Chris Collins Copywriting

Copywriter and conversion strategist for tech-focused brands like Sumo, Yesware, CoSchedule, and Concentric.

B2B / SaaS Conversion Copywriter

Association for Talent Development (ATD)

Planned course content and created instructional materials for New Employee Onboarding Certificate Program. Developed instructional materials for ATD Education programs, assisted with transition of existing courses to online delivery, and conducted market research to ensure successful positioning of new courses in development.

Instructional Design Specialist

Alexandria City Public Schools

Mathematics Teacher

Center City Public Charter Schools

Achievement Prep Public Charter School Network

Pathways to Housing DC

Clinical Care Coordinator

Hopewell Therapeutic Farm Community

Volunteer Program Facilitator

Manchester University

Visiting Instructor of Philosophy

University of Virginia

Instructor of Philosophy

Conversion Copywriter for B2B and SaaS

Here's what your message is up against for your reader's attention:

• 18 tabs
• 121 emails
• 4 articles
• 85 texts
• 125 Slack messages

Every single day.

You know how hard it is to get your attention. 

It's just as hard when it comes to your ideal buyers.

And it's nearly impossible when your messaging sounds just like every other product in your category. Even if you've got an awesome product.

To make an impact with buyers, you need strategic messaging that shows them what's unique about your solution – and why you're the only choice for them.


That's where I can help.

I'm Chris, a messaging strategist and copywriter trained by the best in the industry – along with research skills gained from a Ph.D. in philosophy.

Industry leaders like SwipeGuide and Canonical partner with me to elevate their messaging and establish a unique voice that rises above the competition.


"So what can you help me with?"

✅ Messaging strategy and web copy: We'll get inside the minds of your buyers, and turn your website into a high-performing sales tool

✅ Funnel strategy: We'll build a customer attraction system that moves your prospects through the buyer's journey, from awareness to purchase

✅ Email copywriting: We'll craft persuasive email campaigns that nurture your leads and turn them into paying customers


"OK, cool. But how do you do it?"

My unsexy, unbranded process isn't flashy – but it gets results. In four simple steps, we'll craft messaging that resonates with your ideal customers and sets you apart from the competition:

• Planning: We'll roadmap your project and create a clear schedule to get you the results you want
• Research: I'll do a deep dive into your audience, your product and the industry you operate in through customer interviews, a competitor audit, message mining, and more
• Writing + Revising: I take all that research and turn it into compelling, conversion-optimized copy
• Optimizing: I don't peace out when the project is over. I'll stick around to help find ways we can boost conversions – and continue to level up your messaging


"What kind of results can I expect?"

👍 Get a consistent brand narrative that resonates with your ideal buyers

👍 Stand out from your competitors with clear, conversational copy

👍 Attract more ideal customers with messaging that speaks to their needs and pain points

👍 Turn more visitors into leads – and leads into customers

If you're ready to level up your messaging, I'd love to chat. Send me a DM to set up an intro call today.

Chris Collins

At A Better Jones, I help startups, small businesses, and solopreneurs accelerate their growth. 

A Better Jones

I finally know why I feel "invisible" in conversations—and research shows it has nothing to do with being boring.
 
Everyone thinks people don't like them because they're not...
 
• Funny enough 
• Impressive enough 
• Interesting enough
 
Right?
 
BUT psychology research shows the complete opposite.
 
People usually don't connect with you because you're too busy trying to be liked.
 
When you focus on being likable:
 
• You start performing. 
• You hide the real YOU. 
• You say what you think people want to hear instead of what you actually think.
 
You smooth out your edges. You become generic.
 
And people can sense that.
 
They don't dislike you—they just can't connect with someone who isn't actually there.
 
It's like trying to hug a hologram. There's nothing to grab onto.
 
The people who are most genuinely liked? They stopped caring about being liked.
 
They show up as themselves—rough edges and all—and the right people connect with THAT.
 
Think about your last few conversations.
 
How many times did you say what you actually thought versus what you thought they wanted to hear?
 
If you're...
 
➝ Always agreeable 
➝ Always accommodating 
➝ Always saying the "right" thing...
 
You're not unlikable. You're just "invisible".
 
And that might feel safer, but it's also lonelier.
 
Here's what to do:
 
Share one real opinion in your next conversation. Not controversial—just something true to you.
 
Stop filling every silence with small talk. Let conversations breathe.
 
Ask questions you're actually curious about.
 
"How are you?" gets polite answers.
 
"What's been on your mind lately?" gets real ones.
 
People don't dislike the real you. They just can't connect with the fake version.
 
Stop trying to be likable. Start trying to be real.
 
