Co-Founder & CEO @ Ruley, the E-Referee | Start Up Business Expert | Entrepreneur

After 25 years building successful companies I found myself at a crossroads. I had built companies that helped people and families. I was proud of that legacy, I knew it was time for a new chapter.

In my early 50s, I sold my third company just a year behind schedule from a personal goal I set at 34. 

During COVID, I had the space to explore ideas that truly energized me. I enrolled in a six-month coding bootcamp to learn Python and deepen my understanding of the technologies shaping our future.

Now I’m the Co-Founder of Ruley, an AI powered smart sports E-Referee API  designed to help federations, sports media and consumer brands gain fans, players and spectators by being the go to venues for sports rules and insights.

My personal mission is to fuse decades of my experience and strategic thinking with modern tech to bring people together through playing sports and watching sports.  By working with these existing sports entities we can grow sports and all the good that comes with them.

At the heart of my work is this belief: we all deserve unbiased, instant information, and we all deserve to enjoy life like we did as kids. 

These ideas aren’t mutually exclusive. With the right tools, we can help provide knowledge in unique ways and inject more joy into everyday life.

Explore Ruley and our API rollout (and more) for sports:
🌐 ruley.ai

📸 Instagram: @ruley_ereferee
🎥 YouTube: @ruleythee-referee
📘 Facebook: @ruleytheereferee

🎾 Just Ruley it!

Cassandra Toroian

Most people still think Ruley is “that sports rules app.”

And sure, that’s where we started.
Because the fastest way to prove accuracy is to
Put it in someone’s hand.

Let them test it.
Let them see it works.
Let them try to break it.

The app was never the endgame.
It was the demo. What we’re building now is
bigger. Much bigger.

APIs.
The quiet engine behind every great product.

That’s where Ruley belongs.
Because if you want to transform sports at scale,
you don’t build another app. You build the
system everyone else can plug into.

Sports apps.
Sports Websites,
Equipment manufacturers,
Sports Federations,
And so, so many more.

Emerging sports trying to standardize their rules.
Recreational programs that need consistency.
Even niche sports nobody’s ever heard of yet.
That’s where the impact lives.

We realized that if we wanted Ruley to actually
fix the rule-accuracy problem, we had to stop
thinking just about players first and start
thinking about the entire ecosystem.

So we pivoted. On purpose. With clarity.
Ruley IS designed and developed
to sit inside any sports related platform.

It’s an API designed to sit inside
any sports platform, anywhere.
Instant rule explanations.

Unbiased.
Consistent.
Sport-agnostic.

This solution grows fans, spectators
AND player knowledge.

This is how you cultivate the next generation of players and fans

We are becoming the rules sports engine infrastructure

We started small so we could prove we were right.
Now we’re expanding so every sport can benefit.

If your platform needs clarity, plug us in.
Fair play starts here.

We can't clean the ocean, but AI can.

Not someday.
Now.

The Ocean Cleanup uses AI-powered sensors
to spot where debris gathers..
Then directs cleanup vessels straight to it.

No wasted time.
No wasted effort.

It’s already happening off Florida’s coast,
Where every current brings back what we’ve
thrown away.

Bottles.
Bags.
Microplastics.

AI is doing what we should have done
tracking the damage,
and fixing it.

Not to make headlines.
To make progress.

Because real innovation isn’t about noise.
It’s about outcomes.

If AI can clean our oceans,
Imagine what it could clean up next
If we pointed it at the right problems.

The tech isn’t the challenge anymore.
The intention behind it is.

What ChatGPT gets wrong about sports rules.

Here’s a fun experiment.
Ask AI a niche tennis rule.
Wait for the confident wrong answer.

I tried it this week.

My question:
“I accidentally double hit in tennis. Do I lose a point?”

ChatGPT’s answer:
“No. Any double hit is an automatic point loss.”

Sounds firm.
Sounds correct.
And it’s completely wrong.

Here’s the real rule:
If the ball hits your racket twice in one
continuous motion, unintentionally,
It’s legal.

The only time it’s illegal is:
If the player intentionally hits the ball twice.

Unintentional double contact, which is what actually
happens in real rallies, is allowed.

This is straight from the ITF rules.
One tiny detail. Massive difference.
 
And this is the bigger issue with AI in sports:
It predicts common answers.
It doesn’t understand nuance.
It doesn’t know how players actually argue on court.
It doesn’t know the rules the way the sport requires.

Sports don’t run on “close enough.”
They run on precision.

And this is exactly why Ruley exists.
Not to replace humans. But to replace confusion.
Sports deserve better than “close enough.”

What would it feel like to play tennis If you were color-blind?

Would there be a struggle with depth perception? 
To follow a game where the lines
And the ball looks the same shade?

VR technology is now letting athletes experience
exactly that. Simulating visual impairments in real time.

It’s confronting.
Because once you’ve felt the limitations,
You start to question how the game is designed,
and who it truly includes.

That’s where technology can shift the conversation.
Not to replace sport, but to expose blind spots
in how we design it.

