Chris Collins Copywriting

Copywriter and conversion strategist for tech-focused brands like Sumo, Yesware, CoSchedule, and Concentric.

B2B / SaaS Conversion Copywriter

Association for Talent Development (ATD)

Planned course content and created instructional materials for New Employee Onboarding Certificate Program. Developed instructional materials for ATD Education programs, assisted with transition of existing courses to online delivery, and conducted market research to ensure successful positioning of new courses in development.

Instructional Design Specialist

Alexandria City Public Schools

Mathematics Teacher

Center City Public Charter Schools

Achievement Prep Public Charter School Network

Pathways to Housing DC

Clinical Care Coordinator

Hopewell Therapeutic Farm Community

Volunteer Program Facilitator

Manchester University

Visiting Instructor of Philosophy

University of Virginia

Instructor of Philosophy

Conversion Copywriter for B2B and SaaS

Here's what your message is up against for your reader's attention:

• 18 tabs
• 121 emails
• 4 articles
• 85 texts
• 125 Slack messages

Every single day.

You know how hard it is to get your attention. 

It's just as hard when it comes to your ideal buyers.

And it's nearly impossible when your messaging sounds just like every other product in your category. Even if you've got an awesome product.

To make an impact with buyers, you need strategic messaging that shows them what's unique about your solution – and why you're the only choice for them.


That's where I can help.

I'm Chris, a messaging strategist and copywriter trained by the best in the industry – along with research skills gained from a Ph.D. in philosophy.

Industry leaders like SwipeGuide and Canonical partner with me to elevate their messaging and establish a unique voice that rises above the competition.


"So what can you help me with?"

✅ Messaging strategy and web copy: We'll get inside the minds of your buyers, and turn your website into a high-performing sales tool

✅ Funnel strategy: We'll build a customer attraction system that moves your prospects through the buyer's journey, from awareness to purchase

✅ Email copywriting: We'll craft persuasive email campaigns that nurture your leads and turn them into paying customers


"OK, cool. But how do you do it?"

My unsexy, unbranded process isn't flashy – but it gets results. In four simple steps, we'll craft messaging that resonates with your ideal customers and sets you apart from the competition:

• Planning: We'll roadmap your project and create a clear schedule to get you the results you want
• Research: I'll do a deep dive into your audience, your product and the industry you operate in through customer interviews, a competitor audit, message mining, and more
• Writing + Revising: I take all that research and turn it into compelling, conversion-optimized copy
• Optimizing: I don't peace out when the project is over. I'll stick around to help find ways we can boost conversions – and continue to level up your messaging


"What kind of results can I expect?"

👍 Get a consistent brand narrative that resonates with your ideal buyers

👍 Stand out from your competitors with clear, conversational copy

👍 Attract more ideal customers with messaging that speaks to their needs and pain points

👍 Turn more visitors into leads – and leads into customers

If you're ready to level up your messaging, I'd love to chat. Send me a DM to set up an intro call today.

Chris Collins

LinkedIn ghostwriter for founders & CEO’s | I get you best LinkedIn posts which get you leads and make you industry leader | Favikon Top 15%🏆

Most founders, CEOs & VC’s on LinkedIn face the exact same problem:


Their content doesn’t reflect the true value of their business.

So they end up with

1. Posts that don’t attract high-value deals.
2. A crowded industry where differentiation feels impossible
3. A sense that authority matters ( but no clear strategy to build it )

And they assume 'just showing up’ will fix it.

When actually, markets don’t reward mere consistency.

Rather, they reward the few who engineer their authority

(the ones who shape perception of their category and become the only logical choice for their ideal buyers, investors, and strategic partners )

Moreover, they own a disproportionate part of NARRATIVE CAPITAL of their market. 

What do I do? 

After months of deep research into narrative economics, perception engineering, category design, and the psychology of authority…

I built an elite methodology called The APEX Protocol.

It’s designed to help founders, CEOs & VC’s:

- Escape the “red ocean” & create category dominance
- Build authority that attracts high-quality opportunities
- Construct content assets that signal credibility
- Shape how market perceives them (intentionally) 
- Turn intellectual capital into asymmetric market leverage

And most importantly:

It saves you time while increasing your market valuation through perception.

If you’re building something meaningful and want your market to truly understand the magnitude of it,

📩 DM me or check the featured section to see how The APEX Protocol works 💙

Lets do it 🤍


Fakhar Bhatti

LinkedIn has changed quietly and founders, CEO’s & VC’s are paying for it.