XOXO, 
Kasey

Kasey Jones 🏔

From Referral-Dependent Income to Systematic, Predictable Revenue | I Help Consultants Scale Through Strategy & Leverage, Not People & Time | 31K+ Subscribers | Mix of Jocko Willink & Mr. Rogers

My client publicly admitted what PISSED HIM OFF, and it immediately brought in 3 dream leads. 

Let me explain why and how you can do the SAME THING. 

When we first started working together, my client — a wildly talented cybersecurity consultant — was stuck in referral roulette.

You know the game:

→ Waiting for business to come to you
→ Hitting a dry spell and wondering WTF changed
→ Relying on relationships instead of a real strategy
→ Losing confidence in your skills, business, and self
→ Riding the constant wave of panic, fear, and disappointment

He’s brilliant. Genuinely one of the most skilled people in his field. And genuinely one of the kindest humans on the planet. 

But like so many experts-turned-consultants, he was missing ONE thing:

𝗔 𝗰𝗹𝗲𝗮𝗿, 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝗼𝗳𝗳𝗲𝗿 𝘁𝗵𝗮𝘁 𝗵𝗲𝗹𝗽𝘀 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗳𝗶𝗻𝗱 𝘆𝗼𝘂.

We got to work. Dialing in his positioning, building a “front door” offer, and owning what made him different.

And one of the things that made him different? He f*cking HATES the Big Four consulting firms. 

(Not in theory. In practice. He’s spent years cleaning up their mess.)

He used to only talk about that behind closed doors.

• Because he was scared it wasn’t “professional.”
• Scared it would hurt his reputation.
• Scared people wouldn’t like it.

But I pushed him to make it a CORE part of his positioning and his offer...reminding him that his ideal clients felt the SAME way. 

And then...He was on a panel with a consultant from one of those firms, and he got HONEST. 

He called out their bloated pricing and lack of impact. And told the truth about what clients REALLY get from those multi-six-figure retainers.

And guess what happened?

Three business owners came up to him after the panel...All saying the same thing: “We’ve been burned too. Can we talk?”

Here’s the truth:

Your boldest, most honest opinions are not liabilities.

They are signals. They are magnets. They are lighthouses for the EXACT people you’re meant to serve.

So if you’re still hiding your perspective because you think it’s too much, not professional, or might piss people off…

Ask yourself this: 𝗔𝗿𝗲 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗷𝘂𝘀𝘁 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗽𝗼𝗹𝗶𝘁𝗲?

Because your ideal clients?

They already FREAKING agree with you.

They’re just waiting for someone bold enough to say it first.

abetterjones

ourgalaxy

integral-healthcare-solutions-llc

wearefounderup

high-growth-founders

(13) LinkedIn

JSESSIONID

li_at

Talks about #founders, #entrepreneur, #revenuegrowth, #personalbranding, and #personaldevelopment

I stopped fighting my LinkedIn consistency problem and I started systemizing it.

Here's what I mean:

For years, I thought the solution was “more” discipline. Waking up early. Trying harder. Stop being lazy.

But it turns out, the problem wasn't me. It was that my "system" was a chaotic mess of tools that made posting feel like a CHAOS.

Now? I have an actual workflow that makes consistency easier than inconsistency.
I'm not more motivated than I was 6 months ago.

I just stopped trying to white-knuckle consistency and built a system that makes it easier to post than to skip.

If your LinkedIn problem is friction, not ideas — check out MagicPost at magicpost.in

MagicPost - DECEMBER 17, 2025 - Carousel

I used to spend 3 hours on LinkedIn content that took 30 minutes to write.

The problem wasn't creativity. It was FRICTION — ideas scattered everywhere, no system, no follow-through.

MagicPost's editorial calendar fixed that. Not by writing my posts for me. 

By removing the chaos that made me avoid posting in the first place.

Swipe to see how I use it →

I'm partnering with magicpost.in because it solved a problem I'd been white-knuckling for years.

If you've been inconsistent on LinkedIn — not because you don't have ideas, but because the process of getting from idea to published post feels like a slog — this might be worth checking out.

𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗼𝗻𝗹𝘆: 70% off yearly / 40% off monthly with code 𝗞𝗔𝗦𝗘𝗬𝗕𝗙𝟭𝟬 at magicpost.in

BLACK FRIDAY 2025 - Carousel

I spent years performing confidence in boardrooms with executives twice my age. 

Turns out, the louder my certainty, the deeper my spiral.
 
I thought real confidence meant never showing doubt. 

But the more I performed "I've got this," the more I panicked internally.
 
Then a 9-figure CEO told me something that broke the whole act.
 
