Cecilia Bratt

CBG Labs

Previous clients: Strivr, Limina, Deedster, Innovation360, Forte Labs (Building a Second Brain), Berghs School of Communication, KlaraPapper, SSE Business Lab and Hyper Island, as a trainer and fractional CMO.

In 2025, I'm focusing primarily on building 10Labs.

Founder

Sting

I get to meet and coach inspiring CEOs and courageous founders.

Helping startups find product-market fit faster 📈 Business coach in the Accelerate program. Sting is the leading ecosystem in the Nordics for startups with high growth potential.

Focus on scaling B2B SaaS, digital deep tech, fintech and edtech.

Business Coach

As expert coach in marketing, I was a resource for startups in their growth. Focus: Actionable GTM strategies.

Marketing Advisor

Pavilion

A global community for commercial growth operators in sales, marketing, customer success, and RevOps.

Member

Hyper Island

Business coach and advisor for blockchain project - AI Business Consultant Program

Business Advisor

DPOrganizer

B2B SaaS in data protection. 

I set up and grew marketing department, focusing on marketing automation, content strategy, customer journeys and events.

own business

Interim assignments as coach and consultant.

Engagements: MyAcademy, Picay, Sektion 3 for Spotify, and BuildFlow.

Coach & Consultant

Billogram

Groupon

After Groupon acquisition, I was COO Nordics. Headed up content & editorial, partner management, customer success, local marketing, business development and recruitment. 

I recruited for, and built up all departments, at most, responsible for 80+ people. At the time, Groupon was the fastest growing business ever.

Set up operations for MyCityDeal in Stockholm, Helsinki and Oslo.

Business Developer

Lehigh University

Mentor for 12 interns at a global leadership program at the Iacocca Institute with interns from 50+ countries.

Project Mentor / Coach

Wayfinder Systems

After the acquisition, I oversaw operations, comms, and integration projects. Set up new office in Malmö. Implemented the Vodafone way.

Program Manager

Head of PR and Communications. Managed communications during Vodafone acquisition.

Corporate Communications Manager

Business coach and fractional CMO 👉 Helping B2B founders with clarity, structure and growth

I work with CEOs, B2B leaders and management teams to support their business growth 🎈

Having worked with 100+ businesses and far more leaders, I spend my days in the nuts of bolts of effective and fast-growing businesses.

I’ve compiled all my experience into my offer: leading from a compelling vision to effective execution.

- frameworks and systems that save you time and effort,
- proven GTM tactics for customer growth,
- 1:1 executive and business coaching. 

Business is a fantastic vehicle for personal and societal progress.

I care deeply about impactful business that drive change - and the people building them. 

As CMO and COO, I've grown startups for 15+ years. As the first person at Groupon Nordics, I spent 4 years as COO building the fastest-growing business of all time. 

Since then, I've coached more than 250 founders and leaders. 

How can we work together?
→ Founder & Exec Coach at 10Labs - Business mentoring + Programs [10labs.io - Send me a DM 👋]
→ Business coach at Sting - supporting brilliant tech founders [Sweden -> sting.co]

Focus areas: b2b, marketing, leadership, operations, business automation, AI, personal growth

MarketingLabs.io -> Fractional CMO & Marketing advisory for B2B Start/Scaleups

10labs.io -> Business growth programs for future-oriented business owners

Some clients: Strivr, Limina, Deedster, KlaraPapper, Innovation360, Berghs School of Communication, SSE Business Lab and Hyper Island.

Ling Koay 🐰

Oneflow

My role as the Chief of Brand at Oneflow is to realize our vision: Say contract, think Oneflow!

- Company messaging across our owned channels including oneflow.com and social media, paid, earned media
- Brand & creative direction
- Company narratives & thought leadership
- Corporate communication
- Product storytelling & key campaigns

Oneflow is loved by tens of thousands of users worldwide. Our platform automates the entire contract process from start to finish, all in one place. Turning clunky, static contracts into helpful, smart contracts. 

Processes are faster, decisions are better, and deals are quicker. It’s an easier, smoother, and smarter way for teams of all shapes and sizes to handle their contracts.

Try Oneflow free at oneflow.com 💫
#contractmagic

Chief Brand Officer

First marketer at Oneflow and the CMO as we prepared and led the company to be listed on Nasdaq. As the marketing department of Oneflow, I wore the hats of product marketing, SEO, content, PR, growth marketing, automation, paid media, social… until one day, we had to hire many more marketers to scale Ling. I quickly discovered my superpowers and gave up my title to focus on brand.

