Co-Founder & CEO @ Ruley, the E-Referee | Start Up Business Expert | Entrepreneur

After 25 years building successful companies I found myself at a crossroads. I had built companies that helped people and families. I was proud of that legacy, I knew it was time for a new chapter.

In my early 50s, I sold my third company just a year behind schedule from a personal goal I set at 34. 

During COVID, I had the space to explore ideas that truly energized me. I enrolled in a six-month coding bootcamp to learn Python and deepen my understanding of the technologies shaping our future.

Now I’m the Co-Founder of Ruley, an AI powered smart sports E-Referee API  designed to help federations, sports media and consumer brands gain fans, players and spectators by being the go to venues for sports rules and insights.

My personal mission is to fuse decades of my experience and strategic thinking with modern tech to bring people together through playing sports and watching sports.  By working with these existing sports entities we can grow sports and all the good that comes with them.

At the heart of my work is this belief: we all deserve unbiased, instant information, and we all deserve to enjoy life like we did as kids. 

These ideas aren’t mutually exclusive. With the right tools, we can help provide knowledge in unique ways and inject more joy into everyday life.

Explore Ruley and our API rollout (and more) for sports:
🌐 ruley.ai

📸 Instagram: @ruley_ereferee
🎥 YouTube: @ruleythee-referee
📘 Facebook: @ruleytheereferee

🎾 Just Ruley it!

Cassandra Toroian

Most people still think Ruley is “that sports rules app.”

And sure, that’s where we started.
Because the fastest way to prove accuracy is to
Put it in someone’s hand.

Let them test it.
Let them see it works.
Let them try to break it.

The app was never the endgame.
It was the demo. What we’re building now is
bigger. Much bigger.

APIs.
The quiet engine behind every great product.

That’s where Ruley belongs.
Because if you want to transform sports at scale,
you don’t build another app. You build the
system everyone else can plug into.

Sports apps.
Sports Websites,
Equipment manufacturers,
Sports Federations,
And so, so many more.

Emerging sports trying to standardize their rules.
Recreational programs that need consistency.
Even niche sports nobody’s ever heard of yet.
That’s where the impact lives.

We realized that if we wanted Ruley to actually
fix the rule-accuracy problem, we had to stop
thinking just about players first and start
thinking about the entire ecosystem.

So we pivoted. On purpose. With clarity.
Ruley IS designed and developed
to sit inside any sports related platform.

It’s an API designed to sit inside
any sports platform, anywhere.
Instant rule explanations.

Unbiased.
Consistent.
Sport-agnostic.

This solution grows fans, spectators
AND player knowledge.

This is how you cultivate the next generation of players and fans

We are becoming the rules sports engine infrastructure

We started small so we could prove we were right.
Now we’re expanding so every sport can benefit.

If your platform needs clarity, plug us in.
Fair play starts here.

We can't clean the ocean, but AI can.

Not someday.
Now.

The Ocean Cleanup uses AI-powered sensors
to spot where debris gathers..
Then directs cleanup vessels straight to it.

No wasted time.
No wasted effort.

It’s already happening off Florida’s coast,
Where every current brings back what we’ve
thrown away.

Bottles.
Bags.
Microplastics.

AI is doing what we should have done
tracking the damage,
and fixing it.

Not to make headlines.
To make progress.

Because real innovation isn’t about noise.
It’s about outcomes.

If AI can clean our oceans,
Imagine what it could clean up next
If we pointed it at the right problems.

The tech isn’t the challenge anymore.
The intention behind it is.

What ChatGPT gets wrong about sports rules.

Here’s a fun experiment.
Ask AI a niche tennis rule.
Wait for the confident wrong answer.

I tried it this week.

My question:
“I accidentally double hit in tennis. Do I lose a point?”

ChatGPT’s answer:
“No. Any double hit is an automatic point loss.”

Sounds firm.
Sounds correct.
And it’s completely wrong.

Here’s the real rule:
If the ball hits your racket twice in one
continuous motion, unintentionally,
It’s legal.

The only time it’s illegal is:
If the player intentionally hits the ball twice.

Unintentional double contact, which is what actually
happens in real rallies, is allowed.

