Co-Founder & CEO @ Ruley, the E-Referee | Start Up Business Expert | Entrepreneur

After 25 years building successful companies I found myself at a crossroads. I had built companies that helped people and families. I was proud of that legacy, I knew it was time for a new chapter.

In my early 50s, I sold my third company just a year behind schedule from a personal goal I set at 34. 

During COVID, I had the space to explore ideas that truly energized me. I enrolled in a six-month coding bootcamp to learn Python and deepen my understanding of the technologies shaping our future.

Now I’m the Co-Founder of Ruley, an AI powered smart sports E-Referee API  designed to help federations, sports media and consumer brands gain fans, players and spectators by being the go to venues for sports rules and insights.

My personal mission is to fuse decades of my experience and strategic thinking with modern tech to bring people together through playing sports and watching sports.  By working with these existing sports entities we can grow sports and all the good that comes with them.

At the heart of my work is this belief: we all deserve unbiased, instant information, and we all deserve to enjoy life like we did as kids. 

These ideas aren’t mutually exclusive. With the right tools, we can help provide knowledge in unique ways and inject more joy into everyday life.

Explore Ruley and our API rollout (and more) for sports:
🌐 ruley.ai

📸 Instagram: @ruley_ereferee
🎥 YouTube: @ruleythee-referee
📘 Facebook: @ruleytheereferee

🎾 Just Ruley it!

Cassandra Toroian

Most people still think Ruley is “that sports rules app.”

And sure, that’s where we started.
Because the fastest way to prove accuracy is to
Put it in someone’s hand.

Let them test it.
Let them see it works.
Let them try to break it.

The app was never the endgame.
It was the demo. What we’re building now is
bigger. Much bigger.

APIs.
The quiet engine behind every great product.

That’s where Ruley belongs.
Because if you want to transform sports at scale,
you don’t build another app. You build the
system everyone else can plug into.

Sports apps.
Sports Websites,
Equipment manufacturers,
Sports Federations,
And so, so many more.

Emerging sports trying to standardize their rules.
Recreational programs that need consistency.
Even niche sports nobody’s ever heard of yet.
That’s where the impact lives.

We realized that if we wanted Ruley to actually
fix the rule-accuracy problem, we had to stop
thinking just about players first and start
thinking about the entire ecosystem.

So we pivoted. On purpose. With clarity.
Ruley IS designed and developed
to sit inside any sports related platform.

It’s an API designed to sit inside
any sports platform, anywhere.
Instant rule explanations.

Unbiased.
Consistent.
Sport-agnostic.

This solution grows fans, spectators
AND player knowledge.

This is how you cultivate the next generation of players and fans

We are becoming the rules sports engine infrastructure

We started small so we could prove we were right.
Now we’re expanding so every sport can benefit.

If your platform needs clarity, plug us in.
Fair play starts here.

We can't clean the ocean, but AI can.

Not someday.
Now.

The Ocean Cleanup uses AI-powered sensors
to spot where debris gathers..
Then directs cleanup vessels straight to it.

No wasted time.
No wasted effort.

It’s already happening off Florida’s coast,
Where every current brings back what we’ve
thrown away.

Bottles.
Bags.
Microplastics.

AI is doing what we should have done
tracking the damage,
and fixing it.

Not to make headlines.
To make progress.

Because real innovation isn’t about noise.
It’s about outcomes.

If AI can clean our oceans,
Imagine what it could clean up next
If we pointed it at the right problems.

The tech isn’t the challenge anymore.
The intention behind it is.

What ChatGPT gets wrong about sports rules.

Here’s a fun experiment.
Ask AI a niche tennis rule.
Wait for the confident wrong answer.

I tried it this week.

My question:
“I accidentally double hit in tennis. Do I lose a point?”

ChatGPT’s answer:
“No. Any double hit is an automatic point loss.”

Sounds firm.
Sounds correct.
And it’s completely wrong.

Here’s the real rule:
If the ball hits your racket twice in one
continuous motion, unintentionally,
It’s legal.

