CharpStrat

At CharpStrat, we help B2B founders and sales teams move from GTM chaos to structured, repeatable revenue systems.
We specialise in:
	• Designing and building modern GTM engines that align ICP, messaging, CRM, automation, and workflows
	• Implementing sales playbooks, campaign systems, and workflow automation to support scalable growth
	• Supporting early sales teams with coaching, deal reviews, and optimisation to accelerate adoption and results
	• Advising leadership on GTM strategy, tooling choices, and operational alignment between Sales, Marketing, and Product

Our modular “Builder” and “Level-Up” programmes combine hands-on system design with practical coaching, turning sales strategy into day-to-day execution.

Clients trust us because we don’t just advise, we build, coach, and enable teams for lasting impact.

Founder & GTM Advisor | Building Scalable Revenue Systems for B2B Teams

Attio

I chose to become an Attio Creator because I believe modern, flexible CRMs like Attio are the future of sales and GTM systems. Excited to share insights, help build the community, and support the next generation of go-to-market teams.

Creator

Conquer Sales

Join a vibrant sales community that starts in Lithuania, providing networking, learning and coaching through events both online and offline.

Founder & Community Builder

Clay

I have been won over by the capabilities and potential of Clay which is what pushed me to not only host community events but also invest and use the capabilities to service clients.
The future looks bright!

Investor

Co-hosting first-ever Clay community coordinated across the 3 Baltic countries: 🇱🇹Lithuania - 🇱🇻Latvia - 🇪🇪Estonia

Clay Club Host [Baltics]

On the back of hosting the very first Clay Club in the Baltics I've decided to go full on with Clay and help others in the process.

Claap

Ambassador

Pavilion

Pavilion is a private community of GTM executives at growth-focused companies.

Executive Member

Associate Member

NGL is a community of startup investing Angels that not only helps startup through funding but also help them build a trusted board of advisors.

Member

SalesHookup

Eloa Corporation

ELOADRINK.COM - An Aloe Drink that is natural, refreshing and offers an organic range. Made in Thailand. Available on Amazon US.

Advisory Board Member

Ondato

→ Lead the new sales push across French speaking markets
→ Created the onboarding documentation for new sales reps
→ Lead the selection and migration to a new CRM
→ Implemented entrance/exit criteria for sales pipeline motion.

🇱🇹 | Regional Sales Director (Enterprise Sales)

Implementing scalable sales motions in the transition from founder-led sales to team sales | Building Conquer Sales for community learning | Founder @ CharpStrat | Hubspot Provider

I help B2B founders and sales teams turn scattered sales activities into structured, repeatable revenue systems.

Through CharpStrat, I design modern GTM engines, aligning ICP, messaging, CRM, automation, and workflows, so that teams can scale faster and with more clarity.

With two decades of experience spanning finance, startup investing, and enterprise sales, I combine strategic rigour with practical coaching to turn GTM strategy into day-to-day execution.

Whether you’re launching, scaling, or optimising your sales motion, I help teams build systems they actually use, and trust, to drive sustainable growth.

Cedric Charpenet

Max Vashkevich 💳

wCard

wCard is a supercard for superfans. We launch payment cards for brands in sports, trading and luxury. Delivering more rewards to fans and more revenue for brands.

Founder, CEO

DO_IT_BETTER

We're AI Powered Revenue intellegence Platform that brings new era of competition to mobile gaming market.

Advisor

Nord Security

Head Of Marketing

NAMERIGHT

We believe in building technology that empowers organizations and individual entrepreneurs to gain insights on meaning, trademark, and domains, and digitally nudge, advise and invite more informed decisions. 


NAMERIGHT is the next shift in naming.
‍

Co-Founder & CEO

Neue Unica

Billions of customers and clients, millions of brands, thousands of channels, hundreds of similar interactions – all create a tremendous amount of noise.

Strongest brands - from tech to hospitality to transporation to fashion - appeal to several senses, because every interaction is important, but also because they treat their customers as humans that experience their products & services with sight, hearing, smell, taste & touch. 

At Neue Unica consulting I oversee creative part of branding programs for clients across markets and geographies.

Co-Founder

Golder Games

Co-Founder & CMO

Founder, CEO at wCard

Max is branding, marketing and communications professional with an outstanding entrepreneurial track record, helping to grow some of the most ambitious tech companies.  He sold to many types of audiences, grown companies from single product single men to multi-product with teams in dozen, rebranded companies and created categories for businesses with 100 +M in revenue, gone global, fixed messaging, fixed demand gen and dealt with a building teams at scale. 

Born in Minsk, Belarus, he rose from humble beginnings to lead branding and marketing for leaders in  Transportation, Telco, Blockchain/Crypto and Event industries. Max had an opportunity to speak at some of the world most respected places and gatherings all around the world, including SLUSH, EMERGE, London School of Marketing, Moscow High School of Branding & RISE conference in Hong Kong. He is driven by building purposeful ventures that aim to make the world a better place. He proudly holds a cum-laude MA degree focused in Creativity and Communications from European Humanities University, the Belarusian liberal arts university in exile. 

A lifelong entrepreneur, Max has started building companies in his dorm when he founded a digital agency catering to some of the leading SaaS companies in Eastern Europe. 

Currently, founder and CEO at wCard, a challenger banking infrastructure reinventing fan engagement and monetisation across sports, luxury retail and trading with a payment card that offers unique rewards and experiences.  

Max is living in Vilnius, Lithuania with his wife Julia and their kids Monica & Adam.

taplio

The Battle

Cedric Charpenet

Max Vashkevich 💳

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?