Catalina Montoya

Ryan Watkins Fitness

Virtual Assistant at 

Strategy Coach

We help busy professional people 20+ pounds overweight lose weight, have more energy, regain their youth, and enjoy life again in 12-16 weeks || DM me "TRANSFORM" to learn more

Originally from Colombia South America.

Years ago I used to be very active playing sports such as volleyball, soccer, played physical games as well as cycling.

During my journey I have gone off and on again when it came to eating healthy and exercising.  Within recent years I have struggled to lose weight due to being an accounting assistant and being pretty sedentary.  

After trying on different clothes, I found that my clothes didn't fit well anymore and made me feel self-conscious so I decided to better improve my health by increasing my energy and toning up through exercise.

I have been going to the gym and really enjoy feeling stronger with the weights.

Want to lose 20+ pounds of unwanted fat, gain more energy,  regain your youth and enjoy life again  in 12-16 weeks?  MESSAGE me "TRANSFORM" to learn more

Virtual Assistant at

Concepto Móvil

Leading the marketing team to support our customers to develop a holistic strategy to communicate, attend and engage their customers through all of the messaging channels: WhatsApp, SMS, RCS, GBM, email

Marketing Director

Emonomy

Generating growth for Emonomy through supporting great brands to improve their marketing communication using AI and Neuroscience

Managing Director

Practical Strategy

Today, execution is the real strategy: Actions that build the future

Practical strategy guides S&MB and International Companies coming to Latin America to formulate their own strategy and walk the talk with them to make the strategy a real business generator.

Consumer Products, Pharma, E-Commerce & Retail industries.

Consulting Partner

Provident México

In charge of leading and coordinating initiatives to generate business growth involving massive and digital communication, CRM actions, support and involvement of field sales, market research for the development of new products and improvement of communication, processes for the generation and conversion of prospects.

Key Achievements:
∆ Determined the communication strategy for digital media (Social, SEM / SEO, Programmatic) and mass media, maximizing the combined reach and lead generation (+ 32% lead volume - 600 additional leads per week).
∆ Renewals to frequent customers quadrupled (2% to 8% penetration) thanks to the CRM strategies I implemented, including the segmentation of customers according to their probability of renewal.
∆ Led the formulation and implementation of the strategy to reach 980,000 clients (+ 17% growth in 2018) becoming the most important subsidiary for the IPF group globally.
∆ Led the strategy for the implementation of new processes and communication channels with customers and field sales, maximizing the conversion of prospects (28% to 50%) and reducing the volume of complaints by 67%, also achieving a cost reduction 38% with the use of Automation and Bots for specific services.
∆ Plan the implementation of new processes for lead conversion, cutting the time between contact and loan delivery 40%.

Marketing Communications & Call Center Head

UK Trade & Investment (UKTI)

Responsible for the strategy to generate prospects for the export of UK products through joint segmentation efforts, public relations, and digital communication actions for the priority sectors: Health, Technology, Luxury and Retail, Automotive, Energy.

Key Achievements:
∆ Latin America became the region that generated the highest number of quality prospects, reaching 45% of the total volume of opportunities generated globally in that period, through leading the regional team to:
o Structure the value offers and key messages of each sector to offer a relevant offer to companies.
o Include new segments of target companies in communication and public relations campaigns, to reach 800 prospects for export in the region (45% of the global total).
o Implement a process for the generation of prospects through digital campaigns and then serve them through events, trade missions and generation of appointments with companies in the United Kingdom.

Marketing Director Latin America

Nokia

In charge of determining the communication strategy to support the displacement of the region's product portfolio
through mass and digital media, public relations and coordinated actions with telephone operators.
Key Achievements:
∆ Lead digital campaigns to consumers to reach a higher volume +15 million downloads in the application stores.
∆ Reach 15% of the Smartphone market with the Nokia Lumia and Nokia Asha launches through planning investments at
key moments in the purchase process identified for the purchase of a Smartphone
∆ I managed to reduce to 10% the perception of unavailability of applications on the Lumia platform through a consistent
Public Relations campaign attacking the points of influence for the consumer.

Marketing Communications Director - North of Latin America

British Petroleum

Marketing Director July 2007 – February 2010
Responsible for defining the strategy and leading its implementation to generate profitable and sustained growth for the consumer lubricants division through mass communication, commercial actions in the different channels, development and launch of product innovation.

Key Achievements:
∆ Lead the development and launch of Synthetic Oil for after-sales under the VW brand, which improved the participation of synthetic oil in the sales mix, improving the margin per liter by almost $ 1 (+ 60%).
∆ I implemented a measurement system to evaluate the impact of distributors on distribution in the traditional channel that improved the distribution metric by 21pp (15% to 36%).

Marketing Director - Castrol

Raise and propose the strategy to maximize sales of the line of oils for private cars in Mexico and Latin America
Key Achievements:
∆ Launch of Castrol Alto Mileage, reaching 19% of the market in one year (+ 7pp) and today being the main product of Castrol's portfolio in Latin America.
∆ Development of commercial actions that allowed to increase the distribution in the traditional channel from 9% to 15%

Brand Manager Personal Car Oil - Mexico & Latam

Unilever de Mexico

Plan and execute marketing and sales actions for the ice cream shop and institutional channels
 Key Achievements:
∆ I managed to stop the fall of the ice cream store channel from -20% to + 4% with a new business model for stores
∆ Sales of the institutional channel doubled based on the structure of a portfolio for the segments: cost effective, standard, and premium

Sales & Brand Manager

SC Johnson

Responsible for reaching the sales objectives of all the lines in the wholesale channel, the actions to generate a sustained growth of the Raid insecticide line and the point-of-sale actions

Key Achievements:
∆ Generate growth in the wholesale channel, going from -12% to + 17% within a year
∆ Obtain record shares for the Insecticides line based on new communication and actions in the traditional channel to improve the numerical distribution

Wholesales, Marketing & TradeMarketing Manager

Marketing Director, CMO, Marketing & Business Strategy, Digital Marketing, Digital Transformation, Innovation to Grow

Marketing & Sales leader focused on generating profitable growth through strategic solutions and innovation in products and processes. Oriented to support the different areas and teams of the organization to generate a common vision and plan around business challenges. Expert in transforming market trends into business opportunities. MBA with more than 20 years in multinational companies and multicultural exchange.

Personal Strengths
• Leadership and development of high-performance
teams
• Strategic focus and prioritization to achieve short and
long-term results
• Ability to define and optimize business and demand
generation models
• Development of comprehensive strategies, aligning
commercial activities, PR, digital and traditional
marketing

Key Achievements
• Determined comprehensive sales growth strategies for
different industries and business models
• Led multifunctional teams for the development of
innovation based on customer knowledge
• Defined product portfolios and value propositions that
cemented short and long-term growth
• I evolved business models to adapt to the new market
conditions & reality



Professional Experience

#marketing #marketingdirector #branding #branddirector #digitalmarketing #CMO #ChiefMarketingOfficer #strategis #businessstrategis #digitaltransformation #growthgeneration #innovationmanagement #brandbuilding #brandpositioning #commercialdirector #brandbuilding #marektinglead #leadership #productmarketingdirector #productdirector #marketingvicepresident
#vicepresidentmarketing #regionalmarketing #regionalmarketingdirector #marketingdirectorlatam
#latinamericamarketingdirector #brandmarketingdirector #commercialmarketingdirector #directorofmarketing #marketingandcommunicationsdirector #chiefgrowthofficer #globalmarketingdirector #srmarketingmanager #alliancepartnermarketingmanager

taplio

The Battle

Catalina Montoya

Manuel Bautista

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?