Co-Founder & CEO @ Ruley, the E-Referee | Start Up Business Expert | Entrepreneur

After 25 years building successful companies I found myself at a crossroads. I had built companies that helped people and families. I was proud of that legacy, I knew it was time for a new chapter.

In my early 50s, I sold my third company just a year behind schedule from a personal goal I set at 34. 

During COVID, I had the space to explore ideas that truly energized me. I enrolled in a six-month coding bootcamp to learn Python and deepen my understanding of the technologies shaping our future.

Now I’m the Co-Founder of Ruley, an AI powered smart sports E-Referee API  designed to help federations, sports media and consumer brands gain fans, players and spectators by being the go to venues for sports rules and insights.

My personal mission is to fuse decades of my experience and strategic thinking with modern tech to bring people together through playing sports and watching sports.  By working with these existing sports entities we can grow sports and all the good that comes with them.

At the heart of my work is this belief: we all deserve unbiased, instant information, and we all deserve to enjoy life like we did as kids. 

These ideas aren’t mutually exclusive. With the right tools, we can help provide knowledge in unique ways and inject more joy into everyday life.

Explore Ruley and our API rollout (and more) for sports:
🌐 ruley.ai

📸 Instagram: @ruley_ereferee
🎥 YouTube: @ruleythee-referee
📘 Facebook: @ruleytheereferee

🎾 Just Ruley it!

Cassandra Toroian

First time at the #PGAShow, and yes—I'm sure Tracy Thomas and I will be in the small minority of women attendees as is standard practice at most conferences we attend.

As an introverted entrepreneur, I’m embracing the challenge and bringing my best extrovert game face.

I'm excited because it will be an opportunity to interact with many other #golftech entrepreneurs and golf consumer brands and network for #ruley.

For the Volleybird Athletic Lifestyle team it will be an opportunity to meet and network with racquet sports brands and #hospitality companies that focus on #tennis and #padel who care about being eco-friendly and more #sustainable. 

So...it would really help me out if some of these folks would hit me up before we get there - because I am eager to meet up in person! Assuming you will be attending Teemu Ruuska Kira Peterson Jolyn de Boer Evan Roosevelt Tyler Trout or any other folks that are part of the #profluence community involved in the golf industry!

Please reach out via DM so we can plan a couple of minutes! 😊

Most tennis clubs underestimate how expensive “cheap” tennis balls really are.


The cost isn’t just on the invoice. 

It’s in their reputational cost by not being a leader in the tennis business.

It’s in the the cost to the air their players breathe when out on the court.

It’s the cost of the chemical waste from all those balls going into the landfills.

I’ve spent years as part of sports
organizations, and one business element is
clear. Unfortunately.

Sustainability conversations
stall the moment the cost shows up.

Everyone assumes the environmentally
responsible option must be more expensive.

After all, if all else is equal, we are trained to think sustainable products are always more expensive.

Renewaball | B Corp certified  saw this.

And the decided to make the BEST #tennis and #padel balls available.

That meant the ball had to meet a list of criteria - including wears better, lasts longer, and approved by international federations like International Tennis Federation and International Padel Federation. 

And, by the way,  that also meant making the ball a circular 100% recycled ball.

Now we’re their exclusive U.S. partner!
 
The organizations that win long-term
are the ones willing to question
what “cost” really means.

What “best” really means.

The rest keep throwing balls
away and calling it normal.

If your #tennis or #padel club
or academy, or #luxuryresort wants to be one of the first in the U.S. to be part of the next phase of tennis and padel sustainability, you need to get in touch with Volleybird Athletic Lifestyle the exclusive U.S. distributors for Renewaball.

Supplies are limited.

You’ll need to show your organization is truly concerned with sustainability.

I’ll point you to the right people.


#sports #sustainability #countryclubs #racquetsports #environment #tennis #padel #recycling

Continuing my outbound networking for the #pgashow next week.

I’m excited to be there with Todd Grasley helping us with outreach and networking- not just for #golf and #golftech but with #tennis #padel and #pickleball

We hear this is the biggest B2B event for those sports too! 

