Tenth Stoa

+ Delivered design, copy & creative strategy across sectors including skincare, investment, supplements, cloud computing, technology & HR. 

+ Scoped out & fulfilled briefs for creative strategy, copy, design & the build of websites, landing pages & ads for customer acquisition, leading creation from start to finish.

+ Conducted research, review & optimisation of copy, design & customer journeys to improve conversion rates across B2B and B2C channels, including paid social.

+ Developed website copy and structure for a new investment company, achieving 170% of their fundraising target (over £1.4m).

+ Created copy & design of a beauty product landing page, generating their highest cold lead conversion % from Meta to date.

+ Built relationships with and pitched to clients, generating tens of thousands in revenue to date.

Freelance Creative Strategist

Pureprofile

Part of Pure.amplify media division under Pureprofile umbrella. 

+ Hybrid agency role helping clients acquire more customers across industries such as insurance, charity, energy switching, phone networks, subscriptions & health.

+ Worked on brands including St John Ambulance, Diabetes UK, British Seniors, O2, RNIB and Hello Fresh.

+ Led design & creative strategy across paid social, overseeing creation, performance monitoring, research, reviews and ongoing optimisation of design & copy.

+ Scored 100% client satisfaction in client feedback surveys for creative and contributed to generating over 8 million leads for clients.

+ Managed campaigns & partner networks, monitoring and allocating budgets based on performance and fostering long-standing relationships with over a dozen suppliers.

+ Owned campaign analysis, developing tools to swiftly identify trends across campaigns.
Led company’s UK & EU Culture team and was a 2x winner of company-wide Above and Beyond Award.

Campaign Manager & Creative Lead

Cohort Global

Part of role with Pureprofile above, business acquired 2017.

Campaign Executive

GRAHAM Construction

Manage thousands of documents for numerous multi-million pound projects; responsible for creation, implementation and review of system procedures across the London and Northern Ireland regions; lead training of both internal and external system users; compile and present information for lengthy legal proceedings; assemble key handover manuals; content and database management; handle constant demands on various projects to strict deadlines without mistakes; maintain relationships with contractors and staff at every level to get information as required. Proud of becoming being a trusted, respected and sought-after member of the team in an industry I had no previous experience with.

Document Controller

Ards Borough Council

Promote and market events across the Ards Borough; shape communications to fit organsation’s ‘tone of voice’ and brand; copywriting (above and below the line advertisements); assemble and design marketing materials (brochures, posters, flyers); update websites; press releases; direct mail campaigns; manage high-profile ‘Experience Ards’ Tour programme; compile and sign off simultaneously on two key brochures with short publishing and distribution timeline.  The Council subsequently made this an annually-recurring, paid position.

Events Marketing Assistant

OCO Global

Identify trade leads and European contracts; research and compile status reports on global companies; assemble news reports for a leading mobile network provider.  Able to develop commercial awareness and ability to pay attention to detail whilst concisely summarising issues from a wealth of information. Offered a full-time position but instead moved to Ards Tourism to work towards long-term goals.

Placement Researcher

Helping you unlock more customers with more website conversions & distinctive design | Digital products & services | 8m+ customer acquisition leads | FSB Member

I'm a Creative Strategist with 9 years of experience in digital marketing and customer acquisition. I have a proven track record of leveraging a hybrid skillset of analytics, strategy, design and client management to deliver high-impact creative which works and want to help businesses get the results their brand deserves.

Claire Fletcher

CRM marketing consultant 💌 Helping your business unlock the true value of CRM and retention - up to 4X revenue uplift 📈 Marketing automation | Email marketing | Lifecycle marketing | Remote work advocate 🌎

⚡ Is your CRM just sending messages, or actually driving revenue?
⚡ Are you retaining users or watching them churn?
⚡ Still blasting emails and push instead of using behavioral triggers?
⚡ Is your lifecycle marketing aligned with real business impact?
⚡ Why isn’t your CRM working as a growth engine?

Hi 👋 My name is Vernesa Cutuk and I am Freelance CRM & Lifecycle Consultant since 2023. I specialize in helping companies level up their CRM and lifecycle marketing efforts, improve retention and reduce churn. My experience spans from both large corporations and mobile app startups and across industries such as telco, pharma, mobile gaming, publishing and health.

I will help you:
• audit your MarTech stack 
• get your CRM to create real business revenue 
• level up your business to a personalized journey-based approach
• increase productivity with automations
• implement effective analytics tools and tracking/measuring results of your CRM 
• get short term results with long-term vision.

With following results:
• up to 4X your revenue
• 3 X your retention
• complete customer journey mapping for your specific business
• free up manual work with automations
• efficient use of CRM tools or helping you replace existing
• execute personalized 1:1 journeys.

Whether you are an e-com or a mobile app, starting from scratch or you want to take your CRM to the next level, I offer hands-on fluff-free no BS advice adapted to your specific needs and CRM maturity.

By focusing on key business performance indicators (KPIs) such as:
• Daily/monthly active users (DAU)/ (MAU)
• Stickiness (DAU/MAU)
• Engaged users/engaged session per user
• ARPU/ROAS
• Customer lifetime value (CLV)
• Retention rate Day 1,7,30
• Churn rate.
 
As you see it’s a mix of engagement and revenue KPI:s; my goal is to get REAL VALUE of your CRM that will directly impact business results without worry about tangible outcomes.

🏆Proud wins in my professional journey:
• Key contributor of implementation of a new MarTech stack with Blueconic (CDP) and Salesforce Marketing Cloud at one of the biggest Swedish Telcos 

• Executed a complete guide and educated 12 brand managers in effectively using marketing automation system Active Campaign for a large Nordic publishing company

• Completely revamped CRM strategy and marketing automations at a Swedish health and fitness subscription app and reached 4X revenue uplift from CRM and email/push/inapp campaigns.

Let’s get some real results from your CRM. 

📩 Contact me in DM, book time in calendly or send an email: vernesa.cutuk@gmail.com

taplio

The Battle

Claire Fletcher

Vernesa Ćutuk

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