"I didn't hire you because you had all the answers. I hired you because you asked better questions than anyone else."
 
That's when I got it.
 
Real confidence isn't certainty. 

It's being okay saying "I don't know" without apologizing.
 
The people who seem most put together? Watch if they ever admit they're struggling. If the answer is never, they're performing too.
 
Real confidence is quiet. Performed confidence is loud.

XOXO,
Kasey

I spent YEARS asking myself "Am I qualified enough?" and "Will people take me seriously?”
 
Then one day I realized: Those weren't the real questions. Those were stalling tactics.
 
The REAL question was always: "Do I want this enough to figure it out?”
 
That's the freaking shift. From waiting to be chosen... to choosing yourself.
 
Being a businesswoman isn't about having it all figured out. It's about trusting you'll figure it out along the way.
 
XOXO,
Kasey

#EssentialistCEO #FemaleEntrepreneur #CEOMindset

You can be the MOST qualified person in the room and STILL be the poorest.
 
Here's why being qualified alone doesn't pay the bills.
 
(#2 is why most consultants stay broke.)
 
You overcomplicate what you know. If you can't explain it simply, you don't understand it well enough. And if others can't understand it, they won't pay for it.
 
You don't know how to package your expertise. "I can help with your marketing" vs "I deliver the Trial-to-Paid Conversion System for $15K." One sounds like time. The other sounds like an investment.
 
You wait for recognition instead of claiming it. You don't need more credentials—you need the audacity to declare your value and stand behind it.
 
I tripled my prices the day I stopped apologizing for my expertise.
 
Package it. Price it. Promote it. 

XOXO,
Kasey

After 9 years as a business owner, I've learned something about 97% of the programs supporting entrepreneurs. 

They focus on lead gen and sales.

Period. That’s it. That’s the whole thing. 

And look, I get it.

Most consultants THINK that’s the problem.

• They’re not getting enough leads.
• They’re struggling to close the ones they get. 
• They’re stuck in referral roulette and panicking about pipeline.

But here’s the truth:

Your revenue problem is ALMOST ALWAYS a positioning problem.

If your offer isn’t differentiated (or you don't really have one)
If your positioning isn’t crystal clear (so you compete on price) 
If you’re hiding what actually makes you special… (you blend into the background) 

Then no amount of lead gen is going to save you.

Because even if people find you, they won’t CHOOSE you.

And this is what drives me CRAZY about most of this industry:

I’ve spent well over $100,000 on business coaching programs over the last 8 years.

They all promise revenue growth.

But none of them teach you:

→ How to create an offer that’s IRRESISTIBLE to perfect-fit clients
→ How to build positioning that makes you UNDENIABLE
→ How to design your business around your AUTHENTIC strengths
→ How to deliver OUTRAGEOUS results for your clients
→ How to build the internal systems that give you FREEDOM and SCALE

They sell the sprint. I teach the whole damn race.

Because yes, you need leads. 
Yes, you need sales.

But what you need first?

→ Positioning that makes people say “holy sh*t, where have you been?”
→ Systems that turn your brilliance into repeatable results
→ A business that doesn’t just sell well, but works well.

This is what I built The Essentialist CEO to solve.

Not just the front-end visibility.
But the back-end foundations, too. 

The stuff that actually creates consistency, sustainability, and scale.

So if you’ve tried all the marketing tricks…

And you’re still stuck in a business that feels chaotic, underpaid, or just OFF…

It’s not because you’re broken.

It’s because no one ever taught you how to build the whole business.

I asked my client how her conference went.
 
She said: "I found clients in places I never expected."
 
This was the same person who used to leave events exhausted with nothing to show for it.
 
The difference? She stopped hoping and started hunting.
 
Before the conference, she got clear on:
 
• WHO she serves
• What SITUATION makes her work urgent
• WHY her vs. anyone else
 
With that clarity, she could finally see opportunities she'd been walking past for years.
 
The clients you need might already be in the room. You just can't see them yet.
 
#EssentialistCEO

Carousel - I asked my client how her conference went

I wrote ONE LinkedIn post about a 9-figure CEO who didn't want the "polished consultant"
 
It brought in $15,000 in two weeks
 
(And one of those leads? Six figures over two years)
 
What changed wasn't my skills. It wasn't my content quality. It was my POSITIONING.
 
I stopped trying to be for everyone and started being undeniably, specifically ME.
 
For months before that, I'd been creating great LinkedIn content.
 
󠁯•󠁏󠁏 Great engagement. 󠁯
•󠁏󠁏 Thoughtful comments. 󠁯
•󠁏󠁏 People telling me they loved my posts.
 
