Blue Bear Head

✔️ Brand Strategy & Market Differentiation – Developed and executed growth strategies for direct-to-consumer brands, helping them establish strong market positions, increase customer engagement, and create lasting brand equity.
✔️ Technology & Market Expertise – Stay ahead of emerging trends, develop high-performance teams, and support clients in navigating competitive landscapes while securing record-breaking revenues.
✔️ AI-Driven Solutions & Automation – Designed and implemented AI-powered analytics, automated workflows, and data-driven marketing strategies to streamline operations, optimize acquisition and retention, and drive sustainable business growth.

Managing Director

Techstars

✔️Mentoring at the Sydney Accelerator for Techstars, where I guide and support entrepreneurs in scaling innovative tech solutions. 
✔️Focused on driving measurable growth and delivering impactful outcomes, I collaborate with founders to refine strategies, optimize execution, and accelerate product development. Leveraging my experience in the tech industry, I help teams navigate challenges and achieve operational excellence in a fast-paced, results-oriented environment.

Mentor

Sumerian Records

✔️Developed and launched an OTT platform with 200+ licensed films and short-form music videos, branded as Albumovies for Hit Parader's On Demand Video Streaming Services.  These cinematic epics premiere ahead of album releases on digital platforms, offering exclusive first looks to fans and generating revenue through transactional video on demand.
✔️Hit Parader's On Demand Video Streaming Services will be available on Multiple Platforms: Web, iOS, Android, Samsung Smart TVs, Roku, LG Smart TVs, and Amazon Fire TV as a free streaming service.

SVP | Video Streaming & Digital Partnerships

Amazon

✔️ Led Amazon’s Working Backwards innovation sessions for top APAC brands including Qantas and Optus—helping senior leaders translate customer insights into launch-ready ideas using Amazon’s signature framework.
✔️ Selected as the primary negotiator for high-stakes agreements with key stakeholders—aligning teams around a unified messaging strategy and optimizing the deployment of large-scale budgets.

Innovation Advisory Programs APAC

✔️Received the best possible performance reviews after spearheading the worldwide Launchpad Innovation Grants program that provided clients with new creative advertising/media initiatives.
✔️Selected to establish Private Label brands in Australia with a new exclusive local product line, all while offering internal consulting to other business development staff with similar efforts. as well as importing additional selections from overseas to drive operational scale with Amazon Basics.

Head of Marketing Business Development APJ

✔️Established a high-performing team that orchestrated strategic efforts, partnerships, and initiatives. Reworked onboarding to increase staff retention.
✔️Expanded the company's market presence, product and service presence, and overall revenues, ranking among the top of all leaders within the region.

Head of Sales and Business Development

✔️Grew revenue by 200%+ by hiring and overseeing a high-performing advertising sales team. Collaborated with HR to support the development of other teams companywide.
✔️Strengthened executive relationships through weekly reviews and voice-of-the-customer sessions, becoming the principal contact for the most complex advertising requirements.

Head of Search Advertising, Europe

✔️Secured key industry alliances and negotiated some of the largest deals in Europe as the primary stakeholder liaison, including partnerships with Axel Springer.
✔️Diverted $42M+ of advertising revenue from Google and Facebook (over objective) after initiating cost-saving marketing measures that incorporated modern marketing methodology.

Principal Business Development, Mobile Advertising Technology

Senior Account Executive, Video Games & Consumer Electronics

Fable Food Co

Investor

AMASS

Investor & Advisor

Surreal

Surreal aims to become the entertainment industry's go-to infrastructure.

Seed Investor

Zillow Group

West Coast Sales

LendingTree

Director of Sales

Global Technology Leader | Seasoned Startup & Board Advisor | Formerly at Amazon, Zillow, Lending Tree

💥 Most people chase tactics. I build leverage.

If you’re a founder, operator, or high-performer scaling in today’s AI-fueled market, you need more than playbooks. You need frameworks that hold under pressure.

🔹 12+ years inside Amazon
— Launched global brands on Prime Day
— Built Amazon Advertising ops across EMEA, APAC & NA
— Trained execs using the “Working Backwards” system Jeff Bezos built the company on

🎬 Then came streaming deals, rights, and launches at Sumerian Records
📈 Now I advise founders, execs, and teams ready to grow smarter (not louder)

🧠 Author of It’s All Trash Til It’s Cash — Amazon’s blueprint for builders who don’t want to fake it.

Let’s build bold. Let’s build better.

📩 DM me if you’re scaling a company, a career, or a new chapter.

Chadd SJ Ciccarelli

One of the projects I’ve been working on this year is The Oddi Poddi podcast with Adrian Oddi.

I've know Adrian for a few years now. What I love about this show is that it didn’t start as a “content strategy” or a brand exercise. Adrian just wanted to have real conversations about the stuff that actually matters to him: performance, health, family, resilience, money, setbacks, and what a good life really looks like when things don’t go to plan. 

Somehow that simple idea has cut through. In its first year, The Oddi Poddi  has landed in the top 5% of video podcasts on Spotify in Australia.  I’m lucky I’ve been able to play a small role behind the scenes with the team helping Adrian get there, but I’m genuinely proud of what he’s pulled off in such a short time.

We’ve also had some incredible guests along the way including Aidan Anderson, Barry Du Bois, Gabriella Pomare, to name a few.  Each guest brings their own take on how to think, show up, and put yourself back together when life knocks you flat.

If you’re trying to get your body and mind back in the game, rebuild after life’s clipped you at the knees, keep your family solid while you still swing big, or make sense of money and work without torching yourself, there’s an Oddi Poddi episode on Spotify that’ll help you see it differently and actually do something about it.