It is true that LinkedIn used to be mostly a Job searching platform few years ago.

But now, it has completely evolved and has become one of the most active business -related thought leadership platform.

Here’s the 5 data points which prove it: 

( it also explains why most of the leaders are posting like it’s 2018 & feel invisible today )

1. Posts per user on LinkedIn have increased by ~41% since 2021.

2. Founder-led content now gets ~2.7x more trust than brand posts ( which means people trust people more )

3. Long-form posts are up 38%, but average attention span is down ( which means the depth matters more ) 

4. Thought-leadership content drives 4x more quality deal-flow. But only 17% of leadership content is rated “excellent.” So the bar has risen significantly.

5. Algorithms now boost clarity of POV over frequency. That means you can’t hide behind “updates” anymore.

In short, the platform has gotten kind of harder for ‘generic’ content & mere company updates. 

Instead, t rewards people who can differentiate themselves and manifest their leadership with their 

- POV’s, 
- ideas, 
- stories, 
- opinions 
- lived experiences
- And category insights 

These are the key indicators that shape your perception, trust, deal-flow, and valuation 💙

P.S: When was the last time you shared your POV, an idea, experience, opinion or a story on Linkedin?

LinkedIn Narrative for CEO’s, Founders & VC’s that position them as the category-leading choice on LinkedIn | The APEX Protocol

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Many of the smartest operators I’ve studied don’t start with paid acquisition at all. 

And their growth funnels dont rely primarily on ads either.

Instead, interestingly, 

their strategy is even simpler and far more robust. 

They build narrative around their product or category.

Narrative builds trust.

And trust creates them organic referrals loops.

Most importantly,

This entire process does 2 things for them.

- It makes their foundation solid

- It builds them reputation which ultimately pushes them to the top of their category.

The most successful modern founders have done exactly this.

Here’s few examples: 

1. Dharmesh Shah (HubSpot)

Hunspot’s early growth was almost entirely organic.

Dharmesh built an inbound narrative so strong that founders began quoting his ideas more than the product’s ads.

2. Rand Fishkin (Moz / SparkToro)

Scaled Moz to $45M ARR primarily through his “Whiteboard Friday” narrative distribution( zero paid ads)

His opinions built a referral flywheel inside the SEO community.

3. Des Traynor (Intercom)

Intercom shaped the category narative because Des shaped the product-led movement through his thought-leadership. 

His essays shaped the product-led movement and founders came inbound asking to work with them.

Here’s how these loops  actually work:

→ Narrative:

You teach the market a specific way to understand your category, your problem, and your value.

→ Trust: 

You share patterns, expertise, lived experiences, and reasoning behind your thinking.

→ Referral Loop:

People start quoting you, tagging you, referencing you.

Your ideas start doing the distribution for you.

And the playbook for this is simple:

↳ Your Signature POV Thread

 5–7 truths that reshape how your audience sees their world. 

↳ Founder Story 

Your story, lived experience and proof of how you solve problems.

↳ Founder-Hosted debate and opinions

conversations around tensions in your category and key points that manifests your thought-leadership instantly. 

These three alone can build a funnel stronger (and more durable) than most paid ad budgets ever could for you.

P.S: When was the last time you shared any idea/opinion/Your expertise on LinkedIn?

Something funny happens in your early 20s.

People tell you, “Relax, you’re young, you have plenty of time.”

But the same people also expect you to be stable, smart, strategic, and independent… 

And that too immediately. I mean seriously 🙂? 

To be fair, It’s an odd contradiction to me.

In theory, You’re given time.

But in practice,

If you take things slow, you’re “unserious.”

If you move fast, you’re “rushing.”

If you experiment, you’re “confused.”

If you commit, you’re “too young to decide.”

Different people. Different opinions.

Honestly, being 24, I’ve become more rigid lately and simply move at the pace that makes sense for the responsibilities I want.

Moreover, In my view: 

Time is simply an asset and how you allocate it depends on your priorities, instead of your age.

Being young doesn’t automatically give you freedom.

Rather, You create freedom through your decisions.

The earlier you learn that, the easier life becomes. Or that’s thats how I see it at least.

Anyone in 20’s here ? Has anyone ever told you “you have time” in a way that confused you more than it helped?

Branson’s narrative hasn’t changed in 42 years.

( that’s precisely why it works )

When he started, his competitors had more money, planes, and infrastructure. 

All he had was a story the market wanted to believe in.

