Catalina Montoya

Ryan Watkins Fitness

Virtual Assistant at 

Strategy Coach

We help busy professional people 20+ pounds overweight lose weight, have more energy, regain their youth, and enjoy life again in 12-16 weeks || DM me "TRANSFORM" to learn more

Originally from Colombia South America.

Years ago I used to be very active playing sports such as volleyball, soccer, played physical games as well as cycling.

During my journey I have gone off and on again when it came to eating healthy and exercising.  Within recent years I have struggled to lose weight due to being an accounting assistant and being pretty sedentary.  

After trying on different clothes, I found that my clothes didn't fit well anymore and made me feel self-conscious so I decided to better improve my health by increasing my energy and toning up through exercise.

I have been going to the gym and really enjoy feeling stronger with the weights.

Want to lose 20+ pounds of unwanted fat, gain more energy,  regain your youth and enjoy life again  in 12-16 weeks?  MESSAGE me "TRANSFORM" to learn more

Virtual Assistant at

OnBlick Inc

I have been assessing market position and trends, devising advertising strategy, and presenting to senior management. Playing a major role in creating design themes and graphics focused on B2B and B2C online and print marketing campaigns. Creating accessible presentation content by interpreting complex business and management information has been my major focus. I am responsible for promoting the company through the advanced usage of digital trends and technology.

My duties include the following:

*Cultivating new online communities for the company using LinkedIn, Instagram, Facebook, Twitter, YouTube, and other social media platforms.
*Driving robust marketing automation initiatives.
*Managing a team of digital marketing analysts, specialists and outside consultants.
*Running digital marketing initiatives.
*Managing a large database of global contacts.
*Delivering a first-class service to a brilliant client list.
*Working with industry-leading tools in a data-driven environment.
*Managing outside resources.
*Setting the company’s digital marketing strategy.
*Collaborating with other corporate marketing departments.
*Identifying growth opportunities.
*Continually reducing costs.
*Reporting on campaign performance to senior managers.

Head of Design and Marketing

RIG Enterprise Applications

I have been responsible for developing and executing creative concepts for leading-edge marketing and web solutions. I regularly coordinate with the technology team to ensure that the best creative solutions are implemented. 

My duties are as follows:

*Conducting ongoing competitor review; keeping a pulse on what other brands are doing in activating their brands through digital assets. Making ongoing recommendations on how to continue to elevate and raise the bar in engaging the customers by monitoring trends in web/online and social media. 
* Developing creative and design concepts for various digital marketing campaigns to ensure consistent application of the online brand and brand voice.
*Managing the artistic translation of the company's brand strategy and marketing plans into creative, and cut through communications to customers.
*Partnering with Marketing Department (Brand Presentation/Visual, Brand Marketing and Operations) and UI & UX Design team to develop and maintain innovative and seamless communication, approved workflow, and procedures that ensure the timely and cost-effective design and production of marketing-related materials.
*Working within established budget and scheduling parameters for creative development. 
*Developing excellence through innovative and creative concepts across all media.
*Working with other project managers and teams of creative designers.
*Developing and framing creative concepts for conferences, exhibitions, and expos according to creative requirements.
*Communicating design visions and rationale clearly to clients and design teams.
*Mentoring interns and freshers in project development and performance management.
*Organizing, initiating and leading brainstorming sessions.

Art Director

Created new design themes for marketing and collateral materials. Collaborated with the UX/UI team to design and produce social media posts/ads for marketing and promotion. Designed digital products for key clients with the assistance of the research and marketing team.

My responsibilities included:

*Designing and creating a wide variety of graphic art and promotional material.
*Producing designs for both internal and external communications by involving customer feedback in the design process.
*Creating integrated design projects across both online and offline outputs.
*Developing design briefs.
*Explaining design concepts and ideas to clients and colleagues.
*Coordinating multiple publishing projects.
*Providing graphical support for Blogs, websites, and social media.
*Working on presentations, leaflets, trade-marks, marketing materials, and banner designs.
*Producing accurate and high-quality design work.

