CharpStrat

At CharpStrat, we help B2B founders and sales teams move from GTM chaos to structured, repeatable revenue systems.
We specialise in:
	• Designing and building modern GTM engines that align ICP, messaging, CRM, automation, and workflows
	• Implementing sales playbooks, campaign systems, and workflow automation to support scalable growth
	• Supporting early sales teams with coaching, deal reviews, and optimisation to accelerate adoption and results
	• Advising leadership on GTM strategy, tooling choices, and operational alignment between Sales, Marketing, and Product

Our modular “Builder” and “Level-Up” programmes combine hands-on system design with practical coaching, turning sales strategy into day-to-day execution.

Clients trust us because we don’t just advise, we build, coach, and enable teams for lasting impact.

Founder & GTM Advisor | Building Scalable Revenue Systems for B2B Teams

Attio

I chose to become an Attio Creator because I believe modern, flexible CRMs like Attio are the future of sales and GTM systems. Excited to share insights, help build the community, and support the next generation of go-to-market teams.

Creator

Conquer Sales

Join a vibrant sales community that starts in Lithuania, providing networking, learning and coaching through events both online and offline.

Founder & Community Builder

Clay

I have been won over by the capabilities and potential of Clay which is what pushed me to not only host community events but also invest and use the capabilities to service clients.
The future looks bright!

Investor

Co-hosting first-ever Clay community coordinated across the 3 Baltic countries: 🇱🇹Lithuania - 🇱🇻Latvia - 🇪🇪Estonia

Clay Club Host [Baltics]

On the back of hosting the very first Clay Club in the Baltics I've decided to go full on with Clay and help others in the process.

Claap

Ambassador

Pavilion

Pavilion is a private community of GTM executives at growth-focused companies.

Executive Member

Associate Member

NGL is a community of startup investing Angels that not only helps startup through funding but also help them build a trusted board of advisors.

Member

SalesHookup

Eloa Corporation

ELOADRINK.COM - An Aloe Drink that is natural, refreshing and offers an organic range. Made in Thailand. Available on Amazon US.

Advisory Board Member

Ondato

→ Lead the new sales push across French speaking markets
→ Created the onboarding documentation for new sales reps
→ Lead the selection and migration to a new CRM
→ Implemented entrance/exit criteria for sales pipeline motion.

🇱🇹 | Regional Sales Director (Enterprise Sales)

Implementing scalable sales motions in the transition from founder-led sales to team sales | Building Conquer Sales for community learning | Founder @ CharpStrat | Hubspot Provider

I help B2B founders and sales teams turn scattered sales activities into structured, repeatable revenue systems.

Through CharpStrat, I design modern GTM engines, aligning ICP, messaging, CRM, automation, and workflows, so that teams can scale faster and with more clarity.

With two decades of experience spanning finance, startup investing, and enterprise sales, I combine strategic rigour with practical coaching to turn GTM strategy into day-to-day execution.

Whether you’re launching, scaling, or optimising your sales motion, I help teams build systems they actually use, and trust, to drive sustainable growth.

Cedric Charpenet

Systems Business Coach®

As an ICF-certified Business Coach, I work closely with entrepreneurs, business owners, and leaders, empowering them to overcome their unique business challenges and reach their full potential.

In our coaching relationship, we establish a clear coaching agreement, setting distinct objectives and tracking progress against them. I provide a supportive environment where we collaboratively explore business strategies, operational effectiveness, financial performance, and leadership capabilities to instigate real, transformational changes.

Utilizing my skills in active listening, powerful questioning, and direct communication, I guide my clients to express their thoughts freely, stimulate innovative ideas, and solve complex business issues. My coaching process enhances self-awareness and self-regulation, assisting individuals in making informed decisions and taking effective actions that lead to improved business outcomes.

Committed to maintaining professional standards and adhering to ICF's ethical guidelines, I place great emphasis on client confidentiality, respect, and integrity. This approach aids in managing progress and accountability, leading to more productive teams, improved work-life balance, and sustainable business growth.

Facilitated group coaching programs focused on business acceleration for SME clients. Delivered structured sessions to develop leadership, sales and strategic thinking skills.

Grounded in the values of empathy, transparency, and lifelong learning, my coaching philosophy is centered around facilitating both personal and professional growth. I am committed to supporting my clients in navigating their business journey, helping them achieve their desired results and reach their highest aspirations."

Business Coach

Coaching.LT

Let's get acquainted. We are a team of coaching professionals representing the International Coaching Federation (ICF). What unites us is a lifestyle based on coaching ideology, dedication to the highest standards of this profession, and a sincere desire to spread the value created by coaching. We rejoice in having the opportunity to share not only our thoughts but also solutions created for you and your business.

We believe that we can experience the transformative power of coaching together. We are a team, or as we like to call it, a tribe.