The only time it’s illegal is:
If the player intentionally hits the ball twice.

Unintentional double contact, which is what actually
happens in real rallies, is allowed.

This is straight from the ITF rules.
One tiny detail. Massive difference.
 
And this is the bigger issue with AI in sports:
It predicts common answers.
It doesn’t understand nuance.
It doesn’t know how players actually argue on court.
It doesn’t know the rules the way the sport requires.

Sports don’t run on “close enough.”
They run on precision.

And this is exactly why Ruley exists.
Not to replace humans. But to replace confusion.
Sports deserve better than “close enough.”

What would it feel like to play tennis If you were color-blind?

Would there be a struggle with depth perception? 
To follow a game where the lines
And the ball looks the same shade?

VR technology is now letting athletes experience
exactly that. Simulating visual impairments in real time.

It’s confronting.
Because once you’ve felt the limitations,
You start to question how the game is designed,
and who it truly includes.

That’s where technology can shift the conversation.
Not to replace sport, but to expose blind spots
in how we design it.

If AI or VR can help athletes, coaches, and officials
understand those perspectives,
It doesn’t just build better tech.
It builds better empathy.

And maybe that’s what the next era of sport looks like..
one built on awareness as much as performance.

Such a fun time on this podcast episode with Tracy Thomas and host Bryan Fetzer

Sports Personality - Inspire / Lead / Succeed

DO YOU LIKE PICKELBALL?
Got your attention?

Curated gear that actually makes your weekend run smoother? Yes, please. 👀
On Just A Cup, I sat down with Volleybird Athletic Lifestyle founders Cassandra Toroian and Tracy Thomas to talk building a sports-lifestyle brand (tennis, pickleball, padel, golf) and their sister venture Ruley, an AI “E-Referee” that ends the rules debates before they start.

We cover: founder lessons, product curation, community feedback, and turning rec play into a real movement.

Watch/subscribe on YouTube: https://lnkd.in/eHQE4X65
Listen on Bleav: https://lnkd.in/gPQKEy8j
Episode page: https://lnkd.in/eF7rqeHh

Learn more about Volleybird https://volleybird.shop/

#Volleybird #SportsTech #SubscriptionBox #Pickleball #Tennis #Padel #Golf #WomenFounders #JustACup #Bleav

If it hits the kitchen line it’s out… right? Or is it in?



That’s always a big controversy,
especially in college pickleball.

But Brooke and Ava from
University of Miami use
Ruley, the E-Referee
So they don’t worry!

And when Brooke’s parents play,
it stops those classic “I know best”
moments that cause family feuds.

Rules made simple with our
proprietary API, so your players
can play on and enjoy the game.

#JustRuleyIt

Thanksgiving football isn’t just a warm living-room ritual. It’s a tradition steeped in real history and it teaches us something about the power of rules, legacy, and how things become meaningful over time.

Here’s the origin story:

The first college football game on Thanksgiving was in 1876, when Yale beat Princeton, 2‑0, in Hoboken.

By the 1880s, that annual matchup had become a major social event, with thousands of fans gathering in New York City.

But the modern NFL Thanksgiving tradition really took off in 1934, when the Detroit Lions hosted the Chicago Bears in a nationally broadcast game.

That wasn’t just a game, it was a masterstroke of promotion. The Lions’ owner used his radio connections to make Thanksgiving football a national spectacle.
 

Why does this matter, especially if you care about more than just touchdowns?
 
1. Tradition is not born, it’s built. What started as a college holiday game became a cornerstone of professional football through deliberate vision, not accident.

2. Legacy amplifies value. The Lions’ Thanksgiving move wasn’t just about selling tickets, it was about building identity and a long-term franchise reputation.

3. Clarity of rules matters. Football may feel chaotic, but traditions like these survive because there is a shared understanding, and respect, for how the game works. That very principle is why technology that clarifies rules (in sport or business) can be so powerful.
 
As someone who builds in the space of sports clarity, I find this intersection, history, tradition, and precision, endlessly inspiring.

What part of Thanksgiving + football tradition is most meaningful to you?


