At ReputationDefender I serve as Managing Director with responsibility for P&amp;L ownership, global sales, operations, marketing, product, and go to market strategy. Our work centers on protecting leaders in high visibility roles who face real reputational and privacy risk. For many of our clients, trust and discretion are not optional. They are the entire mandate.My focus at ReputationDefender is centered on three priorities that define how we operate:1. Protecting clients who face constant public scrutiny and need a trusted partner when the pressure is highest2. Advancing a product suite that keeps pace with the speed of digital risk and the complexity of modern search, social, AI, and underground data exposure3. Building a scalable commercial and operational model that delivers a consistent and high touch client experience across executives, board directors, family offices, and public figuresAlongside this mission I run the business. I unify GTM, product, operations, marketing, and forecasting into one operating system built for predictable growth. I drive clarity and accountability across the organization. I develop leaders who can support turnaround environments. And I install the discipline and inspection rhythm required for sustained performance.My background spans Fortune 250 companies, PE backed transformations, and technology organizations where execution matters. I have led teams of more than two thousand employees. I have built large scale outbound engines responsible for significant new revenue growth. I have rebuilt commercial and operational systems inside digital marketplaces and BPO environments. I have strengthened partnerships with law firms, financial institutions, and governance leaders who rely on us to manage digital visibility, misinformation, and privacy exposure.A few experiences that shape how I operate today:• Graduate of the Stanford Executive Program with a focus on global leadership• Participant in the FBI Citizens Academy with emphasis on cybersecurity and digital risk• Leader of multiple large scale turnarounds across public, private, and PE owned companies• Advisor to executives navigating complex visibility and reputation challengesWhether I am guiding a client through a sensitive visibility issue or leading a commercial transformation, my approach stays consistent. Clear strategy. Strong execution. The right people in the right roles.If you are navigating digital visibility, reputational risk, or broader commercial challenges, I am always open to connecting.

Chad Angle

Reputation risk rarely shows up as a single event.

It accumulates quietly through search results, exposed data, and outdated narratives long before anyone labels it a crisis.

I shared some perspective on why reputation is fundamentally an exposure problem, not a perception problem, and why privacy is now inseparable from leadership risk.

Full piece here:

Managing Director at ReputationDefender | GTM & Revenue Transformation Leader | Executive Privacy & Digital Risk Expert

Open article: Navigating Online Reputation Management and Digital Privacy in the Modern Era by ceotimes.com

Navigating online reputation management and digital privacy in the modern era

Navigating Online Reputation Management and Digital Privacy in the Modern Era

The FBI Phoenix Citizens Academy was one of the most eye-opening programs I’ve participated in. It reinforced how much of the work that keeps communities safe happens quietly, thoughtfully, and with real accountability.

If you’re curious about public service, leadership under pressure, or how federal law enforcement actually operates behind the scenes, I’d strongly recommend applying.

Deadline is approaching and spots are limited.

Registration is now open for the FBI Phoenix Citizens Academy, with classes available in both Phoenix and Tucson! Ever wanted to ask the FBI those tough questions - or see behind the scenes of how the FBI Phoenix Division works to keep your community safe? Watch the video below to hear about Chad Angle's experience in last fall's class.   

Deadline to apply is January 23, 2026.
 
To learn more about the program, visit: https://lnkd.in/gu7rkJPg

For a direct link to the application: https://lnkd.in/gATGAAUt

Most companies don’t think about defamation until it’s already costing them money, credibility, or leadership focus.

That’s a mistake.

Online defamation today moves faster than legal review, PR approvals, or internal escalation paths. AI has only accelerated the problem.

I just published a new piece in Forbes on how smart companies are preparing before the first false claim ever appears.

This isn’t about crisis PR.
It’s about treating defamation as a strategic risk, the same way leaders think about cyber, regulatory, or operational exposure.

If you’re a CEO, board member, or GC, this is the framework you want in place before you’re tested.

#ExecutiveLeadership #BoardGovernance #ReputationRisk #DigitalRisk

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The common thread across all of these wasn’t the mistake. It was the response speed.

ReputationDefender by Norton 

Gen™ 

social-www.forbes.com

How Smart Companies Prepare For Online Defamation Before It Happens

Forbes

I once watched a team scramble to fix a rumor that started with one wrong line in an email.

It spread faster than their correction did.
Not because it was true, but because it was easy to believe.

That day I learned that facts don’t defend themselves — people do.
When trust gets tested, communication becomes leadership.

💭 Protecting your reputation starts with how you show up when people doubt you most.

2025 didn’t just “happen.” It left receipts.

Before we head into 2026, here are 10 business realities that defined 2025 and will keep shaping decisions next year, with real-world context behind them:

1. Banks stopped betting on growth and started betting on trust
Large financial institutions redirected investment toward advisor oversight, digital footprint monitoring, and reputational risk controls after realizing a single advisor issue could ripple across thousands of client relationships.

