Catalina Valentino 🔥

CEO of ELIXR | MSc | Global Top 100 Women in Tech | Senator @ WBAF | Ft. Business Insider, Forbes etc. 🦄

Catalina Valentino (MSc) is the Group CEO of ELIXR, a global smart city group transforming cities through technology, finance, and data. She is also a Member of the Advisory Board for the €200m Climate Tech Fund Una Terra and the Clean Energy Business Council MENA.

Elixr and its group of companies deliver smart regeneration projects for towns and cities combining new developments, retrofit, and energy infrastructure to create investable, future-ready places. Working closely with town leadership to design and deliver master regeneration schemes, using our technology to speed up planning, cut costs, and improve capital efficiency.

Through a consortium of partners including AECOM, Pinsent Masons, BNP Paribas and other leading banks, investors and Government Elixr brings forward £500m+ regeneration projects that transform how people live, work, and connect.

Her journey began at 11, when she earned her first A* GCSE, then started a BA at 16, and an MSc at 19 launching her corporate career along the way. She later founded her first company; securing a six-figure investment, scaling to <20 team members, and winning several industry awards.

Since, she has been awarded Young Entrepreneur of the Year 2022 and Global Top 100 Women in Tech 2023 and Top 50 Women in STEM. And is a global speaker for Forbes, the United Nations, LEAP, the World Economic Forum 🎤

CEO & Co-Founder

Building unicorns 🦄. 
Next-Gen Sustainable Tech Incubator/ VC.

Ghostwriter behind the fastest growing startup founders on LinkedIn | Driving 23M+ views by writing short form thought leadership content and designing custom visuals.

Most startups waste thousands of hours on networking and cold emails or $500K on ads, just to fight for scraps of attention.

But the ones who stand out?
They turn their journey into demand.

Because here’s the truth:
The startups that win aren’t just the best. They’re the best-known.

If no one sees you, no one buys from you.

Visibility isn’t just nice to have. It’s the difference between being an industry leader and an afterthought.

That’s where build-in-public content comes in.

By sharing your journey—your product, bold moves, lessons, and insights—you pull in opportunities instead of chasing them.

You get the right eyeballs
You build unrivaled authority
Your customers rally behind your brand

It gets people invested in your success before you ever sell to them.

And this is what we do best.

We’ve built 60+ personal brands, generated 120M+ impressions, and made startup CEOs impossible to ignore with:

A) Content that turns your story into demand, so you’re the first choice
B) A LinkedIn presence that puts you on the radar of investors, customers, and industry leaders
C) Posts soaked in human psychology & persuasion strategies so they drive action, not just impressions

We’ve worked with founders across SaaS, AI, Finance, Climate Tech, Marketing, and Venture Capital.

CLIENT RESULTS ↓

✅ “Got 370,000 impressions and landed speaking gigs in just 60 days.” – CEO of a YC-backed SaaS company

✅ “Went from 7 likes per post to 100K+ views and built direct connections with key decision-makers in climate tech.” – Founder of a climate tech startup

✅ “Mona blew us up in 9 months. Now every investor and client talks about my LinkedIn presence.” – VP at a HealthTech company

If you’re ready to turn your journey into your biggest growth advantage, message me “Build in public” and I’ll point you in the right direction.

Mona Ganatra

Things I’m doing in my 20s to build “f*ck you” money over the next two decades:

1) I’ve automated my savings so on the 7th of every month, a fixed % goes straight into low-cost index funds.

2) Taking asymmetric bets. After six years of freelancing (a cash-flow business), I’m now building an agency with equity upside and long-term potential.

3) No status spending. I genuinely don’t care about a fancy car or an LV bag. I’d rather travel, invest in mentorship, and support animal rescues.

4) I’m building high-income skills. For me, that’s AI x content and sales.

5) I spend to buy back time. I pay monthly for a house-help service that cooks all my meals and cleans because it costs less than my billable hourly rate.

6) I don’t take on debt or buy depreciating assets on EMI. If I can’t pay in full, I don’t buy it.

