Portfolio Career Strategist | Business Development Veteran | Negotiation Expert | LinkedIn Personal Branding Trainer | Keynote Speaker | Noble Manhattan Partner | Contact me for Certified Coaching Training

C-suite executive and entrepreneur at heart, passionate about turning strategy into measurable growth and leadership into lasting impact.

I’ve spent my career driving commercial transformation across clinical research organizations, leading global teams, and shaping partnerships that accelerate innovation from early development to market.

Alongside that work, I’ve become deeply committed to advancing female leadership — helping women navigate pay equity, visibility, and influence at the highest levels.

I share insights on:
💡 Leadership at the Top: What it really takes to grow, lead, and sustain performance in the C-suite
💡 Female Advancement: Practical strategies to close the gender and power gap
💡 Commercial Growth: How inclusive leadership drives better business outcomes

I also lecture at leading business schools including EHL, IMD, St. Gallen, and EPFL, where I teach salary and contract negotiation, networking, influence, and strategic personal branding — the very skills that have taken me to the top of my career.

Founder of NoGap, a women’s negotiation consultancy dedicated to closing the pay and power gap, and Chili Pink, a digital marketing agency that helps leaders and brands tell their story with purpose and precision.
Co-creator of the Advanced Applied Coaching Skills – Female Leadership Program with Noble Manhattan, and co-Managing Director of Noble Manhattan Switzerland.

Swiss-Mexican-German executive near Geneva.
Mother to three remarkable young men and one silly dog.
Committed to building high-trust teams, elevating women in leadership, and turning ambition into action.

Catherine Canales

Creating content for social media is a true art form, especially when it comes to reaching a large audience.
We recently managed to reach over 110k people on Instagram with just one reel post! 
This was achieved through a combination of writing compelling content, scripting and shooting the video and editing it to perfection. All of this was underpinned by a carefully crafted strategy specifically designed for the account.
 It's no wonder that our post achieved such exemplary results! Not only did it reach a large audience, but it also gave them something to talk about and share - that's the power of a good social media strategy!

Personal Branding Expert

If you're looking for a way to create and market your brand or yourself with engaging and crisp content, then you should consider organic social media marketing. 
I specialize in this niche, and I guarantee that your content will be crafted to perfection. It's an exciting way to make sure that your message reaches your audience, and it's also a great way to establish yourself as a reputable presence in the industry. 
So, if you're ready to take your brand or yourself to the next level, then this is definitely a path you should consider.

Social Media Marketing Specialist

True Umami

Brand Research & Development 

Helped people to get 10 million views and get 100k followers in 6 months.

As a personal branding expert and social media marketing specialist, I help busy coaches and founders create and market their brand or themselves with engaging and crisp content. I have been doing this for the past 1.5 years, and I have achieved outstanding results with my clients.

For example, I recently managed to reach over 110k people on Instagram with just one reel post, thanks to a combination of compelling content, video production, and editing skills, and a carefully crafted strategy specifically designed for the account. This not only increased the audience reach, but also generated leads for the business or services. I also have experience in brand research and development, having worked with True Umami for five months, where I created content for their website and social media platforms. I have a social media marketing certification from IIDE, where I learned the best practices and techniques for organic growth. I am passionate about helping others stand out from the crowd and achieve their goals with personal branding.

taplio

The Battle

Catherine Canales

Parimal Banjare - Personal Branding Strategist🚀

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