This is straight from the ITF rules.
One tiny detail. Massive difference.
 
And this is the bigger issue with AI in sports:
It predicts common answers.
It doesn’t understand nuance.
It doesn’t know how players actually argue on court.
It doesn’t know the rules the way the sport requires.

Sports don’t run on “close enough.”
They run on precision.

And this is exactly why Ruley exists.
Not to replace humans. But to replace confusion.
Sports deserve better than “close enough.”

What would it feel like to play tennis If you were color-blind?

Would there be a struggle with depth perception? 
To follow a game where the lines
And the ball looks the same shade?

VR technology is now letting athletes experience
exactly that. Simulating visual impairments in real time.

It’s confronting.
Because once you’ve felt the limitations,
You start to question how the game is designed,
and who it truly includes.

That’s where technology can shift the conversation.
Not to replace sport, but to expose blind spots
in how we design it.

If AI or VR can help athletes, coaches, and officials
understand those perspectives,
It doesn’t just build better tech.
It builds better empathy.

And maybe that’s what the next era of sport looks like..
one built on awareness as much as performance.

If it hits the kitchen line it’s out… right? Or is it in?



That’s always a big controversy,
especially in college pickleball.

But Brooke and Ava from
University of Miami use
Ruley, the E-Referee
So they don’t worry!

And when Brooke’s parents play,
it stops those classic “I know best”
moments that cause family feuds.

Rules made simple with our
proprietary API, so your players
can play on and enjoy the game.

#JustRuleyIt

Thanksgiving football isn’t just a warm living-room ritual. It’s a tradition steeped in real history and it teaches us something about the power of rules, legacy, and how things become meaningful over time.

Here’s the origin story:

The first college football game on Thanksgiving was in 1876, when Yale beat Princeton, 2‑0, in Hoboken.

By the 1880s, that annual matchup had become a major social event, with thousands of fans gathering in New York City.

But the modern NFL Thanksgiving tradition really took off in 1934, when the Detroit Lions hosted the Chicago Bears in a nationally broadcast game.

That wasn’t just a game, it was a masterstroke of promotion. The Lions’ owner used his radio connections to make Thanksgiving football a national spectacle.
 

Why does this matter, especially if you care about more than just touchdowns?
 
1. Tradition is not born, it’s built. What started as a college holiday game became a cornerstone of professional football through deliberate vision, not accident.

2. Legacy amplifies value. The Lions’ Thanksgiving move wasn’t just about selling tickets, it was about building identity and a long-term franchise reputation.

3. Clarity of rules matters. Football may feel chaotic, but traditions like these survive because there is a shared understanding, and respect, for how the game works. That very principle is why technology that clarifies rules (in sport or business) can be so powerful.
 
As someone who builds in the space of sports clarity, I find this intersection, history, tradition, and precision, endlessly inspiring.

What part of Thanksgiving + football tradition is most meaningful to you?


#Thanksgiving  #NFL  #Tradition  #SportsHistory  #Leadership

My recent trip to the airport was shocking.

Apparently there is a trend where some people purposefully dress inappropriately when air travelling,

Why?

From what I surmise it’s because they want to actually cause a problem or create a scene in the hopes maybe the get kicked off a plane.  

Then they can file a lawsuit. And maybe the airline writes a check!

This seems to be another example of how society has degraded.  

It’s not ok. 

Particularly since the intent behind this choice to wear an outfit that borders on socially unacceptable is to MAKE havoc.

This has to stop. 

But how does it stop when clearly so many aren’t getting taught some basic social norms?

Fortunately we have an administration that has some cajones and recognizes that some helpful hints in civility may have to be part of their job.

They put out a statement encouraging people to dress appropriately for air travelling and not show up at the airport in night clothes.

It causes disruption. It causes delays. It causes rage inside planes and people get kicked off.

We used to be a society where people would tell their neighbor or friend they looked funny, remind them to take off their cap when they go to a restaurant.

This is just yet another example of the degradation of rules in society - rules that are mean to help keep some basic order. Tradition perhaps. But also it just works.

Sad that the government has to give this basic advice. 

If you don’t like that, then please, feel free to be a good neighbor or friend and start gently point out things that you see.