I’m excited to hopefully finally meet some folks from racquet clubs and facilities who may be there? Like Marcos Del Pilar - 𝗣𝗔𝗗𝗘𝗟 𝗨𝗦𝗔  Padel Haus PadelBizNetwork Val Goncalves Jr, MBA, RSPA, CDORS, DCA Philippe Azar Carlos Beltran Carlos R. Gonzalez just to name a few.

If any of you are going to be there please DM me I’d love to meet you in person.

And if you’re going for #racquetclub sports and looking to meet new people please DM me as well!

Want to get a different perspective on life in the 21st century and how much technology has changed society?

Inadvertently Tracy Thomas  and I stumbled upon a way to do this and it was easy and truly eye opening.

As GenX we lived before cell phones, apps, wifi, internet, and heck, even before the microwave.

But we forgot what life was like.

So now it’s easy to go back in time.

We chose to travel back through re-watching all 8 years of the series called Melrose Place. A drama/soap opera type show in the mid 1990s.

Here’s what watching it made me realize:
▶️ Life was less complicated without all the technology 
▶️ People interacted in more human ways face to face much more often as a result 
▶️ Clothing styles really have not changed much 
▶️ People used answer machines and called people back when convenient 
▶️ Nights and weekends were actually enjoyed and considered downtime 

Bottom line - life was simpler with less technology.  

Life was lived with more life.

We can’t go back to that, it will never happen.

Particularly now with AI.

But, watching these sorts of tv programs is a good reminder the sacrifices in society we have made by embracing technology.

My hope, and what I strive for, is to harness the good part of AI and technology into a true instrument to bring back more humanity.

More human to human interaction. 

More human joy and happiness.

Not use technology as a means to create a more sterile world. 

There are ways to do this. 

We are doing it with Ruley. That’s our small part.  

Harness sports and technology to create more meaningful human interactions again.

What are you working on that tries to do that? I’m curious.

Share below if you’re willing 💥💥

This is a good little list of “red flags” that can help make the decision to pull the trigger.

My hiring litmus test is easy. 

I ask myself one question.

▶️Does this person clearly know more than I do on the subject matter of the core function of why they are being hired.

So on the backend of that, little things may start to show that are on this list.

But the thing is before pulling the trigger on a disengagement with an employee there’s a second question to answer AFTER observing what’s on this list.

That question is also a simple one:

▶️Is it a fixable behavior? 

After all, shouldn’t they be given the opportunity to step up?

I think really then it becomes a much clearer ending conversation if there’s no improvement.

These functions of being a manager are never easy.

Never pleasant.

But extremely vital to maintain a culture of excellence, respect for the company, and of course, each other.

#SaaS #startups #management #decisionmaking

Open article: Dear SaaStr: What Are Signs It's Finally Time to Move on From An Employee? by SaaStr.ai • 2 min read

Dear SaaStr: What Are Signs It's Finally Time to Move on From An Employee?

LinkedIn Growth Hacker✌️ ||Believe in Smart work💥 || Content Creator🖋️|| Believe in Opportunities💫|| Adding a little spark✨

LinkedIn Growth Hacker | Brand Builder | Marketer | ML Engineer | Public Speaker | Featured at Times Square

Most LinkedIn profiles get views. Few get growth.

I help creators, professionals, and brands turn their LinkedIn presence into a growth engine, attracting visibility, opportunities, and authority.

Many people have incredible skills or products, but their profiles don’t reflect their value. I change that.

I’ve scaled my own LinkedIn to 130,000+ followers, not with luck, trends, or gimmicks, but with a proven system of growth-focused content, strategic branding, and audience-first engagement.

Now, I help others do the same. My focus is on amplifying your authority, building a strong personal brand, and growing your audience, so you become the go-to name in your niche.

What I do:

✅ LinkedIn Growth Strategy 
✅ Content Creation & Branding 
✅ Brand Collaborations & Campaigns 
✅ Profile Optimization

If you want to scale your LinkedIn, grow your influence, and turn your brand into a visible authority, let’s connect.

➡️ DM me or email: v.toshniwal2828@gmail.com

Always open to meaningful conversations, collaborations, and opportunities in AI, ML, and tech-driven products.

