CharpStrat

At CharpStrat, we help B2B founders and sales teams move from GTM chaos to structured, repeatable revenue systems.
We specialise in:
	• Designing and building modern GTM engines that align ICP, messaging, CRM, automation, and workflows
	• Implementing sales playbooks, campaign systems, and workflow automation to support scalable growth
	• Supporting early sales teams with coaching, deal reviews, and optimisation to accelerate adoption and results
	• Advising leadership on GTM strategy, tooling choices, and operational alignment between Sales, Marketing, and Product

Our modular “Builder” and “Level-Up” programmes combine hands-on system design with practical coaching, turning sales strategy into day-to-day execution.

Clients trust us because we don’t just advise, we build, coach, and enable teams for lasting impact.

Founder & GTM Advisor | Building Scalable Revenue Systems for B2B Teams

Attio

I chose to become an Attio Creator because I believe modern, flexible CRMs like Attio are the future of sales and GTM systems. Excited to share insights, help build the community, and support the next generation of go-to-market teams.

Creator

Conquer Sales

Join a vibrant sales community that starts in Lithuania, providing networking, learning and coaching through events both online and offline.

Founder & Community Builder

Clay

I have been won over by the capabilities and potential of Clay which is what pushed me to not only host community events but also invest and use the capabilities to service clients.
The future looks bright!

Investor

Co-hosting first-ever Clay community coordinated across the 3 Baltic countries: 🇱🇹Lithuania - 🇱🇻Latvia - 🇪🇪Estonia

Clay Club Host [Baltics]

On the back of hosting the very first Clay Club in the Baltics I've decided to go full on with Clay and help others in the process.

Claap

Ambassador

Pavilion

Pavilion is a private community of GTM executives at growth-focused companies.

Executive Member

Associate Member

NGL is a community of startup investing Angels that not only helps startup through funding but also help them build a trusted board of advisors.

Member

SalesHookup

Eloa Corporation

ELOADRINK.COM - An Aloe Drink that is natural, refreshing and offers an organic range. Made in Thailand. Available on Amazon US.

Advisory Board Member

Ondato

→ Lead the new sales push across French speaking markets
→ Created the onboarding documentation for new sales reps
→ Lead the selection and migration to a new CRM
→ Implemented entrance/exit criteria for sales pipeline motion.

🇱🇹 | Regional Sales Director (Enterprise Sales)

Implementing scalable sales motions in the transition from founder-led sales to team sales | Building Conquer Sales for community learning | Founder @ CharpStrat | Hubspot Provider

I help B2B founders and sales teams turn scattered sales activities into structured, repeatable revenue systems.

Through CharpStrat, I design modern GTM engines, aligning ICP, messaging, CRM, automation, and workflows, so that teams can scale faster and with more clarity.

With two decades of experience spanning finance, startup investing, and enterprise sales, I combine strategic rigour with practical coaching to turn GTM strategy into day-to-day execution.

Whether you’re launching, scaling, or optimising your sales motion, I help teams build systems they actually use, and trust, to drive sustainable growth.

Cedric Charpenet

Aircall

Team Scaling and Achievements

• Successfully scaled the SDR/BDR team from 4 to 8 representatives across multiple regions.

Achieved quarterly performance targets:

	•	Q1 FY26: 130%
	•	Q4 FY25: 92%
	•	Q3 FY25: 90%
	•	Q2 FY25: 107%
	•	Q1 FY25: 90%

⸻

1) Leadership & Team Management

• Led and coached a high-performing team of BDRs and SDRs across various regions.
• Recruited, onboarded, trained, and mentored top talent, driving strong career progression and team retention.
• Conducted regular training sessions to upskill the team in tools, best practices, and objection handling.

⸻

2) Strategic Sales Development

• Designed and implemented outbound strategies to significantly increase lead conversion rates.
• Built scalable processes that enhanced XDR productivity and operational efficiency.
• Defined and tracked key KPIs to measure and optimize team performance.

⸻

3) Pipeline Generation & Conversion Optimization

• Developed data-driven strategies to improve lead qualification, scoring, and prioritization.
• Implemented tools and technologies such as Outreach, Lonescale, Madkudu, Highspot, and various Sales Engagement platforms to strengthen outreach, tracking, and reporting capabilities.
• Managed and refined lead scoring systems to ensure consistent high-quality pipeline creation.

⸻

4) Cross-functional Collaboration

• Partnered with sales leadership to align SDR/BDR activities with broader revenue goals.
• Collaborated with marketing teams on campaign launches, messaging strategies, and lead handoff processes.
• Supported account executives with seamless transitions from lead generation to deal closing.