2. AI didn’t transform service. It exposed it.
Companies deployed AI into customer service and operations, only to discover that unclear ownership and broken handoffs created more friction than efficiency.

3. Tariffs quietly reshaped supply chains again
Procurement and finance teams were forced to reprice contracts or absorb margin hits as tariff adjustments surfaced late in the cycle. Nearshoring and supplier redundancy returned to board conversations.

4. Boards became materially more risk-aware
Reputation, cyber exposure, and executive visibility moved from discussion topics to standing agenda items tied directly to valuation, deal velocity, and trust.

5. Customer expectations reset upward, permanently
AI-trained customers expected faster responses, cleaner digital experiences, and fewer excuses. Churn increased even when product quality did not change.

6. Marketing efficiency mattered more than marketing volume
Volume-first strategies broke forecasting and sales trust. Several organizations quietly rolled them back mid-year.

7. Executives became the brand whether they wanted to or not
Search results, AI summaries, and social visibility increasingly influenced enterprise buying decisions and partner diligence.

8. Regulatory scrutiny didn’t slow innovation. It redirected it
Firms that embedded compliance into product and go-to-market workflows moved faster than those trying to bolt it on after launch.

9. “Transformation” fatigue became real
Teams stopped responding to vision decks and started responding to execution clarity. Fewer initiatives. Clear owners. Measurable outcomes.

10. Reputation proved it is no longer a soft metric
In 2025, reputation directly affected sales cycles, hiring outcomes, and board confidence. It became a performance variable.

Going into 2026, the question isn’t what’s next.

It’s which of these realities you’re designing for instead of reacting to.

I keep a close eye on real movers in the reputation and First Amendment space.

This is one of those moves worth paying attention to.

When experienced operators choose a platform like this to build nationally, it usually signals where the market is headed, not just where it’s been.

I am thrilled to announce that I have joined the partnership of Hilgers PLLC's Dallas office, led by the inestimable Grant Schmidt.  I am building a First Amendment / reputation defense practice in Dallas with nationwide reach, and Hilgers has the perfect blend of expertise, vision, and culture to do so. The Dallas office also maintains robust, Chambers-ranked litigation and SEC practices, and I am looking forward to lending my expertise to those groups as well!

Grant and the whole team in Dallas have made me feel immediately at home, and I am so excited for the future!

Feedback like this matters.

Reputation issues are rarely just technical problems. They’re personal, stressful, and often time-sensitive. Our responsibility is to slow things down enough to ask the right questions, understand the full picture, and act with precision.

Proud of the team for how they approach this work every day.

View company: Reputation Defender by Norton

You can depend on us to help defend your reputation, Alan.

When Reputation Strategy Meets the Courtroom

Defamation isn’t only about what was said. It’s about where it lives.

We worked on a case where false claims had already reached page one. Legal action could take months, but search results move in minutes.

That is why reputation work belongs inside litigation strategy. Lawyers manage filings. Reputation teams manage visibility. Both matter when public opinion forms before the verdict.

Every modern defamation case now has a digital front line.

#Defamation #ReputationManagement #LegalStrategy

Honored to be included in Forbes Business Council’s latest piece on brand discoverability in a zero-click world.

The big shift is simple
Visibility is no longer about rankings or traffic.
It’s about whether AI systems trust your brand enough to name you as the answer.

This article brings together leaders across marketing, PR, SEO, and security to outline what actually works when clicks disappear.

A few perspectives worth calling out:
🔍 Cindy Machles at Glue Advertising and Public Relations nails the importance of unifying PR, SEO, and marketing into a single, consistent brand signal. AI reads coherence before creativity.
🎯 Sahil Gandhi at Blushush makes the case for owning one sharp problem and repeating it relentlessly. If your positioning sounds fuzzy to a human, it disappears to AI.
📌 Omar Alofi at Seven Circles Technology reframes the goal entirely. Stop chasing rankings and start becoming the definitive source AI pulls from. 

If you’re a CEO, CMO, founder, or board member trying to understand why your brand feels harder to find, this is worth a read.

#BrandStrategy #AI #DigitalVisibility #ExecutiveLeadership #ReputationManagement #MarketingStrategy #BoardGovernance

How To Optimize For Brand Discoverability In A Zero-Click World

Board Member/Top 100 Innovator and Entrepreneur/Who’s Who Honoree/Forbes Council

Glue Advertising and Public Relations

Brand Strategist | Helping SMEs, Entrepreneurs, and Startups Craft Clear, Actionable Strategies

Shoulder Surgeon | CEO | Serial Entrepreneur | Digital Health Innovator | Healthcare Transformation | Forbes Business Council Member | Social Media Voice

Most business risks don’t show up as crises.

They show up as small signals everyone notices but no one owns.

Reputation damage usually starts there.

Quiet.
Preventable.
Ignored.

Every year has moments that quietly change the rules.

2025 had more than most.

Not because people made bigger mistakes.

But because the systems that amplify those mistakes got faster, louder, and harder to reverse.