If AI or VR can help athletes, coaches, and officials
understand those perspectives,
It doesn’t just build better tech.
It builds better empathy.

And maybe that’s what the next era of sport looks like..
one built on awareness as much as performance.

Such a fun time on this podcast episode with Tracy Thomas and host Bryan Fetzer

Sports Personality - Inspire / Lead / Succeed

DO YOU LIKE PICKELBALL?
Got your attention?

Curated gear that actually makes your weekend run smoother? Yes, please. 👀
On Just A Cup, I sat down with Volleybird Athletic Lifestyle founders Cassandra Toroian and Tracy Thomas to talk building a sports-lifestyle brand (tennis, pickleball, padel, golf) and their sister venture Ruley, an AI “E-Referee” that ends the rules debates before they start.

We cover: founder lessons, product curation, community feedback, and turning rec play into a real movement.

Watch/subscribe on YouTube: https://lnkd.in/eHQE4X65
Listen on Bleav: https://lnkd.in/gPQKEy8j
Episode page: https://lnkd.in/eF7rqeHh

Learn more about Volleybird https://volleybird.shop/

#Volleybird #SportsTech #SubscriptionBox #Pickleball #Tennis #Padel #Golf #WomenFounders #JustACup #Bleav

If it hits the kitchen line it’s out… right? Or is it in?



That’s always a big controversy,
especially in college pickleball.

But Brooke and Ava from
University of Miami use
Ruley, the E-Referee
So they don’t worry!

And when Brooke’s parents play,
it stops those classic “I know best”
moments that cause family feuds.

Rules made simple with our
proprietary API, so your players
can play on and enjoy the game.

#JustRuleyIt

Thanksgiving football isn’t just a warm living-room ritual. It’s a tradition steeped in real history and it teaches us something about the power of rules, legacy, and how things become meaningful over time.

Here’s the origin story:

The first college football game on Thanksgiving was in 1876, when Yale beat Princeton, 2‑0, in Hoboken.

By the 1880s, that annual matchup had become a major social event, with thousands of fans gathering in New York City.

But the modern NFL Thanksgiving tradition really took off in 1934, when the Detroit Lions hosted the Chicago Bears in a nationally broadcast game.

That wasn’t just a game, it was a masterstroke of promotion. The Lions’ owner used his radio connections to make Thanksgiving football a national spectacle.
 

Why does this matter, especially if you care about more than just touchdowns?
 
1. Tradition is not born, it’s built. What started as a college holiday game became a cornerstone of professional football through deliberate vision, not accident.

2. Legacy amplifies value. The Lions’ Thanksgiving move wasn’t just about selling tickets, it was about building identity and a long-term franchise reputation.

3. Clarity of rules matters. Football may feel chaotic, but traditions like these survive because there is a shared understanding, and respect, for how the game works. That very principle is why technology that clarifies rules (in sport or business) can be so powerful.
 
As someone who builds in the space of sports clarity, I find this intersection, history, tradition, and precision, endlessly inspiring.

What part of Thanksgiving + football tradition is most meaningful to you?


#Thanksgiving  #NFL  #Tradition  #SportsHistory  #Leadership

My recent trip to the airport was shocking.

Apparently there is a trend where some people purposefully dress inappropriately when air travelling,

Why?

From what I surmise it’s because they want to actually cause a problem or create a scene in the hopes maybe the get kicked off a plane.  

Then they can file a lawsuit. And maybe the airline writes a check!

This seems to be another example of how society has degraded.  

It’s not ok. 

Particularly since the intent behind this choice to wear an outfit that borders on socially unacceptable is to MAKE havoc.

This has to stop. 

But how does it stop when clearly so many aren’t getting taught some basic social norms?

Fortunately we have an administration that has some cajones and recognizes that some helpful hints in civility may have to be part of their job.

They put out a statement encouraging people to dress appropriately for air travelling and not show up at the airport in night clothes.

It causes disruption. It causes delays. It causes rage inside planes and people get kicked off.

We used to be a society where people would tell their neighbor or friend they looked funny, remind them to take off their cap when they go to a restaurant.

This is just yet another example of the degradation of rules in society - rules that are mean to help keep some basic order. Tradition perhaps. But also it just works.

Sad that the government has to give this basic advice. 

If you don’t like that, then please, feel free to be a good neighbor or friend and start gently point out things that you see.

Do it in a nice way. 

Do it in a helpful way.

But do it.

We all have to be part of re-elevating civility in our society again.

Do you agree?

Here’s what I heard this morning when I listened to the snow fall.

This song went through my mind. 

Because I know in two days a company I co-founded called Volleybird Athletic Lifestyle is launching a product here in the U.S. that will be game changing.

For the sports of #tennis and #padel.

So to me it feels like a combination of Christmas Eve and this song. 

The future is so bright I gotta wear shades.

If you’re in the #sports #tennis or #padel industries and want to get our announcement DM 💬me your email address and we’ll add you to the list.🔥

Open video: Timbuk 3 - The Future's So Bright I Gotta Wear Shades Lyrics on youtu.be

Timbuk 3 - The Future's So Bright I Gotta Wear Shades Lyrics

Someone asked where I learned to be resilient.