Chief Marketing Officer

Berghs School of Communication

Topics I’ve guest lectured:
- Building a brand from A to Z
- Using generative AI in marketing
- Writing for B2B on social media

Guest Lecturer

Edgeware AB

*Created and aligned the sales, product and marketing team with a clear positioning strategies outlined in my trademarked “messaging architecture”
*Rebranded the company to bring out the DNA of the company in preparation for IPO listing
*Crafted global messaging strategies and launch decks including sales presentations and collateral for new releases
*Responsible for telling the story of Edgeware, thought leadership content, social media and PR strategies
*Manage media and analyst relations, providing briefings, speaker presentation, content and distribution strategies

Director of Product Marketing / Interim CMO (IPO)

Lexmark

*Due to Lexmark acquiring ReadSoft, promoted to lead the GTM for the worldwide financial process automation market (the largest segment in the software business)
*Led the messaging and marketing campaigns to acquire new business
*Manager with 17 direct reports consisting of strategists, creative writers and designers
*Drove and executed messaging and content strategies for the business segment
*Implemented cohesive brand and product messaging across awareness and demand generation campaigns
*Built website, campaigns, email marketing, ABM programs
*Established vision, goals, KPIs and ways of working framework for the team

Director, Global Content & Design (Financial Process Automation)

ReadSoft

Product marketing lead with 5 direct reports with budget responsibilities. Strategize, plan and define marketing programs for ReadSoft's key offering to leverage corporate strategies and market needs. Drive global market-driven positioning initiatives through leading cross-functional teams. Develop messaging, awareness and demand generation programs, sales enablement, and buyer personas. Work with industry analysts, internal and external agencies to create thought-leading marketing collateral, sales tools and gain knowledge on buyers and buyer journey. Establish goals, processes and framework for team to operate collaboratively. Develop strong, passionate team culture through active engagement and open communication.

Collaborative manager with hands on experience in positioning, messaging, branding, sales and campaign enablement, analyst relations, content marketing, event, lead generation program, competitive analysis, research.

Director of Product Marketing

Train new managers on market dynamics and competitive landscape. Research and prospect enterprise segment. Manage analyst relations, update internal competitive intelligence blog and shared resources in SharePoint, coordinate research activities. Initiate and drive global customer survey program.

Achievements:
* Created successful ABM campaigns closing a few large deals based on manual research and prospecting on the enterprise segment
* Turned ad-hoc updates into a centralized competitive intelligence intranet with defined   structure and process, regular blog and content updates targeting executives and sales
 * Initiated a project to change survey vendor that reduced costs by half a million SEK in  2012 while improving user adoption rate within the company 
* The first in the company to introduce and gain buy-in for Net Promoter Score concept

Market Analyst & Sales Enablement

Responsible for copywriting: campaign emails and websites, presentations, print and web ads. product brochures, research report, newsletters and sales material. Journalistic writing for internal staff magazine, press releases, and internal event reports. Update and administer company websites, Intranet, Extranet, coordinate global events, analyst and financial briefings.

Marketing Assistant

Translate copy from Swedish to English. Edit English copy for financial reports, stock exchange regulated releases, press articles, web copy and auditing content.

Translation Assistant

Kingfisher Creative

Lead and manage the creative team, write creative briefs, develop concepts and copy, orchestrate launch events, manage client relationship, and create client pitch presentations.

Co-founder / English Copywriter

Hello, I’m Ling. I’ve spent the last twenty years in my career building brands for B2B companies and driving growth through marketing. I do this by helping your brand think clearly, respond creatively. With brand being in the front seat, I help you win two wars: the war of innovation and the war of talents.

As a B2B marketing leader, advisor, writer and speaker, my superpowers lie within B2B brand building, growing businesses through unconventional but effective strategies, and maximizing the ROI of creativity. I led the journey at ReadSoft, Edgeware and Oneflow that transformed the brands from mediocre to award-winning brands.

Work with me to win the battles of attention, trust and preference.

——

Currently I lead the brand, company messaging and communication of Oneflow, a beloved SaaS contract automation platform that makes working with contracts feel like magic for tens of thousands users worldwide. 

My role at Oneflow includes:
- Drive differentiated messaging across digital experiences for the brand
- Craft narratives and product storytelling around a common company narrative and value proposition 
- Drive consistent messaging across our paid, earned, shared and owned channels
- Elevate key campaigns and thought leadership content

I’m very grateful I get to work with what I love. My dad has always said, find a job you love and you’d never have to work a day.

Other than that, I hate getting too comfortable. I'm always pushing the boundaries. I love bubbles, podcasts, and creating content on the Internet.

https://linktr.ee/lingkoay

#marketing #saas #brand #b2b

My role as the CBO at Oneflow is to realize our vision: Say contract, think Oneflow!

I led the journey transforming the Oneflow brand from a mediocre to an award-winning brand. In my role, I lead the inhouse creative agency team of six and my goal is ensure that each and everyone in the team can be their best. I’m driven by giving clarity and predictability of our work without ever compromising on creativity and quality. Creativity combined with speed is the ultimate differentiator in everything we do. I love to see talents grow and work wonders with our brand.

Oneflow is loved by tens of thousands of users worldwide. Our platform automates the entire contract process from start to finish, all in one place. Turning clunky, static contracts into helpful, smart contracts. 

Processes are faster, decisions are better, and deals are quicker. It’s an easier, smoother, and smarter way for teams of all shapes and sizes to handle their contracts.

Try Oneflow free at oneflow.com 💫
#contractmagic

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Cecilia Bratt

Ling Koay 🐰

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