Currently seeking Tech / Machine Learning Engineer opportunities.

Vidhi Toshniwal

Your neighbour wants you to fail.
Your relative wants you to earn less.
Your boss doesn’t want you to grow.

Because your growth disrupts their balance.

So they’ll say:
“Wait.”
“Be realistic.”

Ignore the noise.

➡️ Do what you love
➡️ Upskill yourself
➡️ Ask for referrals
➡️ Follow up

There is no one fixed formula.

If you’re growing, don’t be ashamed.

Be relentless.
Keep knocking.
Someone will answer.

You’ve survived harder phases than this.

Let’s win this one too ❤️

From a cold email to a $4B AI company, yes really! 

Synthesia has now raised $200M in Series E at a $4B valuation.

It all started as a tiny AI video startup and 100+ investor rejections.

When they were almost done, one bold move changed everything: a cold email to Mark Cuban.

He replied in 5 minutes, "Intrested"
After 13 hours of conversation, he committed $1M.

Fast forward 9 years: that same company, Synthesia, just raised $200M and is redefining how work learns.

Work is changing.
Learning is changing.
And companies can’t rely on static PDFs and training decks anymore.

We’re moving toward:

➡️ AI-powered video
➡️ Conversational AI agents
➡️ Real-time, contextual learning at work

Upskilling is no longer optional.
It’s a board-level priority.

Synthesia didn’t just build AI videos.

They’re helping redefine how knowledge moves inside companies.

This isn’t just a funding round.
It’s a bet on how companies learn next.

Big signal for where AI at work is heading.

#synthesia

Synthesia

I didn’t realise how many AI subscriptions I was paying for
until I tried cancelling them one by one.

I was already using way too many AI tools.
One for writing. One for images. One for videos. One for apps. One for dashboards.

At some point, I realised I was spending more time organising tools than doing real work.

Then I came across Abacus AI Deep Agent.

I watched it build an app from scratch in a few minutes.
Frontend, backend, database, logic -  everything came together on its own.

That was the first time I felt like I wasn’t “using a tool”,
I was just explaining what I wanted and watching it happen.

👉 http://deepagent.abacus.ai

Some things that stood out:

➡️ You can build full apps from one prompt
Web apps, internal tools, dashboards, and now even mobile apps.
You describe the idea, it handles the structure, backend, and data

➡️ Websites and SaaS in one flow
Landing pages, logins, payments, storage - all built together.

➡️ You can recreate complex products just by explaining them
No specs or diagrams. Just describe how it should work.

➡️ These are proper tools
CRMs, Notion-style systems, HR software, founder tools.

➡️ Micro-SaaS feels way more approachable
Ideas that felt “too much effort” suddenly feel worth trying.

➡️ Games and interactive tools show up instantly
Sudoku, simulations, small utilities.

➡️ Reports, decks, and dashboards
Upload data and get visuals and insights without setting everything up.

➡️ ChatLLM is built in
So you’re working with text, PDFs, images, videos, and code in one place.

It just changes how you think about building things.

Instead of planning for weeks,
You can actually try ideas and see where they go.

👉 Abacus AI Deep Agent
http://deepagent.abacus.ai

#ai #tech

Listening to music at full volume feels harmless.
Even powerful.
Like you’re in your own world.

But your ears are paying a price you don’t feel today.

Sign up for more health & wellness insights 👇
https://lnkd.in/evZpbd9E

Inside your inner ear are tiny hair cells.
Every loud beat makes them vibrate harder than they’re designed to.

Day after day.
Hour after hour.

They wear out.
And here’s the brutal part:

Once those cells die,
they never come back.

That’s how permanent hearing loss begins.
Quietly.
Silently.
Without warning.

Push it long enough and tinnitus follows,
a constant ringing that doesn’t switch off.
Ever.

No notification. No reset button.

Some damage doesn’t announce itself in pain.
It shows up later as regret.

Protect what you won’t get back.

Sign up for more health & wellness insights 👇
https://lnkd.in/evZpbd9E

I watched an AI agent build a production-ready app in minutes.

Frontend. Backend. Database. Logic.
Everything is connected and actually working.

Not a demo. Not a mockup. A real app you could ship.