Resilience doesn’t just happen.
It’s trained through experience.

Was it through sports? Or from
growing up as an only child?
For me it was both.

When you playing solo sports
you learn early that no one’s
coming to rescue you.

→ You problem-solve.
→ You stay resourceful.
→ You make things work.

Sports simply reinforced it.

In tennis or golf, there’s no one
to hand off the pressure to.
It’s just you, your decisions, and
how you respond to setbacks.

That mindset stayed with me for life.
Through building and selling several
companies, and now through building
something completely new.

I’ve learned resilience isn’t about
pushing harder. It’s about adapting.
Seeing patterns, solving problems,
and moving forward even when the
rulebook hasn’t been written yet.

There’s a strong link to resilience
and innovation, they’re two sides
of the same coin.

Right now, as I always have been,
I’m learning the rules and then
redefining how they’re played.

What about you?

Do you see yourself as resilient?

The future of sports tech isn’t standalone. It’s integrated.


For years, the sports technology world
has been driven by the same playbook:

→ build another app,
→ build another platform,
→ build another way for fans to “engage.”

But innovation has never meant
building something completely new.
It means taking what already exists,
and improving on it in a way that people
think “why hasn’t this always existed?”

Look at Airbnb. They didn’t invent hotels.
They invented a way for people to earn
money from renting out their own space.

Look at Uber. They didn’t invent taxis.
They invented a way for people to get a
taxi really conveniently, from anywhere.

Look at Ruley, the E-Referee. We didn’t
invent another tech product competing
for attention. We created Ruley as the
connective tissue that strengthens
the entire ecosystem of sports itself.

Our proprietary API integrates directly
into existing tech, apps and systems,
making it easy for organizations, fans,
and players to understand in real time.

Just like Uber integrating with your cell
and Airbnb integrating with your home,
the future of sports tech is integration.

When people understand the rules,
they’re connected, confident, and loyal.

→ For our partners, that means higher trust.
→ For their users, it means a better experience.
→ For the industry, it means progress that scales.

Ruley’s mission was never about
being the next big sports app.

It’s about being the trusted layer
of intelligence powering fairness
and understanding across sport.

That’s what real integration looks
like, and why the future of sports
technology will be built together.

Do you agree?

Or are we better off with 100’s
of independent systems?

LinkedIn should make you money, not drain your time. I turn CEOs into the most trusted voice in their market, FAST, with only 1 hour per week. | Top 1% LinkedIn Storyteller | CEO of Storytold

You’re busy running a company. You don’t have hours to spend on LinkedIn trying to guess what to post, why nobody responds, or how everyone else seems to be growing while you stay stuck.


That’s where Storytold comes in.


We turn your LinkedIn into a powerful lead engine, with almost no extra work from you.

We write your posts, rebuild your profile, create your content, grow your audience, and help you show up as the leader people want to follow.


All you do is talk with us for an hour a week, and approve what we create.


We handle everything else. Suddenly, your wasted 20 hours a week coming up with new ideas and writing content, just went down to 1 hour per week.


With Storytold, you get:

→ More time back each week

→ More trust from your audience

→ More leads without chasing anyone

→ More visibility with the people who matter

→ More momentum than you’ve ever had on LinkedIn


Our proven system works because it’s built on psychology, storytelling, and years of results with CEOs and world-leading companies.


If you’re tired of posting and getting nothing…

If you want LinkedIn to actually bring in clients…

If you want to look, sound, and perform like the expert you already are…

Book a call with us:   →  cal.com/storytold

Let’s get your story told.

Jack Dyer🕺

Yesterday, I had 7 calls booked.
Only 1 person showed up.



6 people just ghosted, despite several confirmation emails.

My afternoon was blocked out,
and the time waiting felt wasted.

But what annoyed me most, was
that every no-show took up a slot
that someone else truly needed.


I do these free 20-minute calls to HELP people.


- Not as a funnel.
- Not for lead gen.
- Not a sales tactic.

I do them because I remember
what it felt like to be a CEO who
didn’t know where to turn for help.


→ who felt invisible online…

→ who was embarrassed to ask for help…

→ who thinks everyone else has it figured out.

→ who didn’t know what they were doing wrong…


By booking a call and not appearing,
these people didn’t just waste my time.

They actually stole an opportunity
from someone who’s struggling,
and now can’t book in.

Someone who needs clarity.
Someone who needs direction.
Someone who’s been stuck for
months posting into the void.

Someone who could’ve had the slot.
🤬🤬🤬 (and I never use this emoji)


It’s SO EASY, barely a few seconds,
to message and say “I can’t make it.”
So I can open the slot to others.

I get it, life happens. Traffic happens.
Kids happen. Emergencies happen.

But respect is still free.

I ended up wrapping Christmas
presents during the empty slots
so it saved time this weekend…

but I kept thinking about the
people who actually needed
me, that I had to turn away.



