Prepping for the Real World

🟣 A self-development guidebook about bravely taking the lead role in designing your extraordinary world.  A powerful tool for young readers who are enduring periods of self-doubt, stagnation or rejection.

Author of Prepping for the Real World : Student and Graduate Success Secrets 

Young, Brilliant & Ready Ltd

Director and Founder

Royal Holloway, University of London

Senior Visiting Lecturer

TED Conferences

🟣 You Have Everything It Takes To Be Your Best | Cel Amade | TEDxSIMSREE (August 2021)

🟣 How To Deal With Rejection And Get What You Want | Cel Amade | TEDxSurreyUniversity (May 2022)

TEDx Speaker

University of Warwick

Warwick Enterprise

TSAKA Limited

Fairplay Consulting

Management Consultant

41% of graduates don’t feel confident entering the workplace, speaking to seniors and are anxious around their ability to achieve their aspirations. I am passionate about changing this because I believe everyone should feel confident, inspired, and empowered to innovate and reach their full potential.

In the past 24 months, I’ve delivered keynotes and presentations in 7 countries. I’ve also published a best-selling book, rocked the TEDx stage (twice!) and grown my YouTube channel to over 14,000 subscribers. All of which I use to empower young people with the personal development tools they need to step into the world of work or business with confidence.
 
As a result of working with me students, graduates & young professionals:
✅ Feel more driven to take proactive steps towards their academic, career & business goals
✅ Have improved self-esteem to show up authentically & feel less isolated
✅ Develop more self-awareness to disempower limiting beliefs and doubts
✅ Create wellbeing habits for personal fulfilment and happiness
✅ Overcome their public speaking fears and use their voice to communicate with impact
✅ Feel more confident in their ability to create their future, regardless of their background, race and gender

I provide Confidence, Mindset & DEI :
🟣 Keynote Presentations
🟣 Group Workshops
🟣 Group Trainings

What My Clients Say:
🗣“The students visibly blossomed in Cel’s presence as she gently yet firmly encouraged them to ‘recognise their inner champions’ and offered them practical advice on ‘realising their potential and manifesting their goals”
 
🗣“Cel delivered the workshops with excellence. She also gave us what we didn’t even know we needed – a safe space to have uplifting and courageous conversations on diversity, equity and inclusion”
 
Bespoke packages are available on request, so please do send me a connection request and a DM.

And in case you’re curious, when I’m not empowering our future leaders, I can be found in the gym or walking in the park to compensate for my love of peri-peri chicken, and I’m often travelling or volunteering as the youngest Advisory Board member of the School of Business and Management at Royal Holloway University.
 
If you're not ready to work with me yet, don't worry! You can grab some of my tips & free resources:
🔗Free stuff: https://celamade.com/designing-your-own-world-guide/

And remember, if you ever wonder, am I welcome here? The answer is YES🙂

Cel Amade

Danielle Francisco

STW Expo Events

https://stwexpo-events.com/  | STW Events & Exhibition is a leading provider of event management and exhibition stand design based in Dubai. With over 10 years of experience, we have organized and executed events of all sizes and complexities across the UAE. Our team of experts brings creative ideas, strategic planning, and seamless execution to deliver unforgettable event experiences. 

We have a rich portfolio of successful collaborations with Fortune 1000 companies across various sectors, including Business-to-Business (B2B), Business-to-Consumer (B2C), and Business-to-Government (B2G), spanning the Emirates and the GCC region.

Marketing Manager

Day-to-day activities:

- Led demand generation campaigns in collaboration with internal marketing teams to target key accounts and drive effective lead generation and ABM campaigns.

- Managed digital touchpoints for agency clients, including social media, websites, newsletters, podcasts, and digital events.

- Developed customized messaging for stakeholders, conducted personalized outreach via LinkedIn and email, and optimized landing pages to support the buyer's journey.

- Crafted content strategies aligned with PR and ABM initiatives to enhance brand visibility and thought leadership.

- Created engaging narratives and tailored content for Founders and C-level executives to position them as thought leaders.

- Produced captivating content in various forms, such as social media posts, podcast series, blog posts, customer success stories, and presentations.

- Established and maintained relationships with media outlets, journalists, and influencers to secure media coverage and brand mentions.

---
Building an online presence while operating a business is hard.

As a founder, entrepreneur, consultant, freelancer your main goal is to focus on activities that moves the needle in your business.

Most common mistake is trying to do everything in your own which leads you running around like a chicken carrying its head trying to produce content, generate leads, close them and deliver them.

You and I have the same 24hrs in a day,

but the depth might be different due to priorities.

If you're looking for someone who can:

- Build your reputation on LinkedIn through thought leadership
- Develop your unique persona that matches your style, tone and leadership
- Expand your network while nurturing business relationships
- Unlocking a new sales channel that generated qualified inbound leads

then look no more.