BUT ZERO leads.
 
Then I wrote about a financial services CEO who reached out because everyone else's websites looked the same—super polished, perfectly branded, saying all the right "professional" things.
 
"I don't want that," he said. "I don't want to look like everybody else."
 
That post was me leaning into everything that made me different.
 
Everything that used to make me feel insecure.
 
󠁯•󠁏󠁏 My unconventional background. 󠁯
•󠁏󠁏 My opinionated approach. 󠁯
•󠁏󠁏 The fact that I wasn't the "super polished consultant."
 
Three qualified leads. $15,000 within two weeks. One of those leads? Six figures over the next two years.
 
Here's what most entrepreneurs resist understanding:
 
𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗶𝘁𝘆 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗹𝗶𝗺𝗶𝘁 𝗿𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀. 𝗜𝘁 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝘀 𝘁𝗵𝗲𝗺.
 
Your "broad market appeal" isn't strategic.
 
It's you diluting what makes you irreplaceable because you're scared that being authentically different will alienate people.
 
But premium clients don't want a "good generalist."
 
→ They want the perfect specialist for their exact situation. 
→ They want someone who GETS their specific pressure.
 
Your weird, specific experience becomes your unfair advantage.
 
The counterintuitive truth:
 
I got MORE clients by being MORE specific about who I'm for.
 
Stop hiding what makes you different. It's exactly what makes you valuable.
 
That 9-figure CEO wasn't looking for polished. He was looking for different.
 
So are your premium clients. They just can't find you yet.

XOXO,
Kasey

For 7+ years, I built a business based on who I thought I was supposed to be.
 
I mimicked the routines, the strategies, the structures of people I admired.  

• Early mornings
• Big launches
• Constant content  

And yeah… it worked. Kinda.
 
But I was tired all the damn time.  Even when the revenue was flowing, I felt off.  

Like I was playing a role instead of building my business.
 
Then I finally asked the question that changed everything:  

👉 𝗪𝗵𝗮𝘁 𝗶𝗳 𝗜 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 “𝗯𝗲𝘁𝘁𝗲𝗿” 𝗮𝗻𝗱 𝗷𝘂𝘀𝘁 𝗯𝘂𝗶𝗹𝘁 𝗮𝗿𝗼𝘂𝗻𝗱 𝘄𝗵𝗼 𝗜 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗮𝗺?
 
That was the unlock.  Not more effort. Not more strategy. Just more TRUTH.
 
Once I understood my own rhythms, my own decision-making, my own damn energy. 

Everything got easier. Clients came faster. Revenue tripled. Stress vanished.
 
Not because I worked harder.  Because I stopped fighting myself.
 
If your business feels like a fight right now...  

This might be the truth you’ve been avoiding:
 
Know yourself. Then build everything around that.

XOXO,
Kasey

I used to think growth meant reading more books and building better habits. 

Then I learned why real growth actually feels terrible.
 
Carl Jung said: "There is no coming to consciousness without pain."
 
Real growth isn't pretty. It's facing the limiting beliefs you've been carrying. The patterns you keep repeating. The version of success you've been chasing that was never yours.
 
Here's how you know it's real:
 
→ Things get harder before they get easier. 
→ You lose friends when you set boundaries. 
→ People get confused when you change direction. 
→ You disappoint the version of yourself everyone else loved—because that version was performing.
 
If it doesn't feel like you're becoming someone new, it's not growth—it's just improvement.

I used to take every client who showed up. Referrals came in, I said yes. That was my entire "strategy."
 
Then I realized:
 
I hadn't built a business. I'd built a full-time side hustle. Just a collection of random projects that I didn’t control.
 
No positioning. No systems. No repeatable process.
 
Just me, scrambling to deliver whatever the last referral needed.
 
Every client was custom. Every proposal from scratch. 60-hour weeks for inconsistent $15K months while other consultants hit $50K in half the time.
 
The difference?
 
→ They chose their clients. I took whoever showed up.
→ They built systems. I rebuilt everything from zero.
→ They had positioning. I had "I can help with lots of things."
 
CEOs choose clients based on strategic fit. Freelancers hope someone picks them.
 
The shift isn't about working harder. It's about choosing who you serve—then building systems to deliver it on repeat.
 
Stop taking every client that shows up. Start choosing clients that fit your positioning.
 
That's the difference between a business and a full-time side hustle.

I used to think saying "no" to certain clients meant leaving money on the table. 

Then I realized: 

Wrong-fit clients were costing me more than they paid me.
 
• Drained energy. 
• Mediocre results. 
• Referrals to more wrong-fit clients. 