#Thanksgiving  #NFL  #Tradition  #SportsHistory  #Leadership

My recent trip to the airport was shocking.

Apparently there is a trend where some people purposefully dress inappropriately when air travelling,

Why?

From what I surmise it’s because they want to actually cause a problem or create a scene in the hopes maybe the get kicked off a plane.  

Then they can file a lawsuit. And maybe the airline writes a check!

This seems to be another example of how society has degraded.  

It’s not ok. 

Particularly since the intent behind this choice to wear an outfit that borders on socially unacceptable is to MAKE havoc.

This has to stop. 

But how does it stop when clearly so many aren’t getting taught some basic social norms?

Fortunately we have an administration that has some cajones and recognizes that some helpful hints in civility may have to be part of their job.

They put out a statement encouraging people to dress appropriately for air travelling and not show up at the airport in night clothes.

It causes disruption. It causes delays. It causes rage inside planes and people get kicked off.

We used to be a society where people would tell their neighbor or friend they looked funny, remind them to take off their cap when they go to a restaurant.

This is just yet another example of the degradation of rules in society - rules that are mean to help keep some basic order. Tradition perhaps. But also it just works.

Sad that the government has to give this basic advice. 

If you don’t like that, then please, feel free to be a good neighbor or friend and start gently point out things that you see.

Do it in a nice way. 

Do it in a helpful way.

But do it.

We all have to be part of re-elevating civility in our society again.

Do you agree?

Here’s what I heard this morning when I listened to the snow fall.

This song went through my mind. 

Because I know in two days a company I co-founded called Volleybird Athletic Lifestyle is launching a product here in the U.S. that will be game changing.

For the sports of #tennis and #padel.

So to me it feels like a combination of Christmas Eve and this song. 

The future is so bright I gotta wear shades.

If you’re in the #sports #tennis or #padel industries and want to get our announcement DM 💬me your email address and we’ll add you to the list.🔥

Open video: Timbuk 3 - The Future's So Bright I Gotta Wear Shades Lyrics on youtu.be

Timbuk 3 - The Future's So Bright I Gotta Wear Shades Lyrics

Someone asked where I learned to be resilient.



Resilience doesn’t just happen.
It’s trained through experience.

Was it through sports? Or from
growing up as an only child?
For me it was both.

When you playing solo sports
you learn early that no one’s
coming to rescue you.

→ You problem-solve.
→ You stay resourceful.
→ You make things work.

Sports simply reinforced it.

In tennis or golf, there’s no one
to hand off the pressure to.
It’s just you, your decisions, and
how you respond to setbacks.

That mindset stayed with me for life.
Through building and selling several
companies, and now through building
something completely new.

I’ve learned resilience isn’t about
pushing harder. It’s about adapting.
Seeing patterns, solving problems,
and moving forward even when the
rulebook hasn’t been written yet.

There’s a strong link to resilience
and innovation, they’re two sides
of the same coin.

Right now, as I always have been,
I’m learning the rules and then
redefining how they’re played.

What about you?

Do you see yourself as resilient?

The future of sports tech isn’t standalone. It’s integrated.


For years, the sports technology world
has been driven by the same playbook:

→ build another app,
→ build another platform,
→ build another way for fans to “engage.”

But innovation has never meant
building something completely new.
It means taking what already exists,
and improving on it in a way that people
think “why hasn’t this always existed?”

Look at Airbnb. They didn’t invent hotels.
They invented a way for people to earn
money from renting out their own space.

Look at Uber. They didn’t invent taxis.
They invented a way for people to get a
taxi really conveniently, from anywhere.

Look at Ruley, the E-Referee. We didn’t
invent another tech product competing
for attention. We created Ruley as the
connective tissue that strengthens
the entire ecosystem of sports itself.

Our proprietary API integrates directly
into existing tech, apps and systems,
making it easy for organizations, fans,
and players to understand in real time.

Just like Uber integrating with your cell
and Airbnb integrating with your home,
the future of sports tech is integration.

When people understand the rules,
they’re connected, confident, and loyal.

