Chris Collins Copywriting

Copywriter and conversion strategist for tech-focused brands like Sumo, Yesware, CoSchedule, and Concentric.

B2B / SaaS Conversion Copywriter

Association for Talent Development (ATD)

Planned course content and created instructional materials for New Employee Onboarding Certificate Program. Developed instructional materials for ATD Education programs, assisted with transition of existing courses to online delivery, and conducted market research to ensure successful positioning of new courses in development.

Instructional Design Specialist

Alexandria City Public Schools

Mathematics Teacher

Center City Public Charter Schools

Achievement Prep Public Charter School Network

Pathways to Housing DC

Clinical Care Coordinator

Hopewell Therapeutic Farm Community

Volunteer Program Facilitator

Manchester University

Visiting Instructor of Philosophy

University of Virginia

Instructor of Philosophy

Conversion Copywriter for B2B and SaaS

Here's what your message is up against for your reader's attention:

• 18 tabs
• 121 emails
• 4 articles
• 85 texts
• 125 Slack messages

Every single day.

You know how hard it is to get your attention. 

It's just as hard when it comes to your ideal buyers.

And it's nearly impossible when your messaging sounds just like every other product in your category. Even if you've got an awesome product.

To make an impact with buyers, you need strategic messaging that shows them what's unique about your solution – and why you're the only choice for them.


That's where I can help.

I'm Chris, a messaging strategist and copywriter trained by the best in the industry – along with research skills gained from a Ph.D. in philosophy.

Industry leaders like SwipeGuide and Canonical partner with me to elevate their messaging and establish a unique voice that rises above the competition.


"So what can you help me with?"

✅ Messaging strategy and web copy: We'll get inside the minds of your buyers, and turn your website into a high-performing sales tool

✅ Funnel strategy: We'll build a customer attraction system that moves your prospects through the buyer's journey, from awareness to purchase

✅ Email copywriting: We'll craft persuasive email campaigns that nurture your leads and turn them into paying customers


"OK, cool. But how do you do it?"

My unsexy, unbranded process isn't flashy – but it gets results. In four simple steps, we'll craft messaging that resonates with your ideal customers and sets you apart from the competition:

• Planning: We'll roadmap your project and create a clear schedule to get you the results you want
• Research: I'll do a deep dive into your audience, your product and the industry you operate in through customer interviews, a competitor audit, message mining, and more
• Writing + Revising: I take all that research and turn it into compelling, conversion-optimized copy
• Optimizing: I don't peace out when the project is over. I'll stick around to help find ways we can boost conversions – and continue to level up your messaging


"What kind of results can I expect?"

👍 Get a consistent brand narrative that resonates with your ideal buyers

👍 Stand out from your competitors with clear, conversational copy

👍 Attract more ideal customers with messaging that speaks to their needs and pain points

👍 Turn more visitors into leads – and leads into customers

If you're ready to level up your messaging, I'd love to chat. Send me a DM to set up an intro call today.

Chris Collins

Write Marketing LLC

Founder

The Write Difference, LLC

Memorable, differentiating and authentic brand messages are your ticket to success. Let us develop your brand, write your website, optimize you for search and create content with intention.

CEO + Message Strategist

HMT Associates, Inc.

HMT is a shopper-focused brand activation agency, which means we put our clients in the position to engage with shoppers throughout key touchpoints in their path to purchase. I focused on providing retailer-specific materials for large consumer packaged goods clients. I wrote everything a shopper may encounter: emails, social media posts, circular ads, in-store displays and communications, websites, emails and banner ads. 

Brands include Stonyfield, Nabisco, Oreo, Ritz, Teddy Grahams, Kraft Heinz, Oscar Mayer, Heinz, Kraft Macaroni and Cheese, Capri Sun.

Retailers include: Meijer, Publix, Kroger, Giant Eagle, Ahold Delhaize and Harris Teeter.

Senior Copywriter

Freelance Writer; self employed

Account management, content strategy, and copywriting (web and print) services. I'm experienced in (and have samples of work for) both consumer-facing and business-to-business oriented marketing pieces. A cohesive strategy is key, and I love working with my clients to determine what's most effective for them. 

Clients: Hardman Group, Cleveland Clinic, Reed Awning, Patio Enclosures, Cleveland Institute of Art, TMW Systems, Great Lakes Cheese, Sparkle Wash

Experienced Copy + Content Writer

Dealer Tire

Manage a team of copywriters and designers to provide cohesive — and innovative — marketing pieces for Nissan, INFINITI, Volkswagen, Audi, Hyundai, Kia, Toyota, and Lexus. Our materials include in-dealership point of purchase materials, strategic digital elements, and corporate communication plans.

Creative Group Team Lead

Managed a team of copywriters who wrote for multiple formats: web, print, script, advertising, public relations, blog, and social media. We engaged different voices and wrote for distinct audiences.

Formulated company-wide style guide and was instrumental in department policy and process 
creation.

Was promoted to Creative Group Team Lead.

Copywriting Team Lead

Cleveland State University

Adjunct Faculty, Writing

Academy of Court Reporting and Technology

English Composition I
English Composition II

Instructor

DigiKnow

Main Clients: Henkel, Nestlé Mi Cocina Latina, Cleveland Browns, Ohio Tourism, Gold’s Gym, Invacare, Cleveland Clinic

•	Lead effort to determine messaging paths for different audiences using Cleveland Cavaliers SeatServer,™ as well as managed product creation and launch
•	Adhered to strategies for 10 brands and over 100 products, integrating online entities with retail and print for Henkel consumer and professional products
•	Wrote client proposals, website copy and marketing materials 
•	Presented marketing plans to partner ad agencies for maximum cohesiveness and effectiveness

Account Manager

Infinity Broadcasting

•	Wrote and produced on-air radio spots for Tye Dye Sky; T-shirt, CompSource, a DUI lawyer
•	Initiated and coordinated retail program with Cleveland-area Borders Books &amp; Music stores featuring artists from Atlantic, Warner Brothers and Universal Labels
•	Recognized as the Salesperson of the Month within the first six months of employment

Account Executive

Freelancer

Web Designer & Internet Marketing Consultant

Brand-Centered Messaging for Ambitious Businesses | AI Informed | Maximize Your Marketing Dollars | Copywriting Experts

Through my data-driven process, you’ll develop your core messages and optimize your marketing efforts. Save time, lower stress and make money through clear, focused and consistent content. 

Services: Message Passport, website writing, email marketing, blog strategy & articles, and search engine optimization. 

taplio

The Battle

Chris Collins

Jenn Prochaska

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