J.P. Morgan cutting proxy advisors isn’t about “AI replacing humans.”
It’s about reclaiming accountability.

JPMorganChase just made a consequential move: walking away from external proxy advisors and replacing them with an internal AI platform, Proxy IQ, to guide shareholder voting across thousands of companies.

This wasn’t sudden. Jamie Dimon has been publicly critical of proxy advisors for years, arguing that standardized frameworks and outsourced judgment distort real stewardship.

From where I sit working with banks, wealth platforms, and advisors, three things matter here.

First, this is a governance decision, not a cost decision. Proxy firms like Institutional Shareholder Services and Glass Lewis didn’t just provide research. They quietly shaped outcomes. JPM is saying that if it’s going to vote trillions of dollars on behalf of clients, the logic, trade-offs, and accountability should live inside the institution.

Second, AI didn’t remove risk. It relocated it. An external advisor spreads liability. An internal system concentrates it. That’s a deliberate choice. JPM is betting it can govern its models, oversight, escalation paths, and exceptions better than it can govern third parties. That’s confidence, not recklessness.

Third, this is where financial institutions are heading whether they admit it or not. Banks already use AI for credit, fraud, surveillance, and suitability. Governance was simply one of the last “sacred” human domains. That line just moved.

The real question isn’t whether AI will make mistakes. It will.

The question boards and regulators should be asking is this:
Who owns the decision, who can explain it, and who is accountable when it’s wrong?

On that axis, JPM’s move is actually clearer than the old model.

This won’t be the last large institution to do this. But it will be the one everyone watches.

wsj.com

Exclusive | JPMorgan Cuts All Ties With Proxy Advisers in Industry First

J.P. Morgan

JPMorganChase

Chairman and CEO of JPMorgan Chase & Co.

The Price of Visibility

The internet rewards visibility.
It rarely forgives it.

Every post, every interview, every public comment adds to your digital identity.
For leaders, that visibility builds credibility — until it doesn’t.

The challenge isn’t being seen.
It’s being seen correctly.

Here’s what I tell executives every week:
✅ Own your narrative before someone else shapes it
✅ Update your online presence regularly
✅ Keep personal and professional boundaries clear

Reputation management isn’t about hiding.
It’s about managing exposure with intention.

You don’t need less visibility.
You need smarter visibility.

#ReputationManagement #ExecutiveBrand #Leadership

The reputational issues that escalate fastest are rarely the ones people plan for.

They’re the ones everyone assumed “would never happen.”

Harvard Business School just made teamwork uncomfortable ⚠️
One of the oldest assumptions in organizational design is breaking.

AI now handles much of what teams were built to do: integrate expertise and reduce uncertainty.

That forces a different board-level question.
Not: How do we use AI to make teams more productive?
But: Which work still deserves a team at all?

Speed and leverage benefit from fewer handoffs and AI-enabled individuals.

Breakthrough innovation still requires human tension, debate, and judgment under ambiguity.

Trying to optimize for both everywhere is the mistake.

Thoughtful, well-framed recap by David Kochanek on what this really means for boards and organizational design.

#BoardGovernance #OrganizationalDesign #Leadership #ArtificialIntelligence

https://lnkd.in/gXT3dQxi

David Kochanek

AI Is Quietly Redefining Teamwork. Boards Need to Pay Attention.

Harvard Business School

Personal Branding & Thought Leadership Strategy for Executives

Every PR Crisis Starts with Silence

The first mistake most companies make in a crisis isn’t what they say.
It’s what they don’t say.

The first 12 hours define the narrative.
The public rarely remembers the trigger. They remember the tone, the speed, and whether leadership looked in control.

Here’s the playbook that works:
✅ Acknowledge quickly
✅ Clarify facts you know
✅ Commit to updates as you learn
✅ Speak with one voice, not ten

In reputation management, silence doesn’t buy you time. It sells your credibility.

#CrisisManagement #PRStrategy #Reputation

2025’s Top 10 Reputation Moments
(That every executive should have studied)

2025 was a masterclass in how reputation actually works now.

Not in theory.
In real time.
With consequences.

Here are 10 reputation moments from 2025 that quietly rewired how trust, visibility, and risk operate, whether leaders noticed or not:

1. The Coldplay concert clip
One fan video from a stadium seat shaped public narrative faster than any corporate statement could. By the time responses came out, context was already set. Speed, not polish, determined the outcome.

2. AI summaries became the first impression
Executives learned that people no longer “Google you.” They ask AI to summarize you. And those summaries often pulled from outdated articles, old controversies, or incomplete context even when search results looked clean.

3. The comeback apology that actually worked
A leadership team responded within the same news cycle, acknowledged impact without defensiveness, and avoided legal hedging. Engagement dropped within 48 hours. Similar incidents handled slowly lingered for weeks.

4. The brand that chose silence
The strategy was “don’t fuel it.” Instead, speculation filled the vacuum, employees leaked context, and the narrative ran sideways. Silence didn’t de-escalate. It surrendered control.

