Cassandra Rosen 🎯🌱📈

Central Florida Cars & Community

Raising money for deserving charities and nonprofits through car cruises, community meetups, and B2B events.

Founder

Cassandra Rosen Consulting LLC

Cassandra Rosen Consulting helps mission-driven entrepreneurs and executives become thought leaders and scale business growth without slimy DMs or advertising that drains your marketing budget and doesn't deliver.

Through clear personal branding techniques, targeted sales frameworks, and irresistible brand narratives we help our clients learn how to easily and magnetically attract their ideal audience.

With over 15 years of expertise in creating national brand strategies for consumer brands, CRC now brings its proven methodology to early-stage B2B and personal brands ready to scale and make an impact.

Through our consulting services, coaching programs, and done-for-you brand building solutions, we'll give you the insights, systems, and confidence clients need to:

🌱 Unlock tangible business growth and revenue
🌱 Craft engaging cross-platform content and stories
🌱 Identify and connect with your perfect-fit audience
🌱 Reach your peak personal and professional potential
🌱 Position yourself as a trusted industry thought leader

CRC's personalized approach and commitment to each client’s vision help transform corporate brands, personal brands, and small business owners to maximize visibility, influence, and income.

You're in the right place if you have a big dream, have been in business for at least 1 year, and are ready for strategic guidance to scale and turn your vision into reality. 

Send a DM to apply for a call or complimentary consultation. 

AS SEEN IN:
Forbes, Wall Street Journal, New York Times, People, Parade, CNN, NBC News, MSN, Yahoo! Finance, Bloomberg News, Wine Spectator, Oprah Daily, Tasting Panel, Medium, and more.

Winter Park Public Relations & Events

Bespoke public relations, media training, and B2B events for local businesses in and around Winter Park, Florida.

AS SEEN IN:
Forbes, Wall Street Journal, New York Times, People, Parade, CNN, NBC News, MSN, Yahoo! Finance, Bloomberg News, Wine Spectator, Market Watch, Dow Jones, Oprah Daily, Tasting Panel, Medium, and more.

FK Interactive

A boutique go-to-market branding, sales training, and product development agency for national and international brands. 

We've helped clients 2x and 3x their businesses and grow their brand footprint internationally. 

We've generated billions in media views and taught our clients how to pitch and land top-tier hits.

And we've helped them do it all WITHOUT spending millions of dollars on ads or expensive lead-generation services.

President ▪️ Brand Strategy ▪️ Public Relations

Crave Local Media Network

Key Role: Spearheading social media marketing, online brand building, community engagement. Created and currently overseeing social media channels in over 25 cities nationwide. Created national and international visibility for specialty food and beverage brands, published authors, chefs,  importers, certified wine & spirits specialists, recipe developers, cocktail writers, beer experts, fashion experts, and trend consultants.

Impact: Over 600 million US-based media impressions. Helped to grow online brand from 0 to millions of page views, and facilitated over 3,500 pieces of branded and editorial content.

Recipe development for high profile and emerging food and spirit brands, as well as wine and cocktail pairings.

Created relationships with national and local events to form brand alliances, and create media sponsorship opportunities and relevant brand placements.

Relationship Management: Introduction, growth, and maintenance of brand ambassadors in all cities nationwide, including media attendance, event coverage, and brand representation - online and in person. Management of all agency relationships, as well as alliances with trade organizations and international representatives.

Managed and directed CraveLocal.com's online lifestyle web publication.

Launched #BevChat. Have reached over 780mm people to date.

Editor-in-Chief | Co-Founder

MTI Designs

Interior design, architectural detailing, signage, and visual identity consultancy. Clientele list included international hospitality brands, banking and financial institutions, cruise lines, luxury residential locations, and community/public spaces.

Morgan Stanley, Financial Institutions

Managed all day to day operations, including fund distributions and commodities trading. Wrote total rate of return swaps and conversions for both on and off-shore hedge funds, with a fund focus on global real estate, and multiple investment strategies.

Published returns rates, and calculated future earnings ratios on both LP and LLC returns. Managed over $100ml in receipts from numerous national and global banking organizations.

One of the first 50 persons hired for a trading/brokerage floor office at Morgan Stanley.   

Facilitated corporate think tanks to rebrand, as mergers shifted multiple entities into one.
Trained numerous (150+) employees over tenure.  
Highly regarded by colleagues and clients.
Top trader within 3 mos of obtaining licenses.

