Chris Collins Copywriting

Copywriter and conversion strategist for tech-focused brands like Sumo, Yesware, CoSchedule, and Concentric.

B2B / SaaS Conversion Copywriter

Association for Talent Development (ATD)

Planned course content and created instructional materials for New Employee Onboarding Certificate Program. Developed instructional materials for ATD Education programs, assisted with transition of existing courses to online delivery, and conducted market research to ensure successful positioning of new courses in development.

Instructional Design Specialist

Alexandria City Public Schools

Mathematics Teacher

Center City Public Charter Schools

Achievement Prep Public Charter School Network

Pathways to Housing DC

Clinical Care Coordinator

Hopewell Therapeutic Farm Community

Volunteer Program Facilitator

Manchester University

Visiting Instructor of Philosophy

University of Virginia

Instructor of Philosophy

Conversion Copywriter for B2B and SaaS

Here's what your message is up against for your reader's attention:

• 18 tabs
• 121 emails
• 4 articles
• 85 texts
• 125 Slack messages

Every single day.

You know how hard it is to get your attention. 

It's just as hard when it comes to your ideal buyers.

And it's nearly impossible when your messaging sounds just like every other product in your category. Even if you've got an awesome product.

To make an impact with buyers, you need strategic messaging that shows them what's unique about your solution – and why you're the only choice for them.


That's where I can help.

I'm Chris, a messaging strategist and copywriter trained by the best in the industry – along with research skills gained from a Ph.D. in philosophy.

Industry leaders like SwipeGuide and Canonical partner with me to elevate their messaging and establish a unique voice that rises above the competition.


"So what can you help me with?"

✅ Messaging strategy and web copy: We'll get inside the minds of your buyers, and turn your website into a high-performing sales tool

✅ Funnel strategy: We'll build a customer attraction system that moves your prospects through the buyer's journey, from awareness to purchase

✅ Email copywriting: We'll craft persuasive email campaigns that nurture your leads and turn them into paying customers


"OK, cool. But how do you do it?"

My unsexy, unbranded process isn't flashy – but it gets results. In four simple steps, we'll craft messaging that resonates with your ideal customers and sets you apart from the competition:

• Planning: We'll roadmap your project and create a clear schedule to get you the results you want
• Research: I'll do a deep dive into your audience, your product and the industry you operate in through customer interviews, a competitor audit, message mining, and more
• Writing + Revising: I take all that research and turn it into compelling, conversion-optimized copy
• Optimizing: I don't peace out when the project is over. I'll stick around to help find ways we can boost conversions – and continue to level up your messaging


"What kind of results can I expect?"

👍 Get a consistent brand narrative that resonates with your ideal buyers

👍 Stand out from your competitors with clear, conversational copy

👍 Attract more ideal customers with messaging that speaks to their needs and pain points

👍 Turn more visitors into leads – and leads into customers

If you're ready to level up your messaging, I'd love to chat. Send me a DM to set up an intro call today.

Chris Collins

Rachael Pilcher

Mighty Fine Copy

I help B2B SaaS companies drive more trials, demos, and revenue from their key landing pages

B2B SaaS Conversion Copywriter

Amazon

Freelance Copywriter

Stripe

Ecanvasser

Sendbird

Consent Kit

Worksuite

Roikit.io

Roikit provides a complete end-to-end copywriting and design service that drives conversions for B2B & SaaS landing pages, sales pages, Facebook ads, and websites.

We help companies with:

* Customer and competitor analysis
* Finding the right messaging
* Strategy 
* Copywriting
* Design & UX
* 3D models
* Testing & iteration
* Webflow design 
* Website development

Copywriting & Design Creative Studio

Semrush

Shogun

Freelance Copywriter | B2B SaaS, Tech, Ecommerce | Content & Copywriting 🐿️ Squirrel Enthusiast, Minimalist & Freelance Business Coach

I help high-growth SaaS and tech companies turn complex value propositions into human-friendly copy that drives revenue. From Series A startups to enterprise brands, I work with teams who need conversion-optimized copy and clear brand messaging that truly connects with their customers. 

Whether you’re refreshing your website, scaling a paid ad funnel, or dialing in your positioning, I help you develop copy that gets clicks, customers, and maybe even a few high-fives.

Clients include Stripe, Amazon, Uber, Salesforce, Semrush, Culture Amp, Constructor, and Shogun, plus top-tier B2B and SaaS agencies.

Specialties:

• Landing pages driven by data from your own customers, and designed to convert
• Brand messaging strategy that clarifies exactly what you do, and how your product features align with customer outcomes
• Landing page optimization


Industries I write for: Wellness, Fintech, ecommerce, AI, martech, insurtech, legal tech, HR tech, and sustainability.

Here are some nice things clients have said about my work:

⭐️

"The data does not lie when we look at how successful this project has been. The content you have created has helped contribute to a +105% YoY increase in our total number of search rankings, with a huge +889% YoY increase in our website ranking in positions 0-3.  This has led to a +84%YoY increase in visits to the blog, and generated a humungous +1,416% YoY increase in direct sign-ups from the blog"
- Catherine Lux, Head of Content Marketing, Amazon

⭐️

"We cooperated with Rachael on several large-scale copywriting projects, as well as ongoing writing assignments for our corporate blog and case studies. The results have always been fantastic, and I highly recommend Rachael as a creative and competent writer and copywriter"
- Martin Konrad, CPO and Co-founder, Worksuite

⭐️

“If you’re looking for a clever, professional SaaS writer, you may be aware of some “quality” agencies that can help. But if you’re looking for the best of the best, Rachael is the gold standard. And she sets the bar very high. I highly recommend her to any B2B company or subscription-based business seeking greater firepower” 
- Derek Erwin, Lighter Capital


I’ve presented at:

⭐️ MicroConf Remote
⭐️ Zoho CRO Mastermind Webinar Series
⭐️ Wynter Games #3

And been featured by:

⭐️ Growth Mentor
⭐️ Freelancer Magazine
⭐️ Yours in Marketing podcast
⭐️ The Copywriter Club podcast

Visit my website to learn more: www.mightyfinecopy.com

B2B + SaaS Conversion Copywriter

Strategy and copywriting for

* Websites
* Funnels for lead gen, nurture, and retention
* Video scripts & explainers
* Landing pages
* Sales pages
* Facebook ads
* VSL copy
* Internet marketing launches - JVZoo, Clickbank
* Video marketing

taplio

The Battle

Chris Collins

Rachael Pilcher

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?