Global Technology Leader | Seasoned Startup & Board Advisor | Formerly at Amazon, Zillow, Lending Tree

I never set out to be a personal brand. I have always seen myself as an operator and partner to other people’s projects, not someone who needs the spotlight.

I also know what it feels like to have a strong track record and still feel invisible.

For more than fifteen years I worked inside large organisations. At Amazon in the United States, United Kingdom and Australia I led sales, marketing and partnerships. I helped launch private brands, build small business innovation programs and grow advertising and search products across regions. At a global music and media company I led streaming and commercial partnerships around music and film catalogues, working closely with artists, managers and platforms.

I was proud of the work. We launched real products, moved real numbers and helped brands grow. But outside those walls none of that automatically translated into the next opportunity. Titles and logos only tell part of the story.

Returning to Sydney, I shifted from large company roles into building systems directly around creators and smaller teams. I work with podcasters, musicians and direct to consumer brands on the unglamorous pieces that actually drive growth. Planning topics. Turning long form video into short form clips. Tightening hooks, captions and calls to action. Building simple engines that make consistent content and audience growth possible.

In parallel I do what I used to do at Amazon and AWS, now with modern tools. I design revenue and marketing systems powered by AI, Zapier and automation. Lead capture, messages, tagging, reporting, content calendars, launch plans. All the operational plumbing that lets teams scale without burning out. I am familiar with the major content creation tools and with implementing digital transformation strategies that stick.

The common thread is simple. There are capable and humble people doing good work who are overlooked because their sales, marketing and content systems are weak or missing. They do not need viral fame. They do need a clear story, a repeatable way to show up and operations that hold together when things get busy.

That is what I help with now.

Building sales and marketing playbooks from first touch to close.
Turning podcasts, video and expertise into consistent content that drives enquiry.
Using AI and automation to remove manual work and give leaders clear numbers.

If you are in Sydney or remote and you are trying to grow revenue, sort out your marketing or figure out where AI and automation fit into your business, send me a message and tell me what you are working on.

Chadd SJ Ciccarelli

Front Street Consulting (UK)

- Corporate affairs consultancy specialising in communications, public affairs and ESG (Environment, Social and Governance).
- Working with clients across a range of sectors including automotive, aviation, ports, and logistics.
- Current and past clients include:  ABM, Aston Martin Lagonda, Port of Amsterdam International, CFL, clearBorder, Cobalt, Port of Dover, DHL, dnata, East Midlands Freeport, GH London, Jet2, Mace Group, Menzies Aviation, PD Ports, Solent Stevedores, Swissport, Unified.

Director

Aviation Services UK

Aviation Services UK is the trade association for ground services providers supporting the UK's aviation sector.

Chief Executive

The RSA (The royal society for arts, manufactures and commerce)

Fellow 

Cabinet Office

- Advising on trade resilience, communications and future policy.

Advisor

Associated British Ports

- Promoted with additional responsibility for group marketing strategy and activity to improve customer engagement and increase new business wins.  
- Continue to lead public affairs, external and employee communications.

Group Head of Corporate Affairs and Marketing 

- Promoted with additional responsibility for employee communications covering ABP’s 2,300 strong workforce to improve employee engagement and support a £multi-million business transformation programme, including the introduction of SAP. 
- Continue to lead public affairs and external communications.
- Develop and lead ABP’s Brexit strategy to address the challenges and seize the opportunities.

Group Head of Corporate Affairs

- Promoted to establish a new, high performing public affairs and corporate communications function capable of improving ABP’s brand, profile and reputation
- Deliver a step-change in ABP’s reputation and engagement with government at local, national and EU level.
- As part of the Executive Leadership Team, help shape the company’s overall direction and commercial strategy. 
- Lead ABP’s external media engagement, continue to manage ABP’s public policy risks, and support communications for Commercial and HR functions.

Head of Public Affairs and Corporate Communications

- Support the Chief Executive and ABP Board to manage ABP’s public policy risks.
- Work with colleagues across 21 ports to create support for ABP’s corporate objectives in government, both locally and nationally.

Government Affairs Manager

- Co-ordinate group commercial activity across ABP’s 21 ports and support the development of ABP’s commercial strategy through delivering market research, forecasting and analysis.  
- Lobby for rail upgrades to improve access to ABP’s ports, focussing on the Port of Southampton.

Commercial Manager

Rail Freight Group

- Support Rail Freight Group Chairman, Lord Berkeley, in parliamentary and government engagement. 
- Deliver campaigns and drive media engagement.  
- Improve RFG member and stakeholder relations.

Development Executive and Director of Strategy

Mitsubishi Corporation

Assistant Trader

Trainee Trader

Overview:  
- A creator and builder of strategies and teams to transform communications, shape public policy and deliver industry-leading ESG performance.
- Authentic leader and communicator with a passion for people, innovation and new ideas.  
- Committed to rigorous evidence-based advocacy and using data and insight to address complex challenges.
- Experience across multiple sectors. 

Career highlights:
- Founding Front Street Consulting and building a business in the teeth of the pandemic.
- Establishing the UK's first trade association for ground service providers in the aviation sector, Aviation Services UK.
- Setting up and leading Associated British Ports’ Corporate Affairs team covering external and internal communications, public affairs and ESG.
- Working with a rich variety of clients in sectors including automotive, aviation, logistics, maritime, government and tech. 
- Achieving transformative public policy wins, including Freeports. 
- Creating Aston Martin Lagonda’s multi-award winning sustainability strategy and report, Racing Green. 
- ABP ranked number one transport company in Europe for ESG and stakeholder engagement. 
- Working in the heart of the Government to advise on critical trade issues and policy priorities. 
- Developing initiatives that support people and the environment as part of building corporate purpose. 
- Building strong stakeholder relationships nationally and internationally, collaborating with colleagues in government, trade associations and think tanks in the UK, EU and USA. 
- Creating new corporate media, campaigns and compelling content to advance thought leadership, corporate reputation and engagement. 
- Pioneering new structures and processes to drive continuous improvement and embed ambition.
- Working as part of the executive leadership team at ABP to transform the company's profile and reputation, and to help attract multi-million pound investment including offshore wind manufacturing at Green Port Hull.

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The Battle

Chadd SJ Ciccarelli

David Leighton FRSA

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