→ For our partners, that means higher trust.
→ For their users, it means a better experience.
→ For the industry, it means progress that scales.

Ruley’s mission was never about
being the next big sports app.

It’s about being the trusted layer
of intelligence powering fairness
and understanding across sport.

That’s what real integration looks
like, and why the future of sports
technology will be built together.

Do you agree?

Or are we better off with 100’s
of independent systems?

INDIAN RIVER GOLF FOUNDATION INC

At IRGF, we strive to meet kids where they are, introducing them to the game, developing leaders on and off the course, and creating lifelong opportunities that extend far beyond golf.

For 17 years, IRGF has been dedicated to growing the game of golf by meeting youth where they are—whether introducing the sport through school programs to guiding high school players toward elite competition and beyond. I lead strategic development, fundraising, and program expansion to ensure long-term sustainability and impact.

Core Youth Programs:
Players On-Course – Grassroots development, skills clinics, and tournaments from SNAG golf to competitive junior events.
Players On-Tour – High-level coaching and access to tournament play, helping high school golfers advance to the next level.
Players On-Line (VGA) – A digital-first initiative integrating curriculum, coaching, and emerging tech (VR/simulators) to provide year-round development opportunities.

My Role at IRGF:
✅ Virtual Golf Academy (VGA) – Creating a phased, tech-driven golf education system for accessibility and innovation.
✅ Fundraising & Donor Engagement – Implementing donor programs, corporate sponsorships, and working toward a $6M endowment goal.
✅ Event Strategy & Execution – Managing major fundraising tournaments (Founders Cup, Mayors Cup, Collegiate Tour ProAm, Alma Lee Loy Challenge).
✅ Business Partnerships & Expansion – Building strategic alliances to enhance IRGF’s reach, funding, and impact.
✅ Youth Development & Leadership – Strengthening IRGF’s five-pillar approach (Golf Skills, Course Management, Rules & Etiquette, Leadership & Life Skills, Self-Care).
✅ Digital & Operational Strategy – Establishing scalable systems, marketing initiatives, and operations to support growth.

IRGF is committed to more than just golf, we provide young athletes with the support, coaching, and opportunities they need to grow as players, leaders, and individuals beyond the game.

Let’s connect & collaborate!

Director of Business Development

(Volunteer) Strategic leader and advocate for youth golf development through my work with the Indian River Golf Foundation (IRGF). I focus on defining and implementing growth strategies, elevating fundraising efforts, strengthening donor relationships, and expanding community outreach to grow the game and provide impactful opportunities for young athletes. By creating innovative events, securing sponsorships, and building partnerships, I help IRGF achieve its mission of developing leadership, faith, and skills in the next generation of golfers.

The IRGF is actively seeking donors, grants, financial support, and other assistance to fuel IRGF’s growth and expand its reach. Beyond fundraising, I contribute to strategic planning, program development, and operational support, ensuring the foundation continues to thrive and positively impact our community. Together, we can empower young golfers and make a lasting difference.

Strategic Growth Advisor

Profluence+ Community

A PRIVATE COMMUNITY
FOR SPORTS FOUNDERS:
Drive your venture to new heights with unparalleled access to expert advice, exclusive resources, and a community of trailblazers.

Member

Rentyl Resorts

Business Development Manager | New Sales: Vertical Integration; Resort Development Services; Call Center; Resort Operations and Management
Brands: Hard Rock, Nicklaus & Piza Golf / Residential Resorts | Rentyl Resorts

At Rentyl Resorts, I lead the discovery and acquisition of high-potential real estate projects, driving strategic growth within the luxury resort market. My role combines market analysis, business development, and partnership cultivation to expand Rentyl’s footprint and deliver exceptional value.

I specialize in sourcing high-value opportunities by building relationships with industry leaders, including realtors, brokers, architects, and developers. Through this extensive network, I identify projects that align with Rentyl’s vision for innovation and excellence in resort development.

Key Contributions:
Strategic Growth: Secured high-impact projects, driving a 35% increase in annual revenue through proactive market identification and tailored solutions.

