CharpStrat

At CharpStrat, we help B2B founders and sales teams move from GTM chaos to structured, repeatable revenue systems.
We specialise in:
	• Designing and building modern GTM engines that align ICP, messaging, CRM, automation, and workflows
	• Implementing sales playbooks, campaign systems, and workflow automation to support scalable growth
	• Supporting early sales teams with coaching, deal reviews, and optimisation to accelerate adoption and results
	• Advising leadership on GTM strategy, tooling choices, and operational alignment between Sales, Marketing, and Product

Our modular “Builder” and “Level-Up” programmes combine hands-on system design with practical coaching, turning sales strategy into day-to-day execution.

Clients trust us because we don’t just advise, we build, coach, and enable teams for lasting impact.

Founder & GTM Advisor | Building Scalable Revenue Systems for B2B Teams

Attio

I chose to become an Attio Creator because I believe modern, flexible CRMs like Attio are the future of sales and GTM systems. Excited to share insights, help build the community, and support the next generation of go-to-market teams.

Creator

Conquer Sales

Join a vibrant sales community that starts in Lithuania, providing networking, learning and coaching through events both online and offline.

Founder & Community Builder

Clay

I have been won over by the capabilities and potential of Clay which is what pushed me to not only host community events but also invest and use the capabilities to service clients.
The future looks bright!

Investor

Co-hosting first-ever Clay community coordinated across the 3 Baltic countries: 🇱🇹Lithuania - 🇱🇻Latvia - 🇪🇪Estonia

Clay Club Host [Baltics]

On the back of hosting the very first Clay Club in the Baltics I've decided to go full on with Clay and help others in the process.

Claap

Ambassador

Pavilion

Pavilion is a private community of GTM executives at growth-focused companies.

Executive Member

Associate Member

NGL is a community of startup investing Angels that not only helps startup through funding but also help them build a trusted board of advisors.

Member

SalesHookup

Eloa Corporation

ELOADRINK.COM - An Aloe Drink that is natural, refreshing and offers an organic range. Made in Thailand. Available on Amazon US.

Advisory Board Member

Ondato

→ Lead the new sales push across French speaking markets
→ Created the onboarding documentation for new sales reps
→ Lead the selection and migration to a new CRM
→ Implemented entrance/exit criteria for sales pipeline motion.

🇱🇹 | Regional Sales Director (Enterprise Sales)

Implementing scalable sales motions in the transition from founder-led sales to team sales | Building Conquer Sales for community learning | Founder @ CharpStrat | Hubspot Provider

I help B2B founders and sales teams turn scattered sales activities into structured, repeatable revenue systems.

Through CharpStrat, I design modern GTM engines, aligning ICP, messaging, CRM, automation, and workflows, so that teams can scale faster and with more clarity.

With two decades of experience spanning finance, startup investing, and enterprise sales, I combine strategic rigour with practical coaching to turn GTM strategy into day-to-day execution.

Whether you’re launching, scaling, or optimising your sales motion, I help teams build systems they actually use, and trust, to drive sustainable growth.

Cedric Charpenet

Lpd-Themes

I have been working with HubSpot CMS websites since 2019, and I am proud to be part of the first HubSpot website design agency of its kind. I build custom CMS websites tailored to meet specific needs and goals, helping businesses to convert more leads, reach more customers, and increase brand awareness. 

Our services include website development, website strategy, website marketing, and SEO optimization. We take a multi-pronged approach to website development, optimizing your site for search engines with both on-page and off-page optimization. We work with businesses and agencies to ensure their website is as effective as possible. For businesses, we provide full-scope services to supplement their marketing staff’s efforts. For agencies, we offer a whitelabel HubSpot CMS service retainer, allowing them to benefit from our ongoing support. 

We are committed to helping businesses and agencies succeed in their digital transformation. By leveraging our expertise and experience, we can provide you with the tools you need to make your website successful.

Case studies:
https://www.lpd-themes.com/case-studies/sensormedia
https://www.lpd-themes.com/case-studies/cookaborough
https://www.lpd-themes.com/case-studies/yokel-local
https://www.lpd-themes.com/case-studies/intergage-group
https://www.lpd-themes.com/case-studies/ioterop
https://www.lpd-themes.com/case-studies/mission-drive
https://www.lpd-themes.com/case-studies/parkando

Founder, HubSpot CMS Developer

MilkSwift

Founder, Project Manager & Developer

Wpisset

I’m Founder and senior WordPress developer of WordPress agency. With a multidisciplinary team of professionals, we design and develop large-scale websites and offer consultancy services to enterprise clients. We help brands connect to their customers by creating outstanding websites that provide the best user experience on any device.

Founder & Managing Director, Seniour WordPress Developer

Electricjelly Web Agency

WordPress Developer, Web Designer

Lid Pluss OÜ

Junior Web Developer

I make HubSpot CMS migration easy for everyone | free 1:1 consultation | white-label developer/agency for HubSpot partners

You don't know where to start with your HubSpot CMS migration.

You are afraid that migration will affect your SEO, and not all features are possible to build with HubSpot CMS.

You believe migrating a website to your HubSpot portal with no results is a waste of time and money.

Lpd-Themes HubSpot CMS website agency is different.

We are the only website agency that focuses solely on custom HubSpot CMS migration services.

We DESIGN, DEVELOP and TRAIN your marketing team.

Your team has all the knowledge necessary to maintain a website after the project is completed.

You don't need to hire a HubSpot marketing partner for 10,000+ euros per month for your website.

★★★★★
"Thank you for this Paul! I really appreciate it :) It looks amazing! I know there will be small bits but overall I just want to say a massive thank you to you!" Arevinth V. Sarma, Story Teller — Rolls-Royce & R2 Factory

★★★★★
"This theme is outstanding. So easy to work with and looks great. Paul was very helpful with migration and also took the time to send customised instructions when I asked questions. Overall, a great experience and I highly recommend working with Paul." Amelie Berggren, Chief Commercial Officer — Lexplore

★★★★★
"I worked with Paul to migrate our old WordPress website to a HubSpot website. I really like the design elements that he has on his theme, and it was easily the best looking theme available on the marketplace of the ones that had the features we needed. I'm still experiencing a learning curve with HubSpot's CMS combined with Paul's theme, but Paul has always responded within 24 hours with very clear instructions (usually with a video) on how to do things. Each time he responds, I have the feeling that he's trying to completely answer my question, and not just "check a box" to say that he's answered me. During the migration, I had the feeling that he was very focused on our project only, and he often responded to any email I sent within an hour or less."
Mackenzie Minch, Marketing Manager — IoTerop

taplio

The Battle

Cedric Charpenet

Paul Buiko

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