Global Technology Leader | Seasoned Startup & Board Advisor | Formerly at Amazon, Zillow, Lending Tree

I never set out to be a personal brand. I have always seen myself as an operator and partner to other people’s projects, not someone who needs the spotlight.

I also know what it feels like to have a strong track record and still feel invisible.

For more than fifteen years I worked inside large organisations. At Amazon in the United States, United Kingdom and Australia I led sales, marketing and partnerships. I helped launch private brands, build small business innovation programs and grow advertising and search products across regions. At a global music and media company I led streaming and commercial partnerships around music and film catalogues, working closely with artists, managers and platforms.

I was proud of the work. We launched real products, moved real numbers and helped brands grow. But outside those walls none of that automatically translated into the next opportunity. Titles and logos only tell part of the story.

Returning to Sydney, I shifted from large company roles into building systems directly around creators and smaller teams. I work with podcasters, musicians and direct to consumer brands on the unglamorous pieces that actually drive growth. Planning topics. Turning long form video into short form clips. Tightening hooks, captions and calls to action. Building simple engines that make consistent content and audience growth possible.

In parallel I do what I used to do at Amazon and AWS, now with modern tools. I design revenue and marketing systems powered by AI, Zapier and automation. Lead capture, messages, tagging, reporting, content calendars, launch plans. All the operational plumbing that lets teams scale without burning out. I am familiar with the major content creation tools and with implementing digital transformation strategies that stick.

The common thread is simple. There are capable and humble people doing good work who are overlooked because their sales, marketing and content systems are weak or missing. They do not need viral fame. They do need a clear story, a repeatable way to show up and operations that hold together when things get busy.

That is what I help with now.

Building sales and marketing playbooks from first touch to close.
Turning podcasts, video and expertise into consistent content that drives enquiry.
Using AI and automation to remove manual work and give leaders clear numbers.

If you are in Sydney or remote and you are trying to grow revenue, sort out your marketing or figure out where AI and automation fit into your business, send me a message and tell me what you are working on.

Chadd SJ Ciccarelli

Duquesne Light Company

Leading the efforts to transform the technology infrastructure.

Accelerating the deployment of a cloud smart strategy.

Overseeing the deployment, implementation and maintenance of the IT infrastructure and operations.

Director of Technology and IT Operations

Reynolds Consumer Products

Responsible for the vision and strategic direction of continuous monitoring, vulnerability management, and threat intelligence programs.

Accountable for management of the security architecture, processes, technologies, and services.

Implementation of cutting-edge security technologies and practices to enhance asset protection, championing automation and advanced analytics to boost operational efficiency and effectiveness.

Development of key performance indicators and risk metrics to assess the continuous effectiveness of security strategies.

Senior Cyber Defense Manager

Led the implementation of the Cisco Umbrella cloud security solution for on-premises and off-network users to ensure ubiquitous endpoint protection.

Improving the Vulnerability Management program to ensure complete asset visibility and vulnerability reporting, along with establishing the operational routines for successful vulnerability remediation and executive reporting.

Managing a BCP pilot program to build the foundation for an enterprise-wide initiative.

Cybersecurity Consultant

The Kraft Heinz Company

Responsible for the operations of global on-premises hosting and cloud environments, along with the budget for operating expenses and management of outsourced services.

Established Azure cloud foundation across multiple regions to prepare for global growth.

Launched Azure cloud operational processes and drove continuous improvement opportunities, including a cost savings program.

Key stakeholder in on-premises to Azure migration project.

Spearheaded improvements to the on-premises hosting environment, including establishing a capacity management program, improved monitoring and alerting, and elimination of technical debt.

Drove continuous service improvements within the Citrix tower by upgrading the hardware platform, migrating to Citrix cloud service for the management layer, moving strategic workloads to Azure, and upgrading the managed services relationship.

Partnered with the security team to transition security operations to a new partner and establish the required rituals and routines for success.

Head of Cloud and Hosting Operations

Accountable for the global operations of the hosting, network, and security towers, along with the relationship and contracts for outsourced managed services across multiple suppliers.

Introduced routines and processes for the security operations tower into the organization to ensure operational excellence.

Grew relationships with suppliers to better deliver services and build a partnership amongst the teams.

Executed an operational improvement plan that led to the stabilization of the environment, which minimized future critical incidents.

Drive improvements of the RCA process, including CAPA enhancements.

Led cost savings initiatives and transformational projects.

Director of IT Hosting, Network and Security Operations

Accountable for the global infrastructure operations services for data centers and remote sites, including data networks and voice services.

Managed the RFP process and contract negotiations for all hosting, network and voice services during the merger of the Kraft and Heinz companies.

Consolidated the infrastructure operations services and established standardized rituals and routines.

Managed the budget for managed services, maintenance contracts and licensing within the tower.

Built a telecom expense management program and delivered 25% savings for legacy circuits.

Associate Director of IT Hosting and Communications

Led a global team responsible for network and voice services.

Managed the transition from an internal operations team to outsourced providers.

Established the operational procedures for the new suppliers and their integration into the company's ITSM processes.

Renegotiated all contracts for network and voice services to meet aggressive cost savings initiatives.

Continued to drive cost savings opportunities while maintaining service levels to meet business needs.

Global Network Group Leader

Responsible for operations of US and Canada data networks, voice services and mobile telephony.

Led the initiative for a BYOD mobile phone program, resulting in 50% savings.

Managed the consolidation of the US and Canada operations teams and procedures.

Motivated a multi-functional team to design and implement a program for network infrastructure upgrades in the US and Canada factories.

Upgraded the US voice systems from legacy circuits to SIP technology for a savings of 25%.

Network and Telecom Manager

Crown Castle International

Responsible for US network WAN, LAN and wireless services.

Managed information security services such as firewall, wireless authentication, proxy server, SSL VPN portal and remote access.

Implemented remote site voice infrastructure.

Network Engineer

Marconi Communications

Managed LAN and wireless services at headquarters facility.

Was promoted to WAN team and worked on built-out of global WAN backbone.

Worked closely with information security team to support and manage their services.

Implemented global network upgrades to Marconi equipment as company continued to consolidate.

Psychology Software Tools

Managed all LAN, wireless, voice and server infrastructure.

Coordinated and executed all infrastructure services for move to new facility.

Drove improvements in operational services.

Worked with internal technical teams to contribute to their projects as opportunities were available.

Network Administrator

USA OnRamp

Regional dial-up ISP with analog lines and modem banks!

Provided technical support for residential and business customers.

Managed the technical support team and supported internal service operations.

Interfaced with business customers to improve/expand their services.

Technical Support Engineer

Highly motivated IT leader with an outstanding track record of delivering results in a challenging environment. Focused on technology, architecture, security, strategy, operational reliability, budget management and transformational projects that deliver cost savings. Proven experience of managing and motivating vendors and employees in a global environment. Ability to interpret technical concepts into simple terms and interface with executives and business owners.

Areas of expertise:
Cybersecurity
Cloud operations
Global infrastructure operations
Network architecture
People management
Vendor management
Merger and acquisition activities
Contract negotiations
Management of IT budgets, cost savings initiatives/transformation projects
Disaster recovery planning and testing
Strong technical background

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The Battle

Chadd SJ Ciccarelli

Chris Troy

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