Revenue Generation: Built partnerships across the real estate and development sectors, contributing over millions in annual revenue with projects valued at $500M+.

Sales Leadership: Directed the full sales cycle—from lead generation to deal closure—ensuring stakeholder goals were met and exceeded.

Industry Collaboration: Partnered with top realtors, brokers, and developers to craft innovative, client-focused solutions, solidifying Rentyl’s position in the competitive luxury resort market.

Leveraging my deep expertise in real estate, land acquisition, development, construction, and operations, I have consistently delivered results while maintaining a 90% client retention rate. My entrepreneurial mindset and adaptability empower me to navigate market shifts, seize emerging opportunities, and foster long-term partnerships that drive sustainable growth.

Business Development Manager, Resort Development

Infinity Caribbean

Consultant | Infinity Caribbean
As a consultant with Infinity Caribbean, I specialize in real estate development across hospitality, golf, and senior living sectors, focusing on international properties in the Bahamas and Caribbean. My expertise spans the entire development lifecycle, from land acquisition to project completion, delivering strategic guidance for high-value projects.

Key Achievements:
Real Estate Development: Directed and consulted on projects exceeding $100M across the USA, Bahamas, and Caribbean, driving strategic success from inception to sell-out.
Sales & Operational Growth: Optimized sales and operations, achieving significant growth and enhancing performance across multiple initiatives.
Sector Expertise: Delivered specialized insights for senior living projects and non-profit initiatives, driving impactful results.
I am actively seeking new consulting opportunities to apply my expertise in real estate development, sales strategy, and business growth to help organizations achieve sustainable success.

Real Estate & Project Consultant

Life Care Services

Sales and Marketing Director | LCS - Lake Port Square
As the Sales and Marketing Director at Lake Port Square, a premier Continuing Care Retirement Community (CCRC), I transformed sales performance and achieved significant growth in occupancy and revenue. By revitalizing the sales team with targeted training, strategic goal-setting, and team-building initiatives, I increased quarterly sales from 3 to over 11, representing a 300% growth in just one quarter.

I spearheaded the development and execution of comprehensive sales and marketing strategies, rebranding the community’s approach to better engage target demographics. This included tailoring campaigns to attract prospective residents from key geographic regions and implementing innovative lead generation and referral programs that created a consistent pipeline of high-quality prospects.

Key Achievements:
Sales Growth: Increased sales by 300% within one quarter, exceeding occupancy and revenue targets.
Marketing Innovation: Rebranded the community’s marketing strategy, improving engagement and driving lead generation.
Referral Development: Expanded referral programs, strengthening partnerships and boosting occupancy rates.
I managed all aspects of the sales process, from initial inquiry to deal closure, ensuring precision and professionalism in every interaction. Responsibilities included developing marketing plans, conducting SWOT analyses, and preparing key reports—such as census, budget, and sales activity—which I presented to leadership and regional directors.

Collaborating closely with the Executive Director and leadership team, I aligned sales initiatives with broader community goals, ensuring seamless integration and exceptional results. My focus on data-driven strategies and a culture of excellence helped Lake Port Square achieve sustained growth and competitive market positioning.

Sales & Marketing Director, Lake Port Square

Golf Startup

Independent Contractor, Business Development Manager |
As an independent contractor with a hospitality-focused golf technology startup, I spearheaded business development efforts across Florida and the Caribbean. My role focused on identifying new market opportunities, building strategic partnerships, and establishing a strong presence in key territories to drive the company’s growth and visibility.

In this capacity, I engaged with key stakeholders across the hospitality and golf sectors, aligning their goals with innovative solutions. By fostering relationships with decision-makers, including developers, resort operators, and community leaders, I helped position them as a forward-thinking leader in hospitality-driven golf technology.

Key Achievements:

Market Development: Expanded footprint by identifying and pursuing opportunities in high-growth regions, including Florida and the Caribbean.
Strategic Relationships: Built and nurtured connections with industry professionals, including hospitality executives, golf community leaders, and technology partners.
Sustainable Growth Initiatives: Supported their mission to grow golf’s reach while ensuring its approach aligned with sustainable and inclusive practices.

