Implementing scalable sales motions in the transition from founder-led sales to team sales | Building Conquer Sales for community learning | Founder @ CharpStrat | Hubspot Provider

Most founders hit a point where intuition stops working and “hustle” isn’t enough to scale.

That’s where Conquer Sales comes in.

I help B2B founders and early-stage teams bring structure, clarity, and confidence to their sales motion. Through GTM strategy, Revenue Playbooks, and hands-on coaching, I help founders understand who to sell to, what to say, and how to run a repeatable sales process that actually closes.

My work focuses on:

1. GTM Strategy
Defining ICP, value narrative, buying triggers, and the commercial motion that fits the product and market.

2. Revenue Playbooks
Mapping the full sales cycle: discovery, qualification, messaging, objection handling, negotiation, next steps, and repeatable workflow design.

3. Founder & Team Coaching
Helping founders and early reps sharpen their skills, improve deal flow, and navigate high-value sales conversations with confidence.

4. Community & Education
Through Conquer Sales events, workshops, and accelerator mentorship, I support founders across the Baltics in building stronger commercial foundations.

Before launching Conquer Sales, I spent 20+ years in finance, enterprise sales, private equity, and startup advisory, bridging strategy with execution and helping teams implement systems that work in the real world.

If you want a GTM motion that feels structured, strategic, and scalable, that’s what we build together at Conquer Sales.

Cedric Charpenet

Zoltan A. Vardy

I teach B2B founders how to close more enterprise deals faster using The Launch Code 🚀 Generated $2 billion in B2B revenue in my 30-year career📣 Speak about B2B sales & entrepreneurship

Struggling to sell your B2B tech product, even though you know it’s great?

I’ve been there. After 30 years in B2B sales — from leading $150M revenue teams at NBCUniversal to building my own startup — I’ve closed $2B in revenue by learning how to make skeptical buyers say “yes.”

That’s why I built The Launch Code, a proven blueprint trusted by 200+ founders in 26 countries to turn sales from a constant struggle into a repeatable growth engine. It’s designed to help founders win 3+ high-ticket clients per quarter.

👉 I created The Launch Code by blending my two worlds:

• Corporate sales leadership at the highest level

• Startup founder grit, speed, and focus

The result: a sales system that gives startup founders corporate-level structure without losing startup agility.

What you’ll learn with me:

✅ How to FOCUS your offer & message so buyers instantly get it

✅ How to STRUCTURE your sales process so you close more with less stress

✅ How to SCALE your sales so you stop doing it all yourself

Who I work with:

• Early-stage founders → use my video course + mentoring to land your first consistent high-ticket clients.

• Scaleup founders → work 1:1 with me to scale faster, build a high-performing team & break revenue ceilings.

Why listen to me?

🔹 Closed $2B+ in revenue
🔹 Carried $150M revenue responsibility as SVP at NBCUniversal 
🔹 Built & sold my own company
🔹 Investor in multiple startups
🔹 Author of The Launch Code & keynote speaker

📩 DM me if you’re ready to win 3+ high-ticket clients per quarter and turn sales into your growth engine.

Investor & Board Member

• The Launch Code is a blueprint that helps B2B tech founders sell and market to enterprise customers.
• Worked with 200+ founders from 26 countries.
• I share The Launch Code via a personal mentoring program, an on-demand course and a course + mentoring package.
• Startup accelerators can choose a course + group coaching package.

I quit. Then I signed up again.

In 2017, I stared in the mirror and made a decision:
Sign up for a Spartan Race.

That one decision turned into years of pain, progress, and discipline.
Eight races later, I felt like I’d found my edge.

Then 2024 hit.
Injuries held me back.
Laziness took over.
Excuses got quiet, but consistent.

But a few weeks ago, I recommitted.
I signed up again. Spartan Race. May 2, 2026.

Not because I’m ready.
But because readiness comes AFTER the commitment.

