sold, we are a trusted leader in epoxy, polyaspartic, and urethane floor coatings. Our products are backed by in-house R&D and proprietary technologies, ensuring top quality and consistency.

The Grow CMO

As a Fractional CMO consultancy, we work with brands in need of executive-level expertise during times of transition or rapid growth. We offer a wide range of services to support emerging and established brands such as brand strategy development, agency management, content and creative strategy, marketing and sales alignment, go-to-market strategies and marketing talent development. Our ultimate goal is to help your brand become a household name.

Founder & Fractional CMO

WE ARE THE BOARD

THE BOARD is a vibrant community of high-level fractional experts across multiple industries & disciplines. We connect brands with curated DREAM TEAMS of highly vetted talent to accelerate growth and transform business.

Fractional CMO

Leash Pet Transportation

Achieved 45% Increase in Rides: Implemented strategies that resulted in a significant 45% growth in ride bookings within a five-month period.
Brand Development: Formulated comprehensive brand strategy, defining the brand's promise, position, and messaging. Developed a compelling tagline that effectively communicated the brand's value proposition.
Go-to-Market Strategy: Designed and executed a successful go-to-market strategy to ensure a seamless launch and widespread adoption of Leash services.
Content Creation: Spearheaded all content writing initiatives, producing engaging and persuasive content for various platforms and channels.
App Launch: Led the successful launch of the Leash app for iOS and Android devices, expanding access to convenient pet transportation services and enhancing user experience.

Liberty Tax

Lead the marketing strategy for franchise development including establishing KPIs, developing messaging, omni channel lead generation and campaign optimization. 
Develop go-to-market strategies for financial products and services based on consumer research
P&L Management
Member of the Executive Team
Vendor and Agency Management

SVP Brand Marketing

Supportworks, Inc.

Leading manufacturer and distributor of home repair products and a national Franchisor with three major brands: Foundation Supportworks, Hello Garage and SolutionView.

Developed and launched the national brand for the franchise Hello Garage (garage renovation) resulting in 10 franchisees in the first six months. Built long and short-term marketing strategies that resulted in increased revenues and measurable ROI to stakeholders. Lead a Marketing and Creative team in the development and implementation of brand strategies. 

MARKETING STRATEGY  | BRAND DEVELOPMENT | CREATIVE DIRECTION 
•	Developed marketing strategy integrating best practices in digital and traditional marketing
•	Initiated and implemented data-driven decisions to inform brand building and channel marketing approaches
•	Directed and accelerated all marketing activities including SEM, SEO and paid and earned media 
•	Provided creative direction to ensure all campaigns were on brand, on message and achieved marketing objectives
•	Established and reported on all quantitative and qualitative marketing metrics
•	Developed and launched the national brand for the franchise Hello Garage (garage renovation) resulting in 10 franchisees in the first six months.
•	Established the go-to-market strategy for the Hello Garage franchise system and the corporate-owned stores

EXECUTIVE LEADERSHIP | STRATEGIC PLANNING | PROFESSIONAL PRESENTATIONS
•	Built, lead and developed a cross-functional team of marketers, creatives and project managers
•	Developed next-generation leaders through training, coaching and growth opportunities
•	Worked with product development and sales leaders to develop and execute market tests
•	Provided marketing consultation in strategy development and execution, lead generation and budget management independent marketing managers nationwide
•	Frequent presenter at regional and national marketing conferences on topics including brand development, demand marketing and content marketing

Sr. Director, Marketing & Creative

Phenomblue

Phenomblue is a digital agency providing strategic planning, business consulting, web, and media development for global clients.
 
Led brand strategy for global clients in Travel and Tourism, Higher Education, Medical Technology, and Online Retail. 
•	Reported to the CEO and collaborated annually to establish and lead business development efforts.
•	Co-developed the proprietary strategic planning platform and introduced it to the market. 
•	Generated new business opportunities and closed 35% of prospects.  
•	2016: generated $1.45M in new opportunities, closed $303K
•	2015: generated $3.1M in new opportunities, closed $1.03M
•	2014: generated $2.9M in new opportunities, closed $989K
•	Created and managed an employment brand vertical including overall value proposition and go-to-market strategy.

Vice President

Nebraska Alumni Association

Established marketing strategies to support 60 domestic and international alumni chapters encompassing 175,000+ alumni in growing membership and increasing scholarship funds for the University.
•	Collaborated with University partners including the Foundation, Chancellors Office, and Office of Admissions to develop alumni programs for recruiting new students.
•	Grew alumni chapters by 10% in the domestic market and established alumni chapters in Singapore, Tokyo, and India exclusively through social media.

Senior Director, Alumni Relations

First National Merchant Solutions

Developed and implemented strategic marketing plans to generate leads and revenue growth for the Merchant Processing division. Created and executed a fully integrated marketing plan for the launch of a new product portfolio for healthcare providers including buying media, developing a microsite, producing sales tools, and training sales reps.