This is Abacus AI Deep Agent an AI agent that works like a full engineering + execution team.

👉 http://deepagent.abacus.ai

Here’s what really stood out:

➡️ End-to-end apps from one prompt
UI, backend, databases, forms stitched together into something you can actually deploy.
And now mobile apps too. You can build and publish full mobile apps with Deep Agent just by describing what you want in a single prompt.

➡️ Websites and SaaS built in one flow
Landing pages, login systems, payments, and data storage - created together, not pieced apart.

➡️ Complex products recreated just by explaining them
You describe how it should look and work.
Deep Agent figures out the structure and builds it.

➡️ These are proper products
CRMs, internal tools, Notion-style systems, HR software made for real usage, not demos.

➡️ Micro-SaaS suddenly feels practical
Resume tools, niche utilities, lead magnets ideas that used to take months now feel achievable fast.

➡️ Apps and games appear instantly
Sudoku, Conway’s Game of Life, and interactive tools, ready to use as soon as they’re generated.

➡️ AI apps built around specific roles
Founder assistants, research helpers, and domain-specific AI tools.

➡️ Reports, decks, and research on demand
Charts, visuals, and structured insights put together in minutes.

➡️ Spreadsheets turned into dashboards
Upload Excel or CSV files and get metrics, explanations, and visuals automatically.

➡️ ChatLLM comes built in
Work with text, PDFs, images, videos, and code in the same place.
For founders, this changes how fast ideas can be tested.

For teams, it changes how work gets distributed.

Worth paying attention to.
👉 Abacus AI Deep Agent

 http://deepagent.abacus.ai

#ai #tech

I cancelled my $20 ChatGPT Subscription
and started using an All-in-one AI tool that's much better! because… my work didn’t fit in one place anymore.

I’d write in one place.
Generate images in another.
Make videos somewhere else.
Create presentations in another.
Build apps or prototypes in a different tab.

By the time I finished one task, I had 6–7 tabs open.

Then someone introduced me to ChatLLM by Abacus AI, and my whole workflow moved into one place.
👉 https://lnkd.in/gdrpgQnC

Here’s what made the switch stick:

1. ONE SINGLE PLACE FOR ALL AI MODELS
ChatLLM lets me switch between GPT-5.2, Claude 4.5, Gemini 3 Pro, Grok 4.1 Fast, DeepSeek, LLaMA, and more without breaking flow.

2. IMAGES & VIDEOS, WITHOUT JUMPING TOOLS
No more opening separate platforms.
Nano Banana Pro, GPT Image 1.5, Seedream 4.5, Ideogram for images.
Sora 2, VEO 3.1, Kling AI v2.6, Runway, Luma for videos.

3. FULL-STACK APPS, WEBSITES & SAAS
I describe what I want and actually see it live.
Layouts, colors, and copy are edited normally, like working with a real designer.

4. PROFESSIONAL PRESENTATIONS, INSTANTLY
Simple ideas turn into clean decks with researched content, graphs, and charts.

5. A PERSONAL AI ASSISTANT THAT WORKS IN THE BACKGROUND
Searches and tasks keep running even when I’m offline -  you come back to progress.

6. TALKING TO PDFS INSTEAD OF READING THEM
Upload a file, ask questions, get clean notes and summaries.

7. MAKING AI WRITING SOUND NORMAL
Write → click “Humanize” → choose a tone.
The output actually sounds usable.

8. REAL-TIME WEB SEARCH
Answers with sources, images, and videos - more research, less guessing.

9. ABACUS AI DEEP AGENT FOR BIGGER BUILDS
Web apps, technical reports, dashboards, micro-SaaS, workflows, websites, and now mobile apps too, built from simple prompts.

10. AN AI CODE EDITOR THAT ACTUALLY HELPS
Write, run, debug, and improve code inside Abacus AI Desktop, with proper vibe coding without the chaos.

It stopped feeling like “using AI tools.”
And started feeling like working inside an AI workspace.

If you’re paying for multiple AI subscriptions right now,
This might clean up your whole setup.
👉 https://lnkd.in/gdrpgQnC

#ai #tech

This morning, a newspaper made me pause.