5. The executive whose old blog post resurfaced
A decade-old personal post conflicted with modern expectations and reappeared during a fundraising cycle. It wasn’t journalists who found it. Automated monitoring did. The response lagged behind discovery.

6. The influencer issue that became a board topic
What started as a sponsored post backlash escalated into advertiser concern, customer complaints, and governance conversations. Influence crossed from marketing into enterprise risk.

7. The company that over-corrected publicly
Multiple apologies and clarifications followed in quick succession. Each update reignited attention. The walk-back caused more damage than the original misstep. Panic spoke louder than accountability.

8. The deepfake scare
Fabricated executive audio circulated briefly. It was debunked quickly, but trust still took a hit. The reputational damage wasn’t belief. It was doubt.

9. The lawsuit that “won” and still lost
Legal victory didn’t translate to public trust. Headlines focused on tone and power imbalance, not the ruling. The reputational cost outlasted the case.

10. The moment leaders realized reputation isn’t PR anymore
Reputation became a function of discovery, AI memory, speed, and resilience. PR was just one input. Not the system.

The 2025 takeaway:
Reputation isn’t about controlling the story.

It’s about how well you hold when control disappears.

If you lead a company, sit on a board, or carry a visible profile, 2026 will test this even harder.

I’ve watched teams spend days debating language while the internet decided tone in minutes.

Alignment feels productive.

Timing is what actually protects you.

Your Crisis Playbook Starts Before the Crisis

Every executive says they’re prepared until they’re trending. Then everyone scrambles for statements, lawyers, and silence.

Real preparation looks different. It means:
1️⃣ Knowing your online footprint before others weaponize it
2️⃣ Assigning decision rights early
3️⃣ Having a 24-hour digital response plan that is tested, not theoretical

A brand survives a crisis by how fast it moves, not how loudly it apologizes.

#CrisisManagement #Leadership #Reputation

Reputation used to decay over time.

Now it snapshots instantly.

What people see first becomes what they remember longest.

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

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Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

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🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

Last Black Friday nearly broke me.

Not because sales were bad.

Because they were TOO GOOD.

$37,426 in revenue.
342 orders.

My best day ever.

Then January hit...

"CHARGEBACK DISPUTE: Order #1294"
"CHARGEBACK DISPUTE: Order #1301"
"CHARGEBACK DISPUTE: Order #1358"

One after another.
Like dominoes falling.

I didn't understand what was happening until I analyzed the patterns:

Orders slightly above my average ($110-150)
All paid with different credit cards
All shipped to freight forwarders

Professional fraudsters had targeted my store.

In desperation, I called a Shopify expert who asked:

"Are you using Shopify Protect?"

That conversation saved my business.

I discovered a completely free fraud protection system built directly into Shopify that:

➜ Automatically identifies high-risk orders
➜ Covers 100% of eligible fraudulent chargebacks
➜ Reimburses even the chargeback fees

The banking executive I spoke with admitted:

"Most merchants lose 5-10% of holiday revenue to sophisticated fraud rings."

🛡️ I've documented exactly how to activate and maximize Shopify Protect.

Want it?

Comment "SHIELD" below.
You'll receive:

Step-by-step Shopify Protect activation guide
====
Graphic inspo
Visual: A Shopify Protect dashboard screenshot + a red “CHARGEBACK ALERT” stamp

Text: STOP CHARGEBACKS BEFORE THEY DESTROY YOUR PROFITS”
“Comment ‘SHIELD’ below to get my step-by-step Shopify Protect guide!”

solvexmedia

A story about how a 30-minute hack transformed an entire marketing strategy.
Last quarter, I was working with an e-commerce brand bleeding subscribers. 
Their opt-in rates were DEAD
(averaging a pathetic 2.3%)
Then we deployed the most controversial conversion tactic: 
👉 The *urgency* timer

Here's exactly what happened:
Before Timer:
Opt-in rate: 2.3%
Subscribers/Month: 437
Revenue impact: Minimal

After Timer: ⏱️
Opt-in rate: 7.6%
Subscribers/Month: 1,892
Revenue impact: +$47,300/month

Why does this work?
Two simple reasons:
1. Humans are wired to avoid LOSING something
2. Scarcity triggers immediate action

Most marketers are leaving MASSIVE money on the table by not understanding psychological triggers.

🎁: I'm releasing my EXACT Standard Operating Procedure (SOP 263) for implementing conversion timers.

How to get it:
Comment "TIMER" below
I'll send the full step-by-step SOP

I was sitting in a coffee shop when an e-com founder broke down in frustration.

"I've tried everything," she said. 

"Ads, influencers, redesigns—nothing works."


If this feels like you, you are playing a losing game. 

You're burning money because you don’t see the invisible battlefield of conversion optimization.

Let me show you what’s really happening behind the scenes:

Most founders don't realize:

- Your conversion rate isn’t just a number—it’s the heartbeat of your business.
- It’s driven by customer psychology, not just design tweaks.
- Every 0.1% life matters MORE than you think

Meaning:

❌ More traffic isn’t the answer.
✅ Higher conversion rates are.