So here’s my ask, as we head
into the season of goodwill:

→ If you book a call… show up.
→ If you can’t show up… say so.
→ If you need to reschedule… do.
→ If you no longer need the help…

Cancel, and free the slot
for someone who does.

Rant over.


If you’re giving and giving to LinkedIn
but not getting anything back, drop
me a message or book in a free call
(as long as you show up)!

Chat to me. No agenda, just a friend.
And I’ll help you get your story told.

I worry that I’m never going to be rich.



When I was a freelancer in 2019,
I designed a campaign to the Maldives…

And every day I worked on the project,
I was constantly jealous that this was
a once-in-a-lifetime, luxury holiday,
I’d never have the chance to go on.

It was for the top Citroen salespeople.
The top dealers across the UK could
win a trip to LITERAL paradise.

And I got to design all the
collateral for the whole trip:

→ The itinerary
→ The brochures
→ The web banners
→ The branded menus
→ The personalised boxes
→ The excursions and events
→ Even the damn luggage tags


And I’d never get to go.

Except…. I was dead wrong.

6 years ago I designed this.


But last month,
with my proven Storytold system...
I finally got to go to the Maldives!


This is the power of hard work,
combined with having a dream
that you keep working towards.

For 5 days, my girlfriend and I
experienced what the super-rich
experience about 6 times a year.

So keep working,
keep building something,
and know that anything can
happen if you put your mind to it.

If you’re not where you want
to be right now, I hear you.

But you can be.

If your LinkedIn is neglected
That’s the best place to start.

I grew from 740 to 46K followers
with my proven Storytold system.

And you can too.


Let’s get you to the Maldives!

Stop posting in the dark. We turn your LinkedIn into a business asset, with almost ZERO effort from you. | Top 1% LinkedIn Storyteller | CEO of Storytold.

Burnout isn’t sexy. 




For the last 4 weekends, I’ve been:

- attending business shows in London
- going to public speaking events
- travelling across the UK for work
- running workshops to help others

On top of that, I’ve been working
12 hour days for 5 days a week. 

Which means I haven’t had a 
day off to rest in over a month. 


And y’know what? 


I’m an idiot. 


Because if I want to perform at my best
during the week, I need some downtime!

Humans aren’t designed to run on empty.
We need days off.


So today, I’m not travelling, I’m sat at home 
with my feet up and actually letting my brain 
recover by playing a mindless PC game! 

That photo is from Cardiff on Thursday
(one of many, many, many trips recently)


I’m not getting anyone’s #storytold today! 


Have a great weekend all, and remember:
High achievers like you can only achieve
if you give yourself permission to rest.

No alternative text description for this image

I’ve built a team I’m incredibly proud of, but not for the reasons you think.



Not because we all work in the 9-5.

We don’t.

Not because we have a fancy office.

We don’t.

Not because we follow office policies.

We don’t.



I’m proud 'cos we trust each other.
And that trust gives us the thing that
every CEO started their business for:



FREEDOM.



Every person on my team works from
home. We work hours that make sense
for our lives. We share ideas when the
inspiration hits, whether 8am or 10pm.


And we take trips to London, Cardiff,
or anywhere else across the UK.

not because we have to,
but because we WANT to.

These trips are full of laughter,
connection, strategy, storytelling,
and creative energy you can’t force.



I’ve created a business where my
team have freedom and flexibility.
And that’s why Storytold™ works.

Because the way we treat each
other, is the same way we treat
the Leaders we partner with:

Honesty, flexibility, and a genuine
commitment to your success.

If you want a team behind you
that cares just as much about
your growth as you do:



👉 Book a call from my page



We'll make you proud.

Yesterday, after a long battle, Dementia finally claimed me in the mind of my granddad.



He forgot who I am.



It’s been coming for a long time.
And I’m now sat here, at 9.27pm
(last night), writing this.

Not as anything to do with Storytold.
But as my own way to process today
(knowing you’ll read it tomorrow).


He’s not dead, so I’m grateful for that.

But I’m dead to him.


And that’s something I have
no idea how to deal with yet.

He remembered his old 1960’s job,
Marketing Manager at Ford, & also
he helped build the Lotus Cortina

His 1950’s RAF days working on
the Canadair Sabre Fighter Jet

And even his first wife
(he forgot the other 3!)


But I’m history to him.


There’s no point to this story.
No grand lesson or takeaway.

Except perhaps, that if you have a
relative with dementia, you know
how hard this is on their family.

But meanwhile, most importantly,
he’s happy all the time because
every day is brand new to him.

And he’s in good hands, because
all the residents have dementia
and the carers are specialists.

He even thinks that it’s HIS house,
and that all the other residents are
guests he’s invited over for a party!

I know that an hour after we left,
he’ll forget we were there at all.

But we know we were there,
and that’s enough, I guess.


If you have a loved one with dementia, I hear you. I see you. It’s tough. Happy to chat and provide support.

The loudest leaders are losing their voices.



Sometime in the last 20 years,
leadership became about showing off.

