Cecilia Bratt

CBG Labs

Previous clients: Strivr, Limina, Deedster, Innovation360, Forte Labs (Building a Second Brain), Berghs School of Communication, KlaraPapper, SSE Business Lab and Hyper Island, as a trainer and fractional CMO.

In 2025, I'm focusing primarily on building 10Labs.

Founder

Sting

I get to meet and coach inspiring CEOs and courageous founders.

Helping startups find product-market fit faster 📈 Business coach in the Accelerate program. Sting is the leading ecosystem in the Nordics for startups with high growth potential.

Focus on scaling B2B SaaS, digital deep tech, fintech and edtech.

Business Coach

As expert coach in marketing, I was a resource for startups in their growth. Focus: Actionable GTM strategies.

Marketing Advisor

Pavilion

A global community for commercial growth operators in sales, marketing, customer success, and RevOps.

Member

Hyper Island

Business coach and advisor for blockchain project - AI Business Consultant Program

Business Advisor

DPOrganizer

B2B SaaS in data protection. 

I set up and grew marketing department, focusing on marketing automation, content strategy, customer journeys and events.

own business

Interim assignments as coach and consultant.

Engagements: MyAcademy, Picay, Sektion 3 for Spotify, and BuildFlow.

Coach & Consultant

Billogram

Groupon

After Groupon acquisition, I was COO Nordics. Headed up content & editorial, partner management, customer success, local marketing, business development and recruitment. 

I recruited for, and built up all departments, at most, responsible for 80+ people. At the time, Groupon was the fastest growing business ever.

Set up operations for MyCityDeal in Stockholm, Helsinki and Oslo.

Business Developer

Lehigh University

Mentor for 12 interns at a global leadership program at the Iacocca Institute with interns from 50+ countries.

Project Mentor / Coach

Wayfinder Systems

After the acquisition, I oversaw operations, comms, and integration projects. Set up new office in Malmö. Implemented the Vodafone way.

Program Manager

Head of PR and Communications. Managed communications during Vodafone acquisition.

Corporate Communications Manager

Business coach and fractional CMO 👉 Helping B2B founders with clarity, structure and growth

I work with CEOs, B2B leaders and management teams to support their business growth 🎈

Having worked with 100+ businesses and far more leaders, I spend my days in the nuts of bolts of effective and fast-growing businesses.

I’ve compiled all my experience into my offer: leading from a compelling vision to effective execution.

- frameworks and systems that save you time and effort,
- proven GTM tactics for customer growth,
- 1:1 executive and business coaching. 

Business is a fantastic vehicle for personal and societal progress.

I care deeply about impactful business that drive change - and the people building them. 

As CMO and COO, I've grown startups for 15+ years. As the first person at Groupon Nordics, I spent 4 years as COO building the fastest-growing business of all time. 

Since then, I've coached more than 250 founders and leaders. 

How can we work together?
→ Founder & Exec Coach at 10Labs - Business mentoring + Programs [10labs.io - Send me a DM 👋]
→ Business coach at Sting - supporting brilliant tech founders [Sweden -> sting.co]

Focus areas: b2b, marketing, leadership, operations, business automation, AI, personal growth

MarketingLabs.io -> Fractional CMO & Marketing advisory for B2B Start/Scaleups

10labs.io -> Business growth programs for future-oriented business owners

Some clients: Strivr, Limina, Deedster, KlaraPapper, Innovation360, Berghs School of Communication, SSE Business Lab and Hyper Island.

Lani Assaf

Brand comms & marketing at Anthropic, the AI safety and research company. claude.ai. ✨

Head of Lifecycle Marketing

Months ago, I got this DM from a fellow marketer: "I'd love to learn how to use Claude Code. I've heard lots of people talk about it, but have no idea how to integrate it into my workflow.” At the time I didn’t have a good answer because...

I didn't use Claude Code much either. It was too technical-feeling. I didn’t want to hang out in the CLI!

And then yesterday we launched Cowork in the Claude desktop app, which is like Claude Code, but wrapped in a less intimidating interface.

Already I'm using it as the HQ for all my writing.

It can read & write to any of the files on my computer that I give it access to. Meaning, it can can read the "vault" file on my desktop where I've kept 5+ years of notes from Roam, and recently added 10+ years of notes from Apple Notes. AND it can access everything in my Google Docs through Claude for Chrome. 

For the first time, all those scattered idea fragments are in one place to create from. All the ways I can expand, connect, and play feel very generative.

This is the way I’m personally most excited about partnering with Claude Cowork, but I’ve also seen people using it to:

- Pull high-res images from Google Docs (iykyk)
- Sort your desktop files into clean folders with descriptive renames
- Synthesize scattered project notes across different places (across desktop and web)
- Find specific video files just by describing them ("the one with the ice cream cone")
- Help plan your week across multiple projects by checking Google Calendar, Notion, Slack, etc. via connectors
  
If you've been hearing about Claude Code but didn't know where to start... Cowork is it.

Cowork is in research preview now, available for Max plan users on the MacOS app. More coming soon!

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Cecilia Bratt

Lani Assaf

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The Battle

Cecilia Bratt

Lani Assaf

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lani Assaf's LinkedIn Performance

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