Think about it—if your store is leaking sales, sending more traffic is like pouring water into a leaky bucket. 

Fix the leak first.

Here’s how a small conversion lift changes everything:

1) Starting Point:

Conversion Rate: 2%
Sessions per Month: 32,600
Average Order Value: $120

2) Optimized Potential:

Conversion Rate: 2.90%
Additional Monthly Revenue: $19,560

(that’s a brand-new Tesla every single month 🚗)

In just 1 year...

Total additional revenue is $234,720 📈 

(a free revenue stream you’re leaving on the table 😔)


I’m giving away my best-kept CRO tools to help you stop burning money:

What's inside?

- Advanced A/B Testing Calculator

How to claim:
1. Like this post
2. Comment your biggest conversion nightmare
3. Tag an e-commerce founder who needs this

Last summer, I noticed a terrifying trend:

"Sorry, I forgot I had items in my cart."

This message kept popping up in our abandoned cart emails.

It wasn’t that people didn’t want our candy—it was that they got distracted and never came back.

Here’s how we fixed it. 👇🍬

Instead of panicking, I got curious.

I personally reached out to 132 abandoned cart customers.

🙅♂️ Not with automated emails.
🙅♂️ Not with discount codes.

But with genuine questions about why they left.

Their responses revealed the truth:

41% simply "forgot"
27% were comparison shopping
18% got distracted mid-purchase
14% had payment concerns

What did I realize? 

Most weren't saying "no" - they were saying "not yet."

So I built a system.

A simple Shopify abandoned cart setup that felt personal, not pushy.

Results after 60 days:

43% recovery rate (industry average: 10%)
$22,483 in recovered revenue
Customer loyalty scores up 28%

🎁 I'm sharing my exact Shopify abandoned cart recovery SOP.

Want it?

Comment "REMEMBER ME" below.

You'll receive:
5-minute Shopify setup guide

Stop losing customers who already decided to buy once.

One simple way to:
🤑 increase CTR from 2.50% to 2.70%
🤑 boost Add to Cart from 10% to 12%
🤑 reduce Cost per Purchase by $8.53

Here’s the $3.1 million secret most e-com founders never realize

"I'm spending $100K on ads monthly, but I'm barely breaking even."
Sound familiar?

Most founders see advertising as a cost. 
I see it as a strategic chess game.

Here's how I did it:
“THE MICRO-CONVERSION MULTIPLIER METHOD”

Step 1: Creative Refresh Strategy
- Rotate ad creatives every 72 hours
- Use 3 variations per ad set
- A/B test visual vs. video content
- Implement scroll-stopping hooks in first 3 seconds

Step 2: Targeting Refinement
- Narrow audience by:
 * Purchase behavior
 * Detailed interests
 * Lookalike audiences (1-3%)
- Remove underperforming audiences weekly

Step 3: Landing Page Optimization
- Reduce page load time under 2 seconds
- Create clear value proposition above the fold
- Add social proof (reviews, testimonials)
- Implement urgency triggers
- Optimize mobile experience

Step 4: Conversion Path Breakdown
- Simplify checkout process
- Reduce form fields by 40%
- Add multiple payment options
- Implement trust badges
- Create exit-intent popups

My clients results after implementing this to their sites:
✅ CTR Increase: +0.20%
✅ Add to Cart: +2%
✅ Cost per Purchase: -$8.53
💰 Revenue Impact: $60K additional monthly

And you can too!

🎁 Get my "E-commerce Profit Detonator"

What you'll get:
- Funnel Performance Master Spreadsheet

How to get yours:
1. Like this post
2. Comment your biggest revenue roadblock
3. Tag an e-com founder who needs this

Will send you thru PM ;)

That drop at the end? 
It made us $155,558 in 10 days 🔥📈
What looks like failure actually revealed our biggest opportunity.
The 10-day journey that changed how I view sales data forever...

Day 1-8: Steady sailing
~$20K daily revenue
3,615 orders flowing
5.76% conversion rate

Nothing exciting, right?
Then February 9th hit. The graph took a nosedive. 
Most managers would panic.
But here's what everyone missed:
Despite the drop, we were UP:

• Sales: +62% vs last month
• Orders: +42% growth
• Conversions: +9% higher


That "scary" drop? 
It came after we RAISED prices.

The result?
Lower volume BUT higher profits.

Before: Lots of small orders
After: Fewer but bigger purchases

What we discovered were our power days:
Early month = High volume
Mid-month = Steady performance
End period = Quality buyers

BUT the most shocking part?
This pattern repeated for 3 months straight.

Bonus:
Here’s our 3-action plan that worked:
1) Focused ads on high-value days
2) Adjusted inventory for pattern
3) Matched support staff to peak times

Results:
$155K+ revenue
62% growth
A happier team

P.S. Next time your graph dips, look closer. 
The story might surprise you.