Every post was carefully crafted to say:

“Look how brilliant I am.”
“Look how many things I know.”
“Look how successful I’ve become.”


But thankfully, things have changed.


There’s so much ‘perfect’ AI content,
that those ‘perfect’ leaders are DONE.
We don’t believe them, and switch off.

The ones who ACTUALLY get attention
are the leaders who admit when they
falter, fail, or even duck things up.


Because it makes them HUMAN!


We pay attention to Leaders who:

→ Admit when “I made a mistake.”
→ Say, “I don’t know, but I’ll find out.”
→ Share the lessons they’re learning,
not just the ones they’ve mastered.


Your flaws don't make you weak.

They makes you RELATABLE.


So next time you want to share
something, don’t make it perfect.

Tell us about a time you got it wrong,
and we’ll all respect you a hell of a lot
more than all those ‘look at me’ leaders.

THAT’s how you get your Storytold™ 🕺
Join us for a limited time offer:

https://lnkd.in/e633ifJr

“I want him to do well, but not better than me.”



I overheard this in the gym the
other day (well, the locker room).

And I thought to myself…
I used to think this way.

No need to comment or tell us.
Have you ever thought this too?


This is a very limiting belief.
A mindset winners DON’T have.


For context, here’s the full story:

I was changing after going swimming.
Two other guys were in the locker room.

One guy was talking about his friend.
He got him a job at the same company,
and watched as his friend climbed the
ranks quicker than the guy talking did.

Eventually, his friend became his boss.
And he completed his story by saying:

“Like, I wanted him to be successful…
Just not more successful than me! 😂”

And I get it.
When I was young,
I thought this way too.
(to my shame, looking back)

But if someone is truly your friend,
And if you have an infinite mindset,

You don’t let your own jealousy
begrudge them their success.

You’re happy for them!
You want them to win!
You cheer them on!
You support them!

THEIR success is NOT a reflection of
your own inadequacy. But thinking that
you’re only successful if they’re not, IS.

Leaders know we can all be successful.
And: That comparison keeps you small.

The friend who did well was focused
on being the best version of himself.
By not comparing, he succeeded.

The jealous friend was constantly
comparing. And he got left behind.

Focus on your own journey.
Do the work. Make it happen.
And support others to join you.

There’s enough success for us all.

Jack 🕺

How I hit 46k followers (without using AI)



“AI really pulled through for me”

Someone said when I was freelancing.

No, really. Let me set the scene for you:

Hey Turnipheads, it’s Natasha here.
Where’s Jack? Don't worry about it.

Recently Jack and I spoke about the
hot topic of AI, live on Radio Cardiff.

We’re not against using AI as a tool.
But people become too reliant on it.
It can’t do what people really need.

For example, last year I designed
a little logo for a castle coffee shop.

Showed the guy the logo, and he said
“Nah, we used AI & it pulled through!”


Hint, it didn't.


The logo was badly drawn, low pixels,
not adaptable, no colours, not unique.
A coffee cup with a castle thrown in.

And they liked it….. For 3 days.
Then they just stopped using it.


AI didn't understand the nuances,
or their personality, or their SOUL…
so nobody connected with the logo
emotionally. They deserved BETTER.


👇👇👇👇👇👇👇👇

Connecting with an audience (and
growing to over 46k followers means
understanding personality and nuance.

This is something AI cannot replicate.

AI skips the ‘why’ and “gives outcome”
Worse, everyone can tell when you get
ChatGPT or Claude to write your posts.

I used to have 740 LinkedIn followers.
Now my team and I have +46,000…
Because we connect with EMOTIONS.
We tell authentic stories. AI doesn’t.

AI cannot get your story told.
No matter how fast/easy it is.


For brands that want to build trust.

For those who connect with people,

And for those who have a story to tell:

Thats where real design pulls through.

I’m Natasha, the designer at Storytold.


And our dedicated little team has helped
global CEOs grow on LinkedIn & beyond
with more genuine connections.

Let us help you get your story told:
https://lnkd.in/e2e-4UVa

🕺

AI cant design proper good like

If LinkedIn makes you feel invisible, this is for you.



Most CEOs think LinkedIn is broken.
It’s not. Their content is.

You know you’re an industry expert.
You run a successful company.
You post regularly because you
know you should be more visible.

But you feel like you’re shouting
into the void. You’re putting in so
much effort, but nothing happens.

Zero profile visits, zero engagement,
Zero new followers, zero new leads.


What a waste.


You’re seeing your competitors
look louder and clearer than you.
You're missing revenue 'cos the
algorithm makes you feel like
you just "don't get LinkedIn".


It time for CHANGE.


You're a CEO!  You’re the top dog!
Your expertise deserves attention.

Your LinkedIn needs to stop being
a time-sucking chore, and become
the inbound lead engine it should be.

Some people tell me
"I can just do all this myself"

If you’ve got time, sure! But in reality,
you're too busy running a company.
You don't need to be good at content:
you need a team who turn your ideas… 

into LEADS.


