Portfolio Career Strategist | Business Development Veteran | Negotiation Expert | LinkedIn Personal Branding Trainer | Keynote Speaker | Noble Manhattan Partner | Contact me for Certified Coaching Training

C-suite executive and entrepreneur at heart, passionate about turning strategy into measurable growth and leadership into lasting impact.

I’ve spent my career driving commercial transformation across clinical research organizations, leading global teams, and shaping partnerships that accelerate innovation from early development to market.

Alongside that work, I’ve become deeply committed to advancing female leadership — helping women navigate pay equity, visibility, and influence at the highest levels.

I share insights on:
💡 Leadership at the Top: What it really takes to grow, lead, and sustain performance in the C-suite
💡 Female Advancement: Practical strategies to close the gender and power gap
💡 Commercial Growth: How inclusive leadership drives better business outcomes

I also lecture at leading business schools including EHL, IMD, St. Gallen, and EPFL, where I teach salary and contract negotiation, networking, influence, and strategic personal branding — the very skills that have taken me to the top of my career.

Founder of NoGap, a women’s negotiation consultancy dedicated to closing the pay and power gap, and Chili Pink, a digital marketing agency that helps leaders and brands tell their story with purpose and precision.
Co-creator of the Advanced Applied Coaching Skills – Female Leadership Program with Noble Manhattan, and co-Managing Director of Noble Manhattan Switzerland.

Swiss-Mexican-German executive near Geneva.
Mother to three remarkable young men and one silly dog.
Committed to building high-trust teams, elevating women in leadership, and turning ambition into action.

Catherine Canales

They welcomed me to Barcelona! 

One of the unexpected gifts of working in clinical research for so many years?
The incredible people you reconnect with along the way. 💫 

Estrella Garcia and Montserrat Barcelo Riera, MD and I have crossed paths across events, companies and different chapters of our lives. But the kind of personal respect that stays.

The kind where you genuinely like each other.
Enjoy each other’s company. And respect each other’s journey.
And sometimes that is enough.

Sitting together in Barcelona today reminded me of something important.
In our industry, you do not need to be inseparable to be aligned.

You need shared values. 
Mutual admiration.
And the ability to pick up a conversation as if no time has passed.

Clinical research moves fast. Careers evolve. Titles change.
But good people remain.

And that matters more than we often say.
Gràcies per la benvinguda, amigues. 🌼

Chief Commercial Officer | Business Educator | Entrepreneur | DEI Advocate | Empowering Leaders Through Education, Equity & Influence

Mark Woodcock

Founder of Digital Intelligence 📊 LinkedIn Growth Specialist 🖥️ LinkedIn & Sales Navigator Training 📈 SEO Veteran for 3+ Decades 💯#75Hard

Looking to transform your lead generation and maximize sales with AI-powered automation, SEO and LinkedIn strategies?

With 33+ years in SEO / Digital marketing and pioneering AI solutions, I help businesses revolutionize their online presence and drive more sales/enquiries. My track record includes:

📈 £100+ million revenue generated for clients 
📈 Industry-leading AI lead conversion systems 
📈 Sales Navigator and LinkedIn growth specialist 
📈 Founded Linked Intelligence training platform 
📈 33+ years SEO expertise 
📈 Digital marketing veteran since the dawn of the internet (1991) 
📈 Advisor to Fortune 500 companies


Here's how I can help you:

➡️ Deploy AI bots that reactivate dormant leads and generate 5-6 figure revenues 
➡️ Implement 24/7 automated lead qualification and engagement
➡️ Convert cold databases into hot prospects without additional staff 
➡️ Maximize Sales Navigator and LinkedIn for predictable lead flow 
➡️ Elevate your personal brand to industry leader status 
➡️ Create high-converting content across all channels


From startups to enterprises like Mercedes and NHS, I've transformed sales operations through:

✅ AI-powered lead reactivation and qualification 
✅ 24/7 automated prospect engagement 
✅ LinkedIn/Sales Navigator optimization 
✅ Premium LinkedIn marketing services 
✅ Advanced SEO strategies 
✅ Comprehensive digital marketing solutions

Ready to automate your lead generation and supercharge sales without expanding headcount?

Message me on LinkedIn or contact me: 
📧 mark@bigfootdigital.co.uk 
📞 01664 801972 
🌐 https://bigfootagency.ai

Success Stories:
"Generated £2.5 million in new business using Mark's strategies" 
"760% ROI from implementing Mark's LinkedIn system" 
"Our dead leads generated £600K in 90 days with Mark's AI solution"

Ring my bell 🔔 for updates on AI and digital marketing insights.

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The Battle

Catherine Canales

Mark Woodcock

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Catherine Canales's LinkedIn Performance

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