Catalina Montoya

Ryan Watkins Fitness

Virtual Assistant at 

Strategy Coach

We help busy professional people 20+ pounds overweight lose weight, have more energy, regain their youth, and enjoy life again in 12-16 weeks || DM me "TRANSFORM" to learn more

Originally from Colombia South America.

Years ago I used to be very active playing sports such as volleyball, soccer, played physical games as well as cycling.

During my journey I have gone off and on again when it came to eating healthy and exercising.  Within recent years I have struggled to lose weight due to being an accounting assistant and being pretty sedentary.  

After trying on different clothes, I found that my clothes didn't fit well anymore and made me feel self-conscious so I decided to better improve my health by increasing my energy and toning up through exercise.

I have been going to the gym and really enjoy feeling stronger with the weights.

Want to lose 20+ pounds of unwanted fat, gain more energy,  regain your youth and enjoy life again  in 12-16 weeks?  MESSAGE me "TRANSFORM" to learn more

Virtual Assistant at

Autochek Africa

Head of Product : Digital Marketplace

Senior Product Manager- West Africa

Stealth Mode Startup Company

Spearheaded the product management lifecycle, overseeing the development, launch, and optimization of innovative products.
Led cross-functional teams, including design and engineering, to align product vision with technical feasibility.
Developed a cutting-edge Conversational AI Chatbot, employing natural language processing.
Developed  four AI use cases that got acceptance into the Nvidia Inception Program for Startups.

Co Founder / Head of Product and Marketing

The Tony Elumelu Foundation

Tefconnect is the largest platform for African entrepreneurs 
Development of a 5-year plan for the TEFConnect 2.0 Ecosystem with 7 new modules
Grew the TEFConnect 2.0 Over 800,000 sign-ups within 6 months
Development of AI AI-based grant application feature that reduced spend on grant application review based to consultants by 95%
Provided product strategy and supervision on  all key functions on the platform
Lead the building of the best-in-class, TEFConnect 2 platform for the development, running, and continuity of the company’s future goals 
• Lead collaboration with technical development, Data analysts, project management, operation management, IT, brand management, and marketing teams  
•Developed the conceptualization of the TEFConnect exhibition booth at conferences and exhibitions  
• Acted as the Face of the brand by attending conferences, speaking engagements as a brand ambassador

Head of TEFConnect

Coca-Cola HBC

Pioneered digital transformation through the launch of the E-commerce channel for Nigeria as digital transformation
Over 300% revenue growth in the first 6 months
Built and managed digital partnerships. Accountable for the delivery of revenue and growth targets through the online channel. country wide
Creative and strategic role focused on leading and building technology via systematically implemented road maps to cater to the growing needs of customers and final consumers for Coca-Cola Hellenic Group nationwide
My role required the creation of breakthrough ideas that will lead to the forefront of the digital space nationwide.
 My responsibilities include country digital strategy, product development, supervision of all digital sales channels and digital properties like Apps, Portals, Artificial Intelligence, Augmented Reality and Futuristic products on a nationwide scale for all company products like Coca Cola, Fanta, Sprite, 5 alive, Schweppes, etc., to drive sales, customer engagement and satisfaction.  
•	Implemented the digital and e-commerce startup strategy for the business.
•	Lead Digital initiatives to drive both customer service and consumer engagement.
•	Discovered, Explored and managed digital partnerships with Ecommerce companies and other partners.
•	Accountable for delivery of revenue and growth targets through the online channel.
•	Worked with BSS (IT) to facilitate BSS reach to deliver capability able to use digital methods and secure readiness for the future way to work.
•	Lead pilots on new channel development (i.e. Food Service)

My role involved collaborations with the following groups:

•	The Coca Cola company for collaborations on digital activations, social media and above the line advertising.
•	The Coca-Cola Hellenic Bottling Company’s E-commerce and digital team in the group office and other key international markets.

Digital service manager-Pioneer Role

Airtel Nigeria

Assistant Manager -Music, Games, Sports and Future Tech (AI)

Pioneer of the Ecommerce Segment for Airtel Nigeria and Management of all digital platforms for the company
-Responsible for Digital Transformation, Digital Channels and Digital Platforms

Assistant Manager-Ecommerce  and Digital Services- Pioneer Role

FunMobile

Performed end to end administrative, advertising and promotions functions of social consumer portal
Liaised with mobile Operators for partnerships and projects 
Project management- Coordinating of Tasks, deadlines and people for each project
Explored potential business opportunities  and maintained professional networks
Developed near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increased revenue, site traffic, conversion and margins.

Manager - Web, Portals and Applications- Pioneer Role

Huawei

Operations Executive for Products - Business Ringback tunes and InfoSearch 

MTN account - MTN callertunez, VAS, blackberry bundle. 
Branding,  Strategy and Business, Product Marketing.

Brand Executive

MTN project fame, MTN xtra cool and xtra pro .

Account Executive

Results-oriented digital transformation leader with a proven track record in driving innovation and growth across diverse industries. Possessing a deep understanding of product development, marketing, and user experience, I excel at building and scaling high-performing digital products. With a strong foundation in AI and a global MBA from INSEAD, I deliver exceptional business outcomes by combining strategic thinking with empathetic leadership.

Key strengths:
Product strategy and roadmap development
AI-driven product innovation
Cross-functional team leadership
Go-to-market strategy execution
User-centric design

Proven ability to:
Lead complex product initiatives from concept to launch
Build and scale high-performing product teams
Drive digital transformation and innovation
Collaborate effectively with cross-functional stakeholders

taplio

The Battle

Catalina Montoya

Dr.(h.c) Ayobola Oluomo Adedayo, EMBA

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