Last week, one of our clients (a busy
Director of a global firm) spent just
one hour talking to us. He’s getting
941% more profile viewers than last
week, and he’s got the next 2 weeks
of posts ready without lifting a finger.

And on Friday, he sent us a screenshot
on WhatsApp of his latest milestone:
7,500 new followers in only 4 months
(and an inbox overflowing with leads)


You run your business.

We handle everything.

You get real results.


So if you’re tired of posting in
the dark, we’ll turn your profile
into a predictable source of leads.

It’s not magic. It’s proven strategy.
And it all starts with a free call.
Book it from my page.

And happy Tuesday!

I realised most CEOs are failing at LinkedIn, and here’s why:



Last week at the 
The Business Show London
a CEO told me difficult to hear:

“Jack… I think LinkedIn just isn’t
for people like me anymore.”

He sounded almost embarrassed
to admit it, and realised he meant:

“I’m posting into the void and
it’s making me doubt myself.”


I get it.


LinkedIn makes smart leaders feel invisible.
Especially when see competitors post the
same recycled ideas, and somehow get
200 likes and three inbound leads from it.


Meanwhile, their own content, the stuff they
spent 20 hours a week sweating over, gets
70 impressions, 2 likes, and duck-all else.
No clicks on their website, no calls booked.


I’ve learned this issue hides a very real fear:
He also said: “Maybe the problem is me.”


It’s not.


The problem is that today, CEOs are
expected to run a business AND magically
become world-class Content Strategists too.


That same CEO told me: “I’ve got a writer.
I’ve got a marketing person. But none of
it is landing us any new clients.”


And ‘cos I want to help him, I told him the truth.


A copywriter can write. A marketer can post.
But neither can build influence if the strategy,
psychology, and story aren’t connecting on
an emotional level with your audience.


–  It’s not about posting more often.
–  Or designing prettier photos.
–  Or being “more creative.”


It’s about having a message that
cuts through, CONSISTENTLY, without
draining the CEO’s time or brainpower.


So we ran a Brand Discovery session.
We rebuilt his message. We stopped
guessing. We created a strategy that
matched his buyers’ behaviour.


And within 3 weeks, his posts were
doing what they were supposed to:

Getting attention. Building authority.
Starting conversations. Attracting leads.

Not because he changed.
But because his strategy did.


You don’t need to post more.
You need a team that posts SMARTER,
and turns your expertise into demand.


That same CEO who used to spend
20 hours of worry, now spends one
hour a week laughing on a call with us.

And his LinkedIn has become a real
business asset, not just a time sink.


And if you’ve been spending 20 hours
a week writing LinkedIn posts that take
all your energy and give nothing back…


Then it’s time for a change.


It’s time to make LinkedIn work for YOU,
without you doing all the work. DM me.


We’ll help you get your story told.
https://lnkd.in/ecCVYZhK

What’s most important to your business?



Most would say ‘getting new clients’.
That’s the whole point of networking.

But in many leaders, the thought of
“networking” brings us out in hives.

What if there was a way to attract
more clients, organically, without
chasing down the leads yourself?


There is.


Storytelling.


It’s like magic.


And when you combine the two,
you become simply unstoppable.

For every 10 exhibitors at
The Business Show London,
there was 1 who told their story.
THEY’re the ones who got noticed.

When you turn your LinkedIn profile
into an optimised, story-driven page,

And when you tell #authentic stories
that provide raw value to an audience

That’s when you’ve transcended just
networking, and when your business
hits a higher level of real engagement.


If your LinkedIn page could make sales
while you slept… would you invest in it?


'course you would.


I did. And I went from a nobody,
to 45,000+ followers, a team of 5,
and #CEO of a flourishing business.

And to replicate this for yourself, join
the other Storytold™ partners here ↓
https://lnkd.in/ewa_-z-Z

What's a success story?



For me, it's more about 
the impact we have on
our clients lives than
just the numbers.

Sure, we grew Justin from
5,300 followers to 10,091
in just over three months.

Sure, we made Cassandra's
Sports Tech brand basically
famous with her audience.

But the most impactful moments
are where we grow a business
and the owner's personal life...

IMPROVES DRAMATICALLY.

That's what happens when
you get your Storytold™

Trust me on this one.

My team and I are so busy delivering, that we don’t often stop to smell the roses.



Or in this case, to recognise
that our partners enjoy the
work as much as we do!

I’m grateful for all the work we
do with Tania, because it’s real.

It’s meaningful.

And we’ve grown her in the hearts
and minds of her community, both
on LinkedIn and in the real world.

Thank you Tania - it’s a genuine
pleasure to work with you and
I love seeing you grow with us!

We love getting your story told.
Want to grow like Tania has?

My BLACKFRIDAY promo code
(a huge 53% discount)
ends at MIDNIGHT. 

Even if we start work in January, 
don’t lose out on the discount:


Make me attractive:
👉  https://lnkd.in/e5p3jDq6

Do my LinkedIn for me:
👉  https://lnkd.in/e633ifJr

Give me clarity in 2 weeks:
👉  https://lnkd.in/eYP2t_7D


Which one will you choose?

