CharpStrat

At CharpStrat, we help B2B founders and sales teams move from GTM chaos to structured, repeatable revenue systems.
We specialise in:
	• Designing and building modern GTM engines that align ICP, messaging, CRM, automation, and workflows
	• Implementing sales playbooks, campaign systems, and workflow automation to support scalable growth
	• Supporting early sales teams with coaching, deal reviews, and optimisation to accelerate adoption and results
	• Advising leadership on GTM strategy, tooling choices, and operational alignment between Sales, Marketing, and Product

Our modular “Builder” and “Level-Up” programmes combine hands-on system design with practical coaching, turning sales strategy into day-to-day execution.

Clients trust us because we don’t just advise, we build, coach, and enable teams for lasting impact.

Founder & GTM Advisor | Building Scalable Revenue Systems for B2B Teams

Attio

I chose to become an Attio Creator because I believe modern, flexible CRMs like Attio are the future of sales and GTM systems. Excited to share insights, help build the community, and support the next generation of go-to-market teams.

Creator

Conquer Sales

Join a vibrant sales community that starts in Lithuania, providing networking, learning and coaching through events both online and offline.

Founder & Community Builder

Clay

I have been won over by the capabilities and potential of Clay which is what pushed me to not only host community events but also invest and use the capabilities to service clients.
The future looks bright!

Investor

Co-hosting first-ever Clay community coordinated across the 3 Baltic countries: 🇱🇹Lithuania - 🇱🇻Latvia - 🇪🇪Estonia

Clay Club Host [Baltics]

On the back of hosting the very first Clay Club in the Baltics I've decided to go full on with Clay and help others in the process.

Claap

Ambassador

Pavilion

Pavilion is a private community of GTM executives at growth-focused companies.

Executive Member

Associate Member

NGL is a community of startup investing Angels that not only helps startup through funding but also help them build a trusted board of advisors.

Member

SalesHookup

Eloa Corporation

ELOADRINK.COM - An Aloe Drink that is natural, refreshing and offers an organic range. Made in Thailand. Available on Amazon US.

Advisory Board Member

Ondato

→ Lead the new sales push across French speaking markets
→ Created the onboarding documentation for new sales reps
→ Lead the selection and migration to a new CRM
→ Implemented entrance/exit criteria for sales pipeline motion.

🇱🇹 | Regional Sales Director (Enterprise Sales)

Implementing scalable sales motions in the transition from founder-led sales to team sales | Building Conquer Sales for community learning | Founder @ CharpStrat | Hubspot Provider

I help B2B founders and sales teams turn scattered sales activities into structured, repeatable revenue systems.

Through CharpStrat, I design modern GTM engines, aligning ICP, messaging, CRM, automation, and workflows, so that teams can scale faster and with more clarity.

With two decades of experience spanning finance, startup investing, and enterprise sales, I combine strategic rigour with practical coaching to turn GTM strategy into day-to-day execution.

Whether you’re launching, scaling, or optimising your sales motion, I help teams build systems they actually use, and trust, to drive sustainable growth.

Cedric Charpenet

Malik Azouz

Diriyah Company l شركة الدرعية

I've recently joined the Development Marketing team at Diriyah, part of a new visionary $63 billion, 14 sqkm city under the Public Investment Fund. Our mission is to redefine luxury living, merging cultural heritage with innovative design. We're building a sustainable, culturally rich smart city that sets new standards in real estate development, making Diriyah a future global city and landmark.

Master Plan & Innovation Marketing Assistant Manager

Coreo Real Estate

Under my guidance, Coreo Real Estate received consecutive Brokerage of the Year awards in 2021 and 2022 at the Property Finder Awards. Driving substantial growth, achieving an average of 32% YoY increase in qualified leads since 2013, with an impressive +90% increase in 2020 and +45% in 2021. I diligently maintain our brand reputation as Qatar's premier real estate agency by delivering five-star customer service, reflected in our outstanding 4.8-star Google rating, fostering repeat business and referrals. I exclusively market multiple residential towers comprising 1,000+ luxury apartments, consistently maintaining occupancy rates exceeding 90%. As a top-performing real estate brokerage, I effectively market, sell and lease commercial and residential properties in a multibillion-dollar development. Producing winning proposals each with a projected annual revenue surpassing $100-200K. I've led the launch of Coreo International Properties, generating over $100K in revenue in the first 6 months across 17 countries. My expertise includes event organisation, media features, and strategic market analysis.