That's why I keep doing hard things:

➤ Growth through discomfort
➤ Resilience when things break
➤ Confidence earned, not imagined
➤ Solving problems under pressure
➤ The quiet pride of keeping my word

This mindset shaped my athletic goals.
And it shapes how I build as a founder.

👉 What’s one thing you’ve been postponing that deserves a recommitment?

#founders #resilientleadership #focus #discipline #entrepreneurship

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TLC Book

Stop waiting for the perfect time! Get a FREE chapter of my book on founder-led sales and start growing➡️ https://tinyurl.com/4js3p86z

TLC Book #2

Discover the mindset and strategies to master founder-led sales—sign up for a FREE chapter ➡️ https://tinyurl.com/4js3p86z

TLC Book #3

Startups thrive on hustle.
Scaleups thrive on systems.

Where are you on that journey?

TLC-High-ticket deals

Early-stage founder? Learn how The Launch Code will help you close more high-ticket deals➡️ https://tinyurl.com/yseb2h7v


Club Globalis Link

TLC Buy Book Amazon

Unlock the blueprint to mastering founder-led sales. The Launch Code is NOW AVAILABLE on Amazon➡️ https://mybook.to/thelaunchcode 

Online Book Release Registration

Hungary Book Release

Yes! Sign me up for The Launch Code book release event in Budapest ➡️ https://lu.ma/8lh2r7qb

Romania Book Release

Yes! Sign me up for the founder-led sales event in Bucharest ➡️ https://lu.ma/82n6akdm

TLC Book - Free & Buy

Get The Launch Code's first chapter FREE or buy it on Amazon - CLICK HERE ➡️ https://tinyurl.com/3wcn2tb8

Nothing Ventures podcast

Watch or listen here ➡️
1️⃣ Spotify: https://lnkd.in/dM5ZyNHq
2️⃣ Apple: https://lnkd.in/dg7KjR_E
3️⃣ YouTube: https://lnkd.in/dj3k2EEP

TLC-Accelerate rev growth

Ready to boost revenue growth? Check out The Launch Code and learn how ➡️ https://tinyurl.com/ytnbzd74


Speaker Reel Plug

For those who missed it — here’s what those four lucky people saw 👇

https://youtu.be/hYaXkDkF80U

Next time, bring friends. I’m worth the ears. 😇

Grow Your B2B SaaS podcast

Watch or listen to the podcast here ➡️
1️⃣ YouTube: https://tinyurl.com/wfu4yrvx
2️⃣ Spotify: https://tinyurl.com/48kkkm3a
3️⃣ Apple: https://tinyurl.com/3297nnra

Startup Revolution podcast

📽️ Watch the podcast episode here ➡️ https://tinyurl.com/a42knu5m

LaunchPod podcast

📽️ Watch the podcast episode here ➡️ https://tinyurl.com/3nadxxxa

Make It Happen Mondays Podcast

Watch or listen to the podcast here ➡️
https://tinyurl.com/48uatz4s

TLC Audio Book

Buy The Launch Code audiobook here ➡️
✅ Amazon: https://mybook.to/thelaunchcode
✅ Audible US: https://tinyurl.com/2v9nau72
✅ Audible UK: https://tinyurl.com/y9mreb4p
✅ Apple Books: https://tinyurl.com/yspdadu4


Warsaw Events - Sept 2025

Register here to attend these events ➡️
✅ Google For Startups: https://tinyurl.com/ybrvr864
✅ Venture Cafe Warsaw: https://tinyurl.com/4k6hancc

Benson Boone

What was your “front row moment” with a brand, artist, or company?

That point where you went from interested to fully invested?

👇 Drop it in the comments — I’m collecting examples for a follow-up post.

Office vs Home

✅If you're in-office full-time: what’s the biggest upside for you?

▶️And if you're remote-first: what do you think people miss most about the office?

Fire my client

This wasn’t an easy decision.
But I’ve learned the hard way: saying “no” early often protects your time, energy, and reputation later.

