As an entrepreneur myself running my own legal practice and other ventures, and also wife of an entrepreneur, that’s how my team and I work with our clients:- 

- We understand and consider business when advising.
- We take care of human elements in our advice.  Relationship matters.
- We discuss with you how your team can also prevent problems on operational level.
- We avoid incurring unnecessary hours and guide with you on things that you can do so to save our hours
- We ask about your budget and provide fee estimate 
- We share our connections with you
- We work in plain language

What can I do for you?

- any agreement drafting and reviewing
- fund raising 
- ESOP and employee motivation plan 
- handling dispute 
- advising on how to deal with negotiations 
- overseas expansion 

Who are my clients?

- Startup / emerging companies looking for scaling up their business and fund raising
- Corporate / individual investors who are new to start up / early stage investment
- Fast growing companies which are yet to afford a full time experienced legal counsel
- Corporates which are keen about corporate innovation but not sure how
- Overseas companies which plans to tap into the Hong Kong and PRC markets
- Overseas law firms who look for reliable Hong Kong legal support
- Individuals who look for more thoughtful and humane legal advice in family / trust / probate matters (which I will work closely with my team)

Industry: E-Commerce, SI, SaaS, Cloud, Food Tech, Prop Tech, Digital Assets, F&B, Retail, Entertainment, Real Estate, Logistics, Franchised Business, Trading, IoT etc.

By having a general retainer (I call it Legal First Aid Kit) with us, you can focus on growing your business.

DM or email me to check out how our Legal First Aid Kit works, or how I may be able to help you - cermain.cheung@oln-law.com

***
Other than work, I am also a (mostly) stay at home working mommy of three adorable kids and a handsome kitten.

Cermain Cheung

My 2 cents when hiring the Head of CSS.  Any thoughts welcome!

Cermain  Cheung

Human-centric legal solutions for everyone | 1/2 entrepreneur (森流GreenFlow & YeeGoo 易雇) | Wife of entrepreneur & mommy of 3 | Work-life integrator

Essential Guide: Appointing an In-House Head of Computer System Security🛡️

As cyber threats grow more sophisticated and regulatory expectations tighten, appointing the right internal leadership is no longer optional - it’s critical.

In this timely publication, our Consultant Cermain  Cheung explores the key considerations and practical steps involved in appointing an in-house Head of Computer System Security. From governance structure to accountability and compliance, the article offers guidance for boards, senior management, and security teams navigating today’s risk landscape in Hong Kong.

🔗 https://lnkd.in/eQFR66qq

#CyberSecurity #ComputerSystemSecurity #Compliance #CriticalInfrastructure

Quorum in shareholder meetings? It seems boring and standard under Hong Kong’s Companies Ordinance (Cap. 622). 

Default: just two members present (or one for single-owner firms). 

But ignore it, and it bites back hard.

In a 50/50 JV? One skips the meeting—no quorum, no vote, total deadlock.

Not just JVs. With three shareholders, two against a move? They ghost, quorum fails, proposal flops. Absenteeism becomes a sneaky veto in any uneven setup. Still sound standard?

These quirks can stall your business decisions.

How to fix —review and tweak articles.

Unsure about your setup? DM me for quick advice!

***

I'm Cermain, an experienced corporate lawyer, a newbie entrepreneur, a mommy of 3 and a work-life integrator. I occasionally post insights on business, law, parenting and life. Stay updated, click the bell icon on my profile. DMs are welcome.  

Disclaimer - This post doesn't provide legal advice. Seek independent legal advice when necessary.

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Lovely goodie! Thank you OSOME!

I am the Chief Everything Officer!

I'll be honest. I was angry yesterday.

I won't go into the details — they're not all mine to share. But let's just say I discovered that a young lady and a new iPad and unlimited access to Shorts is a combination with consequences I hadn't fully thought through.

Part of me wanted to react. To take everything. To win.

But here's what I keep learning — from parenting, and from years of watching families navigate hard things — rage doesn't build anything. And with puberty-age kids especially, a power struggle isn't a strategy. It's just noise.

Parenting isn't a binary. There's no right answer you arrive at and stay at. It's a journey you walk with your child — not ahead of them, not behind them. With them.

And the moments where they find the loopholes, test every boundary, push every limit? Those aren't failures. They're fertilizer. That's how they grow. That's honestly how we grow.

What I did instead of reacting: I found something useful. YouTube has quietly rolled out proper parental controls for Shorts — daily time limits from 15 minutes to 2 hours, bedtime locks, break reminders. And critically: kids can't override it themselves.

More importantly: I talked. Not lectured. Not punished. Talked.

I'm sharing this because I know I'm not the only parent sitting with this. The technology moves fast. Our kids are navigating identity and belonging in a virtual world that didn't exist when we were their age. We are all figuring this out in real time.

What helps: 
1. Staying curious rather than combative. 
2. Staying connected with each other as parents — because the hardest part of any limit is when your child's friends have none. 
3. And remembering that the goal was never control. It was connection.

#Parenting #ScreenTime #WorkLifeIntegration #YouTubeShorts #HongKong #RaisingKids #DigitalWellbeing

I've had the privilege of serving on two panels that have quietly shaped how I think about the law — and about people.