Former Amazon Exec | Global Sales & Partnership Leader | AI & GTM Strategy | Market & Branding Expansion Advisor | Author of “It’s All Trash ’Til It’s Cash”

Front Street Consulting (UK)

- Corporate affairs consultancy specialising in communications, public affairs and ESG (Environment, Social and Governance).
- Working with clients across a range of sectors including automotive, aviation, ports, and logistics.
- Current and past clients include:  ABM, Aston Martin Lagonda, Port of Amsterdam International, CFL, clearBorder, Cobalt, Port of Dover, DHL, dnata, East Midlands Freeport, GH London, Jet2, Mace Group, Menzies Aviation, PD Ports, Solent Stevedores, Swissport, Unified.

Director

Aviation Services UK

Aviation Services UK is the trade association for ground services providers supporting the UK's aviation sector.

Chief Executive

The RSA (The royal society for arts, manufactures and commerce)

Fellow 

Cabinet Office

- Advising on trade resilience, communications and future policy.

Advisor

Associated British Ports

- Promoted with additional responsibility for group marketing strategy and activity to improve customer engagement and increase new business wins.  
- Continue to lead public affairs, external and employee communications.

Group Head of Corporate Affairs and Marketing 

- Promoted with additional responsibility for employee communications covering ABP’s 2,300 strong workforce to improve employee engagement and support a £multi-million business transformation programme, including the introduction of SAP. 
- Continue to lead public affairs and external communications.
- Develop and lead ABP’s Brexit strategy to address the challenges and seize the opportunities.

Group Head of Corporate Affairs

- Promoted to establish a new, high performing public affairs and corporate communications function capable of improving ABP’s brand, profile and reputation
- Deliver a step-change in ABP’s reputation and engagement with government at local, national and EU level.
- As part of the Executive Leadership Team, help shape the company’s overall direction and commercial strategy. 
- Lead ABP’s external media engagement, continue to manage ABP’s public policy risks, and support communications for Commercial and HR functions.

Head of Public Affairs and Corporate Communications

- Support the Chief Executive and ABP Board to manage ABP’s public policy risks.
- Work with colleagues across 21 ports to create support for ABP’s corporate objectives in government, both locally and nationally.

Government Affairs Manager

- Co-ordinate group commercial activity across ABP’s 21 ports and support the development of ABP’s commercial strategy through delivering market research, forecasting and analysis.  
- Lobby for rail upgrades to improve access to ABP’s ports, focussing on the Port of Southampton.

Commercial Manager

Rail Freight Group

- Support Rail Freight Group Chairman, Lord Berkeley, in parliamentary and government engagement. 
- Deliver campaigns and drive media engagement.  
- Improve RFG member and stakeholder relations.

Development Executive and Director of Strategy

Mitsubishi Corporation

Assistant Trader

Trainee Trader

Overview:  
- A creator and builder of strategies and teams to transform communications, shape public policy and deliver industry-leading ESG performance.
- Authentic leader and communicator with a passion for people, innovation and new ideas.  
- Committed to rigorous evidence-based advocacy and using data and insight to address complex challenges.
- Experience across multiple sectors. 

Career highlights:
- Founding Front Street Consulting and building a business in the teeth of the pandemic.
- Establishing the UK's first trade association for ground service providers in the aviation sector, Aviation Services UK.
- Setting up and leading Associated British Ports’ Corporate Affairs team covering external and internal communications, public affairs and ESG.
- Working with a rich variety of clients in sectors including automotive, aviation, logistics, maritime, government and tech. 
- Achieving transformative public policy wins, including Freeports. 
- Creating Aston Martin Lagonda’s multi-award winning sustainability strategy and report, Racing Green. 
- ABP ranked number one transport company in Europe for ESG and stakeholder engagement. 
- Working in the heart of the Government to advise on critical trade issues and policy priorities. 
- Developing initiatives that support people and the environment as part of building corporate purpose. 
- Building strong stakeholder relationships nationally and internationally, collaborating with colleagues in government, trade associations and think tanks in the UK, EU and USA. 
- Creating new corporate media, campaigns and compelling content to advance thought leadership, corporate reputation and engagement. 
- Pioneering new structures and processes to drive continuous improvement and embed ambition.
- Working as part of the executive leadership team at ABP to transform the company's profile and reputation, and to help attract multi-million pound investment including offshore wind manufacturing at Green Port Hull.

David Leighton FRSA

A wonderful film profiling the amazing work of Zoe's Place Baby Hospice Middlesbrough. 

If you can, please support their “Through Our Eyes" Christmas appeal.

👇

Director, Front Street Consulting (UK) / Chief Executive, Aviation Services UK

View Mike Lee 🔵🟢🔴🟡’s profile

After keeping our lips sealed for what seemed like an eternity, it’s finally here — our girls are the faces of Zoe's Place Baby Hospice Middlesbrough “Through Our Eyes" Christmas appeal.

Zoe’s Place has been a second family to us during the time they have been supporting us: trusted nurses, play teams who bring joy, and overnight care that gives us precious time together as parents and our eldest Keira. 

Running Zoe’s Place Middlesbrough costs £1.9m a year and around 80% of that comes from donations and legacies. 

If you can, please watch the film and consider supporting this incredible charity — your gift helps create more moments like the ones our family has been given.

Joan Stainsby
Thomas Harrington
Ashleigh Ennion
Ashleigh Rickards
Lucy Adams
Katie Hobbs

atom.
Holiday Inn
Travel Counsellors
Franks Portlock Consulting Limited

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