Tribe Member | Coach

TD Baltic

As Chief Operating Officer, my role encompasses:

Implementation of company strategies in line with our business model.
Aligning team members with the company's goals and vision to create a united and focused workforce.
Overseeing the administration of sales and product marketing across the Baltic region.
Conducting strategic planning for future growth, including initiatives to expand our product offerings. Led a regional growth program aimed at SME IT resellers across the Baltic states. Delivered consulting and support to 300+ small and medium businesses in sales, go-to-market strategies and process optimization.
Managing and developing our human resources to foster a skilled and engaged team.
Prioritizing operational planning with an emphasis on customer needs, employee satisfaction, and organizational goals.
Establishing and tracking performance metrics to drive efficiency and effectiveness throughout our operations.

In my role as the Product Marketing Director, my responsibilities and achievements include:

Building, leading, coaching, and developing an international sales and product marketing team of 35 individuals, with 7 direct reports.
Defining and implementing sales and marketing goals, and tracking their progress to ensure targets are met.
Cultivating and maintaining relationships with key customers, fostering long-term partnerships, and driving sales growth.
Creating and executing innovative product marketing strategies that enhance our market presence and boost product visibility.
Collaborating cross-functionally with various departments to ensure alignment with the overall company strategy.
Identifying new market opportunities and driving product development to meet emerging customer needs.
Conducting data analysis and market research to understand trends, track performance metrics, and make informed strategic decisions.
Training and motivating the team to improve performance and develop a strong, cohesive unit focused on achieving the company's goals.

Product Marketing Director for Baltic countries

In my role as a Business Unit Manager, I led strategic negotiations with both potential and existing key customers to foster relationships and drive business growth. I was instrumental in developing and executing the expansion of our notebook and PC brands' distribution network across the Baltic region, including Lithuania, Latvia, and Estonia.

I created and implemented sales and marketing strategies to bolster the company's market presence and profitability. This involved meticulous planning and execution of the product purchasing process, formulation of a diversified product portfolio, and efficient management of top accounts.

As a leader, I communicated the corporate vision and strategic direction to my team members, fostering a shared understanding of our goals and expectations. I directed a team of six product managers, inspiring them to deliver their best performance.

Additionally, I oversaw the budget development and management process, ensuring the efficient allocation of resources and financial sustainability of the unit.

Business Unit Manager

As a Product Manager at TD Baltic, a leading distributor of IT products and solutions in the Baltic region, I held a pivotal role in shaping our brand's presence within the Lithuanian market. My responsibilities spanned various aspects of product management, including strategic planning and execution, active sales, and marketing planning.

My role involved driving the development of product and sales processes to optimize performance and boost sales. To do this, I engaged in comprehensive market analysis and collaborated closely with partners and suppliers. As a negotiator, I cultivated lasting partnerships, fostering mutual growth and success.

Moreover, I managed key accounts, which required keen attention to detail, relationship management skills, and a deep understanding of our clients' unique needs and expectations. These experiences have instilled in me a robust foundation in product management and given me a broad understanding of the IT solutions market in the Baltic region.

Product Manager

Blue Ocean Robotics

As a former Board Member of Blue Ocean Robotics' joint venture in Lithuania, I was instrumental in providing strategic guidance for the development and implementation of innovative robotic solutions across multiple sectors. Supported the launch and acceleration of Blue Ocean Robotics in Lithuania. Developed and implemented the sales strategy, built sales systems and created a local partner network.  I was actively involved in the oversight of key operations, facilitating the growth and expansion of the company within the region.

Board Member

Duomenų Logistikos Sprendimai

As a Sales and Project Manager at Duomenų Logistikos Sprendimai, my role was multifaceted and included various responsibilities. In the sales aspect, I was responsible for developing and executing strategies to meet company sales targets, forging strong relationships with key clients, and identifying opportunities for business growth. I managed a portfolio of clients and worked closely with them to understand their needs and deliver tailored data logistics solutions.

On the project management side, I oversaw a range of projects from inception to completion. This involved coordinating teams, managing resources, and ensuring timelines and budgets were adhered to. I worked diligently to ensure that all projects were delivered on time, within scope and budget, and that they met the high-quality standards set by our company.

Sales and project Manager

ICF-certified Business Coach @ Coaching.LT | Empowering Leaders

I am a reliable partner for business owners and founders, with over 20 years of experience in the Baltic IT enterprise in various roles. Known for effectively guiding businesses towards achieving their objectives, I apply my skills in strategic planning, team leadership, and business operations to consistently drive growth and profitability.

Throughout my career, I've built, led, and developed high-performing international sales and product marketing teams. My commitment to continuous self-improvement and professional development, along with my ability to consistently meet and surpass targets, has prepared me to excel in dynamic, fast-paced environments.

As an Accredited Certified Coach (ACC), I've broadened my leadership skills, using coaching to boost team performance, encourage professional growth, and promote a positive work environment. This experience has strengthened my belief in the transformative power of coaching for both individuals and organizations.

I'm skilled at aligning all departments towards common objectives, setting strategic goals, and ensuring they're achieved. My leadership philosophy is focused on nurturing talent, enhancing employee engagement, and motivating teams to give their very best.

I welcome the opportunity to connect with like-minded professionals who are passionate about driving change and achieving business excellence within their organizations. Feel free to reach out if you'd like to discuss the latest trends in IT, leadership, strategic planning, e-commerce, and the power of coaching.

taplio

The Battle

Cedric Charpenet

Antanas Jurevicius, ACC, EMBA

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