Do it in a nice way. 

Do it in a helpful way.

But do it.

We all have to be part of re-elevating civility in our society again.

Do you agree?

Someone asked where I learned to be resilient.



Resilience doesn’t just happen.
It’s trained through experience.

Was it through sports? Or from
growing up as an only child?
For me it was both.

When you playing solo sports
you learn early that no one’s
coming to rescue you.

→ You problem-solve.
→ You stay resourceful.
→ You make things work.

Sports simply reinforced it.

In tennis or golf, there’s no one
to hand off the pressure to.
It’s just you, your decisions, and
how you respond to setbacks.

That mindset stayed with me for life.
Through building and selling several
companies, and now through building
something completely new.

I’ve learned resilience isn’t about
pushing harder. It’s about adapting.
Seeing patterns, solving problems,
and moving forward even when the
rulebook hasn’t been written yet.

There’s a strong link to resilience
and innovation, they’re two sides
of the same coin.

Right now, as I always have been,
I’m learning the rules and then
redefining how they’re played.

What about you?

Do you see yourself as resilient?

The future of sports tech isn’t standalone. It’s integrated.


For years, the sports technology world
has been driven by the same playbook:

→ build another app,
→ build another platform,
→ build another way for fans to “engage.”

But innovation has never meant
building something completely new.
It means taking what already exists,
and improving on it in a way that people
think “why hasn’t this always existed?”

Look at Airbnb. They didn’t invent hotels.
They invented a way for people to earn
money from renting out their own space.

Look at Uber. They didn’t invent taxis.
They invented a way for people to get a
taxi really conveniently, from anywhere.

Look at Ruley, the E-Referee. We didn’t
invent another tech product competing
for attention. We created Ruley as the
connective tissue that strengthens
the entire ecosystem of sports itself.

Our proprietary API integrates directly
into existing tech, apps and systems,
making it easy for organizations, fans,
and players to understand in real time.

Just like Uber integrating with your cell
and Airbnb integrating with your home,
the future of sports tech is integration.

When people understand the rules,
they’re connected, confident, and loyal.

→ For our partners, that means higher trust.
→ For their users, it means a better experience.
→ For the industry, it means progress that scales.

Ruley’s mission was never about
being the next big sports app.

It’s about being the trusted layer
of intelligence powering fairness
and understanding across sport.

That’s what real integration looks
like, and why the future of sports
technology will be built together.

Do you agree?

Or are we better off with 100’s
of independent systems?

Wife & Mother of 7 | Venture Capital | Scientist | TOP 30 Patent Drafters | United States Patent Examiner | Violinist | Polyglot | STEM Children's Author | #1 LinkedIn Global Influencer in Innovation/IP Law

Kathryn Vatt is a scientist, former USPTO Examiner, and devoted wife and mother of seven, with over 25 years shaping the future of innovation. Recognized as one of the Top 30 Patent Drafters and Prosecutors and the #1 LinkedIn Global Influencer in Innovation/IP Law, Kathryn has built a career at the intersection of science, law, and business—helping inventors, startups, and global companies turn creativity into competitive advantage.

A graduate of the University of Pennsylvania (B.S. Biology) and Johns Hopkins University (M.S. Biotechnology), Kathryn is currently pursuing her Juris Doctor in Patent Law at the Franklin Pierce School of Law, one of the world’s leading IP programs. Her rare cross-disciplinary background gives her both the scientific insight and the legal strategy to protect ideas at the highest level.

At the USPTO, Kathryn examined thousands of patent applications, conducted exhaustive prior art searches, and made determinations that shaped industries and influenced global innovation. After leaving the Patent Office, she founded Vatt IP Management, where she develops bulletproof IP strategies, drafts airtight applications, and supports litigation teams in defending patents. She also mentors engineering and life science students through Arizona State University’s Edson Entrepreneurship + Innovation Institute and judges international startup competitions, nurturing the next generation of innovators.

