Chris Collins Copywriting

Copywriter and conversion strategist for tech-focused brands like Sumo, Yesware, CoSchedule, and Concentric.

B2B / SaaS Conversion Copywriter

Association for Talent Development (ATD)

Planned course content and created instructional materials for New Employee Onboarding Certificate Program. Developed instructional materials for ATD Education programs, assisted with transition of existing courses to online delivery, and conducted market research to ensure successful positioning of new courses in development.

Instructional Design Specialist

Alexandria City Public Schools

Mathematics Teacher

Center City Public Charter Schools

Achievement Prep Public Charter School Network

Pathways to Housing DC

Clinical Care Coordinator

Hopewell Therapeutic Farm Community

Volunteer Program Facilitator

Manchester University

Visiting Instructor of Philosophy

University of Virginia

Instructor of Philosophy

Conversion Copywriter for B2B and SaaS

Here's what your message is up against for your reader's attention:

• 18 tabs
• 121 emails
• 4 articles
• 85 texts
• 125 Slack messages

Every single day.

You know how hard it is to get your attention. 

It's just as hard when it comes to your ideal buyers.

And it's nearly impossible when your messaging sounds just like every other product in your category. Even if you've got an awesome product.

To make an impact with buyers, you need strategic messaging that shows them what's unique about your solution – and why you're the only choice for them.


That's where I can help.

I'm Chris, a messaging strategist and copywriter trained by the best in the industry – along with research skills gained from a Ph.D. in philosophy.

Industry leaders like SwipeGuide and Canonical partner with me to elevate their messaging and establish a unique voice that rises above the competition.


"So what can you help me with?"

✅ Messaging strategy and web copy: We'll get inside the minds of your buyers, and turn your website into a high-performing sales tool

✅ Funnel strategy: We'll build a customer attraction system that moves your prospects through the buyer's journey, from awareness to purchase

✅ Email copywriting: We'll craft persuasive email campaigns that nurture your leads and turn them into paying customers


"OK, cool. But how do you do it?"

My unsexy, unbranded process isn't flashy – but it gets results. In four simple steps, we'll craft messaging that resonates with your ideal customers and sets you apart from the competition:

• Planning: We'll roadmap your project and create a clear schedule to get you the results you want
• Research: I'll do a deep dive into your audience, your product and the industry you operate in through customer interviews, a competitor audit, message mining, and more
• Writing + Revising: I take all that research and turn it into compelling, conversion-optimized copy
• Optimizing: I don't peace out when the project is over. I'll stick around to help find ways we can boost conversions – and continue to level up your messaging


"What kind of results can I expect?"

👍 Get a consistent brand narrative that resonates with your ideal buyers

👍 Stand out from your competitors with clear, conversational copy

👍 Attract more ideal customers with messaging that speaks to their needs and pain points

👍 Turn more visitors into leads – and leads into customers

If you're ready to level up your messaging, I'd love to chat. Send me a DM to set up an intro call today.

Chris Collins

Francisca Borges

Why should your clients give a damn? Attract  the right ones with clear, creative messaging that gets results - force your competitors into an existential crisis, have your sales page declared a protected work of art, and have LinkedIn change its algorithm to prioritize your posts out of sheer respect. 

What I can do:

Positioning & Messaging Strategy
Website & Social Media Copywriting
Sales & Landing Pages
Email Campaigns
User Case Studies & Company Interviews

Copywriter

ResMed

External and internal support to ResMed's communication department. My responsibilities were centered around aiding ResMed in everyday brand communication, localization, and translation.

Communications Specialist

Worked as a copywriter for a highly rated freelancer profile, delivering a wide range of digital content tailored to client needs. Specialized in SEO-optimized, direct-response copy across various marketing styles. Produced everything from e-commerce product descriptions, Etsy and Amazon listings, newsletters, social media ads, and posts, to comprehensive 3000-word websites. Helped multiple businesses across industries enhance their online presence, with expertise in female and entrepreneurship-related themes, SaaS, engineering, e-commerce, digital nomading, neuroscience, and nutrition.

Infosistema

Managed social media platforms and communities, developing and executing digital strategies to drive engagement and growth. Created compelling copy for various digital channels and implemented SEO techniques to improve content visibility. Produced video content and provided performance reporting on digital platforms to assess effectiveness and optimize future strategies. Collaborated with teams to ensure content aligned with brand objectives and audience needs.

Content & Social Media Manager

Edic

Assisted in creating content for various platforms, including blogs, social media, and marketing materials. Supported the writing process by conducting research, drafting copy, and collaborating with the team to ensure brand consistency. Gained experience in editing, proofreading, and adapting content for different audiences and formats.

Wondr, The Cross-Media Studio

Supported production processes by assisting with logistics, coordinating schedules, and managing resources. Provided on-site support during production, ensuring smooth operations and addressing any immediate needs. Collaborated with team members to maintain an efficient workflow.

Production Assistant

Landing.jobs

Assisted in organizing the company’s annual job fair, supporting logistics, vendor coordination, and on-site operations. Helped with venue research, event promotion, and ensuring smooth execution on the day of the event. Contributed to post-event evaluation for future improvements.

Event Organizer

Nobody cares. At least, not yet.

Because right now, your positioning is fuzzy. Your messaging is fine. Your website probably says something like, “We help businesses unlock their potential”...which means absolutely nothing.

Your audience isn’t sticking around to decode what you mean. They’re scrolling past.

That’s where I come in.

I help experts, founders, and small business owners go from getting ignored to having people glued to the screen, magnetically scrolling for more.

Positioning Strategy – Find what makes you different and own it.

Website & LinkedIn Copy – Make people actually care.

Lead Magnets & Sales Pages – Turn interest into action.

I’ve spent 7+ years in communication, working with B2B, IT, and technical industries - translating complex ideas into messaging that sticks. If you want copy that blends in, there are plenty of AI tools for that.

But if you want positioning and messaging that stops people in their tracks? Let’s talk.

DM me to chat.
or Go straight to my website https://franciscaborges.framer.website/contact

taplio

The Battle

Chris Collins

Francisca B.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?