Chris Collins Copywriting

Copywriter and conversion strategist for tech-focused brands like Sumo, Yesware, CoSchedule, and Concentric.

B2B / SaaS Conversion Copywriter

Association for Talent Development (ATD)

Planned course content and created instructional materials for New Employee Onboarding Certificate Program. Developed instructional materials for ATD Education programs, assisted with transition of existing courses to online delivery, and conducted market research to ensure successful positioning of new courses in development.

Instructional Design Specialist

Alexandria City Public Schools

Mathematics Teacher

Center City Public Charter Schools

Achievement Prep Public Charter School Network

Pathways to Housing DC

Clinical Care Coordinator

Hopewell Therapeutic Farm Community

Volunteer Program Facilitator

Manchester University

Visiting Instructor of Philosophy

University of Virginia

Instructor of Philosophy

Conversion Copywriter for B2B and SaaS

Here's what your message is up against for your reader's attention:

• 18 tabs
• 121 emails
• 4 articles
• 85 texts
• 125 Slack messages

Every single day.

You know how hard it is to get your attention. 

It's just as hard when it comes to your ideal buyers.

And it's nearly impossible when your messaging sounds just like every other product in your category. Even if you've got an awesome product.

To make an impact with buyers, you need strategic messaging that shows them what's unique about your solution – and why you're the only choice for them.


That's where I can help.

I'm Chris, a messaging strategist and copywriter trained by the best in the industry – along with research skills gained from a Ph.D. in philosophy.

Industry leaders like SwipeGuide and Canonical partner with me to elevate their messaging and establish a unique voice that rises above the competition.


"So what can you help me with?"

✅ Messaging strategy and web copy: We'll get inside the minds of your buyers, and turn your website into a high-performing sales tool

✅ Funnel strategy: We'll build a customer attraction system that moves your prospects through the buyer's journey, from awareness to purchase

✅ Email copywriting: We'll craft persuasive email campaigns that nurture your leads and turn them into paying customers


"OK, cool. But how do you do it?"

My unsexy, unbranded process isn't flashy – but it gets results. In four simple steps, we'll craft messaging that resonates with your ideal customers and sets you apart from the competition:

• Planning: We'll roadmap your project and create a clear schedule to get you the results you want
• Research: I'll do a deep dive into your audience, your product and the industry you operate in through customer interviews, a competitor audit, message mining, and more
• Writing + Revising: I take all that research and turn it into compelling, conversion-optimized copy
• Optimizing: I don't peace out when the project is over. I'll stick around to help find ways we can boost conversions – and continue to level up your messaging


"What kind of results can I expect?"

👍 Get a consistent brand narrative that resonates with your ideal buyers

👍 Stand out from your competitors with clear, conversational copy

👍 Attract more ideal customers with messaging that speaks to their needs and pain points

👍 Turn more visitors into leads – and leads into customers

If you're ready to level up your messaging, I'd love to chat. Send me a DM to set up an intro call today.

Chris Collins

AuthorityScribe Inc.

Help B2B founders and brands overcome their messaging challenges: 

• Irrelevant messaging that breaks trust (instead of building it)
• White-noise emails that get ignored
• Weak open rates, CTR, and conversions

Reverse-engineer your customers' buyer's journey through Jobs-to-Be-Done-focused interviews. So you know where to market, what to say, and how to say it to build trust online. And drive revenue from customers. 

B2B clients: 

✅ Financial services (FinServe)
✅ External LMS for customer training
✅ Headless CMS and digital experience platform
✅ Call tracking and analytics SaaS
✅ Health apps
✅ GRC SaaS
✅ Cyber risk management SaaS
✅ Cybersecurity SaaS (XDR/MDR platforms)
✅ Cloud security scanner
✅ Reputation management SaaS
✅ Software-defined networking (SD-WAN)
✅ MSPs and MSSPs

B2B Messaging & Email Strategist

SEO Savvy

Joined the remote content marketing team in 2015 to manage an at-the-time unwieldy content development process with multiple remote content managers and freelance writers. 

• Over the course of five years, took over the process, handling everything from content strategy  and planning to content writing for multiple clients. 
• Transformed content strategy to include robust content briefs informed by audience insights, subject matter, keyword research, and the buyer journey. 
• Harnessed a team of remote, freelance writers to ensure content is produced in adherence to strict compliance department rules for private, for-profit schools and on deadline. 
• Made recommendations to restructure how talent is recruited to streamline the content development process.
• Introduced conversion copywriting techniques and quickly boosted conversions from emails and landing pages.

Freelance Copywriter and Content Manager

Allen, Flatt, Ballidis & Leslie

Was hired just when the firm was getting started with content marketing in 2010 to help increase its online presence. 