Her entrepreneurial vision extends to her ventures:

My Startup Shield™, a founder-focused program that helps startups secure their innovations before they pitch. It protects ideas at the earliest, most vulnerable stage and positions founders to raise capital with confidence

My AI Examiner™, the world’s first proprietary patent search platform that combines examiner-trained AI Patent Examiners with Kathryn’s own human review. Unlike conventional tools, it doesn’t just search faster—it “thinks like an examiner,” offering inventors and startups clarity, precision, and strategy.

MyKidVentors™, a STEM-inspired children’s book series born from her seven children’s real “What if?” questions. Through these imaginative stories, she nurtures curiosity in the next generation, showing that every big invention begins with a single question.

For Kathryn, the same motherly instinct that guides her family fuels her professional mission: to protect, guide, and nurture startups with care, strategy, foresight, and integrity. She believes innovation doesn’t just start in labs or boardrooms—it starts in the curious minds of those brave enough to ask, “What if?”

Kathryn V.

FINDING YOUR BEAU


Founders don’t burn out because they’re weak.
They burn out because they care deeply…
because they carry the weight of a dream
long before anyone else can see it.

And sometimes the way back
isn’t to grind harder
or push through the exhaustion...
it’s to let something new in.

A fresh idea.
A different perspective.
A person or moment that brings light back into the work
and reminds you why you started.

You are not done.
You are not fading.
You’re simply waiting for your spark to find you again.

And it will...
often in a way you never saw coming. 💛

SPOIL THE WAG DAY

Today is Thankful For My Dog Day...
a day that asks us to pause
and really feel the quiet, steady love
that our dogs bring into our lives.

Because it’s easy to move through our days
and miss the little things they do...
the small gestures that speak louder
than any words ever could.

Like the way they greet us at the door
as if we’re a gift they’ve been waiting for.
Or the way they curl up beside us
when our heart is heavier than we’re willing to admit.
Or how they watch us...
really watch us...
with eyes that seem to say,
“I’m here. You’re not alone.”

Dogs love with a purity
that asks for nothing but presence in return.
They sit with us in our silence.
They celebrate with us in our joy.
They somehow know
when to nudge us outside for fresh air,
and when to press their head into our lap
because they sense we need grounding.

They don’t care about our accomplishments.
They don’t measure our worth.
They simply choose us,
every single day,
in the simplest, most beautiful ways.

And that’s what makes this day matter.
It’s a chance to honor the companion
who teaches us what loyalty really looks like,
what unconditional love truly feels like,
and how healing it can be
to be understood without needing to speak.

So today, do something extra for your sweet pup...
a longer walk,
a special treat,
a gentle brushing,
a moment of stillness where you just sit together.

Because our dogs give us
their whole heart,
their whole presence,
their whole life.

And being thankful for them
is the easiest thing in the world. 🐾💛



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NON-ARTIFICIAL STEPPING STOOLS


I read a great Substack today, Unicorn Parents, and I couldn’t agree more with David Y.: in a world racing toward AI, the thing that will matter most for our children is what makes them beautifully, unmistakably human.

Not their speed.
Not their efficiency.
Not their ability to compete with machines.

But their ability to love.
To serve.
To lead with heart.

And then I saw this video and it felt like the perfect illustration of that truth.

A little girl is washing her hands at the kitchen sink…and you suddenly realize why she can reach it:
Her older brother is already on the floor beneath her,
quietly acting as her stepping stool,
holding still so she can stand on his back without falling.

Then another brother walks in, sees what’s happening,
and immediately drops to the ground beside him…
positioning himself so that when she steps down,
she’ll land safely on his back too.

Then they switch.
They laugh.
They treat her tiny struggle like a chance to lift someone they love, literally.

It’s playful.
It’s innocent.
And it’s the kind of kindness that takes your breath away.

Because this is something no machine can ever replicate:
The instinct to serve without being asked.
The joy of helping someone else rise.
The quiet pride of being the reason someone feels safe, supported, and seen.

AI might shape the future of work.
But our children...the way they care for each other and the communities they build...
that is what will shape the future of the world. 💛

Check out David Y.'s full article here: https://lnkd.in/g75sVRfe

If you haven’t followed David Y.’s work before, treat this as your invitation.
I love how he describes Unicorn Parents:

“Each week, I share practical insights and reflections to help you build a profitable business without missing the magic at home. If you’re serious about winning at work while raising great kids, you’ve come to the right place. This is a community built for ambitious parents who want both.”