Business Development | Florida and Caribbean Territory

Acts Retirement-Life Communities, Inc.

Regional Sales Specialist - South Florida | ACTS Retirement
As the Regional Sales Specialist for South Florida, I drove sales performance, operational excellence, and revenue growth at Saint Andrews Estates and Edgewater at Boca Pointe. Under my leadership, these communities achieved national recognition, with Saint Andrews Estates earning the #1 ranking and Edgewater at Boca Pointe securing #3 out of 23 communities nationwide.

Key Achievements & Responsibilities:
Market Leadership: Propelled two communities to top national rankings, driving occupancy and revenue growth through innovative strategies.
Lead Generation: Cultivated relationships with referral sources and implemented creative marketing strategies, increasing lead generation and conversions.
Sales Excellence: Delivered engaging tours and presentations, expertly guiding prospective residents and families through the decision-making process.
Competitive Analysis: Conducted market research to align sales strategies with industry trends and community goals.
Mentorship & Training: Provided hands-on training to Life Care Consultants (LCCs) and Executive Directors, optimizing performance through CRM utilization and advanced sales techniques.
Performance Management: Evaluated LCC performance, offering actionable feedback and developing improvement plans to achieve sales targets.
Strategic Pricing: Collaborated with operations teams to implement market-based pricing strategies that balanced revenue growth with competitive positioning.
Recruitment & Branding: Recruited and onboarded new LCCs while ensuring community branding and messaging aligned with ACTS Retirement’s mission.
Through strategic planning and hands-on leadership, I consistently exceeded occupancy and revenue targets, strengthening ACTS Retirement’s market presence in South Florida.

Regional Sales Specislist: Southeast Region

Sales and Marketing Life Care Consultant | Indian River Estates (ACTS Retirement-Life Communities)
As a top-performing sales professional at Indian River Estates in Vero Beach, FL, I consistently exceeded occupancy and revenue goals, surpassing budgeted sales and census targets annually. My efforts earned me first place nationwide for highest action visits and calls within the ACTS Life Care Sales Team in 2017, consistently ranking in the top 10 across all sales metrics.

Key Achievements:
Nation-Leading Sales Performance: Led ACTS in 2017 with the highest sales call volume and onsite visits, ranking among the top 10 consultants nationwide.
Occupancy Excellence: Established a waitlist of over 400 prospective residents and maintained a census above 97%.
Recognition and Promotion: My success resulted in promotion to Regional Sales Specialist, a role created to expand my expertise across ACTS communities.
By combining relationship-building, strategic outreach, and a results-driven approach, I elevated Indian River Estates’ sales performance while setting a benchmark for excellence across the ACTS network.

Life Care Sales Consultant

Brookdale

Sales Manager | Brookdale Senior Living

As a Sales Manager at Brookdale Senior Living, I implemented a relational and consultative sales strategy to consistently achieve high occupancy levels and month-over-month move-ins. My focus was always on finding the best solutions for prospective residents and their families, ensuring their needs were met with the highest level of care and service.

Award-Winning Performance: Recipient of the President’s Club Sales Award in Q4 2015, Q1 2016, and Q2 2016 for exceptional sales achievements.
Top Sales Performer: Led the community in move-ins and overall sales during 2015 and 2016, consistently exceeding occupancy, move-in, and revenue targets.
Exceptional Closing Skills: Developed strong relationships with prospective residents, families, and advisors, earning a reputation as an exceptional closer.
Community Engagement: Upgraded relationships within the community and increased awareness of Brookdale’s offerings through strategic partnerships and involvement in local events.
Collaborative Marketing: Successfully partnered with district sales management to develop and execute targeted marketing plans, enhancing the community’s visibility and reputation.
Key Responsibilities:
Sales Management: Drove occupancy, move-in, and revenue goals by assisting prospective residents and their families in the decision-making process, aligning their needs with our services.
Lead Generation: Maintained and developed relationships with referral sources, residents, and families, generating consistent leads each week.
Customer Service: Acted as the primary point of contact for all referral agencies, ensuring prompt and effective communication.
Process Optimization: Utilized sales systems and processes to track information, compile data, and generate reports, ensuring the achievement of community occupancy goals.
Community Representation: Increased community awareness through participation in outside events, professional groups, and local markets.