Curious to hear from other consultants, coaches, and founders:

What’s your biggest red flag in a new client relationship?

TLC Bootcamp

Curious how we structure the TLC Bootcamp behind the scenes?

Drop a message and I’ll DM you the 3-pillar framework I use to build a founder’s sales system from scratch.

VP Training

Get my free video training that helps founders:
•	Cut the fluff
•	Test their message with prospects
•	Increase clarity (and conversions)

👉 Check the link: https://tinyurl.com/2cd6cndv


Quit or conquer

Will you quit at 5PM today, or conquer what's left?
Reminder: consistency beats intensity. Every time.

👇What’s ONE thing you're committed to finishing today?


Measure to manage

If you’re not sure what to track, start with one metric tied directly to revenue.

For example:
→ Weekly sales calls booked
→ Email response rate
→ Avg. deal size by funnel stage

Clarity beats complexity.
What’s your go-to metric right now?


When to give up

TLC Tour Thanks

Vicket value prop

One thing that surprised us in this case: the product didn’t need to change. Just the way it was explained.

Messaging gives you strategic clarity about who it’s for and what changes for them.

👉 What’s one positioning mistake you’ve seen (or made) that cost traction?


Founder not product

Someone messaged me after this post and said:
“Selling still feels like begging.”

Totally get it.
That feeling is more common than you think...even in the boardroom.

But what if sales wasn’t about asking…
…but about offering clarity, direction, and momentum?

What’s your biggest mindset shift around sales?


Annual accomplishments

Reading through my own list made me realize how much I overlook the small wins.

But those “small” moments -- the tough calls, the messy fixes, the late-night emails -- often deliver the real breakthroughs.

What’s one underrated win you’re proud of this year?


Destination Plan

PRO TIP: If you're stuck on Step 2 (milestones), reverse-engineer it:

👉 Ask: “What would need to be true by Q1 to hit my year-end goal?”

This makes your strategy way more actionable.


Do less, not more

⚠️ Reminder: Saying “yes” to everything is saying “no” to what matters.
Drop your “STOP” below - your clarity could help someone else.


Spartan recommitment

Recommitment doesn’t need confidence. Just a first step.

What’s one small move you’re making this week?


VP Training podcast

I mentor entrepreneurs to help them build a repeatable, founder-led sales process that doesn’t collapse under stress.

If you're tired of winging it or second-guessing your strategy, let’s talk.

📩 DM me if you're ready to sell with structure (and sanity).


Czech Founders event

medient-consulting

central-european-theme-parks-ltd

the-launch-code

mentor-equity

B2B Sales Strategist for Tech Founders | Win 3+ High-Ticket Clients per Quarter | Closed $2B in Revenue | Author of The Launch Code | Keynote Speaker

Your biggest growth unlock in 2026 won’t come from doing more.
It will come from doing less...better.

"Vicket - Take your seat online" slimmed down its offering and grew by cutting distractions.
Povio cut cold outreach and scaled by narrowing its client acquisition focus.

Most founders don’t need more tools. Tactics. Or ideas.

They need fewer priorities. Sharper execution.

Focus isn’t a constraint.
It’s your multiplier.

If you're stuck, it’s not because you're not doing enough.
It’s because you’re doing too much.

👉 What’s one thing you’ll stop doing this quarter?

Drop it in the comments with “STOP: [your answer]”
Let’s build focus in public.

#focus #founders #b2bsales #startupgrowth #lessbutbetter

"Vicket - Take your seat online"

Povio

Here’s the uncomfortable truth no one tells early-stage founders:

Sales will break you before it builds you.

The moment your product hits the real world, reality hits back harder.

I learned this at CampMap, when a client, Simon, told me:

“You literally saved my business.”

It wasn’t magic.
It wasn’t luck.
It was sales.
The kind that hurts.