The first was the Housing Appeal Panel, where I heard case after case from public housing residents in breach of the rules. A lot of them weren't defiant. They simply didn't know. 

The regulations were there — buried in documents full of words that weren't written for them. 

The support systems existed. But the bridge between the law and the person it was meant to protect? Often missing.

What I took away wasn't frustration. It was profound respect. For the resilience of people carrying stories I will never fully know — who still showed up, still fought for their homes, still believed the system could hear them.

Now I've joined the Appeal Tribunal Panel under the Subdivided Units (Regulation) Ordinance (《簡樸房（規管）條例》).

And I see the same gap — and this time, a real determination to close it.

This Ordinance doesn't just set a minimum standard. It builds a support system around it: guidance for landlords, protection pathways for tenants. Because the goal isn't punishment. 

The goal is this: that every person in this city has a humane habitat. Not a luxury. A floor.

But law alone doesn't bridge the gap. Awareness does.

The people who need this law are not far away. They are in the buildings we walk past. They are our neighbours. And most of them don't know what they're entitled to — because no one told them plainly enough.

So I'm sharing this. Because sometimes the most useful thing a lawyer can do is simply point to the door and say: it's open.

Resources at bhu.gov.hk
#簡樸房 #SubdividedUnits #HousingPolicy #HongKong #BHU #SocialAwareness #habitat

Sara Simmonds

CEO Impact Innovator | Helping Purpose Driven Entrepreneurs Scale to $1 Million, $50 Million and Beyond | Follow Me For Systems On Sustainable Growth 🌎

Impact Innovator OS: 

The #1 In-House Growth System For Mission-Driven Founders, Conscious Coaches, and Innovators To Build Sustainable Scale As A Category Of One Business.

I help innovators simplify their business to a category of one so they can build sustainable scale to 7 figures, 8 figures and beyond.

I spent over a decade on the table as a buyer controlling $100M+ budgets for billion-dollar retailers. 

In 2006 I saw something that changed everything.

The Problem:

Each year, $49 trillion is spent on products & services globally. But buyers only choose the top 1% of businesses. The ones who lead as a Category Of One. The rest struggle. Their innovation never scales. It ends up as waste.

Why?

Corporations dominate because they know something most innovators don't: the proven system to lead as a Category Of One business.

My Mission:

I quit the corporate world to figure out how innovators who want to make an impact can actually scale.

My first company, Sharkah Chakra - The World's First Feel Good Sustainable Jeans Brand. I used my buyer intelligence to create a sellout launch. 

But we spent $150K trying to simplify our complex innovation. We outsourced our growth system to agencies. Our funding ran out.

The insight hit me: 

Entrepreneurs aren't taught to think like buyers. We think like sellers. We outsource to experts instead of building our own systems like corporations do.

My Second Company Changed Everything:

With Bespoke Your World, I built an in-house system to scale as a Category Of One. 0 to $300K in 12 months with the world's top 0.1% clients. Organically. No ads.

Then innovators started asking for the game plan.

So I Built Impact Innovator OS:

One integrated system using my Billion Dollar Buyer Intelligence Framework. 

Purpose. Positioning. Offer. Sales. Marketing. Organic scaling methods. Everything in house. Everything you own. Forever.

Founding Member Results:

→ Carol: $200K launches, scaling to $50M
→ Jo: $2M to $4M growth in 12 months
→ Amy: 0 to $300K launch in 90 days
→ Marie & Jason: 30% profit increase
→ Paula: Successful Exit Less than 12 Months

This Is Bigger Than Business:

This is a movement for every innovator working tirelessly to build a better world. For those who refuse to let their legacy innovation become part of the waste problem. For those ready to transform how we consume, how we scale, and how we lead.

Founding Member Access (Limited Spots):

DM 'SYSTEM' for founding member details
DM 'MASTERCLASS' for registration link
DM 'NEWS' for newsletter

Business Mentor

For 15 years I sat on the other side of the table.

I was not a coach watching from the outside.

I was the buyer.

I controlled over $100M in purchasing decisions at River Island and Harvey Nichols. 

I know exactly how the people with the real budgets make their choices because I was one of them.

Every week, founders pitched to me.
Every week I had to choose.

And here is what broke my heart:

The most brilliant founders, award winners, sustainability leaders, category innovators, were being filtered out.

Not because their products were not good enough.

But because they could not answer the one question every buyer silently asks before they say yes.

After years of watching this, I made a decision.

I left my buying career and built a system to give founders the intelligence that lives on the other side of the table.

The same intelligence that took Marissa from invisible to a $200K sold out launch.

The same intelligence that helped Laura grow profit by 30% in 30 days.

Every week in my newsletter I share one piece of that intelligence. Free.

You can get my weekly insights here: https://lnkd.in/eJN97V2N

linkedin.com

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Talks about #impact, #entrepreneurship, #productinnovation, #businessinnovation, and #businessmentorship

Founder Impact Innovator OS | #1 Buyer Psychology Growth System for MIssion Driven Founders | Scale to $1-$10MN as Category Of One

Honest question for the founders in my network:

When a buyer lands on your profile, your website, or your content right now...

