CharpStrat

At CharpStrat, we help B2B founders and sales teams move from GTM chaos to structured, repeatable revenue systems.
We specialise in:
	• Designing and building modern GTM engines that align ICP, messaging, CRM, automation, and workflows
	• Implementing sales playbooks, campaign systems, and workflow automation to support scalable growth
	• Supporting early sales teams with coaching, deal reviews, and optimisation to accelerate adoption and results
	• Advising leadership on GTM strategy, tooling choices, and operational alignment between Sales, Marketing, and Product

Our modular “Builder” and “Level-Up” programmes combine hands-on system design with practical coaching, turning sales strategy into day-to-day execution.

Clients trust us because we don’t just advise, we build, coach, and enable teams for lasting impact.

Founder & GTM Advisor | Building Scalable Revenue Systems for B2B Teams

Attio

I chose to become an Attio Creator because I believe modern, flexible CRMs like Attio are the future of sales and GTM systems. Excited to share insights, help build the community, and support the next generation of go-to-market teams.

Creator

Conquer Sales

Join a vibrant sales community that starts in Lithuania, providing networking, learning and coaching through events both online and offline.

Founder & Community Builder

Clay

I have been won over by the capabilities and potential of Clay which is what pushed me to not only host community events but also invest and use the capabilities to service clients.
The future looks bright!

Investor

Co-hosting first-ever Clay community coordinated across the 3 Baltic countries: 🇱🇹Lithuania - 🇱🇻Latvia - 🇪🇪Estonia

Clay Club Host [Baltics]

On the back of hosting the very first Clay Club in the Baltics I've decided to go full on with Clay and help others in the process.

Claap

Ambassador

Pavilion

Pavilion is a private community of GTM executives at growth-focused companies.

Executive Member

Associate Member

NGL is a community of startup investing Angels that not only helps startup through funding but also help them build a trusted board of advisors.

Member

SalesHookup

Eloa Corporation

ELOADRINK.COM - An Aloe Drink that is natural, refreshing and offers an organic range. Made in Thailand. Available on Amazon US.

Advisory Board Member

Ondato

→ Lead the new sales push across French speaking markets
→ Created the onboarding documentation for new sales reps
→ Lead the selection and migration to a new CRM
→ Implemented entrance/exit criteria for sales pipeline motion.

🇱🇹 | Regional Sales Director (Enterprise Sales)

Implementing scalable sales motions in the transition from founder-led sales to team sales | Building Conquer Sales for community learning | Founder @ CharpStrat | Hubspot Provider

I help B2B founders and sales teams turn scattered sales activities into structured, repeatable revenue systems.

Through CharpStrat, I design modern GTM engines, aligning ICP, messaging, CRM, automation, and workflows, so that teams can scale faster and with more clarity.

With two decades of experience spanning finance, startup investing, and enterprise sales, I combine strategic rigour with practical coaching to turn GTM strategy into day-to-day execution.

Whether you’re launching, scaling, or optimising your sales motion, I help teams build systems they actually use, and trust, to drive sustainable growth.

Cedric Charpenet

Valueships

Head of Business Growth

🔹 Prospecting and generating B2B leads
🔹 Building outbound sales motion from scratch 
🔹 Helping B2B SaaS companies optimize pricing strategies
🔹 Scheduling discovery calls
🔹 Managing & advising on cold email outreach  
🔹 Improving sales processes

Growth

Woodpecker.co

Business Growth Specialist

🔹 Prospecting and generating leads
🔹 Conducting software demo
🔹 Finding new strategies to reach prospects
🔹 Participate actively in meeting customer’s needs
🔹 Coming up with ideas for improvement of processes
🔹 Analyzing international competitors
🔹 Participating in the Business Growth team's strategic meetings
🔹 Maintaining long-term client relationships

Junior Business Growth Specialist

syncular.io

🔹 Leading digital marketing team, planning and distributing tasks
🔹 Monitoring social media accounts, creating marketing and social media strategies
🔹 Coming up with ideas for improvement of visibility and brand awareness
🔹 Tracking KPIs across social media channels, evaluating, and reporting them to the management
🔹 Providing feedback, motivating, and supporting the marketing team members
🔹 Organizing, and conducting regular meetings with a marketing team for task delegations and brainstorming

Social Media Coordinator 

eobuwie.pl SA

My duties included:
🔹 International SEO competition analysis
🔹 Researching keywords and trends of popular phrases
🔹 Development of meta description templates for products

SEO & Content Marketing Intern

I help SaaS companies unlock hidden revenue through pricing | Cold Email Consultant 📧

Hey there, I'm Kacper 👋

▪️ Helping other companies build successful outbound sales motions. 

▪️ Booking meetings & warming business conversations via cold emails and LinkedIn DMs

▪️ Cold outreach and SaaS enthusiast who's ready for challenges and making new personal contacts 

▪️ Always willing to learn new things 📚

➡️ FOLLOW me to discover how to kick off email outreach campaigns and manage the process.

More about me 👇

- Active traveler (my goal is to visit 100 countries before my thirties) 🌎
- Pet lover 🐱
- Football fan ⚽️
- Business 💰

📞 Contact me in DM or

Let's have a chat about cold email strategy 👉🏻 https://calendly.com/kacper-floryn/

taplio

The Battle

Cedric Charpenet

Kacper Floryn 👻

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?