You're in the right place.

If this is you, please send me a DM and let's explore if we'd be a good fit.

--

Head of Content & Brand Marketing 

LogisEye Solutions

LogisEye: Your SaaS-based freight ebidding platform, delivering speed, ease, and cost-effectiveness with real-time track and trace, vessel carrier schedules, and data-driven BI dashboards. 

- Drove 25%+ lead conversion rate and 20% increase in awareness, engagement and conversions through cohesive global brand strategy and integrated campaigns anchored in data-driven optimization.

- Brand Consistency: Ensured a consistent brand message across all communication channels, defining the company's communication guidelines and tone of voice.

- Marketing & Communications: Oversee all external communications, including news releases, PR, and media relations, effectively conveying LogisEye's value and achievements to the public and stakeholders.

- Developed SEO-optimized, on-brand content across owned channels -website, email, social media, podcasts. Tailored content to buyer journeys and leveraged for lead generation. 

- Managed end-to-end traditional, digital and social campaigns tied to funnel metrics and SLAs. Enhanced lead management capabilities to equip sales.

- Forged partnerships with cross-functional teams including sales, product, executives and agencies to gain alignment on strategies and branding.

-Created intuitive dashboards leveraging analytics tools (e.g. Semrush, Brand24, Google Analytics) enabling data-informed decisions and real-time optimization. 


Deloitte Technology Top 50 companies to watch in UAE.

Dan Media Group 

Events Marketing agency that supports in the execution of tradeshows booth, branding requirements and content video production onsite to effectively engage, communicate and influence the clients key customers and ICP and get their return of investment.

Media Production produced video content for social media, TV ads, and corporate video for big name brands and business who have regional HQ in UAE.

SKills: Media and PR, Marketing, Events Activations, Media Production, Podcast, B2b/B2C/B2G

Founder & CEO

The Drive to Succeed (Podcast) 

The Drive to Succeed focuses on value-based conversation, stories that inspires and impact business growth and human potential. Our commitment goes beyond the interview, upon interviewing 6-8 figure business owners, world class speakers who shared stages with Tony Robbins, Richard Branson, to your offline industry expert whose business has been serving the market for 20+ years we can spot patterns that people would love and talk about.

(ON HIATUS ATM)

Podcast Host

The Business Blueprint Middle East

The Business Blueprint Middle East is an online platform where we feature Successful entrepreneurs, CEO’s, Marketers & Strategist, Real Estate Moguls, Top level Influencers in their high-level of expertise. Each episode is packed with latest industry insights and perspective on topics from business expertise, leadership to life advice. 

Visit our website: http://thebusinessblueprintme.com 

Platforms include: Online Series, Digital Magazine, B2B Forums and Tailored Focused Events.

Editor In Chief

Content Group International

Content Group is the leading global Content Marketing publisher. Content Group International produces and distributes compelling content about varying business themes for world’s leading media platforms. Its products include events, Special Reports, TV shows, iPad and mobile publications, published in the most popular media platforms including print, online, mobile and inflight.

Our current partners are including: Flydubai, Flynas, Royal Jordanian, Singapore Press Holdings, Al Nisr Publishing, Khaleej Times, The Business Times, Gulf News.

Our investor and advisor is Mr. Chris Maybury (ex-CEO of Sunday Times, ex-CEO of IIR). 

Under his leadership, IIR grew into the world’s largest conference and performance improvement company with revenues of US$900 million.

Project Manager

CrossConcept Exhibitions

Business Development/ Project Manager

Nexus54

Account Manager

Sitel

Early phase of career, where I was trained to pick-up the phone and answer customer queries, solve simple to complex challenges of customers with their products & services offered by Lexmark. 

Started out as Customer Service/Tech Support and later move on to leading a team of new hires

Customer Sales and Service Representative

B2B Marketer | Driving Growth Through Strategic Outreach and Personal Branding| Co-Founder at Branding Shift

Marketing Manager Driving Over 25% Conversion Uplift Through Data-Informed Brand Management and Demand Generation. Proactive commercial growth strategist with over 10+ years combined in-house and agency expertise in the EMEA and GCC region. 

Highlights of my background include: 

- Executing cohesive branding, content, social media campaigns, events and conferences that improved brand consideration by 25%+ and engagement by 20%

- Pioneering analytics frameworks tying marketing KPIs to sales outcomes, justifying spends

- Leading integrated omni-channel product launches encompassing events, email, social, and
influencer activations. 

- Championing commercial growth plans linking branding with sales conversions through unified
messaging. 

Expertise includes growth marketing, brand management, brand strategy, campaign management, content strategy and content development, SEO/SEM, lead generation, PR and communications, marketing operations, data analytics.

taplio

The Battle

Cel Amade

Danielle Francisco

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