Sales and Marketing Director

Merrill Gardens; Horizon Bay; Brookdale Senior Living

I began part-time in facilitation, transitioning into a full-time Co-Facilitations Director role, where I oversaw the housekeeping teams and the facilitation department for a senior living community in Vero Beach, Florida. My responsibilities included ensuring seamless daily operations, managing staff, and maintaining the high standards of service critical to the community’s success.

Facilitations Director

Grand Bahama Construction Company, Ltd

Owner; President; Managing Director | Grand Bahama Construction

After graduating in 1991, I officially joined Grand Bahama Construction, a respected international construction company my family acquired in the early 1970s. As one of the oldest construction firms in the Bahamas, I oversaw all aspects of operations.

Key Responsibilities:

	•	Business Development: Proactively secured contracts, consistently expanding business opportunities.
	•	Project Management: Led site selection, real estate development, and heavy construction projects, from design through execution, including equipment management.
	•	HR & Operations: Managed HR and payroll functions, overseeing a team of 10-40 employees based on project demands.
	•	Sales & Marketing: Developed and executed sales campaigns, creating brochures and marketing materials to drive growth.
	•	Bidding & Government Contracts: Submitted bids for government/private projects, managing permitting and documentation.
	•	Technical Expertise: Operated heavy machinery and designed maps, schematics, and plans for large-scale projects.

Accomplishments:

	•	Mega Harbour Projects: Led design and planning for several major harbour projects in the Bahamas.
	•	Government Infrastructure: Managed roadworks and land clearing, including the design of a roundabout in Freeport.
	•	Dredging & Mining: Directed dredging and mining operations, managing bids, submittals, and overall project execution.

The license remains active with the Grand Bahama Port Authority (GBPA).

Owner; President; Managing Director

As a versatile Business Development and Sales Leader, I bring over 20 years of experience driving growth, transforming teams, and building high-impact partnerships across senior living, real estate, hospitality, and construction. My career has been defined by a passion for uncovering opportunities, aligning strategies with market trends, and delivering results that exceed expectations.

I specialize in bridging vision with execution, fostering connections with decision-makers, and crafting strategies that unlock sustainable growth. Whether leading national sales teams to record-breaking success or managing multimillion-dollar projects, I approach every opportunity with innovation, determination, and a commitment to excellence.

Career Highlights:
Revenue Growth Leadership: Directed national sales teams to record-breaking #1 and #3 rankings, generating over $30 million in annual revenue through targeted strategies and mentorship.

Sales Team Transformation: Revitalized underperforming teams with innovative coaching and cultural shifts, driving sales from 3 to 11 per quarter.

Award-Winning Success: Honored with President’s Club recognition at Brookdale Senior Living for spearheading growth initiatives across Independent Living, Assisted Living, and Memory Care communities.

Entrepreneurial Vision: Founded and managed a multimillion-dollar construction company in The Bahamas, navigating international business complexities and delivering impactful real estate developments.

Core Strengths:
Strategic Partnerships: Proven ability to cultivate meaningful relationships that create growth opportunities and long-term value.

Business Development: Expertise in identifying market opportunities, executing strategies, and scaling businesses to drive sustainable revenue growth.

Leadership & Team Building: Track record of developing high-performing, motivated teams that consistently surpass targets.

Real Estate & Development: Deep knowledge of managing competitive real estate projects from inception to success.

Networking Mastery: Passion for connecting professionals and leveraging expansive networks to achieve extraordinary results.

Let’s Connect:
I thrive on collaborating with innovative leaders and organizations seeking to unlock new opportunities and drive sustainable growth. Let’s connect to explore how my expertise can help achieve remarkable success.

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Cassandra Toroian

Noel Thompson, Jr.

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