I once spoke with an ecom founder who spent $100,000 on ads every month.
His conversion rate? 1.89%.
His operating profit? Barely $20K.

He thought he had a traffic problem.
He actually had a conversion problem.

The biggest mistake? 
👉 Focusing only on top-of-funnel traffic while ignoring the leaks in the funnel.

Here’s what happens when you fix your funnel instead of just spending more on ads:

By making small BUT strategic changes:
✅ Increasing CTR from 2.5% → 2.7%
✅ Boosting Add-to-Cart rate from 10% → 12%
✅ Improving Cost Per Purchase from $37 → $28

Revenue jumped from $2.4M to $3.1M per year.
Profit skyrocketed from $20K to $382K.

All without increasing ad spend. 😉

Want to see how small improvements add up?

I’m giving away my Ecom Funnel Performance Calculator (normally paid) for FREE. 🎁

📩 Comment “ecom” below, and I’ll send it to you.

This spreadsheet will show you EXACTLY where your store is leaking money and how to fix it.

Why Gordon Ramsay would HATE HelloFresh 

If Gordon Ramsay reviewed HelloFresh, he’d probably call it:

❌ "Lazy cooking"
❌ "No real skill involved"
❌ "Pre-measured ingredients? Are you joking?"

And you know what? 

He’d be right.

But that’s exactly why HelloFresh is a marketing genius.

A year ago, I tried HelloFresh out of curiosity.

I was expecting high-end, restaurant-quality meals. 

Instead, I got:

✅ Pre-chopped veggies
✅ Step-by-step instructions
✅ Foolproof cooking

It wasn’t "real" cooking. 

It was cooking for people who don’t want to cook.

And that’s where HelloFresh wins.

They didn’t market to chefs. 

They marketed to busy people.

Their website, ads, and messaging make it stupidly clear:

✔️ No meal planning
✔️ No grocery runs
✔️ No thinking—just follow the steps

If they tried to impress food snobs, they would’ve failed. 

Instead, they focused on the people who just want good food without the effort.

Most brands make the mistake of trying to please everyone.

HelloFresh? 

They embraced the criticism and leaned into their audience.

Ramsay would hate it. 

But their customers love it.

And that’s why they win.

Why professional dog trainers HATE this subscription box

A friend of mine is a professional dog trainer.
When I mentioned a certain wildly popular dog subscription box, he rolled his eyes.

❌ "It’s ruining dog training."
❌ "People are rewarding bad behavior."
❌ "They’re just stuffing random toys and treats in a box!"

And honestly? 
He’s not wrong.
But that’s exactly why this brand is a marketing god.
I looked into it. 

Their entire pitch is:
✔️ Surprise toys & treats every month
✔️ Personalized for your dog’s size & chewing habits
✔️ Hassle-free, delivered to your door

Notice what’s missing?
❌ No mention of training
❌ No talk about behavior correction
❌ Nothing about discipline

Because their audience isn’t full of professional trainers. 
It’s dog owners who just want to spoil their pets.

This is where most brands mess up.
They try to be "technically correct" instead of speaking to what their audience actually wants.
This brand knows its customers don’t care about strict training guidelines. 
They just want their dog to be happy.
And that’s why it works.

The experts might hate it. 
But the customers? 
They can’t get enough. 
=== 
Graphics inspo:

Concept: A mock customer review screen with extreme reactions.

Trainer Review: “Bad for discipline. Ruining dog behavior.” ❌
Customer Review: “My dog goes NUTS when this arrives!” ✅

Text: “Experts hate it. Customers can’t get enough.”

Why IKEA Executives lose sleep Chairish’s genius strategy

A few weeks ago, I was looking for a new chair.

I checked IKEA first—affordable, modern, easy to find.

But something felt... off.

Every piece looked the same.

Mass-produced. 
Generic. 
Lacking personality.

Then I stumbled upon Chairish.

And suddenly, I wasn’t just shopping for a chair.

I was looking at one-of-a-kind pieces with character, history, and craftsmanship.

This is why Chairish keeps IKEA executives up at night.

IKEA sells affordability and convenience.

BUT Chairish sells exclusivity and storytelling

(something no flat-pack furniture can compete with)

Their secret?

✔️ A marketplace of vintage & designer furniture
✔️ Limited availability (scarcity = desire)
✔️ A brand that makes furniture feel like an investment, not an impulse buy

Most brands race to the bottom on price.

Chairish flipped the script.

They made people crave uniqueness instead of settling for mass-produced.

They turned furniture shopping into treasure hunting.

And that’s why they’re converting like crazy.

That notification still makes my stomach drop:

"CHARGEBACK NOTICE: Transaction #47293"

Three years ago, I woke up to 7 of these.

My biggest sales day ever...

Completely wiped out.

I called my mom in tears.

"We can't pay rent this month."

Then a fellow store owner messaged me:

"Have you activated Shopify Protect yet?"

I hadn't even heard of it.

