CharpStrat

At CharpStrat, we help B2B founders and sales teams move from GTM chaos to structured, repeatable revenue systems.
We specialise in:
	• Designing and building modern GTM engines that align ICP, messaging, CRM, automation, and workflows
	• Implementing sales playbooks, campaign systems, and workflow automation to support scalable growth
	• Supporting early sales teams with coaching, deal reviews, and optimisation to accelerate adoption and results
	• Advising leadership on GTM strategy, tooling choices, and operational alignment between Sales, Marketing, and Product

Our modular “Builder” and “Level-Up” programmes combine hands-on system design with practical coaching, turning sales strategy into day-to-day execution.

Clients trust us because we don’t just advise, we build, coach, and enable teams for lasting impact.

Founder & GTM Advisor | Building Scalable Revenue Systems for B2B Teams

Attio

I chose to become an Attio Creator because I believe modern, flexible CRMs like Attio are the future of sales and GTM systems. Excited to share insights, help build the community, and support the next generation of go-to-market teams.

Creator

Conquer Sales

Join a vibrant sales community that starts in Lithuania, providing networking, learning and coaching through events both online and offline.

Founder & Community Builder

Clay

I have been won over by the capabilities and potential of Clay which is what pushed me to not only host community events but also invest and use the capabilities to service clients.
The future looks bright!

Investor

Co-hosting first-ever Clay community coordinated across the 3 Baltic countries: 🇱🇹Lithuania - 🇱🇻Latvia - 🇪🇪Estonia

Clay Club Host [Baltics]

On the back of hosting the very first Clay Club in the Baltics I've decided to go full on with Clay and help others in the process.

Claap

Ambassador

Pavilion

Pavilion is a private community of GTM executives at growth-focused companies.

Executive Member

Associate Member

NGL is a community of startup investing Angels that not only helps startup through funding but also help them build a trusted board of advisors.

Member

SalesHookup

Eloa Corporation

ELOADRINK.COM - An Aloe Drink that is natural, refreshing and offers an organic range. Made in Thailand. Available on Amazon US.

Advisory Board Member

Ondato

→ Lead the new sales push across French speaking markets
→ Created the onboarding documentation for new sales reps
→ Lead the selection and migration to a new CRM
→ Implemented entrance/exit criteria for sales pipeline motion.

🇱🇹 | Regional Sales Director (Enterprise Sales)

Implementing scalable sales motions in the transition from founder-led sales to team sales | Building Conquer Sales for community learning | Founder @ CharpStrat | Hubspot Provider

I help B2B founders and sales teams turn scattered sales activities into structured, repeatable revenue systems.

Through CharpStrat, I design modern GTM engines, aligning ICP, messaging, CRM, automation, and workflows, so that teams can scale faster and with more clarity.

With two decades of experience spanning finance, startup investing, and enterprise sales, I combine strategic rigour with practical coaching to turn GTM strategy into day-to-day execution.

Whether you’re launching, scaling, or optimising your sales motion, I help teams build systems they actually use, and trust, to drive sustainable growth.

Cedric Charpenet

British Chamber of Commerce in Lithuania

British Chamber of Commerce in Lithuania Resumes Operations: New Board Elected and Director Appointed
British Chamber of Commerce in Lithuania (BCCL) has elected a new Board: Mariano Andrade, Dovilė Vyčinė, Lauras Butkevičius, Andrew Prosser, and Neringa Petrauskaitė. Lauras Butkevičius was elected as Chairman of the Board, and Boleta Senkienė was appointed as the new Head of the Association.

Board Member

BMI Executive Institute

Identifying and pursuing new business opportunities, fostering strategic partnerships, and engaging in proactive sales initiatives. Leading international sales and marketing teams to increase revenue generation and support sustainable growth.

Active sales B2B/B2C - contract size 35 000€, yearly revenue 1.5 mln €, +18% growth 2023.
Strategic initiatives & business partnerships
Targeting the key potential partners (B2C/B2B)
Strategic business planning & operations
New project evaluation, analysis, and implementing 

Develop and lead a new Business development unit
Develop and implement HR strategy
Develop and lead a digitalization project focused on CRM management
Business strategy integration to synchronize business cultures and objectives

Director Of Business Development (Vilnius & Brussels)

BMI Executive Institute is an international business school for executives. BMI was founded in 1999 by leading European management schools including HEC Paris of France, NHH of Norway, LSM at UCLouvain in Belgium and Lithuania’s VMU.

Maintain Relationships with Strategic Partners. 
Assess New Partnership Opportunities. 
Research partners, identify key players and generate interest.
Collaborate with senior management and marketing to align internal goals with new and existing partner relationships.

