Portfolio Career Strategist | Business Development Veteran | Negotiation Expert | LinkedIn Personal Branding Trainer | Keynote Speaker | Noble Manhattan Partner | Contact me for Certified Coaching Training

C-suite executive and entrepreneur at heart, passionate about turning strategy into measurable growth and leadership into lasting impact.

I’ve spent my career driving commercial transformation across clinical research organizations, leading global teams, and shaping partnerships that accelerate innovation from early development to market.

Alongside that work, I’ve become deeply committed to advancing female leadership — helping women navigate pay equity, visibility, and influence at the highest levels.

I share insights on:
💡 Leadership at the Top: What it really takes to grow, lead, and sustain performance in the C-suite
💡 Female Advancement: Practical strategies to close the gender and power gap
💡 Commercial Growth: How inclusive leadership drives better business outcomes

I also lecture at leading business schools including EHL, IMD, St. Gallen, and EPFL, where I teach salary and contract negotiation, networking, influence, and strategic personal branding — the very skills that have taken me to the top of my career.

Founder of NoGap, a women’s negotiation consultancy dedicated to closing the pay and power gap, and Chili Pink, a digital marketing agency that helps leaders and brands tell their story with purpose and precision.
Co-creator of the Advanced Applied Coaching Skills – Female Leadership Program with Noble Manhattan, and co-Managing Director of Noble Manhattan Switzerland.

Swiss-Mexican-German executive near Geneva.
Mother to three remarkable young men and one silly dog.
Committed to building high-trust teams, elevating women in leadership, and turning ambition into action.

Catherine Canales

Human Life

Sales Specialist 

Pro SMB Solutions

Business Consultant

SmartLeads

Enterprise Sales Specialist

MotivLeads, Inc.

My goal is to develop relationships and be a trusted martech advisor to prospects interested in revamping their digital marketing efforts using call tracking technology.

Marketing Manager

Invoca

• Leveraged tools such as LinkedIn Sales Navigator, SalesLoft, Outreach, ZoomInfo, LeadIQ, Winmo, Seismic, DataFox, Marketo, Salesforce, and Email to identify and outreach to prospects.
• Led SDR team in highest activity metrics (Email, Cold calls, Warm calls, LinkedIn InMails)
• Set discovery calls with qualified buyers and end-user contacts
• Spearheaded ramp plan development with manager and team leads to reduce the onboarding time of new SDRs from 14-days to 4-days. Used Loom, a video communication tool to record training videos for ramp plans.
• Transitioned to our customer experience team to focus on protecting our annual reoccurring revenue (ARR)
• Responsible for $1.2M in ARR from core customers by improving their experience and offering free additional platform and strategy training sessions.
• Developed and managed three projects that involved the analysis of customer intelligence data to advise customer outreach, enhance customer marketing, and support our executive team.
• Joined all Invoca institute classes to fuel personal development goals and grow new skills.

Sales Development Associate

Enterprise Sales Specialist at SmartLeads

At Human Life, my role as a Sales Specialist taps into my comprehensive understanding of technology sales and the Sustainability Disclosure Requirement (SDR). Our team leverages skills acquired from my time at SmartLeads and Pro SMB Solutions, where I honed my proficiency in LinkedIn Sales Navigator. With a Bachelor of Business Administration from La Sierra University, I contribute to our mission by fostering sustainable business practices. I am committed to driving growth and delivering value through strategic sales initiatives and sustainable solutions.

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The Battle

Catherine Canales

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