15 minutes later, everything changed:

6 of 7 chargebacks covered
$12,764 reimbursed
My business saved

The craziest part?

This protection was sitting in my Shopify dashboard THE ENTIRE TIME.

Free.
Unused.
Hidden in plain sight.

Most store owners have no idea it exists.

Today, I get chargebacks like everyone else. 

But I haven't paid for a fraudulent one in 2 years.

🎁 I've created a complete step-by-step SOP for activating and maximizing Shopify Protect.

Want it?

Comment "PROTECT" below.

You'll receive:

My 15-minute setup guide
The exact timeline to ensure protection

Don't lose your hard-earned profits to fraudsters.

I failed 3 times before I cracked the e-commerce profit code. 
Here's what most "gurus" won't tell you:
Your conversion problem isn't about traffic. 
It's about TRUST.
In my last 5 years working with 47 e-commerce brands, I've discovered a pattern that separates 7-figure stores from struggling shops:

Most founders think customers buy products. 
WRONG.

Customers buy:
➜ Solved problems
➜ Emotional relief
➜ Identity validation
➜ Social proof
➜ Perceived value

Here’s my “Trust Conversion” Framework:
1) Prove you understand their EXACT problem
2) Show tangible results (not just promises)
3) Remove ALL purchase friction
4) Create a narrative bigger than the product

Perfect example was:
How we took a fitness supplement brand from $50K to $387K monthly by redesigning ONE landing page.

To reduced checkout steps by 62%, we:
- added real customer video testimonials
- created risk-reversal guarantee
- simplified product value proposition

🎁 I'm giving away my EXACT e-com funnel optimization spreadsheet that breaks down every conversion metric.

How to get it:
Comment "SCALE"
I'll drop the Google Sheet link
Bonus: Walkthrough video explaining EACH metric

Who's serious about building a real business, not just another Shopify store? 👇

We made $1.4M by breaking every "expert" rule 🤭
That spike in December?
It wasn't Black Friday.
It wasn't a viral moment.
It wasn't even planned.

Here’s the story about how ignoring conventional wisdom led to our biggest breakthrough...
• $1.4M in sales
• 34,092 orders
• 6.16% conversion rate
• 83% growth

But here's what everyone missed:
Look at that December dip.
Traditional advice: "Panic and slash prices."
What we did: Nothing.

Here's why...
1. Every "dip" was followed by sustained growth
2. Our baseline kept rising.
3. Small steady spikes > Big, sudden spikes for long-term success.

We deliberately ignored what others were doing:
• Skipped the "peak" shopping days
• Avoided the major sales events.
• Focused on steady, sustainable growth.
• Built long-term patterns, not just short-term gains.

Marketing "experts" called us crazy.
Then the numbers proved us right.

What happened next?
While competitors saw a post-holiday crash, we saw:
• 30% increase in baseline
• 62% customer retention
• 40% decrease in refund rates

Stable growth beats viral moments.
Every. Single. Time.

Question for you:
When did going against "expert" advice actually work better for your business?

P.S. Next time someone tells you to "maximize peak seasons," show them this graph.

Last week, a first-time visitor landed on our client's store.
She almost left within 10 seconds.
Why? 
A popup jumped at her face the moment she arrived.

I see this mistake EVERYWHERE.
We immediately fixed their strategy:
- No popups for the first 20 seconds.
- Let visitors breathe. 
- Let them explore. 
- Let them get comfortable.

The results?

37% increase in signups. 
24% drop in bounce rate.
$14,300 more revenue last month alone. 💸

One tiny change. 
Massive impact.

I believe most stores get this wrong because they're too desperate for emails.

But here's what I know after ___ years in e-com:

Respect earns more subscribers than aggression.

🎁 I'm sharing our complete "E-commerce Conversion Toolkit" with 3 people this week.

You'll get:
- Our exact popup timing framework

To enter:
1. Like this post
2. Comment your biggest conversion headache
3. Tag a friend who needs better conversions

I'll announce the winners on (____Friday!)

Confession: I used to be the WORST popup creator.
My first e-commerce store? 
Visitors ran away faster than free samples disappear at Costco.
I was that marketer bombarding people with popups every single click. 
Desperate? Absolutely.
Then I learned the magic of strategic patience.
Here's the game-changing insight most marketers miss:
❌ Your popup isn't about YOU. 
✅ It's about THEM.
Imagine this: A visitor lands on your site. 
They're exploring, curious. 
You DON'T assault them with a signup form.
Instead, you wait. 
7 strategic days.
Why 7 days? 
Because people need space to fall in love.

The results shocked me (and my clients too):
- 42% higher engagement rates
- 3x more genuine email signups
- Visitors who actually WANT to hear from you

🎁 I'm dropping my complete "Pop-up Optimization Masterclass" 

What you'll get:
- Exact 7-day popup strategy blueprint

How to get yours:
1. Like this post
2. Comment your biggest popup fail
3. Tag a marketer who needs this wisdom

The day I discovered shopping could actually be fun
Endless scrolling. 
Frustrating clicks. 
Another boring online store?

