Chris Collins Copywriting

Copywriter and conversion strategist for tech-focused brands like Sumo, Yesware, CoSchedule, and Concentric.

B2B / SaaS Conversion Copywriter

Association for Talent Development (ATD)

Planned course content and created instructional materials for New Employee Onboarding Certificate Program. Developed instructional materials for ATD Education programs, assisted with transition of existing courses to online delivery, and conducted market research to ensure successful positioning of new courses in development.

Instructional Design Specialist

Alexandria City Public Schools

Mathematics Teacher

Center City Public Charter Schools

Achievement Prep Public Charter School Network

Pathways to Housing DC

Clinical Care Coordinator

Hopewell Therapeutic Farm Community

Volunteer Program Facilitator

Manchester University

Visiting Instructor of Philosophy

University of Virginia

Instructor of Philosophy

Conversion Copywriter for B2B and SaaS

Here's what your message is up against for your reader's attention:

• 18 tabs
• 121 emails
• 4 articles
• 85 texts
• 125 Slack messages

Every single day.

You know how hard it is to get your attention. 

It's just as hard when it comes to your ideal buyers.

And it's nearly impossible when your messaging sounds just like every other product in your category. Even if you've got an awesome product.

To make an impact with buyers, you need strategic messaging that shows them what's unique about your solution – and why you're the only choice for them.


That's where I can help.

I'm Chris, a messaging strategist and copywriter trained by the best in the industry – along with research skills gained from a Ph.D. in philosophy.

Industry leaders like SwipeGuide and Canonical partner with me to elevate their messaging and establish a unique voice that rises above the competition.


"So what can you help me with?"

✅ Messaging strategy and web copy: We'll get inside the minds of your buyers, and turn your website into a high-performing sales tool

✅ Funnel strategy: We'll build a customer attraction system that moves your prospects through the buyer's journey, from awareness to purchase

✅ Email copywriting: We'll craft persuasive email campaigns that nurture your leads and turn them into paying customers


"OK, cool. But how do you do it?"

My unsexy, unbranded process isn't flashy – but it gets results. In four simple steps, we'll craft messaging that resonates with your ideal customers and sets you apart from the competition:

• Planning: We'll roadmap your project and create a clear schedule to get you the results you want
• Research: I'll do a deep dive into your audience, your product and the industry you operate in through customer interviews, a competitor audit, message mining, and more
• Writing + Revising: I take all that research and turn it into compelling, conversion-optimized copy
• Optimizing: I don't peace out when the project is over. I'll stick around to help find ways we can boost conversions – and continue to level up your messaging


"What kind of results can I expect?"

👍 Get a consistent brand narrative that resonates with your ideal buyers

👍 Stand out from your competitors with clear, conversational copy

👍 Attract more ideal customers with messaging that speaks to their needs and pain points

👍 Turn more visitors into leads – and leads into customers

If you're ready to level up your messaging, I'd love to chat. Send me a DM to set up an intro call today.

Chris Collins

B2B SaaS Conversion Copywriter & Website Specialist 💠 Founder @ CopyTribe — the foundational copywriting course with a 96% completion rate 💠 Speaker, Trainer, Slayer of Blah 🤺 FREE Freelancer Pricing Course here ⬇

Demonstrated history of results. Proven track record of blah blah blah blah blah blah blah blah blah

KIDDING! 

I don’t do blah — just clear, conversational messaging based on *akshual* customer research.

👉 FOR COPYWRITERS:

— FREE 6-Day PricingPro™ crash course enjoyed by 3200+ freelancers to date
(because nobody told you pricing would be so hard):
www.michaleisik.com/pricing-li

— The Copywriter's Ultimate Guide to Pricing 
(because you’re tired of second-guessing every quote you send out): 
copywriterpricingguide.com

— COPYTRIBE: The only copywriter training program with a 96% completion rate
(because the long-winded, info-overload course you bought is Just. Not. Happening.) 
Get on the waitlist ➤➤ https://copytribe.co 


👉 FOR B2B FOUNDERS and CMOs: 

Does this sound like you?