Financial Advisor

♛ Personal Branding & Business Coach • I Help Founders Be Seen as Authorities Through Content, Connections, and Expert Communications • Ex-Omnichannel Agency Founder • WSET 2 🍷Sommelier

If you feel stuck, unable to scale, lost with your personal brand...

Frustrated because you *thought* this business would give you time freedom and a life, not a hustle…then you came to the right place.

Here's the hard truth:

None of us wants to live to work. We WORK to enjoy the LIFE we want.  

And that was the plan until you realized that the entrepreneurial path...why you quit your 9-5...has turned into a grind.

Referrals aren’t cutting it, and you’re not attracting ideal leads or clients. 

You’re stuck and something needs to change. 

You also know this is YOUR TIME, and you’re ready to be seen for the talents that are inside of you. 

I know, because I’ve been there. Getting paid peanuts while the boss raked in millions. Landing top-tier clients, working long hours, destroying my health because it was ‘expected’ of me. 

Your skills have value. Now it’s time to get paid what you’re WORTH. 

And it’s not your fault that hasn’t happened yet.  You can’t see what clients need to see or hear because you’re stuck working *in* the business. 

Over the past 27 yrs in business, I've learned that customers crave connection and meaning over transactions.

But you can breathe 🌬️life into your brand by sharing your personal viewpoint and your story!

You can stand out in the ‘sea of same’ by speaking your truth, authentically and unapologetically!

You can sell bigger deals, close more, and scale without selling your soul. And I know, because I've done it. 

Say, “Goodbye!” to imposter phenomena and “Hello!” to confidence, positioning, and pricing that will fuel growth!

It’s time for you to champion yourself and say, “I am ready for this!”

Your customers want to know *why* you do what you do, not just *what* you do or sell as a business!

And when you connect your 'what' with their 'why':

💲Your value becomes crystal clear
💲Customers are attracted to you
💲Imposter syndrome disappears
💲Sales become smooth, easy
💲You stand up and stand out
💲The sales cycles shortens
💲Costs go way down
💲Revenue goes up!!

If you're ready to make waves 🌊, be recognized as an authority, gain time freedom, and scale your business YOUR WAY, you've come to the right place. 

My goal is to get you UNSTUCK, focused, and give you the CONFIDENCE and COURAGE to create the life you deserve...

To transform you into the FUTURE YOU the world deserves to meet. 

Apply to see if working together is a fit: https://forms.gle/xQT5XP9RJuNATYdx5

As seen in: MSN, Dow Jones’ MarketWatch, Yahoo! Finance, The Street, Forbes, Medium, Oprah, USA Today, and you can, too!

A boutique public relations, marketing, and GTM brand launch incubator for national and international brands. 

We've helped clients 2x and 3x their businesses and grow their brand footprint internationally. 

We've generated billions in media views and taught our clients how to pitch and land top-tier hits.

And we've helped them do it all WITHOUT spending millions of dollars on ads or expensive lead-generation services. 

Ready to talk about growing your business?  Reach out at VIP@fkint.com, and let's chat!

✴️✴️✴️✴️✴️✴️✴️✴️✴️✴️

AS SEEN IN:
Forbes, Wall Street Journal, New York Times, People, Parade, CNN, NBC News, MSN, Yahoo! Finance, Bloomberg News, Wine Spectator, Market Watch, Dow Jones, Oprah Daily, Tasting Panel, Medium, and more.

It's charity season.

Events everywhere. 

Parties and galas and fundraisers...

But THIS is why most sponsorships do nothing for your business. 

Most small businesses sponsor charity events with the best intentions — to give back, get seen, and connect with the community.

But too often, those sponsorships don’t lead to real visibility or new customers.

Here’s why: they’re treated like donations, not marketing partnerships.

If you want your sponsorship to create genuine ROI, here’s what to look for:

1. Shared Audience

Choose causes or events where the attendees overlap with your target market. 

A perfect mission doesn’t help your brand if no one in the room can buy what you sell.

2. Brand Integration

Ask how sponsors are woven into the experience. 

A logo on a flyer is passive; a tasting, demo, or branded guest interaction is memorable.

3. Storytelling Value

Partner with events that offer earned media, photography, or post-event content. 

A single good article or video recap extends your visibility far beyond event night.

When a charity event is designed well, everyone wins: 

The cause gets support

The guests enjoy the experience

And the sponsors walk away remembered — not just thanked.

And if you're like me, more than anything...

I want my business to be remembered for It's values, not just what I do.

What's your favorite event you've ever attended?