Most CEOs get 0 leads from LinkedIn for 1 reason:



Because they’re scared to look unprofessional.

LinkedIn creates a strange pressure where
leaders feel they must always be perfect:

Perfect tone, perfect message, perfect ideas.
But really, perfection is damaging their brand.

Humans (y’know the people who buy from us)
connect with other relatable, flawed humans

Not polish, perfect, poetic, professional posts
Stop PEEING everywhere! We need REAL!!

The moment you share something real,
not rehearsed, everything changes:

→  Your authority grows.
→→  Your audience pays attention.
→→→  Your content converts into leads.

Not because you kept being perfect.
but because you start sounding like YOU.


This is exactly what we help CEOs do:
turn your voice into posts that build trust,
cut through AI noise, and bring you leads…

… without you spending hours
writing posts that go nowhere.


We’ve done it for Leaders from New York
to Dubai. Join us to turn your LinkedIn into
consistent authority and new opportunities.

Let’s get your storytold.
Trust me on this one.


P.S. Who spotted the spelling mistakes in this post? They're importnat: They prove I wrote this myself, without AI!

I was writing a description of Storytold today, and there was a little “Generate with AI” button. Curious, I clicked it.

I also wrote my own, from my brain.
Can you guess which one is which?


OPTION A:
We emphasise authentic, real stories, an intimate Brand Discovery process, and help our clients communicate with real, ego-less stories about their past that connect them more authentically to their audience.


OPTION B:
We think creatively to deliver impactful results for our clients. We specialize in crafting and implementing strategies that elevate brand narratives and drive growth.
 
 
Did you guess which was which?
 

Mine was A. While my version isn’t
perfect, it definitely sounds more 
real than B, the AI written version.

The AI impressed me with how 
accurate the description was… 
But something wasn’t right. 

It somehow managed to be factual
correct with the description of our 
services, yet it also reads as hollow 
and soul-less at the same time.


This is why we need to use 
our human brains more often. 

This is why, when it comes 
to something important, 
we CANNOT outsource it to AI.

So if you're using AI to write content, 
you're damaging your reputation.

It doesn't have to be us, but get
a team of humans who write in
YOUR tone of voice instead.


Your business grows when you get your Storytold™

What if your LinkedIn could generate inbound leads without feeling salesy?



Most CEOs avoid selling on LinkedIn
because they think it looks desperate.


→ They don’t wanna push.
→ They don’t want to “follow up”
→ They don’t want to annoy anyone.


But selling on here isn’t the problem.
Not knowing HOW to sell on here, is.


When your content communicates:

✔️ who you help
✔️ and how you help
✔️ what you believe in
✔️ lessons you’ve learned
✔️ the person you were before
✔️ and why your company exists
✔️ the transformation that’s possible…


You’re writing STORIES.

You don’t need to “sell.”

Leads come to you.

No cold DMs.

No pressure. 

No chasing. 



Just buyers who already trust you,
because your story did the selling.

That’s what our clients experience.
If you want inbound leads without
feeling like a pushy salesperson…


👉  Book a call from my page.

Let your story, and us, sell for you.

Here's the moment I stopped paying twice:



The question we all ask ourselves
when buying professional support:

"Is this worth the money?"

I’ve had that knot in my stomach.
Every time I’ve paid out for help,
two fears hit me at the same time.

The first is the price tag itself.
“Can I afford to pay it each month?”

Second is a deeper, scarier worry:
“Will this investment be for nothing?”

Let’s say you’re looking for a writer.
You’ve tried the cheaper options.
→ A £50/hour twice a month writer
→ The generic VA who ‘does it all’
→ The £500/month freelancer


And you paid twice.


Once on a low-cost, low-effort service,
twice with your time by fixing all their
mistakes, and with frustrating effort
to ‘do it right’ because they didn’t.

That frustration is the worst part.
The content was fine, but nothing
changed. You remained invisible.


Buy cheap, buy twice.


That’s a lesson I’ve learned the hard
way more times than I care to admit.


So instead of hiring cheap writers,
I created a company. A dedicated,
hardworking, loyal team who have
a secret that makes us successful:

We truly care about what we write.

What sets Storytold apart isn't just
affordability; it’s the impact with have.

We don't just 'make content'. We make
growth, and we actually care if it works.

For us, that means tangible results.
We consistently see client audience
growth of 2-4k followers every month.

(yes, you read that right. 2,000+ new
followers from our writing, every month,
with your inbox flooded with leads).

And if you don’t get at least 1,500 new
followers as a direct result of our work:
You get your money back. Guaranteed.

(a guarantee nobody has needed yet).


So it’s not £500 and it’s not £50/hour.
How much is it?


Working with Storytold is £2,350/month.
You may be thinking: "that's expensive."

The reality is that the opportunity cost
of remaining invisible on LinkedIn is
much, much higher.

When you invest this for a 3 month trial,
You become a go-to expert in your field.

We make your profile a predictable
source of leads, which genuinely
changes your business trajectory.