It was showing up. Making calls.
Hearing “no” 27 times.
And still running a structured process when everything felt shaky.

Most founders don’t fail because their product is bad.

They fail because they avoid the discomfort that sales forces them to face.

Once you embrace the pain, you unlock the path to predictable growth.

👉 What’s the most uncomfortable sales moment you’ve faced recently?

#earlystagefounders #b2bsales #startups #founderlife #entrepreneurship

Most founders fail at international expansion. 
Not because of ambition, but because of poor sequencing.

They try to go global too soon, or they mix strategies that don’t mix.

There are only two winning models for going international:

🌍 Day One Global – for product-led companies with a naturally global user base.
🌎 Market-by-Market – for sales-led businesses that need local traction before scaling.

🔻 The mistake?
Trying to do both.
You burn time. You burn money. You burn trust.

Expansion isn’t about vision.
It’s about choosing the right model for the stage you're in.

👉 Which model fits your business today?

#B2Bgrowth #GoToMarket #StartupStrategy

If your pitch gets polite nods... but no sales, here’s why.

Most founders struggle to explain what they do in a way that actually lands.

They default to features.
They overcomplicate with jargon.
They talk longer instead of clearer.
👉 That’s why their value proposition doesn’t sell.

On The Sales Evangelist, I sat down with Donald C Kelly to walk through my 5-step framework -- live, unscripted, zero fluff.

We used his B2B podcast agency, Blue Mango, as the case study:

Here’s the framework we applied:

✅ Identify the real customer problem
✅ Define the exact target customer
✅ Describe your offer in plain language
✅ Highlight one core benefit
✅ Clarify what makes you hard to replace

You’ll see real questions, real objections -- and exactly how to handle them.

If your message feels messy, this will help.
🎥 Watch the live roleplay and apply the same steps to your own business.

👉 https://lnkd.in/edqhZq47

#b2bsales #founders #startups #valueproposition #positioning #podcaststrategy

The Sales Evangelist | LinkedIn Top Voice In Sales | 3X Top Salesforce Influencer | LinkedIn Sales [In]sider | Podcast Enthusiast | Helping Teams Generate More Pipeline

This 15-minute exercise will save your business.
Ignore it at your own risk.

I used this same process to create The Launch Code - a sales blueprint that's helped 200+ startups from 26 countries close high-ticket deals fast.

Open a blank page, and write a single line at the top:

“Where do I want to be one year from now?”

This is your Destination. 

Now, do these three things:

➤ STEP 1: Write your 12-month business outcome.
Be specific. Revenue, team size, client type, hours worked -- define the picture.

➤ STEP 2: Identify the biggest milestones to get there.
Think of these as your quarterly checkpoints.

➤ STEP 3: Choose 3 actions you can take in the next 7 days.
Small steps. Fast wins. Momentum matters more than scale.

I do this every 90 days. Without it, I’d still be spinning my wheels.

Most tech founders stay stuck in “reaction mode”.
Set your Destination. Clarity creates momentum

👉What’s the first milestone you want to hit in 2026?
Drop it below. I’ll reply with 1 idea to help you hit it faster.

#FounderFocus #ExecutionMatters #StartupMomentum #GoalSetting #BusinessGrowth

Startups are not meant to last.
You’re only a startup once. The goal is to outgrow it.

But many founders get stuck in “Day One” mode:
🚫 Busy = Productive
🚫 Growth = Chasing everything
🚫 Change = Progress

Real scaling requires something else:
✅ Structure
✅ Repeatable processes
✅ Clear ownership
✅ Disciplined focus

Take Dexory, for example.
Once they built an operational and commercial structure, their growth didn’t just continue - it accelerated.

Startup energy gets you started.
Structure gets you scale.

👉 Which part of your business is still running like it’s Day One?