Cassandra Rosen 🍷📈

4x Founder | I Help Coaches & Consultants Turn Content Into Clients (Without the Sleaze😈)

Patty Franco Coaching

I launched my leadership coaching practice to leverage my lifelong coaching approach and my certification-driven belief in its transformative power. My expertise spans Emotional Intelligence, Positive Intelligence, Atomic Habits, Radical Candor, Question Thinking, Energy Leadership and various assessment tools. Clients value my supportive yet challenging style, reflected in my motto, "Love the Push." I guide leaders in expanding their leadership styles, empowering their teams, achieving breakthrough results, and navigating complicated people challenges.

I offer individual and group coaching, scalable learning programs, team development experiences, assessment tools, and keynote talks on leadership. I work with senior leaders across industries such as banking, healthcare, insurance, non-profit, and marketing. 

▶ KEY ACCOMPLISHMENTS

•	Designed and launched a 6-month coaching program that transforms “difficult” bosses into 
        inspiring leaders, improving talent retention.
•	Developing strategic and innovative leadership programs such as:
        o An award-winning team development curriculum for pharma leaders, driving aggressive asset 
           development goals.
        o Training manufacturing managers to enhance employee performance, achieving 15-30% revenue 
           growth.
       o Leading team-building sessions to foster collaboration, productivity, and strong group dynamics.
       o Guiding senior managers through the planning and attainment of positions in the C-Suite.
       o Transforming toxic behavior patterns that enable true collaboration and avoid corrective action 
          plans. 
       o Coaching insurance sales reps on the mindset needed to achieve stretch revenue goals.

•	My firm boasts an 80-90% retention and rehire rate with B2B and B2C clients.

I welcome the opportunity to discuss how my firm can help you achieve your leadership development goals.

Executive Leadership Coach

Learning Dynamics

My work at Learning Dynamics has four main priorities: coaching leaders of Learning Dynamics clients, consulting on people-focused initiatives, facilitating learning and development classes and workshops, and collaborating with the company’s president to plan and execute business development activities. This leadership role in the organization allows me to leverage my strengths to be a valued internal business partner as well as coach and trainer for our clients.

I value being part of the Learning Dynamics team as we have great programs, great people, and the commitment to continually innovate to meet our clients’ learning and development priorities. 

Major clients served: Louis Dreyfus Co, Hartford Healthcare, National Retail Services (NRS), Organon, Jazz Pharma, Fellowes Brands, Yale University, Cookies United, L’Oreal, and various retail banks including Maspeth Savings, Newtown Savings, and Ridgewood Savings.

▶ KEY ACCOMPLISHMENTS

• COACHING: Coached managers to improve performance. Acknowledged by clients’ executives for empowering people and increasing managerial effectiveness that produces better sales and productivity.

• TRAINING DEVELOPMENT: Designed highly customized leadership development content for six industry leaders yielding satisfaction scores of 90% to 95%, resulting in repeat engagements and revenue growth. 

• PROGRAM DESIGN: Created a range of customized learning experiences to enhance learning, skill adoption and classroom engagement. Examples include improv exercises, careful selection of YouTube shorts to illustrate soft skill application, book clubs, teach backs, in-depth business case studies, communication skill builders using Legos Serious Play, conflict resolution skill builder using a Dessert Survival activity, etc. 

• L&D FACILITATION: Produce and continue to set the standard for excellence in training facilitation. Frequently requested to deliver L&D sessions to senior management audiences.

Vice President

Elements Massage®

Launched and managed a busy, therapeutic massage franchise. Led a team of 18 employees in the delivery of exceptional service for this 7-day a week operation.  Built a team of high caliber staff by fostering an environment of trust and respect.

▶ KEY ACCOMPLISHMENTS

•	Set a record in the franchise system for having the most pre-booked appointments prior to the 
         grand opening. 
•	Built a membership base of 500 monthly clients resulting in annual revenue of over $500k. 
•	Achieved a monthly average of 20% conversion of new clients into Wellness Program members, 
        including establishing commercial membership accounts, an approach not done before.
•	Achieved and maintained a Net Promoter Score of 85% or better. Exceptional reviews on Yelp and 
        Google.

Owner

Mary Kay Global

Mary Kay Global is famous for empowering and equipping women to be successful building and leading their own businesses. I used all my experience and energy to recruit, train, coach, and develop people for advancement as independent business owners.

▶ KEY ACCOMPLISHMENTS:

• TALENT DEVELOPMENT: Coached and developed 15 people into leadership roles, building on their strengths and motivation to help them achieve success.

• TEAM BUILDING: Recruited over 100 consultants into the organization, and worked tirelessly to train, coach, and inspire each woman to reach their goals.