Partnerships Manager

ICF LITHUANIA

• Provided holistic coaching to clients, focusing on achieving balance in all aspects of their lives to improve performance and relationships.
• Helped clients gain perspective on their role in the team and wider business, fostering a sense of connection and importance.
• Implemented stress management and relaxation techniques to help clients overcome personal stumbling blocks and repetitive behaviors affecting work.

ICF coach

EnterTraining

• Conducted team diagnostics to identify areas for improvement in team dynamics and performance.
• Provided team coaching to enhance collaboration and communication among team members.
• Developed team education programs and implemented gamification learning strategies to boost team engagement and productivity.

EnterTrainer

Luminor Group

• Maintain high quality partner relations with allocated key partners by using efficiently remote ways of communication.
• Cooperate with internal stakeholders to ensure end-customer and partner satisfaction.
• Give input to various offers, value propositions.
• Meet key partners on a regular basis as defined by the working principles of Partnership and Local Support team.
• Find new target partners from the market.
• Contribute to Luminor success through effective partnership relations enabling the achievement of sales results and customer portfolio growth.
• Fulfil personal targets and team targets.
• Organize cooperation events with partners (seminars, webinars, open doors, handling Collective Mind initiative).
• Training partners on Credit and Savings topics.
• Participate in events organized by the partner.
• Proactively plan, deliver and follow-up of tasks timely and according to the set quality standards, budget and Luminor values.

Head of Partnership and Local support unit

EBV Finance

• Led a transition team at EBV Finance to develop a successful strategy for merging operations and processes.
• Analyzed business and technical requirements to define software development needs and quantify business benefits.
• Created and managed an excise duty work team, evaluating and implementing a training plan.

Head of excise duty development

As the Head of the excise duty refund division at EBV Finance in Lithuania, I led a team responsible for managing excise duty refunds in 6 European Union countries. I created an inspiring team environment, set clear goals, and monitored performance metrics to ensure optimal service delivery. I also excelled in customer relations, solving problems and improving customer satisfaction.

Head of excise duty refund division

UAB Europola

• Business analysis and process management.
• Sales process management and quality improvement.
• Creat and implement the company’s business development strategy, producing and ensuring adherence to budgets. 
• Communication with suppliers, custers and logistics management.

Business Development Executive

Karalienės mortos mokykla

• Draft, establish, monitor and/or implement department wide strategic plans, policies, goals, and
 objectives affecting all programs, sections, employees and customers (parents).
• Collaborate with suppliers.
• Manage the performance of staff members. Training employees.
• Maintain quality standards.
• Conducting and attending meetings.
• Assist in preparing, administering, monitoring and/or auditing the annual budget.
• Controlling cost or expenditure.
• Submission of information to the customers (parents), answer questions, providing feedback.
• Other duties as requested by the CEO.
The work requires: ability to motivate, responsible for department operations, patience and
 consistency, ensure deadlines.

Head of the Department / Deputy director

Vision Express

•	Creation and implementation of the company’s business development strategy, producing and ensuring adherence to budgets. 
•	Communication with suppliers, logistics management. 
•	Participation in international exhibitions, looking for new suppliers.
•	Experience in buying frames, sunglasses, accessories. Purchasing planning. 
•	New employee’s introduction, training and coaching. 
•	Presenting monthly finance and progress reports to Shareholders. 
•	Interactions with the customers with a view to analyze their changing tastes and preferences. 
•	Demand and Supply forecasting and planning. 
•	Sales: product range management, developing of the new ways to increase sales and profitability. 
•	Marketing: research and implementation of new marketing strategies according to the market. The annual marketing strategy. Markets and competitors analysis and benchmark. Improving of the company’s image. 

The work requires: attention, communication, patience, innovation, achievement goals, and ability to motivate.

With over 10 years of experience in business development, sales leadership, and coaching, I am passionate about helping people and organizations grow and thrive in a dynamic and complex world. I am currently the Director of Business Development at BMI Executive Institute, where I identify new business opportunities, build strategic partnerships, and drive revenue growth across international markets.

As an ICF-certified coach and a Gestalt therapist in training, I also leverage my holistic coaching skills to empower and support my clients, team, and partners in achieving their personal and professional goals. I believe that everything is connected, and that balance and harmony are essential for success and well-being. I am always eager to learn new things and share my knowledge and insights with others. I am a proactive, creative, and well-organized leader who thrives on collaboration and innovation.

taplio

The Battle

Cedric Charpenet

Dovilė Vyčinė

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