Marketing Director

In my versatile role as a Web Specialist, I've overseen a spectrum of marketing functions with impressive results. I elevated annual qualified leads by 21% in the first year, orchestrating online efforts spanning SEO, PPC, Social Media, Email, and Content Marketing. Notably, I boosted Google Ads campaign conversions by an impressive 150%, covering search, display, and retargeting, driving robust lead generation and enhancing brand recognition. Through strategic initiatives, I also nurtured a substantial Instagram presence, facilitated impactful online campaigns, and effectively marketed various real estate portfolios.

Web Specialist

Impatient Clothing

At Impatient Clothing, a startup fashion label in Manchester, UK, I collaborated with the Art Director to craft the E-commerce website in alignment with brand aesthetics. Leveraging the Magento Platform, I successfully developed and maintained the website, ensuring seamless stock management. My responsibilities extended to managing social media and writing press releases that garnered coverage in local news outlets such as the Manchester Evening News.

Web Coordinator

Manchester City Council

Supported the Insight Manager by conducting research and creating communications briefs. Conducted comprehensive B2B market research, analysed survey data, and assessed service quality in libraries. Performed web audits and contributed to communication planning for campaigns promoting local markets and foster care. Enhanced my research and strategic skills, providing valuable insights into effective communication strategies.

Communications Officer

Doha Academy

I redesigned, developed and maintained a user-friendly website for a multi-branch school in Doha, restructuring it into clear sections for KG, Primary, and Secondary School in line with their corporate brand identity.

Webmaster

Zoom Advertising & Expo

I designed for top clients like Samsung at an advertising firm. Crafting corporate identities and refreshing local brands for international reach were also key aspects of my role.

Web & Graphic Designer

Azouz Design

Promoted my services as a freelance Web and Graphic Designer.

Freelance Graphic Web Designer

Over a decade of Director level experience in the GCC region. Innovative Marketing Director with a remarkable record in real estate in Qatar. Leading game-changing marketing campaigns at Coreo Real Estate, resulting in back-to-back Brokerage of the Year awards. Achieved an outstanding YoY lead growth rate of 32% on average. Upholding a stellar 4.8-star Google rating, highlighting a commitment to excellent customer service. Managing exclusive marketing of luxury residential towers with occupancy rates over 90%. Excelling in leasing high-end properties, securing multiple proposals each valued at $100-200K+ in annual revenue. Pioneered Coreo International Properties, yielding $100K+ in first-year revenue on a shoestring budget. Recognised by top international publications such as TimeOut and Esquire Magazine as a trendsetter.

Under my guidance, Coreo Real Estate received consecutive Brokerage of the Year awards in 2021 and 2022 at the Property Finder Awards. Driving substantial growth, achieving an average of 32% YoY increase in qualified leads since 2013, with an impressive +90% increase in 2020 and +45% in 2021. I diligently maintain our brand reputation as Qatar's premier real estate agency by delivering five-star customer service, reflected in our outstanding 4.8-star Google rating, fostering repeat business and referrals. I exclusively market multiple residential towers comprising 1,000+ luxury apartments, consistently maintaining occupancy rates exceeding 90%. As a top-performing real estate brokerage, I effectively market and lease commercial and residential properties in a multibillion-dollar development. Producing winning proposals each with a projected annual revenue surpassing $100-200K. I've led the launch of Coreo International Properties, generating over $100K in the first year across 17 countries. My expertise includes event organisation, media features, and strategic market analysis.

taplio

The Battle

Cedric Charpenet

Malik Azouz

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