Can they immediately tell why you are the ONLY reasonable choice?

Or do you look like one of several good options?

There is no wrong answer here. This is genuinely one of the hardest things to get right in business and most people are not talking about it honestly.

What do you think is the biggest reason founders stay in the "one of many" category even when their work is excellent?

Drop your thoughts below.

Starbucks learned a painful truth the hard way:
Purpose doesn’t save a business. Clarity does.

When Starbucks’ CEO recently reflected on their strategy, he admitted something rare:

They lost focus by chasing a version of “purpose” that diluted what made them great.

Not because purpose is wrong.
But because it became vague.

When your mission gets fuzzy, execution follows.

You can’t build community if you can’t deliver great coffee.
You can’t change the world if you’re failing your core customer.

Strong brands don’t start with “What impact can we claim?”
They start with “What do we do better than anyone else?”

Then they build impact from there.

That’s the difference:

🚫 Purpose as decoration
✅ Purpose as infrastructure

Real purpose isn’t a paragraph on your website.

It’s the filter behind every decision:

Who you hire

What you build

Who you say no to

How you operate

Patagonia doesn’t treat sustainability as a marketing angle.

It treats the business as a vehicle for the mission.

Product excellence isn’t separate from purpose.
It is the purpose.

If your operations contradict your message, your audience will feel it.

Stop attaching purpose after the fact.

Design your business so purpose is unavoidable.

Build from it.
Operate through it.
Let everything else be downstream.

If you want weekly insights on building brands that matter and win,
subscribe to my newsletter here: https://lnkd.in/dsVQABvv

How I Sold A Billionaire a 50K Offer in 7 days (using my buyer psychology intelligence framework) 

I was talking to one of my team members the other day, explaining my buyer intelligence framework

That I teach Founders

Sara's 5 steps in Sustainable scale

1. Transform to a Category Of One
2. Focus on what you deliver that is a High Impact Offer
3, Implement a Social Selling Game Plan
4. Build a "Real Power Is You" Mindset
5. Stemise everything

And we got talking about step 3 Implement a Social Selling Game Plan

The first time I used this method, I built a $300K launch from scratch

The second time, I sold a Billionaire a $50K High Impact Offer in 7 days

The secret sauce of HOW I did that - I will reveal in my LIVE Masterclass Next TUESDAY

If you want to lift the veil on digital marketing, that is so simple that anyone can do this

And on what buyers really want to buy today to close 5, 6, and 7 figure deals

Join my live here: https://lnkd.in/dqNVxTFy

Marissa had won a Cartier Award.

She was genuinely talented.
She had proof.
She had credentials.

And yet her sales were inconsistent. Some months great. Some months nothing. She felt invisible.

Here is what was actually happening:

Marissa was one of many.

Not because her work was not excellent. 

But because her business had not been structured to be the only reasonable choice in her category.

When we applied Buyer Psychology Intelligence to her positioning, her offer, and her movement:

→ $200K launch. Sold out.
→ Strategic partnerships doing the selling for her.
→ Scaling toward $30M with inbound momentum.

She is not posting every day.
She is not chasing clients.

She is running events, leading a movement, letting the system work.

Adding $1M to $10M does not look like more hustle. It looks like a better system.

I am hosting a free masterclass on exactly this.

Limited spots.

Reserve a seat here: https://lnkd.in/e6S62RhM

Most founders think they need a louder brand, a prettier website, or a “more unique” offer.

That’s why they stay invisible...
While weaker competitors get chosen.

I spent years studying Buyer Psychology to determine how real decisions are made.

And here’s the uncomfortable truth:

Buyers don’t choose the “best” offer.

They choose the offer that aligns with 5 specific buyer decision criteria almost no one understands.

On March 19th at 12:00 PM EST,
I’m running a private masterclass.

We’re revealing all 5.

Not surface-level tactics.
Not marketing tricks.

The real buyer levers that make someone see you as the only obvious choice and confidently say yes.

Here’s a taste:

1. Why “being different” actually backfires, and what top buyers use instead to decide who wins the deal.

2. How certain purpose-led founders sell out $200K launches in 24 hours with zero ads or agencies.

3. The 2 hidden mechanisms that turn random growth into sustainable momentum you actually own.

This is the same playbook I used to approve and greenlight over $100M in buying decisions.

Founders have used these frameworks to scale from $1M to $50M+:

→ Without hiring bloated agencies,
→ Without stacking systems they don’t control,
→ And without burning out.

Seats are limited to 25 business owners.
This masterclass will not be public.

Register now to unlock the private pre-video series before we go live.

Save your seat: https://lnkd.in/dqNVxTFy

Suresh Mandal, Miriam Fettman and 49 other attendees

How Mission Driven Founders Make $1M–$10M+ With Buyer Psychology

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The Battle

Cermain Cheung

Sara Simmonds

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Performance ScoreCermain Cheung's LinkedIn Performance

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The Battle

Cermain Cheung

Sara Simmonds

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cermain Cheung's LinkedIn Performance

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