• Used keyword and audience research to create and implement a content marketing strategy.
• Wrote content and copy, as well as managed a team of remote, freelance writers. 
• Oversaw and edited contributions from attorneys. 

After one year, the firm’s websites rose to the top of the SERPs for its target keywords. Over four years, brought in several leads and clients via blogs and email marketing campaigns.

Copywriter, Content Marketing Manager

Los Angeles Magazine

Fact-checked articles for the publication. Wrote blogs and print contributions.

Editorial Intern

💬 Message right for customer-driven revenue | Stand out in crowded categories and channels. Build trust and relationships. Make people love your product. 💗

👂 𝗜’𝘃𝗲 𝗯𝗲𝗲𝗻 𝗵𝗲𝗮𝗿𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗮 𝗹𝗼𝘁 𝗹𝗮𝘁𝗲𝗹𝘆…



“𝘐𝘵’𝘴 𝘢 𝘷𝘦𝘳𝘺 𝘤𝘳𝘰𝘸𝘥𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵, 𝘢𝘯𝘥 𝘪𝘵’𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘩𝘢𝘳𝘥 𝘵𝘰 𝘥𝘪𝘴𝘵𝘪𝘯𝘨𝘶𝘪𝘴𝘩 𝘰𝘶𝘳𝘴𝘦𝘭𝘷𝘦𝘴 𝘧𝘳𝘰𝘮 𝘰𝘵𝘩𝘦𝘳 𝘱𝘭𝘢𝘺𝘦𝘳𝘴.”

That’s what a startup founder told me the other day as he showed me how his AI feature could take my website headline and turn it into a new email headline.

(𝘚𝘱𝘰𝘪𝘭𝘦𝘳: 𝘐 𝘸𝘰𝘶𝘭𝘥 𝘯𝘦𝘷𝘦𝘳 𝘶𝘴𝘦 𝘵𝘩𝘦 𝘈𝘐 𝘩𝘦𝘢𝘥𝘭𝘪𝘯𝘦.)

𝗡𝗼𝘁 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗔𝗜 𝘄𝗿𝗼𝘁𝗲 𝗶𝘁. 🤖
𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗶𝘁𝘀 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝘄𝗮𝘀 𝗵𝗮𝗹𝗳-𝗯𝗮𝗸𝗲𝗱:

• It 𝘥𝘪𝘥𝘯’𝘵 draw me in.
• It 𝘥𝘪𝘥𝘯’𝘵 make me feel understood.
• It 𝘥𝘪𝘥𝘯’𝘵 have me nodding along, thinking, “I want this.”

𝗜𝘁 𝗷𝘂𝘀𝘁 𝘄𝗮𝘀𝘁𝗲𝗱 𝗺𝘆 𝘁𝗶𝗺𝗲, 𝗮𝗻𝗱 𝗡𝗢𝗧𝗛𝗜𝗡𝗚 𝗶𝘀 𝗺𝗼𝗿𝗲 𝗽𝗿𝗲𝗰𝗶𝗼𝘂𝘀 𝘁𝗵𝗮𝗻 𝘁𝗶𝗺𝗲. ⌛

That’s exactly why I’m on a mission to fix broken B2B messaging by talking to the people it means the most to: YOUR customers. My Jobs-to-Be-Done-focused customer interviews reveal where to market, what to say, and how to say it to stand out in crowded categories and channels. Build trust. And make people love your dream: YOUR product. 

𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀, 𝘀𝗵𝗼𝘂𝗹𝗱𝗻’𝘁 𝘆𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝘁𝗼𝗼? 

Want messaging that turns people onto your product — instead of making them tune out? DM me to book your free strategy call today.

Auroriele Hans

This was one of my biggest goals in 2025. 🥅                                                            🤓 And I just made it happen! 

Joanna Wiebe published my article on why customer-driven messaging is essential to building trust in the age of AI slop. 🤖 💩 

⏱️ The timing couldn’t be more perfect because:

😫  Al fatigue and backlash are mounting (judging by the response to Coca-Cola’s Christmas ads).

🫧 Rumors are swirling that the AI bubble is about to burst.

💬 HubSpot’s new Loop Marketing framework centers around amplifying — rather than replacing — your authentic human voice.

⏯️ Google is prioritizing POV-driven video content. 

I spent over 80 hours writing about the cost of outsourcing your message to AI in a recession last winter. BEFORE all of this. 😅 

I couldn’t be prouder to share the article with you now. Get the link in the comments. 🔗

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Chris Collins

Auroriele Hans

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The Battle

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Auroriele Hans

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Auroriele Hans's LinkedIn Performance

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