Tag a founder who’s ready to scale.
#scaleupjourney #founderlessons #startupgrowth #operations

Want to make 2026 your best revenue year yet?
Here are 5 moves to lock in now, before the year gets away from you:

1️⃣ 𝗣𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗯𝗮𝘀𝗲.
Happy clients = healthy growth.
Nurture your current customers. Don’t risk churn -- it’s your foundation.

2️⃣ 𝗥𝗲𝗳𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝗜𝗱𝗲𝗮𝗹 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲.
Focus on people who say “we need this”...not “it’s nice to have.”
Dial in on fit, urgency, and decision power.

3️⃣ 𝗕𝘂𝗶𝗹𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀.
Distributors, connectors, agents: amplify your reach and credibility by collaborating with those who already have trust.

4️⃣ 𝗖𝗹𝗲𝗮𝗻 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴.
Your website and sales materials should answer:
“Who is this for, what does it solve, and why now?”
If it’s unclear to you, it’s invisible to them.

5️⃣ 𝗔𝗹𝗶𝗴𝗻 𝗮𝗻𝗱 𝗲𝗻𝗲𝗿𝗴𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺.
New goals require renewed focus. Rally your people. Momentum multiplies when everyone’s pulling in the same direction.

▶️ Want more tips to crush your 2026 sales targets?
Get a FREE chapter of my book:

The Launch Code: Master Founder-Led Sales & Accelerate Your Startup's Revenue Growth

📌 Link in the first comment.

#B2BSales #Startups #FounderLedSales #RevenueGrowth #TheLaunchCode

Every new year starts with a mix of two forces:
✨ Hope for what could go right
😟 Fear of what might not happen

𝗪𝗵𝗶𝗰𝗵 one will shape your 2026?

Because the one you act on in the next 6 weeks...

...will define how far you go this year.

👉 What are you doing to start 2026 with momentum?

#B2BSales #TechStartups #FounderPlanning #GrowthExecution #2026Goals

If your ICP has more than six bullet points, you don’t have an ICP.
You have a wishlist.

Founders love talking about their ideal customer.

But many create something so broad, it ends up describing... everyone.

And when everyone’s your customer, no one really is.

🧠 A strong ICP does one thing well: it filters.
Not dreams. Not hopes. Just focus.

The most effective ICPs nail 4 essentials:
👉 General characteristics
👉 Industry
👉 Company size or stage
👉 Geography

Then you trim it down to 4–6 sharp bullet points.

Because clarity closes deals. Confusion clogs your pipeline.

📌 Your ICP isn’t a vision board — it’s a decision tool.

What’s one thing in your ICP you should delete today?

#ICP #b2bsales #startupstrategy #salesfocus

There are coaches. There are consultants.
And then... there are mentors.

Coaches ask questions to help you find your own answers.
Consultants dive in and do the work for you.

But what if you want both challenge and support?
That’s where I come in.

As a mentor, I help you:
✅ Ask the right questions to clarify your thinking
✅ Leverage my 30+ years of international business experience
✅ Build a tailored action plan

This is your business. You stay in control.
But you don’t have to do it alone.

If you're a B2B founder ready to turn ambition into action...
with strategic guidance and real accountability...

👉 Click here to see how I can help → https://lnkd.in/egAPHpPw

Let’s build your sales playbook, sharpen your strategy, and scale... together.

Confused buyers never convert. Here’s the fix.

Give them three options.

Not one.
Not five.
Exactly three.

Then price them using the 70-100-170 rule.

✅ It simplifies decisions.
✅ It nudges them toward your best offer.
✅ It boosts your conversion rate.

Most founders overload buyers with choices, features, and pricing layers.
And that kills momentum.

Simplicity sells.

Package your offer clearly, and you’ll see results almost immediately.

What part of your offer needs simplification right now?

👇 Drop it in the comments. Let’s break it down.

#b2bsales #pricingstrategy #startups #growth

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The Battle

Cedric Charpenet

Zoltan A. Vardy

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The Battle

Cedric Charpenet

Zoltan A. Vardy

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