Not Farfetch.

1) Navigation that finds your likes in one snap.
Farfetch understands how you shop:

- Crystal-clear categories

2) Curation
This isn't shopping. 
This is fashion storytelling.

- Every item is carefully selected by a trendy fashionista

3) Searchbar’s strategic placement in the top right corner makes it easily accessible.

4) Product pages that converts

What makes a great product page you ask?
- Stunning, high-res images
- Trusted brands (Simon Miller, Jacquemus)
- Transparent pricing
- Easy heart-save feature


Farfetch isn't just an online retail store.
It's a personalized fashion experience.
Retail, reinvented. 🔥

Brooklinen is not selling sheets. 
They’re selling eight hours of psychological freedom.

2 months ago, I needed new bedsheets.
I wasn’t looking for luxury. 
I wasn’t looking for high thread counts.

I just wanted something comfortable.
without spending hours comparing fabrics.

Then I saw Brooklinen’s tagline:
“The Internet's Favorite Sheets”

And suddenly, I was hooked.
💭 What makes them the favorite?
💭 Are they really that good?

I had to find out.

At that moment, I wasn’t just buying sheets.
I was buying better sleep, less stress, and pure comfort.

Brooklinen understands something most brands miss:
❌ People don’t buy products. 
✅ They buy better versions of themselves.

Their marketing doesn’t obsess over cotton blends or weave types.

They focus on what their customers actually want:
✔️ A peaceful night’s sleep
✔️ Stress-free comfort
✔️ A small luxury that feels like self-care

And that’s why they win.
Most brands focus on what they sell.
The best brands sell why it matters.

So, Brooklinen isn’t just selling sheets.
They’re selling the feeling of finally exhaling after a long day.

And that’s why people happily pay the premium.

I nearly shut down my business last January.

3 months of shrinking sales.
No clue why customers weren't buying.
44 sleepless nights wondering what went wrong.

Then my mom asked the question that saved everything:

"Why don't you just ask the people who put stuff in their shopping cart why they didn't buy it?"

I dove into Shopify's backend and discovered a feature hidden in plain sight: 

➜ Abandoned Cart Recovery.

The results shocked me:

• 67% of my shoppers were abandoning their carts
• $34,967 in products sitting in digital limbo
• All recoverable with a 5-minute setup

Most store owners never activate this feature because they don't know it exists.

Within 30 days of implementation:

• 31% recovery rate
• $10,840 in recovered revenue
• Zero additional ad spend

🎁 THE 5-MINUTE RECOVERY BLUEPRINT:

I've turned this game-changing discovery into a step-by-step SOP.

Want it?
Drop "RECOVER" in the comments.

You'll receive:
• My exact abandoned cart recovery setup
• Setup checklist to implement in 5 minutes flat

Last month, my best friend called me at 2 AM.

His voice was shaking.

"I just got hit with SEVENTEEN chargebacks in one week. I might lose everything."

As someone who has been deep in e-com for years, I knew exactly what was happening:

His store had been targeted by a sophisticated fraud ring. 😨

But instead of giving him the standard advice, 

I taught him my unusual "Blue Dot System."

Years ago, I developed a method to visually organize Shopify orders by protection status:

Blue dots = Protected orders
Red dots = At-risk orders
Yellow dots = Pending protection

Sounds simple, right?

What happened next shocked him:

⤷ He identified 43 high-risk orders before they shipped
⤷ Prevented $11,873 in potential chargebacks
⤷ Saved his entire Q1 profit margin

The method works because it transforms complex fraud data into ➜ a simple visual pattern our brains can instantly recognize.

Most store owners are overwhelmed by order management. 

They don't realize Shopify has built-in tools to PREDICT which orders might be fraudulent.

🛡️ I've documented my exact order filtering protocol in a step-by-step SOP.

Want it?

Comment "BLUE DOT" below.

You'll receive:
1. My complete order filtering SOP

The 10-minute morning ritual that saved my Shopify store $78,000

For 16 weeks straight, I started each day with the same ritual:

Coffee. 
Laptop. 
Shopify admin. 
Filter orders.

You see, after nearly losing my business to a devastating wave of chargebacks, I developed an obsession with order protection.

But it wasn't until I organized my approach that everything changed for the better.

The system was deceptively simple:

Morning: Filter orders by "Protection active" status
Afternoon: Prioritize fulfillment of protected orders
Evening: Review any "Not Protected" orders for red flags

The results?

98.7% protection rate across all orders
Zero successful fraudulent chargebacks in 9 months
$78,000 in potential losses prevented

What shocked me most?

This wasn't some expensive fraud tool.

It was built directly into Shopify.

Completely free.

Just hidden behind a few clicks.

I've watched countless fellow store owners struggle with chargebacks while this protection sat unused in their dashboard.

I've documented my exact daily order filtering routine in a simple SOP.

Want it?

Comment "FILTER" below.

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The Battle

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