Cecilia Bratt

CBG Labs

Previous clients: Strivr, Limina, Deedster, Innovation360, Forte Labs (Building a Second Brain), Berghs School of Communication, KlaraPapper, SSE Business Lab and Hyper Island, as a trainer and fractional CMO.

In 2025, I'm focusing primarily on building 10Labs.

Founder

Sting

I get to meet and coach inspiring CEOs and courageous founders.

Helping startups find product-market fit faster 📈 Business coach in the Accelerate program. Sting is the leading ecosystem in the Nordics for startups with high growth potential.

Focus on scaling B2B SaaS, digital deep tech, fintech and edtech.

Business Coach

As expert coach in marketing, I was a resource for startups in their growth. Focus: Actionable GTM strategies.

Marketing Advisor

Pavilion

A global community for commercial growth operators in sales, marketing, customer success, and RevOps.

Member

Hyper Island

Business coach and advisor for blockchain project - AI Business Consultant Program

Business Advisor

DPOrganizer

B2B SaaS in data protection. 

I set up and grew marketing department, focusing on marketing automation, content strategy, customer journeys and events.

own business

Interim assignments as coach and consultant.

Engagements: MyAcademy, Picay, Sektion 3 for Spotify, and BuildFlow.

Coach & Consultant

Billogram

Groupon

After Groupon acquisition, I was COO Nordics. Headed up content & editorial, partner management, customer success, local marketing, business development and recruitment. 

I recruited for, and built up all departments, at most, responsible for 80+ people. At the time, Groupon was the fastest growing business ever.

Set up operations for MyCityDeal in Stockholm, Helsinki and Oslo.

Business Developer

Lehigh University

Mentor for 12 interns at a global leadership program at the Iacocca Institute with interns from 50+ countries.

Project Mentor / Coach

Wayfinder Systems

After the acquisition, I oversaw operations, comms, and integration projects. Set up new office in Malmö. Implemented the Vodafone way.

Program Manager

Head of PR and Communications. Managed communications during Vodafone acquisition.

Corporate Communications Manager

Business coach and fractional CMO 👉 Helping B2B founders with clarity, structure and growth

I work with CEOs, B2B leaders and management teams to support their business growth 🎈

Having worked with 100+ businesses and far more leaders, I spend my days in the nuts of bolts of effective and fast-growing businesses.

I’ve compiled all my experience into my offer: leading from a compelling vision to effective execution.

- frameworks and systems that save you time and effort,
- proven GTM tactics for customer growth,
- 1:1 executive and business coaching. 

Business is a fantastic vehicle for personal and societal progress.

I care deeply about impactful business that drive change - and the people building them. 

As CMO and COO, I've grown startups for 15+ years. As the first person at Groupon Nordics, I spent 4 years as COO building the fastest-growing business of all time. 

Since then, I've coached more than 250 founders and leaders. 

How can we work together?
→ Founder & Exec Coach at 10Labs - Business mentoring + Programs [10labs.io - Send me a DM 👋]
→ Business coach at Sting - supporting brilliant tech founders [Sweden -> sting.co]

Focus areas: b2b, marketing, leadership, operations, business automation, AI, personal growth

MarketingLabs.io -> Fractional CMO & Marketing advisory for B2B Start/Scaleups

10labs.io -> Business growth programs for future-oriented business owners

Some clients: Strivr, Limina, Deedster, KlaraPapper, Innovation360, Berghs School of Communication, SSE Business Lab and Hyper Island.

Ling Koay 🐰

I am an action-biased operational CMO with a track record of driving attention and orchestrating growth for B2B companies. With a background in product marketing, I am skilled in brand and positioning, launching innovative products, developing and executing pipeline creation marketing programs. I build and lead world-class marketing teams, having done so at Oneflow (ONEF) and Edgeware (EDGE), driving significant growth for successful IPOs and global expansion.

Having led two startups to IPO as CMO, I’ve learnt that I truly thrive at early-stage companies, getting my hands dirty, and building the marketing engine brick by brick, especially when there’s a bit of chaos. At the same time, I make sure that I never lose sight of the business and financial goals.

I find joy in working cross-functionally with product and sales/CS teams, lead the marketing team to clarify ambiguity, and bring out the strengths of the business through impactful storytelling and campaigns. My strength as a marketer is that I’m obsessed with the customers, using innovative ideas to capture, engage and retain them. My strength as a leader is that I’m obsessed with results.

As a leader and a team player, I’ve been described as brave, empathetic, and tenacious. I’m all in with love, clarity, and accountability. I also bring a passion for sharing knowledge, serving as a guest lecturer teaching marketing to college students and an established speaker at industry conferences, where I share insights on scaling B2B businesses, navigating brand building, and creating marketing strategies that stand out in the attention economy.

My role as the CBO at Oneflow is to realize our vision: Say contract, think Oneflow!

I led the journey transforming the Oneflow brand from a mediocre to an award-winning brand. In my role, I lead the inhouse creative agency team of six and my goal is ensure that each and everyone in the team can be their best. I’m driven by giving clarity and predictability of our work without ever compromising on creativity and quality. Creativity combined with speed is the ultimate differentiator in everything we do. I love to see talents grow and work wonders with our brand.

Oneflow is loved by tens of thousands of users worldwide. Our platform automates the entire contract process from start to finish, all in one place. Turning clunky, static contracts into helpful, smart contracts. 

Processes are faster, decisions are better, and deals are quicker. It’s an easier, smoother, and smarter way for teams of all shapes and sizes to handle their contracts.

Try Oneflow free at oneflow.com 💫
#contractmagic

taplio

The Battle

Cecilia Bratt

Ling Koay 🐰

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