Senior Creative Designer

The Egghead Creative

I was in love with the idea of material designing and I got an opportunity to explore more in UI and UX. At egghead creative, I worked closely with Senior UI/UX designers and was part of a few major projects like Onward Health and Cloverbitz. In addition to this, I was able to guide the creation and execution of marketing materials, balancing the overall company strategic direction with day-to-day tasks. I was in charge of creating presentations for clients and stakeholders on design strategy and direction. I also developed a comprehensive company style guide and UI toolkits from the ground up.

Impastofx

Revamped ads for local businesses, increasing brand exposure and improving revenue. Created logo prototypes and mockups for newsletters/flyers for key clients. Established a successful graphic design internship program, mentoring 5+ graphic design interns.

Creative Designer

Tashkeil Global Company

At Tashkeil, I worked for both in-house and outsourced projects as a part of which I got a good time to work and collaborate with a couple of illustrious creative designers. This was beneficial in learning diverse creative tricks and quality design recipes.

The in-house projects were mostly concentrated on the events that were organized by Tashkeil and Kayanspace. For me, Tashkeil was all about multi-tasking to the optimum level.  I designed presentations for multiple TEDx events by translating subject matter into concrete designs. 

A few of the major projects for which I was the Lead Designer in creating materials and content for events include Behance 6 Jeddah, Behance 7 Jeddah, Ramadan Bazar 2014, Ramadan Bazar 2015, Traffic, I am Fashion, Diwaniya, and SNCI-Saudi National Creative Initiative.

For these events, I created all the design works right from the floor plans, registration forms, social media campaigns, invitation cards, name tags, stickers, keynote presentations, banners, roll-ups, and feedback forms besides involving in videography and photography. 
 
The outsourced works were mostly branding and web/UI designs. In addition to boosting my designing career, Tashkeil helped me to enhance my role as a team player, whereby I could grasp the fundamentals of rapport building and an effective client relationship.

ImpastoFx

At Impasto, I did all sorts of design projects from Webdesign to print media designs. Most of them were outsourced works like branding, 2d animations, interior designing, and print designing. It was indeed an endeavor to broaden my skill sets which gave me an impetus to move forward.

Graphic Designer

Agnite Education Ltd.

After my graduation, I was offered the position of Graphic Designer and Animator. At Agnite, I worked on small animation videos with interactive elements for educational purposes. Here I got the chance to learn and acquire the prowess as a graphic designer for animation purposes.

Graphic Designer and Animator

Raymax Studio

As an intern at Raymax Studios, I got the opportunity to work with some masterly 3D animators and veterans in the film industry. I could obtain an idea about how the animation industry works and gain insight into the different processes from pre-production to post-production in animation.

Junior Animator

Orange Lab Studios

Designing was no more just a favorite pastime, it had to transcend that level. It was then my amateur life met my professional life during my first Internship at Orange Lab Studios as a Junior Graphic Designer. This training helped me interpret how one needs to apply all the theoretical and practical lessons learned from the college days to the real world graphic designing industry. This experience aided me in understanding my flaws and rectifying my mistakes. To put it in other words, I felt like a professional for the first time. In a nutshell, I realized that designing is not a child’s play as it requires sheer determination and perseverance.

Junior Graphic Designer

A results-driven, self-motivated and innovative Art Director with an ability to successfully translate desired moods, messages, concepts, and underdeveloped ideas into imagery.  11+ years of experience working in and contributing to a creative environment alongside designers, copywriters, content strategists, user experience specialists, and interactive developers. Possessing the ability to see the big picture and continually develop new and inspiring approaches to a brief.

More than a decade of experience in the field of design has molded me as a team player and a problem solver. I have acquired the ability to think outside the box besides learning to coordinate with other teams to ensure successful completion of projects. 

www.yesudasthomas.com

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Catalina Montoya

Yesudas Thomas

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