Tenth Stoa

+ Delivered design, copy & creative strategy across sectors including skincare, investment, supplements, cloud computing, technology & HR. 

+ Scoped out & fulfilled briefs for creative strategy, copy, design & the build of websites, landing pages & ads for customer acquisition, leading creation from start to finish.

+ Conducted research, review & optimisation of copy, design & customer journeys to improve conversion rates across B2B and B2C channels, including paid social.

+ Developed website copy and structure for a new investment company, achieving 170% of their fundraising target (over £1.4m).

+ Created copy & design of a beauty product landing page, generating their highest cold lead conversion % from Meta to date.

+ Built relationships with and pitched to clients, generating tens of thousands in revenue to date.

Freelance Creative Strategist

Pureprofile

Part of Pure.amplify media division under Pureprofile umbrella. 

+ Hybrid agency role helping clients acquire more customers across industries such as insurance, charity, energy switching, phone networks, subscriptions & health.

+ Worked on brands including St John Ambulance, Diabetes UK, British Seniors, O2, RNIB and Hello Fresh.

+ Led design & creative strategy across paid social, overseeing creation, performance monitoring, research, reviews and ongoing optimisation of design & copy.

+ Scored 100% client satisfaction in client feedback surveys for creative and contributed to generating over 8 million leads for clients.

+ Managed campaigns & partner networks, monitoring and allocating budgets based on performance and fostering long-standing relationships with over a dozen suppliers.

+ Owned campaign analysis, developing tools to swiftly identify trends across campaigns.
Led company’s UK & EU Culture team and was a 2x winner of company-wide Above and Beyond Award.

Campaign Manager & Creative Lead

Cohort Global

Part of role with Pureprofile above, business acquired 2017.

Campaign Executive

GRAHAM Construction

Manage thousands of documents for numerous multi-million pound projects; responsible for creation, implementation and review of system procedures across the London and Northern Ireland regions; lead training of both internal and external system users; compile and present information for lengthy legal proceedings; assemble key handover manuals; content and database management; handle constant demands on various projects to strict deadlines without mistakes; maintain relationships with contractors and staff at every level to get information as required. Proud of becoming being a trusted, respected and sought-after member of the team in an industry I had no previous experience with.

Document Controller

Ards Borough Council

Promote and market events across the Ards Borough; shape communications to fit organsation’s ‘tone of voice’ and brand; copywriting (above and below the line advertisements); assemble and design marketing materials (brochures, posters, flyers); update websites; press releases; direct mail campaigns; manage high-profile ‘Experience Ards’ Tour programme; compile and sign off simultaneously on two key brochures with short publishing and distribution timeline.  The Council subsequently made this an annually-recurring, paid position.

Events Marketing Assistant

OCO Global

Identify trade leads and European contracts; research and compile status reports on global companies; assemble news reports for a leading mobile network provider.  Able to develop commercial awareness and ability to pay attention to detail whilst concisely summarising issues from a wealth of information. Offered a full-time position but instead moved to Ards Tourism to work towards long-term goals.

Placement Researcher

Helping you unlock more customers with more website conversions & distinctive design | Digital products & services | 8m+ customer acquisition leads | FSB Member

I'm a Creative Strategist with 9 years of experience in digital marketing and customer acquisition. I have a proven track record of leveraging a hybrid skillset of analytics, strategy, design and client management to deliver high-impact creative which works and want to help businesses get the results their brand deserves.

Claire Fletcher

Vadrine Boullé Consulting

Marketing & Ops Management | Business Coaching & Mentorship

The Seychelles Retreats

Founder | Retreat Leader | Retreat Planning Agency

Soursop by Living Beyond Medicine

Head of Marketing

Pearlstone Consulting LLC

Operations Management Consultant

Amplify DEI

Copywriter

Impact Empire by Leanne Gaculais

Online Business Manager

Everywhere Media

Virtual Assistant | Content Manager

Founder @ The Seychelles Retreats ✈️ Luxury business retreats in paradise for founders & entrepreneurs 🧠 Business Growth Strategist | Fractional COO | Marketing Director🎙️ Speaker

In 2015, I started a Wordpress blog because I loved storytelling.

I became so obsessed with the digital world, that it changed the course of my career:

→ 2017: Went to law school in London because becoming a lawyer was my childhood dream.

→ 2017: Rebranded my blog to share travel stories, lifestyle recs & life at uni updates. I was on a high >20k UMV, 300k+ Pinterest impressions and features on the uni socials.

→ 2018: Attended a bloggers retreat in Bali. Had a fabulous time. The hostess offers me my first VA & content creation job. Obviously, I say yes.

→ 2019: Still in law school, landed my second client through Instagram.
I'm learning about email marketing, funnel design, branding, product development, community building — I’m exhausted but hustling. 

→ 2019: Traveled to Australia over summer & meet the love of my life, a Dutchman named Oscar.

→ 2020: Covid hits. I fly back home to Seychelles before borders close. I graduate remotely & decide not to continue with law. I spend the year building my portfolio of freelance clients and in-house projects.
Services: digital marketing strategy but I’m dabbling in people management, ops and systems. 

→ 2021 - 2022: Launched my first coaching program for aspiring freelancers wanting to go full time with their service business.  I work with over 100 freelancers through group and 1:1 coaching.
I’m still working with in-house doing with brands and teams.

→ 2023: I launch The Seychelles Retreats. We host our first retreat in October. I fall in love with events. 
I get invited to come on as Head of Marketing for a new e-comm health and wellness startup. I say yes.

→ 2024: I lead my first business retreat with guests from all over the world for 7 days of luxurious masterminding.
In September, Oscar and I move from Seychelles to the Netherlands. 

→ 2025: … to be continued.

My career has been wibbly wobbly, but I’ve loved every minute of it. 

Today, I help brands and teams with digital marketing and business growth strategy, using all the experiences and skills I’ve sharpened over the past 10 years.

I’m big on heart, integrity and curiosity in everything I do.

Because growth that matters? It’s never just about what you’re building — it’s about why it matters and how you get there. 

•••

Want to work together? Check out my website for all the options:

www.vadrineboulle.com

Or DM me to have a chat :)

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Claire Fletcher

Vadrine Boullé

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