You're not buying posts.
You're buying opportunity, relief,
and time back to run your business.

We do your strategy, psychology,
and ALL content creation each week.
You approve. LinkedIn finally works.

If you're ready to stop guessing
and start growing, and to see a
genuine ROI on your time and
investment, we need to talk.

Message me to secure your spot for
a Brand Discovery call in January.

And finally, after being
invisible for far too long...

We'll get your story told.

🕺

I was CRIPPLINGLY afraid to stand out. Now I'm not.



The biggest crowd on LinkedIn is made
up of people terrified to be themselves.

Victoria A. asked me recently:
"How many Founders fall
into the 'know-it-all' trap or
just don't show up online?"



My answer is, sadly, a lot. About 95%.



They blend into the crowd because
they're desperately trying not to say
or do the "wrong thing."



I know that feeling intimately.



I spent years as the quiet, introverted
employee, cripplingly afraid to stand out.


Society has created a culture where we
self-filter constantly, and that generates
fear, self-doubt, and procrastination.


My self-doubt made me feel invisible
even when I knew I was great at my job.


It was like an anchor weighing down my
confidence and I held myself back in my
career, because I’d rather just do great
work than risk putting myself out there.


But when I finally showed up fully as 
myself, as the authentic, kinda weird,
creative type who posted every day…


It all changed. People noticed me…


And surprisingly, they actually like me!


And within 6 months I’d grown enough
of a following (740 to 30,000 followers)
to leave my full time job, start Storytold™
and grow the business to a team of 6!


I learned that to grow your business
in all the noise today, a business owner
doesn’t just need engaging, real stories.


You need to connect more authentically
to who you are as a person. The real YOU.


That connection makes every part
of your life (and your business) better.
That's the real power of storytelling.

Ask Kate Fletcher. She told me how
freeing it felt to finally show up as herself.


You might be thinking:



"My story isn't interesting enough."



You’re wrong.



It is.



We help you unlock your voice and imbue
your content with your personality, 'cos
that's when you cut through the noise.


We do more than just write.


Working with us is a strategic partnership
that ensures your posts are authentically
YOU, beautifully written, and grow your
audience. We even guarantee it.


All you do is meet with us for 1 hour
per week, and we handle all the rest.


If you're ready to stop playing it safe
like the other 95% on here and start
getting noticed for the leader you are…

Message me to start 2026 by being 
more YOU, and make more money too.

Last week I did my first ever LinkedIn Live!  Let me know what you all think

Host of “Consulting Leaders”, Top 10% Active Podcasts Globally | I help B2B Coaches & Consultants get clients with Podcasts.

Description: 

Jack Dyer🕺 is the CEO of Storytold™, where he helps founders and consultants become influential online through authentic, visual storytelling, especially on LinkedIn. With 15+ years of experience in UX, branding, and narrative design, he turns a leader’s story into a commercial asset.
In this episode, we break down how consultants can use digital storytelling to attract better clients, build trust at scale, and communicate in a way that actually feels like them.

***************************************************************************

Links:

StreamYard (for guest):  https://lnkd.in/d3e233pv
YouTube (for sharing):  https://lnkd.in/dvJhggWp
Apply to be a guest: https://lnkd.in/dt6pEfjE

***************************************************************************

Jack's Bio: 

Jack Dyer is the CEO of Storytold™, a firm that helps founders and CEOs go from invisible to influential with authentic, visual storytelling. He’s a Top 1% LinkedIn storyteller with 45,000+ followers and more than 15 years of experience in UX, branding, and digital design.
His background spans award-winning websites, national digital systems, UX work across industries, and global brands like Jaguar Land Rover and Mercedes-Benz. At Storytold™, he and his team build story-driven websites and content systems that elevate a leader’s profile and grow their net worth.

***************************************************************************

Show Notes: 

Jack Dyer is a designer-turned-founder who now runs Storytold™, a consultancy focused on transforming how leaders communicate online. He helps consultants and CEOs move from being “good at what they do but invisible online” to becoming influential voices with a clear narrative and a recognisable digital presence.
His team creates UX-led websites, LinkedIn makeovers, creative concepts, video, and content that reflect a leader’s true personality, not the generic, polished persona most people default to. The goal is simple: make your digital presence a revenue-generating asset.
For consulting firm owners, Jack’s experience sits right at the intersection of story, design, and growth, a combination that can help any consultant communicate more clearly and close clients more easily.

What's it like working with Storytold™ ?
 

One of our key values is DELIGHT.
If you’re not delighted while working
with us, we’re not doing it right.
 

We optimise your profile.
We align your messaging.
We understand your business.
We write compelling story-driven posts.
 

All so you get more clients from LinkedIn.


Like Justin, who's been working with
us for the last 4 months. He booked
2 big clients and everyone is talking
about his company, because we
promote him all over LinkedIn!

 
Get a 3 month trial where you can
see how a Storytold Partnership feels.
And in that time, your business will soar.
 
Book a call from my profile,
and we’ll get your story told.

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The Battle

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