And instead of just throwing it around randomly,

he built an archetype and a narrative around his story.

That’s why people see him as larger than life today.

Also, for this very reason Narratives beat tactics.

They remain timeless.

I see so many founders & CEO’s falling in the trap of sharing tactical wins and updates only.

( Dont get me wrong, that’s great and fine for the short term )

But if you want to dominate your category then you’ve to build meta-narratives about 

- what you represent & 
- why you exist

Also, you need to share your ideas,vision POV’s and opinions around that.

That doesn’t age and this is what creates huge personal brands like Richard and Steve Jobs. 

People can agree or disagree with their ideas and opinions. 

But all of them acknowledge their place in the market.

That’s how you know it’s working 🤍

P.S: When was the last time you shared an idea/POV/opinion with your network?

I reviewed 50+ founders & CEO’s ( from $500k - $500M+ ARR ) LinkedIn profiles in Oct-Nov 2025. 

Here’s the few of common patterns I noticed:

I’ll divide this into 3 groups based on how they’re positioned in their respective industries.

( Important: each pattern reflects a specific mindset )

1. Under-positioned ( early-stage/ Pre-Series A ) 

Mindset: “ Our product will eventually speak for itself.”

 Common patterns: 

- Most of the leaders in this category post inconsistently and that too only after achieving a milestone 

- There is no clear POV or narrative 

-  Mostly share updates and activities once or twice in a month or so

- Rely on ‘organic luck’ rather than strategic positioning 


2. Competent but replaceable Founders & CEO’s (Series A–B)

Mindset: “I know I should build a personal brand, but I’m too busy.”

Common patterns: 

- Most of them are consistent in content but there isn’t much differentiation in category

- Mostly share generic leadership lessons and just reshare industry news without adding their own POV to it

- Lack of a personal story or mission


3. Category-Leading Founders (Series B+ / $20M–$200M+ ARR)

Common patterns:

- Clear POV rooted in their domain insight

- Strong founder narrative (mission → struggle → conviction → direction)

- Posts are divided into opinions, POV’s , ideas and activities 

- They educate the market more than they document their activities

Example: Roland busch ( CEO siemens )

To sum this up: 

The real gap between under-positioned founders and category leaders is of clarity, identity, narrative, and market positioning.

And the content only actively shapes the perception of their audience around what a founder/CEO already believes in.

P.S: One strong POV builds more authority than 30 days of generic posting. Isn’t it?

As a founder/CEO/VC, if you struggle to scale your credibility and seek ‘quality’ inbound flow, here’s the 6- step blueprint you can apply to fix it: 

( Quick tip - its a 60 sec read. So buckle up and save it for later use 😊 )

Here we go…

1. Clarify your strategic intent. 

The simplest way of doing that is:

Create a one line sentence on ‘why’ of your business.

For example: I started this venture for [ x ] problem which [ y ] group of people face because [ z ] matters. 

2. Identify and define your key reputation anchors 

For example: your pattern-recognition, your worldview, your asymmetric advantage, your operating philosophy etc.

3. Identify the “emotional base” of your market.

Every high-value market fundamentaly runs on some emotions. 

So pinpoint 3 key emotions which [ y ] group of people face as a result of the pain you aspire to target.

For example: uncertainty, high-stakes decision fatigue, loss of identity during scaling etc.

5. Now build a 5-angle founder/CEO narrative around those emotions. 

i) The problem → Why your target audience feels that negative emotion & why you see it that way 

ii) Your implementation logic → Why it prompted you to target it 

iii) Your execution philosophy → How you turn that negative emotion into positive one 

iv) The background/context of your entire process → updates, activities etc. 

v) Your opinion/ POV/ideas → What’s wrong or the things that need to change in that industry 

6. Choose one key distribution channel to share your narrative and go all-in ( For example: LinkedIn, as it has all the stakeholders you need in your audience ). 

There you go.

Once you complete this chain of steps, you got all the ingredients which make key stakeholders see you as a credible and trustworthy person to work/invest/buy with/from.

Now the only thing that has left is the implementation of it.

And that depends on how much you want it to happen.  

If this is your priority, go start doing it. 

The time is now 💙

P.S: If you want me to build your narrative, that is all what I do. Drop me a DM or just visit my featured section and I’ll see you on the other side🤍

taplio

The Battle

Chris Collins

Fakhar Bhatti

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taplio

The Battle

Chris Collins

Fakhar Bhatti

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fakhar Bhatti's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFakhar Bhatti's LinkedIn Performance