7) I’m big on spending that compounds. This applies to travel, reading, physical + mental fitness, and to paying a premium to get into rooms where high-agency operators hang out.

Money management is still new to me, and I’m figuring out:

- How money actually works, including capital allocation, ROIC, free cash flow, and downside protection.
- How to optimize taxes.
- How to shift my agency from retainers to profit-sharing models.

And those are some of the principles I’m using to build leverage in my 20s.

Got any tips, frameworks, or lessons you wish you learned earlier?
Drop them in the comments 💓

Content partner to the fastest-growing CEOs, fractional leaders, and agency owners on LinkedIn | Clients include: Forbes 30 Under 30 leaders, Fortune 500 executives, and serial entrepreneurs

It’s been 7 months since I last posted on here…
So, let’s play catch-up 👋

1) What I’ve been up to:

I took a step back to go all-in on our 1:1 clients and build the team at Frame. And that one-month break quietly turned into seven.

It’s been pinch me year for me because we’ve worked with founders featured on Shark Tank, Forbes 30 Under 30 leaders, and some exceptionally sharp execs.

But I’ve still felt frustrated with myself because I was building in private and sitting on some super cool case studies, lessons, and fun moments.
So now we’re fixing that.

2) Got TMD and moved to the mountains 🤭

In May 2025, my doctor called and told me I had developed TMD after years of grinding.

So I decided to work from the mountains to give myself a reset. And that little escape was exactly what I needed.

The sunshine, deep work sessions, petting every street dog, waterfall hikes, mountain-cabin cooking, and walks under the stars were surreal.
Can’t wait to go back in April.

3) I did *THE THING* I’ve always been scared to do

I started showing up on camera.

Which sounds silly because I literally run a content agency. And yet, I’ve always stayed behind the camera because my stomach does about 17 somersaults every time I hit record.

But I can’t scale Frame from the sidelines. So I’m leaning into the discomfort.
Expect more banger shots and video content too 👀

4) I adopted a new catto

I adopted a 7-year-old stray cat named Tara (aka Star in Sanskrit), and she’s a total diva.
She had severe gingivitis and went through surgery, and now she has a forever home.

I think we bonded extra hard because of my TMD.

She loves biting my feet and screaming on client calls for extra treats. But she’s my angel, and I’m obsessed.

Safe to say it’s been the wildest year of my career to date.

I needed the hiatus to focus on life + business, but I’ve missed building my brand on here.

So we’re back.

In 2026, I’m scaling Frame, and I’ll share the f*ck-ups, lessons, and wins as it all unfolds.

Let’s do this 🫶

“Sooooo… how’s your agency thing going?”

Phew, here’s the update:

update 💬

3 months ago, I boarded a flight and flew 1,211 km away from my home.
The next morning, I landed in a tiny village in the foothills of the Himalayas.

Population?
815 people.

Come spend the day with me in the mountains as I scale my content agency. 👋🫶

(Please note: this is a highlight reel. Not pictured is me having a mini meltdown after my team member quit and loads of self-doubt while hiking.)

Day in my life 👋

Founder-led content is *THE* cheat code to blow up your brand in 2026. 🤭👇

Trust in influencer content is fading, and social media ad CPMs are climbing (averaging around $8–$10 across major platforms).

So the brands winning right now have their founders pulling back the curtain and documenting their journey publicly.

The wins.
The f*ck ups.
The lessons.
The big mistakes.
The pivots.

And this doesn’t just work for the D2C brands.

I’ve written founder-led content for climate tech startups, SaaS companies, executive coaches, B2B agencies, and even fintech founders.

All of them are pulling in millions of eyeballs and building trust at scale which then converts to paying customers. 💸

Here are some of my favorite founder-led content formats lately:

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The Battle

Catalina Valentino 🔥

Mona Ganatra

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The Battle

Catalina Valentino 🔥

Mona Ganatra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mona Ganatra's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMona Ganatra's LinkedIn Performance