It’s rare to find someone who understands the reality of building something meaningful at work while nurturing something even more meaningful at home. Thank you, David Y. 🙏 

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CONES OF LOVE


It’s recess time...
and while most kids run toward the playground,
a teacher walks toward one child.

Gently, he lifts him from his wheelchair
and helps him sit in a chair to begin their practice.

Step by step, they move together...
weaving through cones, building strength, building courage.

And when the boy reaches him on his own,
he falls into his teacher’s arms…
a hug filled with trust, pride, and pure joy.

But what makes this scene just as powerful
is what’s happening around them.

The other children gather close.
They witness compassion in action.
They see what patience looks like.
They learn what love can do.

And without a single lecture or lesson plan,
this teacher is shaping them too...
quietly teaching kindness, empathy, and the truth that every person deserves a chance to rise.

Because sometimes the most powerful lessons
don’t happen at a desk or in a book…
they happen in moments like this.

One teacher.
One child.
One act of love that changes everyone who sees it. 💛


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NO MORE POOL WATER


With Thanksgiving just days away,
I find myself thinking about the people
who make this world softer, safer, and more beautiful
just by the way they choose to love.

People like the couple in this video.
They didn’t walk past suffering.
They didn’t turn away because it was inconvenient,
or because they were on vacation,
or because helping would take time and effort and heart.

They saw a life that needed them...
and they stepped in.
They cared when they didn’t have to.
They stayed when it got hard.
They fought for a little dog
who had no one else to fight for her.

They crossed countries,
sat through vet visits,
endured uncertainty,
and carried her through treatments
that would have scared most people away.

Not for recognition.
Not for praise.
Just because compassion whispered,
“Do something,”
and they listened.

It’s easy to talk about love.
It’s easy to talk about kindness.
But living it...
especially when it costs you time, comfort, and ease...
that is something sacred.

And today,
I am thankful for people like this.
People who choose empathy.
People who open their hearts wide.
People who make room for the vulnerable,
the hurting,
the overlooked.

They are the quiet heroes among us.
The ones who remind us that goodness still wins.
The ones who show us what love looks like in action.

As we continue into this week of gratitude,
may we notice them.
May we celebrate them.
And may we strive to be more like them...
people who don’t just pass through the world,
but leave a trace of kindness wherever they go. 🧡🐾


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✨ Founder Friday Spotlight: Kevin Jurovich ✨

Today I want to highlight someone who represents everything this series is meant to celebrate: courage, reinvention, resilience, integrity, and the kind of leadership you don’t just notice…you feel the moment he walks into a room.

Kevin Jurovich.

He is the person founders call when the noise gets too loud, the pressure gets too high, and the path forward feels impossible. The person who helps you breathe again. The one who guides people through big decisions not with ego, but with grounded wisdom and the kind of kindness you can see in his eyes.

And he took that instinct...that rare ability to steady others...and built something extraordinary from it.

That “something” is Hubble.
A platform reshaping how startup due diligence, fundraising, and investor-founder trust actually works.
Not performatively.
Not theoretically.
But practically.
Systematically.
Intelligently.
Humanely.

If you’re a founder, you need to know what Hubble is doing.
If you’re an investor, you can’t afford not to.

But what makes Kevin stand out...what makes him someone truly exceptional...isn’t just what he’s building.

It’s who he is.

A founder with heart.
A leader with humility.
A thinker who listens before he speaks.
A builder who cares deeply about the people he serves.
A human who shows up for others again and again, even when he doesn’t have to.

The founder journey isn’t linear. It’s filled with highs, lows, pivots, and pressure…
but how you show up for people can stay steady.
And Kevin shows up every single time.

If you want to see what real grit, real vision, and real integrity look like in a founder...explore what he’s building at Hubble.

Some people build companies.
Some build movements.
Kevin is building both.

Here’s to extraordinary humans building extraordinary things.
Happy Founder Friday, Kevin. It’s an absolute honor to know you and be part of the incredible community you’re building. ✨

THE MAGIC OF MEETING IN REAL LIFE

There’s something special about meeting someone you’ve only ever known through screens:
the messages, the Zoom calls, the Slack threads...
and then suddenly, there they are… right in front of you.

