Global Technology Leader | Seasoned Startup & Board Advisor | Formerly at Amazon, Zillow, Lending Tree

I never set out to be a personal brand. I have always seen myself as an operator and partner to other people’s projects, not someone who needs the spotlight.

I also know what it feels like to have a strong track record and still feel invisible.

For more than fifteen years I worked inside large organisations. At Amazon in the United States, United Kingdom and Australia I led sales, marketing and partnerships. I helped launch private brands, build small business innovation programs and grow advertising and search products across regions. At a global music and media company I led streaming and commercial partnerships around music and film catalogues, working closely with artists, managers and platforms.

I was proud of the work. We launched real products, moved real numbers and helped brands grow. But outside those walls none of that automatically translated into the next opportunity. Titles and logos only tell part of the story.

Returning to Sydney, I shifted from large company roles into building systems directly around creators and smaller teams. I work with podcasters, musicians and direct to consumer brands on the unglamorous pieces that actually drive growth. Planning topics. Turning long form video into short form clips. Tightening hooks, captions and calls to action. Building simple engines that make consistent content and audience growth possible.

In parallel I do what I used to do at Amazon and AWS, now with modern tools. I design revenue and marketing systems powered by AI, Zapier and automation. Lead capture, messages, tagging, reporting, content calendars, launch plans. All the operational plumbing that lets teams scale without burning out. I am familiar with the major content creation tools and with implementing digital transformation strategies that stick.

The common thread is simple. There are capable and humble people doing good work who are overlooked because their sales, marketing and content systems are weak or missing. They do not need viral fame. They do need a clear story, a repeatable way to show up and operations that hold together when things get busy.

That is what I help with now.

Building sales and marketing playbooks from first touch to close.
Turning podcasts, video and expertise into consistent content that drives enquiry.
Using AI and automation to remove manual work and give leaders clear numbers.

If you are in Sydney or remote and you are trying to grow revenue, sort out your marketing or figure out where AI and automation fit into your business, send me a message and tell me what you are working on.

Chadd SJ Ciccarelli

Microsoft

In-role promotion and focused responsibilities around the strategic development for the AI Solution Acceleration team (and the larger Engineering Excellence group) within the Engineering and Architecture Group at Microsoft. Our team develops, standardizes and scales customer-led solutions, improving efficiency and customer outcomes with AI. Stay tuned for details on the commercialization of AskAI Custom Copilots in the upcoming year!

WW Technical Program Leader, AI Solution Acceleration

Business and go-to-market leader for the Microsoft Industry AI Solution Acceleration team and product leader for the Clinical Trials and Research Accelerator. My role is multi-faceted within Microsoft and my team:

1. I monitor and report key commercial metrics for the AI Solution Acceleration Team (Engineering and Architecture Group) through the use of reports and automated, custom Power dashboards linked into our CRM 
2. I lead go-to-market strategy, internally with sales teams and externally with customers to drive growth of our “Farm-to-Table” solutions, primarily focused on Corporate Executive Functions (Procurement, Legal, HR) and integration of AI to improve productivity and performance
3. Business Leader for the Clinical Trials And Research Accelerator, an AI-enabled patient matching and monitoring platform. I have been a part of the development of this solution from day one, shepherding it from inception to now, commercialization into Academic Medical Centers and Health Systems.

Head, Global Business Operations and Strategy, AI Solution Acceleration

Healthcare leader and cross-team collaborator, partnering with stakeholders to optimize global industry solution sales and delivery. Holistic owner of the Healthcare Service Line, specifically for the Pharmaceutical/Life Sciences vertical. Key responsibilities include the development of scalable market solutions, coupled with executable go-to-market design, coverage, capacity and success KPIs.

Solutions launched in FY23 include:
- Healthcare Data Platform Accelerator (offering that delivers migration of healthcare datasets such as EMR, DICOM, IoMT and other real world data, aligned to standards like FHIR in the Azure Cloud)
- Healthcare Data Unification Services (creation of a cohesive data fabric to align complex analytics and enable power apps in the Azure Cloud)
- Partner Advisory Service for Healthcare (consultative services to provide deep industry oversight of project delivery for our partners to our global customers)
- Genomics on Azure (alignment and migration of clinical and/or -omics datasets to the Azure Cloud complete with an extensible, customizable environment streamlined with options for secondary and tertiary analytics)
- Clinical Trials and Research Accelerator (leveraging AI and NLP to deliver significant outcomes, particularly for recruitment and retention of participants…currently in development REACH OUT TO LEARN MORE!)