Marketing Campaigns Manager

Fractional CMO | Building the Brands of Tomorrow | Lead Generation | Brand Development

Full of charisma, generosity of spirit, and infectious energy, I am known as an inspirational leader who sees possibility and opportunity every step of the way. I bring this spirit to each and every person I work with. 

I am a skilled brand builder and promoter who activates strategies to increase revenue, profitability, and customer loyalty. Brand marketing is my passion: from high-level engagements like brand development and recruiting strategies to nuts-and-bolts issues like product rollouts and sales alignment, I know the process intimately. Throughout my career, I have worked with several newly launched start-ups as well as evergreen legacy brands including Disney, Toro, GE, Sonic Drive-In Restaurants, Liberty Tax, Bridgestone, and Careerbuilder. 

My deep desire to connect and support others is the bedrock of my relationships as well. Whether I’m traveling, taking a CrossFit or yoga class, or simply taking my dog Kip for a walk, I cherish the connections I make along the way. A native of Omaha, Nebraska, I am on an adventure I’ve aptly named “Brooke on the Grow,” chronicling my year of intentionally living life joyfully. It’s my hope that my stories paired with those I meet along the way encourage everyone to see their own good and ability to actualize their potential if they bet on themselves.

Founding Member

We EMPOWER founders & CEOs with experienced C-suite leaders who help scale, MAXIMIZE operations, and drive REVENUE growth.

I read the New York Times article claiming women are “ruining the workplace.”
Then, a few days later, I found out someone said behind my back: “She’s a strong female. Some people don’t respond well to strong females.”

He meant it as an insult.
I took it as a compliment. 💅🏻

Because being a strong female means:
👑 Asking hard questions.
👑 Holding myself and others accountable.
👑 Making confident decisions.
👑 Refusing to shrink to make others comfortable.

If that makes someone uneasy, that’s not my problem—it’s their growth opportunity. 🌱

And if (strong) women are “ruining the workplace,” then it probably needed a remodel anyway. 🔥

Let’s Grow! 🌱

Fractional CMO | Brand Growth Leader | Building Brands People Trust and Talk About | Hoffman Process Graduate | Public Speaker

That moment when everything clicks — that’s what alignment feels like.
Growth, energy, lift… all moving in the same direction.

But here’s what happens when marketing and sales ARE NOT aligned:
❌ Promotions fall flat 
❌ Follow up doesn’t happen
❌ Money is spent on leads that never get followed up on
❌ The message that generates the lead isn’t the one they hear next—so they drop out of the funnel
❌ Customer feedback never makes it back into marketing messaging
❌ Sales blames marketing. Marketing blames sales.
❌ Revenue falls short of projections.

And here’s what happens when they ARE aligned:
🌱 $1.9M in incremental revenue generated in nine months
🌱 A brand launch exceeds projections by 33% in year one
🌱 Conversion rates improved by 5% through AI adoption
🌱 45% increase in bookings in five months

These aren’t theories. They’re real results from teams I’ve worked with who decided to stop pointing fingers and start working together.

I help companies connect marketing, sales, and business outcomes through Fractional CMO engagements that build structure, strategy, and accountability.

If this post hits a nerve, it might be time to take a closer look and inspect what you expect.

How connected are your marketing and sales teams—really?

Let’s Grow! 🌱

This week's growth spurt: want to know if someone's serious about growth? Watch how fast the execute.

Let's Grow! 🌱

Flat sales aren’t the real problem.
They’re your warning sign.

The deeper issue?
You don’t have clear visibility into why growth has stalled.

And that lack of clarity is the real risk — because the cause could be any one of these:
🟢 Marketing that isn’t generating demand
🟢 Sales follow-up that drops off after the first touch
🟢 Messaging that no longer resonates
🟢 A product that hasn’t evolved
🟢 A team rowing in different directions
🟢 A funnel no one is monitoring
🟢 Attribution you don’t trust
🟢 Competitors quietly gaining ground
🟢 No structure or accountability
🟢 A belief that “what got us here will get us there”

Flat sales are a symptom.
The real problem is not knowing what’s actually breaking growth.

And you feel the weight of that because:
Misdiagnose the issue ➡️ you waste time and money.
Wait too long ➡️ the problem compounds.
Guess instead of strategize ➡️ you lose momentum and credibility.

Here’s the part leaders rarely say out loud:
It feels like steering the ship through fog while everyone still expects you to have the answers.😖

This is the moment when fractional CMOs become invaluable.
Not for more tactics.
For diagnosis, clarity, and a path forward you can bet the business on.

Strong marketing leadership isn’t optional when sales are flat.
It’s the only way the engine starts moving again.

Let’s Grow! 🌱

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The Battle

Casey Parram

Brooke Janousek 🌱

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The Battle

Casey Parram

Brooke Janousek 🌱

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brooke Janousek 🌱's LinkedIn Performance

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