Just two photos. Side by side.
No labels. No explanations.

And now we know why.

It’s the newly launched REDMI Note 15.

What stood out to me about this launch:

➡️ No exaggerated claims. Just a camera comparison.

➡️ Confidence over noise. Letting real images speak first.

➡️ Bold timing. Most brands wait for reviews, REDMI invited judgment on day one.

➡️ Familiar REDMI Note DNA. Disruptive, direct, and unafraid of comparisons.

After following the Note series for years, this approach feels intentional, and refreshing.

If details matter to you, this is your camera.

No shortcuts. Just 108 million pixels mastering your moments.

Blind test photos on print? This is such a cool way to launch a smartphone. 😎

I met someone at a cafe last week.

A few days later, I couldn’t remember their last name.

And that’s when I realized something:
We meet too many people…
and remember too little.

That’s where ConnectMachine feels different.

Instead of asking me to “post more” or “stay active,”
it quietly does the remembering for me.

It knows:

➡️ who I met
➡️ where I met them
➡️ when it happened
➡️ and why the connection mattered

I don’t carry one digital identity anymore.

I share different cards for different contexts, 
founder, collaborator, private circle.

No oversharing. 
No awkward follow-ups.

When I want clarity, I just ask:

“Who are the founders in my network?”
“Who did I meet at that conference last month?”

No scrolling. No searching. 
Just answers.

Conversations stay private.

Only silent alerts, encrypted channels, and control.

Sometimes the exchange is a QR.
Sometimes AirDrop.
Sometimes straight from the lock screen.

It’s fast. It’s precise.

ConnectMachine isn’t trying to make networking louder.
It’s making it intentional.

👉 If you believe networking should be quiet but powerful,
take a look at ConnectMachine.

https://lnkd.in/gnmCvhvQ

Ananya Panday’s confidence in this film really stayed with me.

It felt thoughtful, not impulsive, and it made me reflect on my own hair care habits.

We often hydrate hair without thinking if we are even using the right ingredients ?
TRESemmé Hydra Matrix is infused with Polyglutamic Acid (PGA), an ingredient that is naturally biocompatible with hair, not borrowed from skincare.

That distinction changed my mindset.

Hydration should protect hair health over time, not just make it look good for the moment.

#TRESemmeHydraMatrix

Maharashtra just sent a strong signal to the world.

₹30 lakh crore in MoUs at Davos 2026.
Another ₹10 lakh crore already in advanced talks.

This isn’t hype.
This is execution at scale.

83% of these agreements are pure FDI from 18 countries, a clear vote of confidence in India’s most industrialized state.

A projected 40 lakh jobs.
And a rare 75% MoU-to-project conversion rate.

What stands out is not just the number, but the direction 👇

➡️ AI, Quantum Computing, Green Steel, Data Centers

➡️ Health, Fintech, Food Processing

➡️ India’s first Innovation City near Mumbai

➡️ A bold Circular Economy model to process 100% of urban waste

➡️ Balanced regional growth, from MMR to Vidarbha, Marathwada, and North Maharashtra

Global giants like Tata, Reliance, Adani, Volkswagen, Bosch, Brookfield and many more are not “exploring” anymore, they are committing.

This is how economic leadership is built:

Vision + Infrastructure + Global trust + Local impact.

Maharashtra isn’t just attracting capital.

It’s designing the future of India’s growth. 🇮🇳

This ad didn’t feel like an ad.

It felt like someone saying,
“Stop babying your phone.”

We’ve all done it.
Skipped the rain photo.
Stayed back at the beach.
Put the phone away because it felt too risky.

This one flips that habit.

No fancy setup.
No perfect phone shots.
Just showing a phone that can handle real moments, and capture them.

The camera shows up.
The durability doesn’t hide.

Quiet, confident, very REDMI Note.

You don’t feel sold to.
You just feel a little less careful.

#REDMINote15ProSeries #SimplyBetter #200MasterPixelCamera

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The Battle

Cassandra Toroian

Vidhi Toshniwal

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The Battle

Cassandra Toroian

Vidhi Toshniwal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cassandra Toroian's LinkedIn Performance

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