Global Healthcare Service Strategy Lead, Pharmaceutical/Life Sciences

FoundersX Ventures

Venture Partner

Omniscope

Advisory Board

Gotara - Women in STEM+

Senior STEM Industry Advisor

Irid Glass Dreams

Irid Glass Dreams is a custom stained glass, mixed media art studio and gallery. I specialize in artistic translations of actual photos, particularly portraits. The first series is entitled, "Iridescent Hearts: Celebrating Female Friendships and the Art They Inspire" and features 19 portraits and inspirational stories of women, currently being scoped for publication.

Owner

One Medical

Thought leader and subject matter expert, cross-functionally developing the positioning of employer solutions in the marketplace externally, and shaping the enablement of sales internally, to anticipate and strategically position One Medical in the competitive landscape of healthcare delivery solutions. 

• Use Voice of Customer-based strategy to create compelling narratives for One Medical 4 Business (OM4B).
• Define the Enterprise (OM4B) go-to-market commercialization strategy and shape product development.
• Evolve OM4B product positioning and customer segmentation, honing the value proposition and competitive differentiators. 
• Lead, train and develop core sales enablement assets to impact bottom line for new and existing products. 
• Partner with Marketing to both create and deliver the go-to-market plan for customers and key influencers.

Director of Enterprise Market Development

Vizient, Inc

Acted as a consulting lead for the Life Sciences and Industry team within Sg2, delivering data-driven intelligence based on voice of IDN customer and proprietary analytics. Helped our Clients that engage with the healthcare industry (eg. pharma, med devices, diagnostics, etc.) develop compelling strategies and perspectives on the market, today and tomorrow. Key areas of focus and project delivery included:
•	Market & Enterprise Strategy
•	IDN Segmentation & “Readiness” Modeling
•	Commercialization & Consumer Strategy
•	Internal & External Education Program Development

Associate Principal (AVP), Sg2 Consulting

Dedicated strategic advisor, working collaboratively with Sutter Health Ambulatory leadership to champion opportunities and alignment of supply chain and operational savings across the Sutter Foundations, ASCs and Sutter Care at Home (1,800+ facilities). Created an Ambulatory Division-wide dashboard for Sutter Health, tracking opportunities for contract correction and conversion programs within non-acute facilities, as well as compliance and realized savings, while pioneering custom analytic approaches to align data, provide transparency and create meaningful drivers for non-acute optimization.

Executive Director, Strategy & Implementation

Managed enterprise conversation & cross-functional team development across all GE businesses to deliver holistic solutions for healthcare & pharma partners, globally. Projects based on opportunity creation included a $170M Biopark facility in Cork, Ireland, multiple $100M+ hospital construction projects and the development of a pre-fabricated, turnkey outpatient facility, which leverages multiple partners (including DIRTT Environmental Solutions) to build the final customer solution.

OneGE Program Director, Healthcare/Pharma

Functioned as part of the West Zone commercial leadership team for GE Healthcare, working in lock step with the GM to ensure targeted, revenue generating strategies for the sales team. Created care area/service line training & execution strategies around cardiovascular, healthcare market analytics and planning, hospital construction and oncology.

GE Healthcare Commercial Marketing Director

Worked cross-functionally to manage the research relationship with Amgen and represent GEHC in the Supplier Relationship Excellence program. Took on the University of California relationship, system-wide and identified/set up an enterprise services opportunity at the Office of President that yielded $85M in volume revenue through 2022, while also facilitating the development of MSA and CPA agreements across the entire UC system. Developed C-level relationships and delivered strategic plans with agreement from internal and external stakeholders within focus accounts. Overperformed (MBOs at 150% in 2013 & 2014).

GE Healthcare (Life Sciences) Strategic Account Director

Eureka Genomics

Defined the corporate acquisition strategy in conjunction with the company CEO & CSO, based on a novel, NGS-based assay and identified opportunities for commercialization of related genetic tests and diagnostics. Eureka Genomics was acquired by Affymetrix for $15M, achieving the acquisition strategy.

Director of Business Development

Frisson Agency

Founded a healthcare marketing agency specializing in 1) market research & strategic planning, 2) collateral development and 3) website design & implementation. 

Portfolio of work available upon request.

Co-founder

Leading Microsoft's AI Solution Acceleration strategy, my focus is on developing and scaling customer-centric AI solutions that enhance efficiency and drive superior outcomes. My role, a synergy of technical acumen and strategic insight, is pivotal in the commercialization of groundbreaking projects like AskAI Custom Copilots. Alongside, as a Venture Partner at FoundersX Ventures, I apply my expertise in technical sales and new business development to support cutting-edge startups.

With a rich background in Biochemistry and Molecular Biology, my mission at Microsoft is to bridge innovations with tangible results, ensuring the empowerment of organizations globally. My collaborative approach has been instrumental in optimizing global industry solution sales and delivery. I am committed to fostering a culture of excellence and growth, where the team is inspired to explore and realize the full spectrum of AI's potential.

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The Battle

Chadd SJ Ciccarelli

Andi White, PhD

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