⸻

5) Process Innovation & Enablement

• Championed CRM optimization initiatives to streamline workflows and improve reporting accuracy.
• Spearheaded the integration of AI-powered solutions to enable smarter prospecting and engagement.
• Continuously refined operational processes to enhance overall team effectiveness and scalability

BDR & SDR Manager - France, Italy, Israel and Middle East

SDR Leaders of EMEA

Talkdesk

Achieved team performance milestones:

- Q3 FY24: 115% 
- Q2 FY24: 121%

As a BDR, successfully achieved standard personal  target while exceeding with:

- Q3 FY24: 170% 
- Q2 FY24: 170%

1) Team Leadership:

- Coached a team of 6 BDRs to improve outbound strategies, exceed KPIs, and develop skills.
- Conducted weekly 1:1s and reported pipeline metrics to Sales Leadership.

2) Performance Analytics:

- Monitored KPIs using dashboards and Salesforce reports to identify growth opportunities.

3) Talent Acquisition:

- Interviewed, onboarded, and trained new SDRs to build a high-performing team.

Team Lead BDR - France, UK, Ireland, Nordics and Mid-market

Consistently exceeded quota and generated significant pipeline:

- Q3 FY24: 170% Quota attainment - Pipeline generated 1.7 Million $
- Q2 FY24: 170% Quota attainment - Pipeline generated 700k $
- Q1 FY24: 159% Quota attainment - Pipeline generated 1.3 Million $
- Q4 FY23: 175% Quota attainment - Pipeline generated 1 Million $
- Q3 FY23: 140% Quota attainment - Pipeline generated 1.2 Million $

1) Outbound Sales and Prospecting Expertise:

- Mastered cold emailing, cold calling, and social selling strategies to engage prospects and generate high-quality leads.
- Leveraged data-driven insights to refine outbound strategies, optimize lead targeting, and increase conversion rates.

2) Sales Engagement and Lead Generation:

-,Executed personalized outreach campaigns via email, phone, and social channels to drive meetings and build strong prospect relationships.
- Utilized Salesforce and Outreach to track, measure, and analyze outbound effectiveness.

2) Performance Tracking and Continuous Improvement:

- Regularly analyzed and reported on outreach performance using data to identify trends and optimize strategies for better results.

3) Process Optimization and Salesforce Usage:

- Continuously refined outreach processes and workflows to improve efficiency and scalability.
- Used data and Salesforce insights to prioritize high-potential leads and enhance sales pipeline visibility.

Enterprise/ Strategic BDR

- Q2 FY23: 120% Quota attainment
- Q1 FY23 : 155% Quota attainment

Mid- Market BDR 

Carv Capital

Digital marketing agency/ Lead generation

- Prospecting on a daily basis through cold e-mail and cold call (100 cold e-mails/ day, 50 cold calls/day)
- Qualifying leads based on pain points and financial variables such as turnover, working capital and cash flow.
- Responsible for handling B2B and B2C client marketing campaigns via Meta Ads with an average ROI of 2.5
- Setting up email marketing campaigns to increase sales

Founder

HiPay

- Resolved daily payments issues for our partners (SMCP, Franprix, Ankama, Kusmi Tea, All Tricks, Pizza Hut)
- Owned the reconciliation process for individual (wallet) and corporate transactions
- Conducted day-to-day research of the payments activities to help understand the performance
- Provided payment review service

Payment Operation Analyst

Populous World

- Established credit rating systems to analyse the different risks based on payment history, debt-to-Income ratio,working capital ratio and projected cash flow.
- Prepared monthly reports on the degree of risk
- Undertook risk analysis by developing statistical models for our partners
- Consulted and negotiated with customers regarding payment terms and credit limits

Credit Risk Analyst

Customer Experience - Contact Center - Improve your customer experience KPIs with Talkdesk's AI-infused omnichannel cloud contact center

Jérémy Carvalho

Nous avons allié nos forces entre Pigment  et Aircall  en ce mois de décembre lors d’un call blitz: résultat, 12 meetings bookés 🎯

Un grand merci à Paul Schmitt  pour cette organisation.

Et on remet ça en février pour le Round 2 !

No alternative text description for this image

Nous recherchons un(e) Sales Development Representative (SDR) en stage de 6 mois à partir de février 2026 pour rejoindre l’équipe Aircall. 

Si tu es motivé(e), curieux(se) et que tu veux évoluer dans un environnement sales dynamique, cette opportunité est faite pour toi !

👉 Envoie-moi un message privé si tu es intéressé(e) ou si tu veux en savoir plus.

https://lnkd.in/eNk5MSwm 

Antoine Pécout Sacha Touboul Mathis Pluviaud Victor d'Armancourt Annalisa Bruzzone Sarah Himier James Kina Toukaloa Samy Meddahi Yasmine Kassis

Stage - Sales Development - French market - Paris - 6 months  

taplio

The Battle

Cedric Charpenet

Jérémy Carvalho

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The Battle

Cedric Charpenet

Jérémy Carvalho

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jérémy Carvalho's LinkedIn Performance

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