Catalina Montoya

Ryan Watkins Fitness

Virtual Assistant at 

Strategy Coach

We help busy professional people 20+ pounds overweight lose weight, have more energy, regain their youth, and enjoy life again in 12-16 weeks || DM me "TRANSFORM" to learn more

Originally from Colombia South America.

Years ago I used to be very active playing sports such as volleyball, soccer, played physical games as well as cycling.

During my journey I have gone off and on again when it came to eating healthy and exercising.  Within recent years I have struggled to lose weight due to being an accounting assistant and being pretty sedentary.  

After trying on different clothes, I found that my clothes didn't fit well anymore and made me feel self-conscious so I decided to better improve my health by increasing my energy and toning up through exercise.

I have been going to the gym and really enjoy feeling stronger with the weights.

Want to lose 20+ pounds of unwanted fat, gain more energy,  regain your youth and enjoy life again  in 12-16 weeks?  MESSAGE me "TRANSFORM" to learn more

Virtual Assistant at

SS 40Under40 Marketer | Marketing Strategist | Branding & Advertising Therapist | Content Specialist | Event Mgt | Story Narrator

As a Strategic Marketing Leader with over 14 years of experience, I have successfully driven growth, strengthened brand visibility, and delivered measurable business impact across B2B, B2C, and B2A segments for global organizations, including Microsoft, Adobe, and others.

My career has been defined by a strong ability to combine strategic thinking, data-driven insights, and creative execution to design and implement comprehensive go-to-market strategies. I have led multi-channel demand generation programs, ABM initiatives, and digital transformation campaigns that have consistently delivered return on investment across the APAC, MENA, EU, and US regions.

My expertise spans GTM strategy, demand generation, brand management, public relations, and event marketing, supported by hands-on experience with platforms such as Salesforce, HubSpot, Outbrain, and Tableau. These tools have enabled me to optimize marketing automation, strengthen customer engagement, and accelerate qualified pipeline growth.

I am currently pursuing a PhD in Marketing (Strategy) at Symbiosis International University, focusing on AI-driven omnichannel marketing. My objective is to continue bridging creativity and analytics to develop marketing ecosystems that inspire, engage, and deliver lasting impact for global brands.

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Catalina Montoya

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