So I started naming who my work is NOT for. Out loud. Publicly. It felt terrifying. 

But here's what happened—the right clients started showing up. And they paid premium rates. 

So here's your challenge:
 
→ Open your notes app. 
→ Write down 3-5 types of people your work is NOT for. 
→ Be specific. Be honest. 

Then drop it in the comments. Claim the boundary. 

Because the consultant known for everyone gets hired for nothing. 

The consultant known for someone specific gets hired—and paid—for exactly what they're meant to do. 

So... who are you NOT for? 

#EssentialistCEO

I was spending 12+ hours a week on content logistics. Then I cut it to 3 hours—and my revenue went up.

Here's what I had to admit about my own business:

I was... 

➜ Organizing 
➜ Scheduling
➜ Tracking
➜ Updating spreadsheets
➜ And calling it "building my brand."

It wasn't building anything.

Meanwhile? No client calls booked. No revenue conversations happening.

I looked at my calendar and realized I hadn't had a single money conversation in over a week.

But I had reorganized my content tracker twice.

That's not CEO work. That's hiding from the work that actually grows the business.

So I stopped doing content logistics manually.

Now I use magicpost.in to handle the drafting, scheduling, and organizing.

90 minutes, twice a week. Done.

The rest of my time? Client conversations. Strategy. Actual revenue work.

The question worth sitting with:

What are you doing right now that feels like work—but isn't actually moving you toward money?

If it's not essential work, it's probably just sophisticated procrastination with a calendar invite.

XOXO,
Kasey

Open article: MagicPost: LinkedIn Post Generator with AI by magicpost.in

MagicPost: LinkedIn Post Generator with AI

For my first 40ish years, I thought the hard part was making the decision to change. Boy, was I wrong. 

→ To start over.
→ To slow down.
→To  leave the job.
→ To set the boundary.
→ To end the relationship.
→ To choose something, ANYthing different.

But it’s not.

Making the decision is the easy part.

The hard part?

Is making that decision again.
And again.
And again.
And again.

Every time the old pattern tries to sneak back in.

I’m in it right now.

→ I’m a recovering workaholic.
→ A recovering DO TOO MUCH addict.
→ A former “I can handle it all” martyr.

I’ve simplified my business.
I’ve cut my hours.
I’ve created space.

But now that I’m here?

It’s SO FREAKING uncomfortable.

It’s slower.
It’s quieter.
It’s full of little voices in my head screaming:

“You’re falling behind.”
“You should do more.”
“You’re wasting time.”

And every day I have to choose:

→ Do I numb that panic by taking on more?
→ Or do I sit with it, feel it, understand it… and STAY THE COURSE?

This is the real work.

Not the first decision.
The hundredth.

The daily recommitment to becoming the version of you that you SAY you want to be.

What helps?

→ Weekly therapy
→ Daily meditation + journaling
→ Letting the inner chaos be witnessed without being obeyed
→ And texting my inner circle when the urge to “overdo” hits hard

Because sometimes, the bravest thing I do all day is NOT starting a new project.

Change isn’t one big, bold leap.

It’s a thousand tiny choices made in quiet moments.

And most of them won’t feel powerful.

They’ll feel boring, uncomfortable, terrifying, or wrong.

But they’re not. 

They’re holy. 
They're sacred.

They're what becoming Future You requires. 

The question is: will you do what it takes to make them when it counts?

It took me a LONG time to learn that the work that truly matters feels different from the stuff that just keeps me busy. 

Then I had to figure out how to run my business so I could amplify the essential and downgrade the busy. 

Which saved my sanity and grew my bank account. 

Your body knows the difference before your brain does.

Busy work leaves you drained, anxious, wondering if you're doing enough.

Essential work leaves you energized, clear, like you just did exactly what you're meant to be doing.

I noticed this pattern in my own week:

Content creation used to drain me. I'd spend hours on creating content – finding ideas, writing drafts, editing for impact – and feel exhausted.

Now? I batch draft in https://magicpost.in/, edit to add my voice, and I'm done in 30 minutes. Energized, not depleted.

The difference wasn't the task. It was what part of the task was actually essential for ME to do.

Structure? Not essential. (That's what tools are for.) The spiky opinion? Essential. Only I can say it that way.

Most entrepreneurs are exhausted because they're trying to be good at EVERYthing. 

Essentialists are energized because they're ruthless about what's actually theirs to do.

What task are you doing that leaves you drained instead of energized?

taplio

The Battle

Chris Collins

A Better Jones

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taplio

The Battle

Chris Collins

A Better Jones

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}A Better Jones's LinkedIn Performance

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