🗭 “I need to turn our website from “digital brochure” to “powerful sales tool.””
🗭 “I KNOW good messaging when I see it — I’m just too close to the product to do it right.”
🗭 “I need to stand out. I want a memorable, buzzable voice that will resonate with our best people.”

WE CAN HELP.

I run a micro-agency specializing in *website* copywriting for B2B and SaaS. 

☙ WHAT WE DO: 
Transform websites from WEAK to WHOA!  — with strategic site architecture, intuitive flow, and engaging, effective copy.

☙ WHO WE SERVE: 
B2Bs who rely on web messaging to turn traffic into leads.

☙ WHY CLIENTS CHOOSE US: 
B2B web copy is all we do — all day, every day. And we’re not-so-mildly perfectionist about it.

☙ WHO WE’VE HELPED:
Cool brands like Planable. Funnelytics. Eye4Fraud. Book Like a Boss. Medflyt.

Our proven path to effective messaging:

1️⃣ Know your audience (down to the color of their lashes)
2️⃣ Choose sticky language (that reflects their core motivations)
3️⃣ Use humor, rhythm, and extreme specificity (‘cause that’s what KEEPS PEOPLE READING).

Our web copy packages include:

- EXHAUSTIVE RESEARCH 
(Who are you? Why should I care? Whose eyeballs — and hearts — do you need to capture?)

- COMPREHENSIVE DATA MINING
(What do your customers LOVE about you? HATE about your competitors? What keeps them up at 2 AM?)

- SITE ARCHITECTURE
(How many pages?  Which ones? What order?)

- 100% PERFECTIONIZED COPY
(Precise, punch-packing copy that uses our amassed research — and a wallop of zing — to keep your best people reading)

- VISUAL DIRECTION
(Ongoing partnering with your designer to ensure a blissfully high-converting marriage of messaging + visuals.)

Sound like we may be a fit? 

CHECK OUT OUR WORK: michaleisik.com
GET IN TOUCH: michaleisik.com/contact

Michal Eisikowitz

Jure Pecher created a ridiculously easy-to-use (and free!) tool.

Mailto Link Generator. 

5 smart things he does to get donations: 

#1 — RECIPROCITY
It’s Psychology 101 (at least for anyone in marketing 😁): 
You give → the recipient is more likely to give back. 
Jure first provides a high-value, free tool. This creates a psychological debt, making the user more likely to give back via donation.

He also teaches you how to write the code yourself so you don’t *have* to use his site next time — which, ironically, creates more reciprocity

#2 — SOCIAL PROOF
By surrounding the CTA with feedback from “Allison” and “Lisa,” the creator uses other people’s words to prove the tool’s value and build trust

#3 — FRAMING
He asks for a cup of coffee and specifies a low-friction price (~$4). Makes it feel like a friendly gesture of appreciation VS “gosh he wants me to pay four bucks for this little tool??”

#4 — LIKEABILITY
The whole site makes you like Jure as a person. 
→ Adorable stick-figure illustrations
→ Clear, simple, relatable language
→ No gatekeeping
We are more likely to say YES to people we like

#5 —THE COLUMBO CLOSE
Named after the 1970s TV detective who would always turn around at the door and say, "Just one more thing,” this tactic means you wait until the “official” interaction is over and the user’s guard is down before making your request. Because the user thinks they are “safe” from being sold to, their brain relaxes, and they are much more likely to proceed without the usual skepticism


>>> I see at least one more principle of persuasion here.
Can you find it?



P.S. — Humanity in the age of AI. It's a breath of fresh air...

Michal Eisik

Founder @ CopyTribe and Profitable Freelancer | Speaker, Trainer, The OG Slayer of Blah 🤺 | Landing Pages + Messaging Strategy for select B2B tech clients | TAKE THE QUIZ: What’s your marketing superpower?

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The Battle

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Engagements

Likes

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