• TRAINING FACILITATION: Led weekly training sessions with as many as 40 consultants to help them boost their sales and organization growth.

• PERSONAL PERFORMANCE: Awarded two Mary Kay cars for unit sales production of $100K+ and sales force growth of 15-20% annually. Moved quickly from Sales Consultant to Team Leader and Director by building a vibrant, productive team of motivated, independent business owners.

Independent Sales Director

Pfizer

In this position with enterprise-wide impact, I drove key talent strategies and people processes such as performance management, talent management, learning and development, and retention for a global organization of approximately 3,500 employees.

▶ KEY ACCOMPLISHMENTS:

• LEADERSHIP COACHING: Coached six department heads on team dynamics issues after conducting an assessment. Efforts helped achieve higher morale and engagement scores. Also coached a new Human Resources VP, who was transitioning from a non-HR role, to develop a plan and achieve success in this new assignment.

• PERFORMANCE MANAGEMENT: Led roll-out and acceptance of new global performance management system, enabling managers’ strategic thinking about employee development. 

• GLOBAL TEAMWORK: Refocused culture from a talent hoarding to a talent sharing one, ultimately enabling improved retention of top talent through new career opportunities that might have previously been blocked.

• COMMUNICATION LEADERSHIP: Identified a negative engagement trend in a finance unit and created a plan to facilitate communication from a 15-person team to the departmental VP. This exercise and follow-up led to improved communication within that team and with external entities.

Manager of Organizational Development

Chicago Tribune

Served the organization as a management development specialist, inspiring the thinking, planning, and actions of the HR generalist team to move toward a talent management mindset as a crucial tactic to achieve enterprise goals. 

▶ KEY ACCOMPLISHMENTS:

• PERFORMANCE MANAGEMENT: Implemented a rigorous and fair performance improvement process that delivered intended results. Those performing under their potential improved while poor performers exited. 

• DEVELOPMENT STRATEGY: Linked business goals and employee development activities for the first time for this organization, ultimately contributing to achievement of objectives.

• SUCCESSION PLANNING: Reimagined the succession planning process, evolving from an annual event to an integral, year-round one that became more effective and valued by management.

Manager, Leadership Development and Training

I am a seasoned Executive Coach with 20 years of expertise in leadership development, organizational effectiveness, and mentorship. My passion lies in empowering leaders in high-pressure industries to unlock their full potential and drive transformative outcomes. With 12 years of HR experience in Fortune 500 companies and a decade as an entrepreneur and coach, I deliver innovative, results-driven solutions tailored to individuals and organizations.

Who I Help 👥
I work with senior executives and corporate leaders seeking to develop emotionally intelligent, high-performing leaders able to:
✔ Navigate complex interpersonal dynamics
✔ Communicate effectively to inspire collaboration
✔ Adapt to fast-changing environments
✔ Attract and retain top talent
✔ Maximize organizational performance

Industries: Finance, Tech, Healthcare, Pharma, Manufacturing, Beauty, Wellness
Holistic & Human Centered Approach ✨

🔑 Emotional Intelligence Expertise: Equip leaders with tools to build collaborative, resilient teams and address toxic workplace behaviors.
💬 Mastery in Tough Conversations: Guide leaders through challenging discussions with frameworks like Radical Candor, Energy Leadership, and Positive Intelligence.
🎯 Innovative Learning Solutions: Design customized leadership programs and facilitate engaging experiential techniques, including simulations and improvisation.
🤝 Trust-Building: Quickly establish rapport with executives, fostering relationships that drive meaningful transformation.
📈 Insightful Coaching: Blend cutting-edge leadership strategies with practical tools for measurable, lasting results.

Career Highlights 💼
Delivered 500+ corporate training sessions with top ratings and repeat clients
Achieved $1M+ in savings and 98% retention via leadership development programs
Scaled a wellness franchise to $500K annual revenue and 500+ memberships

"Patty is an outstanding partner in organizational development and change management. Bright and innovative, her expertise spans all levels of an organization, from the boiler room to the boardroom… crafted a tailored plan to guide my team through an effective change management process, no one was left behind." — Pharma Industry VP

Skills:
Leadership Development | Executive Coaching | Change Management | Organizational Effectiveness | Emotional Intelligence | Talent Management | Succession Planning | Training & Development | Cross-functional Leadership | Program Management | Stakeholder Engagement | Talent Reviews | E-Learning

Let’s connect at patty@pattyfranco.com to collaborate on your organization's goals.

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Patty Franco, CPC

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Cassandra Rosen 🎯🌱📈

Patty Franco, CPC

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