Chris Collins Copywriting

Copywriter and conversion strategist for tech-focused brands like Sumo, Yesware, CoSchedule, and Concentric.

B2B / SaaS Conversion Copywriter

Association for Talent Development (ATD)

Planned course content and created instructional materials for New Employee Onboarding Certificate Program. Developed instructional materials for ATD Education programs, assisted with transition of existing courses to online delivery, and conducted market research to ensure successful positioning of new courses in development.

Instructional Design Specialist

Alexandria City Public Schools

Mathematics Teacher

Center City Public Charter Schools

Achievement Prep Public Charter School Network

Pathways to Housing DC

Clinical Care Coordinator

Hopewell Therapeutic Farm Community

Volunteer Program Facilitator

Manchester University

Visiting Instructor of Philosophy

University of Virginia

Instructor of Philosophy

Conversion Copywriter for B2B and SaaS

Here's what your message is up against for your reader's attention:

• 18 tabs
• 121 emails
• 4 articles
• 85 texts
• 125 Slack messages

Every single day.

You know how hard it is to get your attention. 

It's just as hard when it comes to your ideal buyers.

And it's nearly impossible when your messaging sounds just like every other product in your category. Even if you've got an awesome product.

To make an impact with buyers, you need strategic messaging that shows them what's unique about your solution – and why you're the only choice for them.


That's where I can help.

I'm Chris, a messaging strategist and copywriter trained by the best in the industry – along with research skills gained from a Ph.D. in philosophy.

Industry leaders like SwipeGuide and Canonical partner with me to elevate their messaging and establish a unique voice that rises above the competition.


"So what can you help me with?"

✅ Messaging strategy and web copy: We'll get inside the minds of your buyers, and turn your website into a high-performing sales tool

✅ Funnel strategy: We'll build a customer attraction system that moves your prospects through the buyer's journey, from awareness to purchase

✅ Email copywriting: We'll craft persuasive email campaigns that nurture your leads and turn them into paying customers


"OK, cool. But how do you do it?"

My unsexy, unbranded process isn't flashy – but it gets results. In four simple steps, we'll craft messaging that resonates with your ideal customers and sets you apart from the competition:

• Planning: We'll roadmap your project and create a clear schedule to get you the results you want
• Research: I'll do a deep dive into your audience, your product and the industry you operate in through customer interviews, a competitor audit, message mining, and more
• Writing + Revising: I take all that research and turn it into compelling, conversion-optimized copy
• Optimizing: I don't peace out when the project is over. I'll stick around to help find ways we can boost conversions – and continue to level up your messaging


"What kind of results can I expect?"

👍 Get a consistent brand narrative that resonates with your ideal buyers

👍 Stand out from your competitors with clear, conversational copy

👍 Attract more ideal customers with messaging that speaks to their needs and pain points

👍 Turn more visitors into leads – and leads into customers

If you're ready to level up your messaging, I'd love to chat. Send me a DM to set up an intro call today.

Chris Collins

justshettigar

Email Strategist

Long-form writer

Yellow

Copywriter

Transformative Narratives by an Email Marketer

Copy is not just wordsmithing; it's salesmanship. The way you communicate sets how quickly you'll attract your Ideal customers.

📕Wireframed Copy for landing page and Webpage.

📕Email sequences

—these are some of the assets I strategize (and write).

You might be thinking: 'AI can write all this content, so why hire a copywriter?' And yes, AI can write content. In fact, anyone can write for a website.

But finding the right message was challenging before AI, and it remains challenging even today.

I use industry-leading practices to tell your product's most compelling story. Whether that's through landing pages, homepages, or email campaigns. We will test it out.

You’re looking for customers that trust you—recommend you to their colleagues;

Businesses that can’t imagine operating without you.

They exist. But right now, they’re locked into some mediocre product or, worse: they are unaware of your product.

My job is to convince them in their words—what a life-changing experience your services are—over your competition.

In other words, to make them your loyal customers.

So if youre interested in learning about the process. And making the most of your adspend, let’s talk. 

You can connect with me here, on linkedin. 

Not to brag, but my uber rating is 4.77 stars—so you can stay confident and know, I’m fun to talk to!

Clear your doubts before it becomes a burden. 

(I suggest starting with a smaller project—less stress for both you and me.)

So, please feel free to connect! Share about your goals, your services.

And, most importantly, about your customers :)

- Dharmesh Shettigar
   justshettigar
Portfolio: https://justshettigarportfolio.carrd.co/

Dharmesh Shettigar

taplio

The Battle

Chris Collins

Dharmesh Shettigar

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