That was my Sunday with Sasha from Hubble. 💛

We were supposed to meet earlier this week at a Hubble meetup,
but schedules got in the way
(and yes…I was so bummed to miss her while she was visiting from London).

After Thanksgiving, I checked in...
“Are you still in AZ?”
She was.
She leaves Monday.
And just like that, we planned a little coffee walk.

What I thought would be a short visit
turned into hours of talking about life,
our journeys,
our dreams,
and of course…how incredible the Hubble community is. 😊

And here’s the thing:
It’s no surprise she’s Hubble’s Head of Community.
Sasha makes you feel cared for the second you meet her.
Warm, thoughtful, deeply present...
she embodies everything community is supposed to feel like.

Just look at this sweet handwritten card from Sasha and the Hubble team.
Yes, handwritten.
Old-school.
Intentional.
The kind of gesture that says,
“I see you. I appreciate you.”

There are big things that make the Hubble community special...
the platform, the vision, the mission...

And then there are little things.
The impromptu meetups.
The unexpected kindness.
The way people within this network make you feel at home.
Sasha does that effortlessly.

Feeling grateful today for community, connection,
and the beautiful real-world friendships that start online
and only get richer in person.

Thank you, Sasha Cayward.
My heart is full. 💕

🌟 FOUNDER FRIDAY: Michele Costa of GoSadi

Some meetings just feel meant to be.

Thanks to our amazing mutual friend, Bettina Briz (who truly has a gift for connecting the right people at the right time), I finally got to meet Michele in person. 

From the moment we started talking, it felt effortless.
Then came the most unexpected surprise:
our shared connection to Naperville.

We both lit up talking about Anderson’s Bookshop
and, of course, Two Bostons...
the happiest dog treat store on earth.
It made the world feel wonderfully small in the best possible way.

Michele is the co-founder of GoSadi, a platform helping fiber artists create, sell, and organize without getting tangled in tech - but what struck me most wasn’t just what she’s building.

It was her.
Her warmth.
Her kindness.
Her energy that somehow leaves you feeling lighter, inspired, and excited about what’s possible.

After our meeting, she sent me the sweetest message about our Naperville connection being “serendipitous.”
And she was right.

Because this work we do isn’t just about building things.
It’s about the people we meet along the way...
the unexpected threads (pun intended 😉 ) that connect us, and
the communities that form in the spaces between.

Michele is one of those people who makes the world brighter simply by being in it. I’m grateful our paths crossed, and I can’t wait to cheer on everything she’s creating. 

Here's a special Two Bostons video…
just for you, Michele. 🐾💛

THE THANKSGIVING LINE-UP

Today, homes everywhere are filling with familiar scenes:
the cool cousins, the football fans, the honorary chefs,
the picky eaters, the Black Friday planners,
the ones keeping the kids entertained,
and the uncle who always ends up in a food coma before dessert.

Thanksgiving has a way of gathering all the characters we love.
And I hope this video makes you laugh…
a little humor, a lot of personality,
and a reminder that family, in all its beautiful chaos,
is something to be grateful for.

But holidays hold many stories.

For some, today is full of laughter.
For others, it’s a quieter kind of day.
Maybe someone you love isn’t at the table this year.
Maybe you’re missing a voice, a chair, a presence.
Maybe this holiday feels different…or a little heavier.

Wherever you are:
in a full, lively home,
in a peaceful, quiet one,
or somewhere in between…
I hope today brings you something gentle:
a warm moment,
a good laugh,
or a memory that makes you smile.

I’m especially grateful today for the friendships born right here on LinkedIn.
The serendipitous connections,
the kind messages,
the “small-world” moments that turned strangers
into mentors, supporters, and friends.

This community has brought some of the kindest, brightest souls into my life,
and I’m thankful for every conversation,
every encouragement,
every bit of humanity we’ve shared along the way.

Wishing you a day filled with love, grace, gratitude,
and the reminder that your presence matters…
today and always.

Happy Thanksgiving, friends. 🧡


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